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Scooped by Martin (Marty) Smith!

Small Biz Saturday - = Our Favorite

Small Biz Saturday - = Our Favorite | Startup Revolution |

Small Business Saturday
Our favorite Small Business Saturday is Moon Audio. ( Moon Audio is home of #headphones with DRAGONS.

Dragons are Drew Baird's creation of better audio cable. Better audio cables mean great headphones like Fostex or Audeze sound amazing and good "cans" such as my Shure SE846s sound great.

We listen to so much music and depend on our earphones and headphones to shut out an increasingly noisy world, so #listenbetter is our motto and our friends at Cary, NC based Moon Audio make that possible.

If your headphones don't have dragons they don't sound as good as they could & that's why is our choice for #smallbusinesssaturday. What about you? What small businesses did you support today?

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33 Cool Apps Help Startups Create Visual Marketing FTW

33 Cool Apps Help Startups Create Visual Marketing FTW | Startup Revolution |

We have put together a list of tools that can help you create amazing visual content like infographics, memes, gifs, etc. Must read for every online marketer.

Marty Note

Great list mostly new to me. Missing one of my favorite visual marketing tools Haiku Deck: . Haiku Deck is much more than a simple UI on the Creative Commons. If you are SMART you will use Haiku and some of these other #cooltools to create the kind of arresting visual marketing we all need and aspire to daily.

Marc Kneepkens's curator insight, November 19, 2014 1:32 PM

A wealth of information.

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Branding For Startups: Win Hearts, Minds, Loyalty

Branding For Startups: Win Hearts, Minds, Loyalty | Startup Revolution |

Marty Note
The linked post is important, but not for the reasons they think. The post mentions the factoid that most people wouldn't mind if 73% of brands disappeared. The post discusses brands like Tom's who wins hearts and minds with cause marketing.

We love Tom's too. Yes, what you do with customer money is important these days. We prefer the Cone Communications ( ) "social good" study that shows a growing trend. Consumers what to know how your STUFF helps change the world.

People don't BUY brands they JOIN them.
Faith Popcorn

Marketing guru Faith Popcorn's quote is a favorite. We would reposition the linked post toward the more important question - how is your brand creating sustainable community. Since most of customers are online merchants we would write the goal as, "How is your brand creating sustainable ONLINE community".

Online community is the secret to branding and engagement over time. We think of loyalty with two dimensions:

* Engagement over TIME (joining and visiting).

* Advocacy (willing to share with friends).

Every visitor can achieve #1, but a tiny % of your website's traffic will ever do #1 due to the 1:9:90 Rule. The 1:9:90 Rule explains the strange math of website visitors:

1% Contributors - 1% of your traffic will contribute content such as comments, reviews and the social shares such User Generated Content (UGC) generate.
9% Supporters - this group loves to share your content especially if it came from the 1%ers.
90% Readers - More important than their label makes them sound, Readders are the core of your visitors and so essential to SEO and your expanding web universe.

The trick to web marketing few discuss is converting that tribe of Contributors, Supporters and Readers into a sustainable online community. Branding creates the shorthand your Contributors and Supports use to ADVOCATE.

When you market by proxy, you are using Contributors and Supporters to reach their friends, you must encapsulate deep meaning into shareable "Made To Stick" bits and bytes. Your advocates can't share if your message is too complicated, so boil it down, mix it up and test, test and test some more. In there somewhere is the strange alchemy your brand needs to compel action (joining and advocating) and so win hearts, minds and loyalty.

BTW, I bent this post toward startups because every startup is tabula rasa when it comes to branding. Startups are blank slates written on by every piece of content, social share and tool created. We don't brand in order to create loyalty we win hearts, minds and loyalty in order to create brands and First Rule of Branding is what the linked post has backwards.

Via Eric_Determined / Eric Silverstein, Michael Allenberg
Eric_Determined / Eric Silverstein's curator insight, November 7, 2014 2:07 PM

According to a survey, most people would not care if 73% of the brands would disappear!?

Share your latest experience on what your favorite brands are doing to earn your Loyalty, and ultimately your Advocacy?

It does start with earning your #trust.

Great insight @annettefranz @SDLjames with strong value connections @TOMS @USAA

Fred Zimny's curator insight, November 8, 2014 12:20 AM

Focus on encounters and experiences in stead of managing relations.

Ahmed Alkandari's curator insight, November 15, 2014 9:01 PM

"Most people worldwide would not care if more than 73% of brand disappeared." So, are companies wasting their money on advertisements and marketing; since, most people won't care about weather the brand will disappeared or not?! People who have brand loyalty are supposed to care if the brand they are loyal to will be available or not on the future. Also would these people considered faithful to their brand if they don't care?

What are brands might been doing wrong with customers?

don't focus on the customersare not providing value relative to priceare not providing value relative to the competition/alternativeshave broken customers' trustdon't deliver on their promisesdon't care about customersdon't meet customer expectationsare not innovative (think "same old same old")deliver a fragmented or poor experience

With all of these point, the relationship between them and their customers will be broken. Therefore, companies should focus more on their customers and design a good customer experience. Companies shouldn't only care about making money, they should also care and focus about being a part of something that matters to people and mean something to them.


Most of the article was asking questions and some questions didn't have answers in the article, they are open for general thinking and answering. It's interesting about how most people won't care if a brand disappeared on the future; for me I would! Of course life won't stop and new brands will enter the market. However, Some brands people got used to it and can's change that easily; the example of Apple. I also found it important about what they mentioned for customers relationship with the company. In my opinion, companies that focuses more on their relationship with their customers and making sure to build an experience with their customers are more successful than companies that focusses on making profits and increase their revenue. I a customer became loyal to a company and he had an experience with that company, he won't mind paying more on that company's goods. The reason is that the company had built a trust and an experience to that customer so he will be faithful and he would care about the brand and the company.

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STEAL THIS MoMA Kickstarter Store Idea Because Crowdfunding = Where BUZZ Lives

STEAL THIS MoMA Kickstarter Store Idea Because Crowdfunding = Where BUZZ Lives | Startup Revolution |

Crowdfunding Where BUZZ Lives In Time For the Holidays
Working on taught us important content marketing lessons such as:

* Buzz is HARD to create by yourself.
* Want buzz? Go to where the BUZZ is and mashup.
* Crowdfunding is highly SOCIAL and very BUZZ worthy.

* Crazy Guy / Girl in basement is a compelling aspirational story.

That last bullet is where the moneyball lives. The reason crowdfunding sites such as Kickstarter ROCK SEO and content marketing is great entrepreneurs share their cool ideas AND their social network. Platforms such as Kickstarter get to sit back and pick and choose what to help BLOW UP (or their algorithm does).

Here MoMA creates a curated content partnership with Kickstarter helping to add legitimacy to everyone's hand (for MoMA, Kickstarter and the projects curated into MoMA's holiday guide). What is stopping YOU from creating a similar partnership with a cool crowdfunding platform and featuring BUZZ worthy products you curate?

Answer: NOTHING other than the limitation of our merchandising imaginations and those boundaries should be few and far between :).M

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Rich Get Richer: Warren Buffett Tips For Startups @HaikuDeck Lesson

Rich Get Richer: Warren Buffett Tips For Startups @HaikuDeck Lesson | Startup Revolution |

Warren Buffet's Haiku Deck Lesson
One of the hardest web marketing lessons my former Direct Marketing bosses taught was to think Darwinian thoughts. I wanted to improve laggards.

Don't waste your time, came the advice and important digital marketing lesson, double down on winners. This wise lesson was just taught again by Warren Buffett.

Warren's Tips For Startups Haiku Deck has been on top of the 36 decks I've created. I started watching views by deck several months ago and my DM bosses lesson holds true.

Warren Buffett's Startup Tips ( )
Buffett Gains: 878
Total Views: 8,100
% Gain: 12%

Social Media: It's A Conversation Stupid ( )
Gains: 1,915
Total Views: 6,297
% Gain: 44%

Once again Buffett proves the rich get richer.

This truth doesn't mean Social Media: Its A Conversation is unimportant. Knowing what is trending is a CSF (Critical Success Factor) for any web marketing team, but Buffett does prove Darwin was a web marketing pro long before there was a web. Double down on winners and leave laggards stands as one of the most important "laws" of our web marketing ecosystem :). M

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Clean Slate Brands & Ultimate Guide To Content Curation (call for help)

Clean Slate Brands & Ultimate Guide To Content Curation (call for help) | Startup Revolution |

Clean Slate Brands
Time doesn't guarantee anything anymore. "Proudly in business for 100 years," sounds great until Uber cleans your clock. re-imagined what "cab" means in a mobile / social / reputation time.

I took my first Uber ride in Columbus, Ohio last week and it was EASY. I've also used Columbus Yellow Cab and spoken to the owner. Columbus Yellow Cab provided excellent service minus one important thing - a way to monitor how far my ride is.

Columbus Yellow Cab has an app too, one I will use on my next trip to Columbus this Wednesday, but Uber is a "clean slate" brand with little preconceived notions about owning anything OTHER than the most disruptive technology the cab business has ever seen.

Uber is about to change the very definition of "cab". And Uber isn't alone as this Trendwatching post about Clean Slate Brands shares.

Need Your Help
I'm writing the Ultimate Content Curation Guide For Business and need your help. If you love content curation please share thoughts about:

* How would you define content curation for business?
* Is content curation different for SMBs than big brands? If yes, how?
* How should startups curate content?
* What are your favorite content curation tools.

Send your thoughts on these questions or anything content curation related to martin(at) Thanks, Marty

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15 Ways To FUNK UP Your Startup

15 Ways To FUNK UP Your Startup | Startup Revolution |

15 Ways To Funk Up Your Startup
Watching Mr. Dynamite, HBO's great documentary about James Brown, got us thinking of ways to FUNK UP your startup including:

* Crowdfunding - James Brown knew how to ask for help.
* Content Marketing - Share your journey DAILY.
* 'Splainer Video - broll your elevator pitch & put on YouTube.

* Daily Social Media Shares - Build Your Tribe NOW.
* Contest - When in doubt create a low cost high yield contest.
* Games - Make your startup a game with many winners.
* Arresting Visuals - STOP THEM NOW.
* Stories - Share yours and they share theirs.
* Awards - Find the under appreciated and give 'em an award.
* Daily Difference - do something (anything) different today.

* Listen More, Talk Less.
* Curate - mashup this, that and the other thing.

* Coach - say something nice about something YOU didn't do daily.

* When THEY tell you there are RULES don't believe 'em.

* Teach - Watch one, Do one and then TEACH ONE to really get the hang of marketing in a digital age.

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Web Analytics For Non Quants via @Curagami

Web Analytics For Non Quants via @Curagami | Startup Revolution |

Web Analytics for non Quants
This Curagami post demystifies web metrics with simple questions, easy to understand ideas & proven lessons. Want to understand web metrics? Follow these tips and you will be managing your site' metrics like a pro.

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10 Truths of Simply Selling [Slidedeck] | Tactical Sales

10 Truths of Simply Selling [Slidedeck] | Tactical Sales | Startup Revolution |
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.
Martin (Marty) Smith's insight:

A tad "old school" but helpful selling tips such as:

#1 Initiating Contact

#2 Quick Qualification

#3 Demonstrate Your Offer


There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):

Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)

We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.

One of my favorite quotes is the old Indian saying:

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.

Jeremy Barton's curator insight, October 16, 2014 2:12 AM

Simple and effective

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Startups Reality vs. Fantasy? Watch Print The Legend Movie on 3D Printing

Startups Reality vs. Fantasy? Watch Print The Legend Movie on 3D Printing | Startup Revolution |

Print The Legend
Fascinating film about the beginning of a BIG THING (3D Printing) this film accurately describes what its like to be a startup in a hot space. Frustrating, magical and crazy all at once the movie will ring true for anyone whose started anything with OPM (Other People's Money).

Couple of cool trends in the movie include:

* Open source MakerBot becomes closed and gets bought.
* Closed and highly proprietary Avi Reichental does a RETHINK on his company's IP strategy and becomes more open.
* 3D printing remains in search of its "killer app".

That last bullet is also interesting. There is speculation that a printed plastic gun could become the "killer app" until the government steps in. In reality the killer app is problem going to be medical or healthcare related and is three to five years off.

Great window into startup land and 3D printing.

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Content Curation: 7 Things Merchants Must Know - via @Curagami

Content Curation: 7 Things Merchants Must Know - via @Curagami | Startup Revolution |

Why Content Curation Is Coming To B2C Merchants
In Curagami's 2nd guest blog post @Cendrine Marrouat - SocialMediaSlant.comshares 7 Content Curation Tips online merchants must know including:

  • Definition of content curation.
  • Why content curation?
  • Benefits of content curation.
  • Ideas to leverage content curation.
  • Examples of content to curate.
  • Tips to become a great content curator
  • Some curators to follow

Cendrine Marrouat -'s curator insight, October 6, 2014 3:42 PM

Thank you @Martin (Marty) Smith for allowing me to guest post for Curagami!

Cendrine Marrouat -'s curator insight, October 6, 2014 3:43 PM

A guest post I wrote for @Martin (Marty) Smith's Curagami

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Float Like A Startup Butterfly & Sting Like A Bee: Levels Launches 12 Startups in 12 Months | WIRED

Float Like A Startup Butterfly & Sting Like A Bee: Levels Launches 12 Startups in 12 Months | WIRED | Startup Revolution |
Can’t get enough of that animated GIF where Oprah unleashes a swarm of bees on her studio audience? Or the one where some guy gets hit in the face by a trashcan? You’re in luck. Soon, a new startup called Gifbook will sell you some flip books that recreate your favorite animated GIFs, so that…

Martin (Marty) Smith's insight:

Levels is cool. I added Durham, NC to his Nomad List of great places to be work "in the wild". Love the idea of FAST and then FASTER startup creation. Reminds me of a lesson Alton Pickens taught before we realized what a bad painter I am (lol). }

In college Pickens had me line up 50 sheets of paper and create with a timer. Fast became faster. He was trying to destroy THINKING TOO MUCH. Levels is doing the same by floating like a startup butterfly and stinging like a bee.

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Shyp | The Best Shipping In The World [Because THEY do it for YOU] Packs NYC

Shyp | The Best Shipping In The World [Because THEY do it for YOU] Packs NYC | Startup Revolution |

Shyp is the easiest way to ship anything. The mobile app provides an easy on demand shipping experience. Shyp is transforming how you send items by replacing the traditional hassles with a delightful experience.

Marty Note
Imagine a "Shipping Hero" coming to your place and handling your holiday shipping FOR YOU. What would that be worth? Shyp is betting its worth a lot and I agree.

I used to run a distribution business with Janet McKean called Found Objects. This time of year we were hunkered down shipping wholesale orders for the holidays. I've probably packed and shippped over 10,000 packages and it SUCKED.

Shipping is also a GAME played by giants on a field you can hardly understand or imagine. Shyp packs your package and secure the most secure and cheapest way to ship. DONE, where do I sign? Shyp launched in NYC and it may be a bit before they head to Raleigh / Durham. When they are here I'm there since the "joy" of shipping wore off long ago.

Martin (Marty) Smith's insight:

add your insight...

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The Best Of Banksy Animated Into Incredible GIFs

The Best Of Banksy Animated Into Incredible GIFs | Startup Revolution |

Photoshop 'wizard' ABVH out of Serbia has taken some of the recently highlighted works of Banksy while he was in New York City and transformed them into absolutely incredible and hypnotizing animated GIFs on his Tumblr.

Marty Note
I lifted ABVH's animation for our Curagami ( cover to our 10 Social Marketing Lessons From Banksy and couldn't remember where I found the great animated Gif. HuffPost to the rescue and thanks to ABVH for such amazing talent.

Here is a link to 10 Social Media Marketing Lessons From Banksy:

Here is the links to ABVH's amazing animations:

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Recycle Old Blogs Into Shiny New Content (Part1) For Startups

Recycle Old Blogs Into Shiny New Content (Part1) For Startups | Startup Revolution |

Marty Note

Startups are so pressed for time they often ignore or make a C priority developing content marketing. That is a huge mistake when it comes time to close a round of funding.

Startups with following have leverage and so may survive. In this excellent two part series Andrian Leighton shares tips on how to blog and how to recycle old blog posts into new content. With these tips every startup has the time to develop the most overlooked but important thing almost all startups overlook - effective content marketing.

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Free Genius Lunch Columbus, Ohio November 16 - December 3

Free Genius Lunch Columbus, Ohio November 16 - December 3 | Startup Revolution |

Free Genius Lunches in Columbus Ohio
I'm living in Columbus, Ohio at the Blackwell Inn on the Ohio State University's campus from now until December 3rd (being treated by Dr. Byrd at the James Cancer Center). I love meeting, discussing and learning from fellow startups, entrepreneurs, artists and cool smart people.

I'm stealing @Phil Buckley Genius Lunch idea to see what is happening in Columbus. Team Curagami stands ready to answer Internet marketing questions and learn new tips, tricks and ideas. If you would like to have a Genius Lunch in Columbus check the calendar and email when you would like to meet. 

Lear More Here  

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Deena Varshavskaya: WANELO's CEO The Face of Clean Slate Brands [Charlie Rose Interview Video]

Deena Varshavskaya: WANELO's CEO The Face of Clean Slate Brands [Charlie Rose Interview Video] | Startup Revolution |

On “Charlie Rose,” Deena Varshavskaya, founder and chief executive officer at Wanelo. The online social media app connects millions of consumer with some of the biggest brands, as well as the tiniest of independent boutiques.

Marty Note
Listening to WaNeLo's founder discuss her experience raising money and goals for her social shopping company made me realize I was listening to the sound of a clean slate brand. Wanelo is the first salvo in the "social shopping" wars sure to erupt.

Rose asks a good question, "Why won't Twitter and Facebook follow your lead?" They will and Deeena's best defense is a good offense. I signed up for Wanelo and its an intriguing play that couldn't exist without smart phones.

There's "mobile first" and then there is a company like Wanelo who is conceived and could only be possible with mobile. When Deena mentioned that more than 80% of their traffic is mobile my heart skipped a beat and I realized how clean slate this affiliate money play really is.

By mashing up retailers and accepting affiliate money Wanelo has to create a fun and exciting interface. They are about half way there. The way you create your store with swiping is cool and a #muststeal idea, but there is little more to recommend or hold interest currently.

Rose asked all the right questions about WHY and being first is a big recommendation, but not the only thing needed to survive. The UI is worth some money and their more than a million young followers are worth a lot too. Deena correctly locates the biggest challenge in today's market - getting people to love and interact with your content NOT mining or creating some unique Intellectual Property (IP) that can be protected and held over others.

Wanelo walks into social shopping, creates a "game console" using smart phones and will probably be adding gamification soon (if they are half as smart as they seem) and there is the first mover advantage. Important interview about the future of "social shopping".

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Why Bitcoin Is A MASSIVE Startup Opportunity

Why Bitcoin Is A MASSIVE Startup Opportunity | Startup Revolution |

Bitcoin, Ecommerce, Money & Value Systems
In three posts I've tried to understand how Bitcoin changes ecommerce:

Bitcoin, Money & Value Systems (on G+)

Bitcoin Manifesto (on

And this post about Bitcoin and #startups. Bitcoin as infrastructure could change everything from online ecommerce to how we pay for groceries and a coke from a vending machine.

Sure the infrastructure to achieve such a vision is largely lacking presently, but it wasn't that long ago we didn't have an Internet either. Here is how I'm going to tune my Bitcoin radar:

* Learn how to install Bitcoin commerce (nothing is easy now, but first movers will get huge benefits).
* Understand how and where Bitcoin could create the greatest impact such as client
* Understand how Bitcoin's platform could connect to other major trends such as social, mobile and connection.

The reason I want to understand how to install Bitcoin commerce is 1. It Ain't Easy Now and 2. Customers with large international buying groups could benefit the most and the fastest. Moon-Audio sells their magical audio cables all over the world. What they've been lacking is an easy way to safely sell around the world.

if there is even a tiny chance Bitcoin can fill those shoes I'm interested and a student. If anyone reading this has resources about how to install Bitcoin commerce please share.

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Importance of DIY Customers

Importance of DIY Customers | Startup Revolution |

DIY Customers Are Important
Do-It_Yourself customers may be the most important customers on earth. Here are a few ways DIY customers create benefits for digitial marketers and websites:

* Social Shares on Facebook, Twitter and +Google+.
* Creates #ugc (User Generated Content) or the best content you can't buy.
* Drive links into their content on your site.

We are working on a series of posts on how to engage and benefit from DIY Customer Marketing. If you have tips, ideas or experiences you think would help please share (martin(at)

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The New E-commerce Must Tell Stories - Interview w/ @Scenttrail

The New E-commerce Must Tell Stories - Interview w/ @Scenttrail | Startup Revolution |
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of, Marty Smith.

Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.
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Burn Down Your Website NOWIST via @Curagami

Burn Down Your Website NOWIST via @Curagami | Startup Revolution |


Beat the rush. Have courage, light a match, become a NOWIST :). M

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10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail]

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail] | Startup Revolution |

Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:

1. Drive Traffic.

2. Increase Awareness.

3. Create new Connections.
4. Produce Warm Fuzzies.

Great list. I would add:

5. Creates online community (net effect of 1 - 4).

6. Voice is authority, authority is reputation, reputation is all.

7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).

YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).

We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.

Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.

Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.

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How QDF Changes Content Marketing - Curagami

How QDF Changes Content Marketing  - Curagami | Startup Revolution |
Quality Deserves Freshness QDF is important to "new SEO". This post & Haiku Deck share marketing, tactics & strategy tips so QDF works for not against you.
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Want Trusted Content? Startups Do 10 Things [+4 From @Scenttrail]

Want Trusted Content? Startups Do 10 Things [+4 From @Scenttrail] | Startup Revolution |

Marty Note On Developing Trusted Content
Startups must create content to develop trust and community. Content marketing. and this may be a surprise to some, is not an end unto itself. You create and share content to help, educate and share. Startups should create content to develop a self-sustaining community. 

Sharing content requires being vulnerable, real and authentic. The six tips from the linked post focus on creating honest communication. My 4 content marketing tips describe how to create content sure to be shared (a form of trust), built upon and provide the feedback loops you need to run an online business:

Six Content Tips (from the link)

* Eliminate Hype. 

* Make Your Content  As Unbiased as possible. 

* Present alternative perspectives (from trusted leaders and gurus). 

* Include objective research.

* Beware of product pitches (just say NO to product pitches). 

* Proclaim your identity (be honestly who you ARE as any disparity creates dissonance). 

Marty's 4 Content Marketing Tips (to promote shares and feedback)

* End with a question asking for feedback & don't mind if none comes (1:9:90 Rule says only about 10% of your visitors are going to engage with your content is ways you can see).
* Shorten your sentences & paragraphs and lose the conjunctions and personal pronouns.
* Create short (10 words or less) headlines with "grabbers". 
* Create, shoot or develop original art.

Questions are great. We use questions in three ways:

* We ask and then answer our own question as a way to engage a clear line of reasoning and thinking.
* We ask contextually relevant questions at the end of a post looking for feedback on a reader's experience.
* We ask and leave open questions in heading sand sub-heads to promote the content as answer reading the curiosity of a question prompts.

Short and Sweet
Shorten and create SEO writing. SEO writing is reducing your "stop words" such as personal pronouns or other words search spiders can't understand.  SEO may be out of favor these days, but those "spider tips" apply to creating content to promote online readership and engagement too. Think Hemingway more than Faulkner. 

Original Art
Startups shouldn't use stock photography. Stock creates dissonance with any startup's main positioning. All startups are claiming to be smarter and more creative than the other guy. When you use sock you look just like the other guy. Just say NO to stock no matter how much your designer wants to use it. CORNED use stock but ask your design team to create unique edits and perspectives so your stock doesn't look like everyone else. 


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IgnitionDeck WordPress Plugin Because Crowdfunding Is A Moveable Feast via @Atlanticbt

IgnitionDeck WordPress Plugin Because Crowdfunding Is A Moveable Feast via @Atlanticbt | Startup Revolution |

IgnitionDeck is the world's most popular WordPress crowdfunding plugin. Includes free WordPress Crowdfunding Theme. Integrates with Paypal, Stripe, Mailchimp.

Marty Note
At our starutp @Curagami we've been fascinated with the idea of "enterprise crowdfunding". This idea fascinates us because:

* Crowdfunding content is highly social.

* Social Shares - Content is supported by entrepreneurs social net.
* Crazy Guy / Girl In Basement - content is buzz worthy.

Ignition Deck's wordpress plugin means its easy to add crowdfunding to your site. Yes, you give up the "featured" aspect of having your campaign promoted by a big gun like Kickstarter or IndieGoGo, but you gain control and the SEO juice comes to YOU and YOUR SITE not them.

Ethan Mollic's Dynamics of Crowdfunding study showed what we expected:

* Most campaigns get funded by entrepreneurs own network.

* Most campaigns JUST MAKE their funding goals.
* Campaigns that have 25% in first days are 80% likely to meet their ASK. * Even small crowdfunding sites have high PageRank.

That last bullet is because crowdfunding sites benefit from the Facebook effect - create the environment and have everyone else provide the content and links. If most campaigns are funded by YOU anyway using a pluggin like IgnitionDeck may make sense.

Where it REALLY makes sense is at the enterprise level. Our Curagami customer can create a "board" asking for new headphone, headphone amp and audio gear ideas from their Ambassadors and other visitors.  

IgnitionDeck looks like a winner. We plan to investigate further and report back on . Thanks to Mark Foulkrod at Atlantic BT in Raleigh for the share.