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Why Startups Should Use Pinterest

Why Startups Should Use Pinterest | Startup Revolution | Scoop.it

Pinterest & Startups
This image of Batgirl staring out of a doorway is one of Scenttrail's most popular pins (http://www.pinterest.com/scenttrail/ ). Pinterest is important for startups because:

* Marketing is becoming VISUAL & Pinterest excels at visual marketing.

* Pinterest is asynchronous to other social nets.
* Pinterest is EASY and doesn't require much time.
* Pinterest creates community faster than other social nets.

That last bullet should have a caveat. Pintererst builds community FAST once you figure out the secret handshake. I was frustrated with how long it was taking to develop a following.

I would share content on Pinterest and I could never understand what seemed to matter, so I shared LOTS more content (one key to success). I also Repinned from others and commented on pins.

All of those tactics helped, but the real dam breaker was creating the King and Queen of Pinterest boards:

http://www.pinterest.com/scenttrail/queen-of-pinterest/

http://www.pinterest.com/scenttrail/king-of-pinterest/

The real winner is the Queen of Pinterest with over 400 pinners now and a great daily rhythm. Community boards do get spammed so I developed some simple guidelines, pinned those guidelines (and do so again and again when the board starts to get spammy).

The victory with King and Queen of Pinterest shares an important secret. Pinterest is a tad solipsistic. People who love to pin really LOVE to pin. There are cult-like moments (lol). So one way to connect is to have a board that shares obsession with Pinterest.

Your startup may not be obsessed with Pinterest, but bet you need to develop a following. When I started the King and Queen of Pinterest boards I had 114 followers. Now, about six months later, Scenttrail has more than 5,000 followers.

Cool thing about community boards is people begin to tell their friends. I invited about half the people pinning on Queen of Pinterest. Interesting I invited 90% of the men (lol). Women understand the core of social media better. They are more naturally social about topics that people love to pin about such as culture, art, celebrity, travel, weight loss, etc...

If you are a startup you should be using Pinterest if only because it builds community, once you figure out a secret or two, faster than any other social net. The other reason Pinterest is important for startups is its focus on asynchronous visual marketing. Learn "asynchronous marketing" even a little and your startup will rock.

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Antoine Catt's curator insight, May 28, 2:45 AM

Pinterest: easiest, fastest way to get startups build a community and recognition.

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The Color Of Startups: Infographics For Startups from Pinterest

The Color Of Startups: Infographics For Startups from Pinterest | Startup Revolution | Scoop.it
Trendsonline is using Pinterest, an online pinboard to collect and share what inspires you.
Martin (Marty) Smith's insight:

Great set of Infographics for startups here.

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Nils Vesk's comment, June 28, 2013 3:19 AM
A diagram for a successful journey.
MARIE-ODILE COUDERT ANTONELLI's curator insight, June 29, 2013 6:41 AM

The start up marathon

Constance Jones Collier's curator insight, July 1, 2013 8:13 PM

Powerful Impact!

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Showcase Your Pinterest Boards Inside Your Facebook Page with WooBox

Showcase Your Pinterest Boards Inside Your Facebook Page with WooBox | Startup Revolution | Scoop.it

Robin Good: Woobox is a web app which allows you to integrate and display inside any Facebook Page you manage, your full Pinterest board set (or a part of it).

 

In addition you can get stats on page views, likes and visitors and you can choose to show all of your boards or just the pins from a specific one.

 

The service is free and can be activated in a matter of seconds.

 

I have already activated it on my Facebook page here: http://facebook.com/RobinGoodItalia ;

 

Check it out: http://woobox.com/pinterest ;

 

***** Cool. Marty


Via Robin Good, ABroaderView
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Gaia's comment, June 13, 2012 4:34 PM
I have 2 account in Fcaebook...how can I add the APp on my personal page ? It goes always in the wrong page!
Robin Good's comment, June 14, 2012 3:39 AM
Gaia, Woobox works only on your FB Pages, NOT on your FB profile. That's the reason why you can't get it to do what you want. It doesn't do that. :-)
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Startup Motivation Pinterest Board From Founder Institute Inspires

Startup Motivation Pinterest Board From Founder Institute Inspires | Startup Revolution | Scoop.it

Marty
Great Pinterest board from the Founder Institute. The Founder Institute has a very defined startup accelerator program in Silicon Valley. Great board and Founder Institute looks cool and helpful.

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Is Pinterest For Foodies? Pinterest First Acquisition Punchfork Social Curation of Recipes Site Says Yes

Is Pinterest For Foodies? Pinterest First Acquisition Punchfork Social Curation of Recipes Site Says Yes | Startup Revolution | Scoop.it
Pinterest buys social recipe search engine Punchfork.

Via Therese Torris
Martin (Marty) Smith's insight:

This purchase by Pinterest is interesting. We can assume Pinterest has amazing metrics on what really works on its content network. Does it buy a celebrity gossip rag or art magazine? No, it confirms one of my reactions to Pinterest - Pinterest is a foodie's dream.

Another thing I like about this purchase is the statement it makes about the importance of platform curation and curation in general. He who creates the place where conversations are had and mashed up wins. Here was my take on the death of websites and the rise of platforms from more than a year ago:

Platforms vs. Websites
http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html


and on curation from

Curation Is The Next Web Revolution
http://scenttrail.blogspot.com/2011/01/curation-next-web-revolution.html

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Therese Torris's curator insight, January 4, 2013 4:19 AM

Yummy Yummy !

Great deal

I had just started a Pinterest board of my favorite recipes from marmiton.org, France's best social recipe sharing site. The way Punchfork sends traffic to cooking blogs and other sources is that it publishes the picture and the ingredients but you have to go to the source to read the recipe