Crowdfunding Where BUZZ Lives In Time For the Holidays
Working on http://www.curagami.com taught us important content marketing lessons such as:
* Buzz is HARD to create by yourself.
* Want buzz? Go to where the BUZZ is and mashup.
* Crowdfunding is highly SOCIAL and very BUZZ worthy.
* Crazy Guy / Girl in basement is a compelling aspirational story.
That last bullet is where the moneyball lives. The reason crowdfunding sites such as Kickstarter ROCK SEO and content marketing is great entrepreneurs share their cool ideas AND their social network. Platforms such as Kickstarter get to sit back and pick and choose what to help BLOW UP (or their algorithm does).
Here MoMA creates a curated content partnership with Kickstarter helping to add legitimacy to everyone's hand (for MoMA, Kickstarter and the projects curated into MoMA's holiday guide). What is stopping YOU from creating a similar partnership with a cool crowdfunding platform and featuring BUZZ worthy products you curate?
Answer: NOTHING other than the limitation of our merchandising imaginations and those boundaries should be few and far between :).M