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SEO for content marketers shares 5 "Quick Tips" to avoid SEO bear traps like: dupe content, keywords as friends, little things, & it's a SoLoMo world.
Turns out the only QUICK thing about writing 5 SEO Tips for Content Marketers is reading it (lol). I quickly realized I'd bitten off more than I can comfortably chew (a familiar state). Each of these 5 tips could command several thousand words to fully 'splan it Every startup entrepreneur is a content marketer whether they realize it or not. Startups need to do content first, but they rarely do. Trying to explain every aspect of SEO for thoe new to content marketing like startps would take 10,000 words. So I didn't try to explain content marketing SEO soup to nuts. Instead of getting deep in the weeds I shared experience with each tip and links to learn more.
No one should attempt to do all 5 at the same time anyway since any 2 of them will be a full time job for a 3 to 5 person Internet marketing team for several weeks to a month. BUT, do any 2 of these tips and your website's traffic, conversions and profits go up. Want to know why conversions go up? Read my GPlus intro: https://plus.google.com/102639884404823294558/posts/4kWa3aorYCc
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Find out how brands these days are using user generated content to manifest business opportunities.
It has been observed, that 64% of people are ‘highly likely’ to purchase something that included their input, combined with the 92% of people who rely upon other individuals they know while making a purchase decision. Over the last five years, there has been a 35% increase in user generated content, and 70% people feel most loyal to brands that listen to them.
One of the most influential things I've read in several year sis David Edelman's Branding In A Digital Age: Spending Money In All The Wrong Placeshttp://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/ & Aligning With The Consumer Decision Journeyhttp://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey Read those two amazng posts and you see how the "consumer decision journey" has and is changing. Of course there is a HUGE opportunity for brands to cultivate, mine, curate and share User Generated Content if for no other reason than UGC is the least expensive and possibly most SEO valuable content. Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions. Don't spend millions you don't need to spend (even if you have them). Tap the power of UGC and do what THEY tell, share, story and curate.
Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.
This is social media. Media is increasingly social. Companies will be more and more the receivers, no more issuers.
There are several ideas in this post for how our local newspaper the Raleigh News and Observer can become an Internet marketing powerhouse. My favorite is to create a Y-combinator-like startup school or partner with one. Raleigh, Durham and Chapel Hill is rich in universities and the startups they bring so if our local newspaper were to embrace #Startups they kill two birds with a single stone - creating highly viral online content while bringing along UNC, Duke and NC State. This RX might not work for all newspapers, but I note a favorite Internet marketing irony. Newspapers are RICH in the expertise any great website needs such as graphic artists, photographers, writers and editors. In fact any newspaper has 100x the content marketing talent as my 3 person team back in the day. How did we make $30M in online sales while newspapers bleed red ink with all the talent we never had? Read on.
Slideshare may be the most powerful content marketing tool around. Few realize its power so your Internet marketing team's Slideshare use could be disruptive.
Slideshare Is Content Marketing For StartupsIf you are a startup and you are NOT putting all those slide presentations you are creating to get money and define your market on Slideshare you are NUTS. I've met with many startups and they are all overwhelmed and under-contented. The last thing any of these geniuses think about is creating online communication to define their passion. They ALL create presentations and maybe, just maybe, taking an extra 10 minutes to load those presentations up to Slideshare may kill the proverbial two birds with a single stone. Sharing your slides on Slideshare isn't as robust as I would like Startups to attack content marketing, but it beats NOTHING. AND I'm betting most will find it easy to accomplish save for one issue - protecting secrets. Here's the thing. What you are doing isn't as secret as you think (by half) and the more feedback you get the sooner the better your chances of success. If something feels uniquely yours remove it from your presentation or mask it. If you are smart enough to create a cool app or the next generation SaaS tool then you can figure a way to get your content on Slideshare. Right?Here is a link to Storyteling Is The New SEOhttp://www.slideshare.net/martinmartysmith/storytelling-new-seo Here is link to the piece about how Slideshare rocks content marketing:http://martinmartysmith.com/why-slideshare-rocks-content-marketing-and-seo/
If you are a startup and you are NOT putting all those slide presentations you are creating to get money and define your market on Slideshare you are NUTS.
Digital Marketing Services. Organic Search: The explosion of online content,
Creating A Successful Startup Creating a startup can be solipsistic. Startups are passionate and creative. Feedback loops can be hard to pipe into what can be a sealed ecosystem. Sealed ecosystems cost money. Better to go early and ugly with EVERYTHING starting with keyword research. One of the benefits of keyword research is well described here - ALIGNMENT. Startups must align their passion and language to customers. When startups try to crate NEW language they fail. The key is slipping THE NEW inside of a comfortable shoe that customers know and trust. Made To Stick, the excellent book by the Heath brothers, explains how to present The New from inside of The Old. Trusted ideas, even when wrong, bring the value of the trust they created. If a startup NEWNESS obliterates a trusted idea it may be seen as so disruptive that trust can't form. Better to couch The New as an understandable IMPROVEMENT upon The Old since doing so allows TRUST to transfer. Many startups REJECT such a "downgrade" of their ideas and so many startups FAIL. Passion is important and valuable, but so is listening and learning. As a content marketer I've discovered that when ideas are TOO NEW they fail (i.e. don't get viral pickup or link support). Most people want to understand and trust something before they believe and so are willing to advocate. Understanding and trusting comes from several things including: * Simplicity (why OLD understood ideas help explain The New).
* Who else trusts and understands.
* How much NEWNESS I'm being asked to swallow.
* What is the BENEFIT (to me the potential customer) of understanding?
The last bullet should probably be first on the list since the old, "What's in it for ME" question is paramount. If benefit isn't an immediate hook chances for further engagement are diminished. Keyword research helps form NEW ideas with trusted language, existing traffic patterns and so allows The New to survive while new keyword patterns become established, new patterns our successful startup helped create.
The Value of Organic Search!
Many bloggers know that external links are the best way to improve SEO, Google Page Rank and traffic to your blog, but how do you get other sites to link up to you? You can learn some of the best practices for how to get external links, but applications like Tynt also help by prompting visitors to share links to your content without you having to lift a finger.***** If there is a bigger pain than link building work I don't know what it is. Great high PageRank sites know what they've earned and where you fit into their ecosystem (think flea on back end of elephant). Any tool that can help I'm all ears. Marty
Google's New SEO Revolution wants improving heuristics the kind created by storytelling, cause and video marketing, the new Critical Success Factors.
More than a new sheriff we live when every old paradigm is shattered and lies still and worthless on the ground. At an interesting lunch that started with misery around a hummingbird and ended with rejection of the new Critical Success Factors that bring the ever increasing heuristics this NEW GOOGLE demands the profound scope of our current revolution could be glimpsed and appreciated.
Google Revolution's Profound Implications - Atlantic BT | @scoopit via @ScentTrail http://sco.lt/...
Startups Can Jump The ClassIf you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:* Curation.* Creation. * Social.
* Ecommerce.Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.
"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."
-- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)
(Ringrazio Stefano per il link)
Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends. Successful startups LISTEN at least as much as they TALK and this post explains how.
An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.
Since long tail search was one of my favorite strategies for new to Internet marketing startups and it is now gone thie conversation breaking out is important for entrepreneurs to know. Content marketing is so important for startups and I've yet to meet the innovator who understands the primary importance communication plays in achieving any #Startups missions.