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Tao of Marty: Web Marketing Secrets - via @Curagmai #marketing

Tao of Marty: Web Marketing Secrets - via @Curagmai #marketing | Startup Revolution | Scoop.it

The Tao of Marty summarizes the OVER (gain) versus UNDER (loss) philosophy we used to make over $30M in online sales with hundreds of thousands of orders. Want your ecommerce site to make money online? Read and share the Tao of Marty. 

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Competing With Amazon: Social Pricing via @Curagami

Competing With Amazon: Social Pricing via @Curagami | Startup Revolution | Scoop.it
Amazon is a monster, but SMBs & smaller merchants can compete playing David to Amazon's Goliath. We discuss online marketing tactics to compete with Amazon.
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Startups Vs. Fortune 100: Keep Thinking Like a Startup

Startups Vs. Fortune 100: Keep Thinking Like a Startup | Startup Revolution | Scoop.it

Thinking Like A Startup
Startups have to be innovative and nimble. This post from FoxBusiness suggests continuing to "think like a startup" is a good idea no matter what stage of Biz Dev you are in.

The tendency, the post explains, is to bring in a "professional management" layer too early. That layer is used to the big budgets of the Fortune 1000 and can't thrive in startup land.

I have an interesting perspective since I left a Fortune 1000 company to start FoundObjects.com. Here is what was difficult about that transitions:

* Was used to legitimacy being granted automatically.
* Had to train & develop new muscles because we had NO MONEY.
* Had to solve problems differently because we had NO MONEY.

* Planning cycle shortened and became more about MONEY today instead of market domination tomorrow.
* Tactics changed because low hanging less expensive to develop fruit had to come to the top.
* Partnerships changed because we had to trade things other than money and that usually meant looking for partners in similar stages of development.

That last bullet is a key. Don't try and pitch a Fortune 1000 when you are a startup unless you are trying to sell them something and only do that when invited. You can't crack those vaults, tempting as it may seem, unless they are already interested.

This means you have to create alliances with companies in similar stages of development or maybe one or two steps up the ladder. Hit singles to learn how to hit homers.

QUANTITY in startups is often more important than quality and it RARELY is when working for a giant. Giants can afford to be snobs, startups can't. Why I like startups :).M

Martin (Marty) Smith's insight:

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Curagami cofounder Phil Buckley Video Interview re: Digital Marketing For Business Conference [#DMFB14]

Curagami cofounder Phil Buckley Video Interview re: Digital Marketing For Business Conference [#DMFB14] | Startup Revolution | Scoop.it

Phil's Digital Marketing For Business [#DMFB14] in Raleigh, NC was a big this year. Phil, one of the cofounders of the event, shares information about Curagami's name change and reception to the idea by SMBs at the conference.

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Is Capital Flowing To Entrepreneurs & SMBs? (Infographic)

Is Capital Flowing To Entrepreneurs & SMBs? (Infographic) | Startup Revolution | Scoop.it
A look at the financing landscape for business owners, plus some tips for finding alternative funding opportunities.
Martin (Marty) Smith's insight:

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

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Marshall Van Fleet's curator insight, March 19, 2014 7:54 AM

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

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7 Business Lessons from CNBC's "The Profit" by Marcus Lemonis

7 Business Lessons from CNBC's "The Profit" by Marcus Lemonis | Startup Revolution | Scoop.it
Lessons by Marcus Lemonis of CNBC's hit show, "The Profit", for small business owners. We take a close look at lessons learned from all Season 1 episodes.
Martin (Marty) Smith's insight:

Great companies mentioned here along with 6 great Small to Medium Sized Business Tips:

Communication
Season 1, Episode 1: Car Cash

Passion
Season 1, Episode 2: Jacob Maarse Florists

Integrity
Season 1, Episode 3: Planet Popcorn

Business isn’t personal
Season 1, Episode 4: Eco-Me

Value your people

Season 1, Episode 5: LA Dogworks

Know your numbers
Season 1, Episode 6: Mr. Green Tea

  

 

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"5 Content Marketing Tips Fo SMBs" - A Haiku Deck by Martin Smith

"5 Content Marketing Tips Fo SMBs" - A Haiku Deck by Martin Smith | Startup Revolution | Scoop.it
Created with Haiku Deck, the free presentation app for iPad
Martin (Marty) Smith's insight:

SMBs need to generated ROI for their time and money. This Haiku Deck shares 5 Top Content Marketing Tips for small to medium sized businesses. 

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Dumbest Excuse SMBs Use to Avoid Blogging

Dumbest Excuse SMBs Use to Avoid Blogging | Startup Revolution | Scoop.it
SMB owners and managers often rattle off myriad excuses about why they don't blog. The worst excuse is not having enough time. Here's why that excuse doesn't fly.
Martin (Marty) Smith's insight:

Working on a piece for startups about how to create content marketing. Content marketing is the new advertising, the new market maker so to NOT blog and curate content across social nets is to give up on having online authority.

How will people BELIEVE, JOIN and GIVE MONEY to things without authority? Answer: They don't. Follow the tips here, my favorite is delaying gratification, and your startup or SMB strategy will be better.

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Content Curation: ScoopIt Content Director Rocks via @Curagami

Content Curation: ScoopIt Content Director Rocks  via @Curagami | Startup Revolution | Scoop.it
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
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malek's curator insight, February 9, 2015 8:25 AM

thought provoking, the Content Shock is worth further studying.  Hard to argue about how production is far exceeding supply

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Crossing The Chasm Update - Geoffrey Moore Video

Crossing The Chasm Update - Geoffrey Moore Video | Startup Revolution | Scoop.it

Great update by Moore. Key time codes include:

5:34 - the Lean Startup answer to Where's the Chasm.

11:00 - How Amazon is leveling the Walmart karma.

#toogood great update.

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J. Steven Sprenger ✔'s curator insight, December 31, 2014 11:52 AM

Look forward to your thoughts.

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Illusion of PPC and E-Mail Success Impacts SMBs & Startups via @Curagami

Illusion of PPC and E-Mail Success Impacts SMBs & Startups via @Curagami | Startup Revolution | Scoop.it

Never Ending Battle Truth, Justice & American Way
Tough "Dog Days" of summer for "Super Hero" marketing tactics. Here is a list of the dead and dying tactics:

SMB Marketing Tactics Costing More, Getting Less:

* Yellow Pages (near death). 
* Print ads (near death).

* Val-u-pak coupons (near death).

* Coupons of any kind (losing relevance with smartphone users)..

* Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web). 
* Social Media Marketing (sick and getting sicker fast). 
* Content Marketing.(content shock sick).

* Ecommerce (too many stores, same offerings).
* PPC (paying more to get less). 
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive). 
* Viral Marketing (everyone has that cold now & hit or miss). 
* Cause Marketing (not as unique as once was & live or die with partner).

* Celebrity Marketing (expensive and live or die with branded celeb).

* SEO (don't even get us started, all but gone, baby, gone). 

Many of these "SMB" tactics are in a startup's launch plan too. Good luck with that. Startups have to double down on asynchronous tactics since their money is tight and they have little or no brand awareness yet.

Favorite startup asynchronous tactics of ours include:

* OPN (tap Other People's Networks).
* OPM (tap Other People's Money via crowdfunding).
* Crowdfunding.
* Friends-of-Friends marketing.
* Community (start handing of the keys to your content early).
* Partnerships.
* OPC (Other People's Content via content curation with attribution(.
* Video Marketing (learning curve and expense scares most away).
* Events.
* Training.
* Contests & Games.

That last bullet can be especially powerful for startups. Remember to create tools needed to empower advocates, contributors and Sherpas. Make it easy to help you by providing graphical tools, listening and curating content into a social space (curation is a form of social reward).  

 

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SOAR Helps Female Startups. We Are IN, What About YOU?

SOAR Helps Female Startups. We Are IN, What About YOU? | Startup Revolution | Scoop.it

SOAR is an important project. Glad we have a chapter in the Triangle ares of North Carolina (Raleigh, Durham, Chapel Hill). We want to support SOAR anyway we can including putting our startup @CrowdFunde into the mix and writing some checks. This initiative is long overdue and we are all in. 

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Lori Wilk's curator insight, March 21, 2014 9:26 PM

I want to interview everyone about their efforts at SOAR. It's great to know that there's support for this project. 

Martin (Marty) Smith's comment, March 21, 2014 9:44 PM
I think our CrowdFunde startup is going to set up a fund, ask for matching donations of time and money and do whatever we can to help SOAR @Lori Wilk since its long overdue. Marty
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Triangle Startup Factory Video Diary: Day 2 - Tap SEO Power of "Unrealized Networks"

Triangle Startup Factory Video Diary: Day 2 - Tap SEO Power of "Unrealized Networks" | Startup Revolution | Scoop.it

CrowdFunde team is attending startup school. This Triangle Startup Factory Dairy shares our journey. Day 2 = creation of "unrealized networks", UGC & SEO.

Day 2: Tapping Unrealized Networks
Wow, what a day. Started with a Scrum-like standup and then worked the Business Model Canvas with TSF Founder Chris Heivly and Whitney. Discussing CrowdFunde's SEO benefit we realized that many businesses have "unrealized networks".

Unrealized networks are your customers. One undeniable New SEO truth is commons or platforms like HuffPost and Facebook out perform all other models. Problem is how does a small business easily add a "commons" that won't cost them a million bucks in cash or time?

CrowdFunde to the rescue.

CrowdFunde's goal is to help our partners TAP the gold they carry in their unrealized network. When I was a Director of Ecommerce our mailing list was around 50,000. We communicated with our customers regularly because email marketing was the most profitable Internet marketing channel (by far).

What we DID NOT do was for a community. We didn't realize benefits from our network. This Video Diary includes a 2 minute video that walks you through our first cut at tapping "unrealized networks". Please share any thoughts, reactions or ideas.

We are in "startup school" at the Triangle Startup Factory in Durham, NC for 12 weeks and everything is up for grabs. Together we create a cool tool, a "get more with less" tool to help conquer the "New SEO".

Thanks, CrowdFunde team and Marty

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Creating Digital Marketing Ecosystems For Traffic & Money - Curatti.com

Creating Digital Marketing Ecosystems For Traffic & Money - Curatti.com | Startup Revolution | Scoop.it
Without revenue a small business is just a hobby.  So, how does a typical small business go about getting clients and revenue?
Martin (Marty) Smith's insight:

Without revenue a small business is just a hobby.

Typical small business marketing follows a path of diminishing returns. 

 

Great Curatti.com post by @CogentCoach Michael Nelson. Agree, " Without revenue a small business is just a hobby." Also agree, " Typical small business marketing follows a path of diminishing returns", but have a thought to add there. 

Michael discusses the diminishing returns of a reference network that slowly decays out (from previous employer). Diminish returns also applies to many things Small to Medium Sized Business do to "advertise" their business. 

All the networking, advertising and hand wringing a SMB does WITHOUT a viable website / blog is diminished by more than half. The ONLY way to assure what you did today GROWS is to create a "getting bigger everyday" online presence (period, full stop). 

Important to find marketing that produces the opposite of "diminishing returns', marketing where you get MORE back from less effort over time. Michael describes this well too:

This saturation and frequency of use make digital marketing a great option for marketing and building relationships with your prospects and clients.


"While digital marketing is a great option, it is a confusing milieu of platforms, services, tools, etc.  Rather than chasing about trying to do a bit of everything, it’s best to create a system and measure your results.  When you get comfortable, you can add a bit more or expand your reach with your system."

"Create a system" or as P&G taught me all those years ago, "Work your plan" is important. Here are some tips for that system:

* Do a core set of activities DAILY.

* Always reserve 20% (or so) of your time to test new ideas, tools, websites, and partners. 
* Reserve another 20% of your time to respond to and curate content from your previously shared content. 
* Follow people who help you (since it is an online Thank You Note) and follow people you can learn from. 
* Keep life and business in balance and don't get discouraged since it can take months or a year before content marketing begins to scale. 
* Don't worry about "breaking" anything. Internet marketing is like building sand castles on the beach and the tide is always about to come in. 
* Learn to SURF trends, don't try and wrestle them. 

Great post and YES you must build a viable, sustainable and growing Digital Marketing Ecosystem if you want to do anything these days. 
Marty 

 


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Startups Take Note: Why SMBs Don't Do Online Marketing

Startups Take Note: Why SMBs Don't Do Online Marketing | Startup Revolution | Scoop.it

Why are small to medium sized businesses continuing to put money in ValPak and yellow pages? Habit, time and buying those traditional and no dying means of advertising a local business are EASY. Digital marketing is anything BUT easy and that should be a clarion call to Startups. 

Martin (Marty) Smith's insight:

BizHive To The Rescue

This article should make startups sit up and take notice. This article won't be a surprise to Dave Walker and the team at BizHive.com, a startup dedicated to "normalizing" online marketing so things like email marketing, social media and digital coupons are easy for SMBs to buy.

Startups Take Note
Other startups take note. SMBs continue to put money into dead or dying ideas such as ValPak and Yellow Pages out of habit and because of past results. Many were burned by GroupOn Ads (see my post for New Media Leaders on Why Groupon Doesn't Work: http://newmedialeaders.com/getting-it-right/why-groupon-doesnt-work-380/

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