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What Content To Create & Why: What's Your Curagami Score?

What Content To Create & Why: What's Your Curagami Score? | Startup Revolution | Scoop.it

Curagami Scores
We've tuned our Curgami engine to evaluate three website and brand CSFs (Critical Success Factor):

* Content.
* Community.
* Conversion.

The tool creates unique metrics such as Link Efficiency Indexes (LEI) to evaluate a website, close competitors and it establishes "best practice" averages viral content, sustainable community and asynchronous conversion ideas (not going up against a competitor's strength).

We started our journey to answer a simple question:

What content should a website create and why?

That simple question has soaked up six months of our lives and tens of thousands of our investors' cash. Good news is we are seeing light at the end of the tunnel. Will your website WIN armed with a Curgami Score Report?

Yes :). Marty & Team Curagami

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Could A New Candy Company Disrupt Emperors of Chocolate? A: Yes - via @CrowdFunde

Could A New Candy Company Disrupt Emperors of Chocolate? A: Yes - via @CrowdFunde | Startup Revolution | Scoop.it

Emperors of Chocolate & New SEO
How would my former employer M&M/Mars or our arch rival Hershey react to the new SEO? Not so great. This is how the door gets opened for "clean slate" brands savvy at social media and who don't have a hundred years of built up animosity.  

Could a new candy company focused on social media and the web survive? Might be a long time before the giants even knew an upstart was around. First company to become the Emperor of online CONTENT wins :). so YES a new candy company could disrupt the space.  

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Creating Digital Marketing Ecosystems For Traffic & Money - Curatti.com

Creating Digital Marketing Ecosystems For Traffic & Money - Curatti.com | Startup Revolution | Scoop.it
Without revenue a small business is just a hobby.  So, how does a typical small business go about getting clients and revenue?
Martin (Marty) Smith's insight:

Without revenue a small business is just a hobby.

Typical small business marketing follows a path of diminishing returns. 

 

Great Curatti.com post by @CogentCoach Michael Nelson. Agree, " Without revenue a small business is just a hobby." Also agree, " Typical small business marketing follows a path of diminishing returns", but have a thought to add there. 

Michael discusses the diminishing returns of a reference network that slowly decays out (from previous employer). Diminish returns also applies to many things Small to Medium Sized Business do to "advertise" their business. 

All the networking, advertising and hand wringing a SMB does WITHOUT a viable website / blog is diminished by more than half. The ONLY way to assure what you did today GROWS is to create a "getting bigger everyday" online presence (period, full stop). 

Important to find marketing that produces the opposite of "diminishing returns', marketing where you get MORE back from less effort over time. Michael describes this well too:

This saturation and frequency of use make digital marketing a great option for marketing and building relationships with your prospects and clients.


"While digital marketing is a great option, it is a confusing milieu of platforms, services, tools, etc.  Rather than chasing about trying to do a bit of everything, it’s best to create a system and measure your results.  When you get comfortable, you can add a bit more or expand your reach with your system."

"Create a system" or as P&G taught me all those years ago, "Work your plan" is important. Here are some tips for that system:

* Do a core set of activities DAILY.

* Always reserve 20% (or so) of your time to test new ideas, tools, websites, and partners. 
* Reserve another 20% of your time to respond to and curate content from your previously shared content. 
* Follow people who help you (since it is an online Thank You Note) and follow people you can learn from. 
* Keep life and business in balance and don't get discouraged since it can take months or a year before content marketing begins to scale. 
* Don't worry about "breaking" anything. Internet marketing is like building sand castles on the beach and the tide is always about to come in. 
* Learn to SURF trends, don't try and wrestle them. 

Great post and YES you must build a viable, sustainable and growing Digital Marketing Ecosystem if you want to do anything these days. 
Marty 

 


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Vidque Cool New Curation Video Startup

Vidque Cool New Curation Video Startup | Startup Revolution | Scoop.it

 

"Vidque is a free curation platform designed to help discover, filter and archive online video content. Controlled and curated by its users, Vidque aims to simplify the discovery of quality video content through the joint effort of the online community"

 

The site aggregates video from YouTube, Vimeo, TED and Blip.TV.  Each  video you curate is presented in a clean and pleasing simple design together with the tags. This site is easy to use and I can see schools finding it a good way to collect and shared videos for learning.


Via theo kuechel
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maximiseict's comment, December 10, 2011 12:27 AM
Theo, Brilliant, just what I've been looking for! BW, Ray T
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Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami

Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami | Startup Revolution | Scoop.it
Curagami & The Ecommerce Revolution Played Triangle Startup Factory's Pitchday today discussing how how to fix ecommerce marketing with Curagami.
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Triangle Startup Factory ACCEPTS CrowdFunde For Spring 2014 Class

Triangle Startup Factory ACCEPTS CrowdFunde For Spring 2014 Class | Startup Revolution | Scoop.it

CrowdFunde Accepted Triangle Startup (TSF) Factory
Thanks to friends who wrote cards and letters and thanks to the team at Triangle Startup Factory, our Durham, NC based startup incubator, who are willing to take a risk on CrowdFUnde as we smash content marketing and crowdfunding together to see what happens.

Our TSF session starts March 10th and we hope you will join us as we share this great startup adventure.

CrowdFunde
http://www.crowdfunde.com

Haiku Deck Pitch to TSF
http://shar.es/QFOzU


Triangle Startup Factory
http://thestartupfactory.co/


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Rescooped by Martin (Marty) Smith from Digital-News on Scoop.it today
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Google's Zero Moment Is The Ultimate Moment of Truth

Google's Zero Moment Is The Ultimate Moment of Truth | Startup Revolution | Scoop.it
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's (While slightly dense, this is a good read on digital...

Via Rami Kantari, Thomas Faltin
Martin (Marty) Smith's insight:

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




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Marc Kneepkens's curator insight, November 22, 2013 5:28 AM

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

Amanda Groover's curator insight, November 23, 2013 7:02 PM

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!