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Our Future Depends On Startup Heroes.
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Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami

Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami | Startup Revolution | Scoop.it
Curagami & The Ecommerce Revolution Played Triangle Startup Factory's Pitchday today discussing how how to fix ecommerce marketing with Curagami.
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Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | Startup Revolution | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Salah ALhaj Ahmed, Luciana Viter
Martin (Marty) Smith's insight:

File this infographic under "stats to help sell social to the c level" and good luck.

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Tomas Trejbal's curator insight, April 1, 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

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Secrets For Revolutionaries via ScentTrail Marketing

Secrets For Revolutionaries via ScentTrail Marketing | Startup Revolution | Scoop.it

Creating A Revoltion is HARD
May be hard, but MOVEMENTS are powerful ideas. Campaigns are not movements. Campaigns are more about YOU than THEM. My advice is learn secrets for revolutionaries and remove US vs. THEM makreting in favor of Save The World Marketing.

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Does Radio Still Matter?

Does Radio Still Matter? | Startup Revolution | Scoop.it
Radio is still a very effective medium in promoting the products and services of a business. Let us find out why it has never lost its touch.
Martin (Marty) Smith's insight:

Can't Agree - Radio Is The New Print
One of the inevitable results of increased control over our media consumption is the coming death of PUSH media. Despite the assurances and somewhat unfounded accolades this post claims for radio I don't see it. Radio is PUSHY and I find myself simply turning it OFF when all three stations I listen to go into a simultaneous commercial block.

The commercials are so SCREAMING LOUD and soulless that the medium doesn't seem to get it. Content is another problem. I listen to NPR and 3 variations of "classic rock" stations: soft classic rock, indy classic rock and screaming hard metal classic rock.

There is No THERE THERE
My biggest issue is not the SCREAMING or even the boring music  where one set doesn't seem to relate to the next. No my biggest issue is radio doesn't tell a story. Even on the station that has morning talk the story is always the same - some gross thing happened and isn't that funny until its sad.

No I am NOT amused. I AM captive as I drive to work, but that doesn't mean I don't have a CHOICE. We always have choices and radio exhausts my patience every time I try to give it more than a few fleeting minutes.

I remember not being able to get out of my car while listening to an NPR story. Not so much lately because I don't listen to NPR as much and because the web is where I get most of my stories.

Speaking of the web what is up with the fact that there are SO FEW URLs ever mentioned on the radio? The few URL mentions is like saying, "We are this island and you must swim to us and then stay with us". Yean not so much :).

Can Radio be retooled in a digital era? Maybe but I'm waiting for the first good example of HOW. Afraid I can't agree with the PRO RADIO slant of this post. Radio just seems LOUD and distracting. Sad since radio used to be my constant companion when I was selling bar soap for P&G and then candy for M&M's in update New York.

The web owns that space in my brain now. The web is where I find the stories that teach, entertain and that I want to share.

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Daily Quotation's curator insight, August 14, 2013 9:37 AM

Radio will always matter. It is the delivery system that is always evolving. ~Sonny Melendrez

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Why Groupon Doesn't Work - New Media Leaders

Why Groupon Doesn't Work - New Media Leaders | Startup Revolution | Scoop.it

I wrote this piece for New Media Leaders because GROUPON is a brand wrecking ball. Groupons absurd deals destroy years of hard work on small business value propositions.

Least you think I am piling on, Groupon fired Founder Andrew Mason today, I've been meaning to write this article for a long time. Just wasn't mad enough until today (lol).  

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The Next Big Thing? Disruption

The Next Big Thing? Disruption | Startup Revolution | Scoop.it

When everyhone is a content marketer you must become a disruptive content marketer to win. This post shares how. 

Martin (Marty) Smith's insight:

Now that the content marketing sale has been made there are new ideas you and your Internet marketing team can use to become a disruptive content marketer. Why? Because disrupt or die :). 

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Martin (Marty) Smith's comment, December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
Martin (Marty) Smith's comment, December 21, 2012 7:07 AM
Added Are You A Disruptor Quiz.
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Startups NOT Using GooglePlus Are NUTS, Here's Why...

Startups NOT Using GooglePlus Are NUTS, Here's Why... | Startup Revolution | Scoop.it

Wow, this post is TAKING OFF fast. Its about something I keep talking about and no one seems to HEAR. GPlus is the place to create your Internet marketing and I use numbers from @Crowdfundeanalysis.@CrowdfundeFind An Amazing G+ Analysis here:
https://plus.google.com/102639884404823294558/posts/F5fXyrkTPCr
@Crowdfunde

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How Startups Can Use Power Of Social Media (Infographic)

How Startups Can Use Power Of Social Media (Infographic) | Startup Revolution | Scoop.it

"Startups face tremendous pressure while competing with their bigger counterparts. They neither have large manpower nor big infrastructure. Social media can become an effective solution in helping them grow. This infographic shows how startups should utilize the power of social media."

Martin (Marty) Smith's insight:

Startups are "too busy" to create and publish content on the web. I understand. There was a time when I felt guilty about how much time I spend on social media. 

One day I realized the time I spend on social media IS MY JOB. I'm a marketing guy. I've been selling one thing or another for thirty years starting with bar soap for P&G and now our CrowdFunde startup.

Social media is where relationships start and all selling is relationship selling today since we don't buy anything from someone we don't "know" and trust. Despite the fact it makes startups feel like Willy Loman at some point they need to sell something to someone. 

Selling something to someone means startups must embrace social media marketing as visualized in this infographic.  

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lorrinda's curator insight, February 19, 8:19 AM

Micropreneurs can use the power of social media for selling because "...social media is where relationships start and all selling is relationship selling" [so that you are known, liked and trusted]... enough that people feel comfortable buying from you or based on your recommendation.

Matty Bdn's curator insight, February 20, 4:23 AM

Comment les médias sociaux peuvent-ils devenir une solution au développement des startups ?

 

Voici un exemple d'infographie efficace pour montrer comment les startups doivent les utiliser. 

Samuel Pavin's curator insight, February 21, 6:16 AM

Social Media for startups. Not just communication but a major tool for advertising, sales, marketing and customer service. 

 

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Why Internet Marketing Isn't What You THINK & Nikol Murphy Video

Why Internet Marketing Isn't What You THINK & Nikol Murphy Video | Startup Revolution | Scoop.it

5 Days Until Launch - Why +Nikol Murphy Joined Buzz Team
Join The Cure Cancer Buzz Team (Quick Form Link):
http://jotform.us/form/32517495657162

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Martin (Marty) Smith's insight:

Internet marketing isn't what many think it is. This post shares my friend Nikol Murphy's amazing video about why she joined the Cure Cancer Buzz Team and explains why Internet marketing isn't what you may think it is including:

* The surface is only marginally important.
* Creating a commons is beyond important.
* Host the party don't be the center of it.


This G+ post shares paragraphs on each of those ideas & Nikol's awesome, kind and generous video.

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3 Internet Marketing Secrets - ScentTrail Marketing

3 Internet Marketing Secrets - ScentTrail Marketing | Startup Revolution | Scoop.it

Internet Marketing Secret #1:
IM Isn't What You Think It Is

Internet Marketing Secret #2:
Source of Greatness Isn't What You Think It Is

Internet Marketing Secret #3:
Save The World

Martin (Marty) Smith's insight:

Important post for startups since they tend to see Internet marketing as either not imporant or too important.

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CAEXI BEST's curator insight, May 26, 2013 11:36 PM

3 Internet Marketing Secrets - ScentTrail marketing

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5 Ways To Disrupt Your Internet Marketing [ + Marty Note For Startups]

5 Ways To Disrupt Your Internet Marketing  [ + Marty Note For Startups] | Startup Revolution | Scoop.it

I don't like to say Internet marketers MUST do things without sharing HOW to do them.


This follow up piece to Why Your Internet Marketing Must Disrupt To Win shares 5 ways to disrupt your business vertical. Here are 5 ways you set THEIR (your competitors) houses on fire while your Internet marketing goes into overdrive. 

Martin (Marty) Smith's insight:

You might think startups are disruptive on their face. To be a startup is to be disruptive. Yeah, not so much as it turns out. Startups are often highly disruptive around their invention and highly conventional in the rest of their approach. 

In my Startup Heroes articles for Technorati I interviewed a number of successful entrepreneurs. Every startup who achieved scale understood how to play the Chinese Finger Puzzle game of Internet marketing. 

Startups such as ShareFile, sold to Citrix for $50M, balanced disruptive roots with becoming an adult, with growing up and responding to a quickly maturing marketplace with more disruption. 

Content marketing is a rapidly maturing idea. We are beyond the tipping point now so low hanging fruit was eaten by others. This means you must DISRUPT to win.


Hate to welcome a new generation of small businesses to Internet marketing just in time to say what you thought you would be doing, content marketing, isn't going to be enough by half. 

Sorry and welcome to Internet marketing.  


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