Startup Revolution
Follow
Find
13.9K views | +12 today
Startup Revolution
Our Future Depends On Startup Heroes.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Startups Should Use G+, Here's Why

Startups Should Use G+, Here's Why | Startup Revolution | Scoop.it

GPlus Is For Startups
GPlus is a much misunderstood social network. That misunderstanding may stem from the fact it is not a social net. GPlus is really a tool suite with a social net sitting on top of it. There are several reasons G+ is great for startups including:

* Not As Crowded as other Social Nets.

* Better for long form content.

* Great for conversations.
* Hangouts on Air = create YouTube Videos automatically.

* There's a learning curve.

That last bullet is why we love G+. Since there is a bit of a learning curve, many aspects of the tool are not intuitive, the uncommitted are turned away. What is left is a group of power users ready, willing and able to contribute meaningful content, inspiration and awareness for your startup.

Try creating a committed tribe of power users on Facebook (hint: you can't). Share pictures of your new baby on Facebook, use GPlus to build your business.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Red Bull's Branding Lesson For Startups: Publish & Brand FIRST - Curatti

Red Bull's Branding Lesson For Startups: Publish & Brand FIRST - Curatti | Startup Revolution | Scoop.it

This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now.

Working everyday at Triangle Startup Factory is reinforcing how reluctant most startps are to START PUBLISHING. No our startup CrowdFunde (http://www.crowdfunde.com). We've been publishing warts and all from inception. The biggest content marketing mistake is NOT creating content. You can roll with anything else.

Lesson for Startups - START PUBLISHING NOW because the sooner you form a tribe the easier life gets.

more...
Mike Doherty's curator insight, April 1, 12:57 AM

Lesson for Startups - START PUBLISHING NOW because the sooner you form a tribe the easier life gets.

Scooped by Martin (Marty) Smith
Scoop.it!

Startup Heroes Twitter List - Subscribe & We May Write About Or Refer Your Startup

Startup Heroes Twitter List - Subscribe & We May Write About Or Refer Your Startup | Startup Revolution | Scoop.it

We frequently write about startup heroes and are asked for our favorite companies all the time. Where do we go when its time to write? First we check out Startup Heroes List: https://twitter.com/ScentTrail/lists/startup-heroes 

If you run or are part of a cool startup SUBSCRIBE and we will follow you on Twitter, include your startup and we may write about you the next time we are looking for cool new companies to blog about and share across social media.

Yes, we realize this is a little like asking fish to jump in the boat, but there is a big ocean and a lot of fish :). Subscribe: https://twitter.com/ScentTrail/lists/startup-heroes


more...
Raj Nadar's comment, March 29, 7:11 AM
awesome, subscribed!
AslamB's comment, April 3, 2:47 AM
Great Marty! Just subscribed. I'm a part of a cool startup called ChargeBee. :)
Rescooped by Martin (Marty) Smith from Social Networking for small business
Scoop.it!

Facebook vs LinkedIn [infographic]

Facebook vs LinkedIn [infographic] | Startup Revolution | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester, Mark Gittos
Martin (Marty) Smith's insight:

Each social net has it own rhythm. Matching your marketing and brand position to the right social net is important. This helpful infographic discusses how and when to use LinkedIn vs. Facebook.

more...
Nicoletta Gay's curator insight, March 29, 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

Rescooped by Martin (Marty) Smith from Attraction Marketing Client Magnet
Scoop.it!

Is Capital Flowing To Entrepreneurs & SMBs? (Infographic)

Is Capital Flowing To Entrepreneurs & SMBs? (Infographic) | Startup Revolution | Scoop.it
A look at the financing landscape for business owners, plus some tips for finding alternative funding opportunities.

Via Hannah du Plessis
Martin (Marty) Smith's insight:

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

more...
Marshall Van Fleet's curator insight, March 19, 7:54 AM

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

Rescooped by Martin (Marty) Smith from Startup Revolution
Scoop.it!

"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck

"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck | Startup Revolution | Scoop.it

Buffet's Startup Tips Are so important I created a @HaikuDeck for his tips and for implied startup tips such as:

* Multiple Money - don't depend on one income source.

* Spending - buying things you don't need means selling stuff you do...eventually.

* Savings - Save then spend not the other way around.

* Investment - Never put all eggs in one basket no matter how beautiful the egg.
* Honesty - Honesty and character and lack of it are expensive and amplifed by money so don't expect from "cheap people".  

http://www.haikudeck.com/p/94SRtkQRzX/warren-buffet-startup-tips  

Martin (Marty) Smith's insight:

Thought this was a good Scoop to reprise given Buffet's offer to pay $1B for a perfect NCAA Tourney Bracket. Talk about how to get millions in free PR (lol). As if Warren needs "free" anything :). Smart money always makes MORE money. 

more...
Angela Heath's curator insight, March 13, 10:13 PM

Time tested results from the masters.

Marianne Lalonde's curator insight, March 18, 2:18 AM

Warren Buffet and Bill Gates offer up a few startup tips. Over the years Buffet has shared many great tips, such as: 

 

  • don't depend on one income source. 
  • buying things you don't need means having to sell stuff you do. 
  • save then spend, not the other way around. 
  • never put all eggs in one basket no matter how beautiful the egg. 
  • honesty and character are expensive and amplifed by money; so don't expect any from "cheap people".   


Tyler Richendollar's curator insight, March 18, 9:24 AM

Simple ways to think about what your business should do when first getting off the ground.  The ideas make sense when you read them out loud, but are often missed.

Suggested by Equally Simple
Scoop.it!

7 Business Lessons from CNBC's "The Profit" by Marcus Lemonis

7 Business Lessons from CNBC's "The Profit" by Marcus Lemonis | Startup Revolution | Scoop.it
Lessons by Marcus Lemonis of CNBC's hit show, "The Profit", for small business owners. We take a close look at lessons learned from all Season 1 episodes.
Martin (Marty) Smith's insight:

Great companies mentioned here along with 6 great Small to Medium Sized Business Tips:

Communication
Season 1, Episode 1: Car Cash

Passion
Season 1, Episode 2: Jacob Maarse Florists

Integrity
Season 1, Episode 3: Planet Popcorn

Business isn’t personal
Season 1, Episode 4: Eco-Me

Value your people

Season 1, Episode 5: LA Dogworks

Know your numbers
Season 1, Episode 6: Mr. Green Tea

  

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Creating CrowdFunde's New Logo - Crowdfunde

Creating CrowdFunde's New Logo - Crowdfunde | Startup Revolution | Scoop.it

Creating CrowdFunde's new logo includes our rough drafts along with a short description of why the graphic design ended up where it did.

As I share in this post about the process of creating a logo any graphical communication should lead, follow or get out of the way (lol). In this case WTE.net's designer Rachelle Leath suggested something I didn't see - she made Funde green.

That may seem like a small thing, but it isn't. I've been working on this logo for months and felt like I had it close. I needed another pair of eyes, a pro graphic designer to supplement my amateur efforts (lol).l

Once I saw Funde i green my immediate reaction was, "That tells a better story". Every element needs to tell a story especially a logo. Sometimes I have the logo creation story all worked out. Not this time.

This time I had a good design, but I missed Rachelle's idea to emphasize CROWD and Funde. This emphasis helps tell CrowdFunde's brand story. The positioning of crowdsourcing and content marketing FUNDED by crowds is easier to SEE now. This new logo begins to tell that story right off.

When you create a hook like Funde in green the minute you explain it your visitors will have a V8 moment. They will smack their head and your story and graphic will feel easy, understandable and fun.

Great job by Rachelle and WTE team helping to create a new CrowdFunde logo. Now our job, as the marketing team, is to craft a brand story consistent with the new logo. I like to write a short story ABOUT the logo. Why?

A good logo prompts curiosity, so answer the unstated but prevalent question of why we crafted the logo the way we did provides another brand positioning and storytelling opportunity.  

more...
Jaap de Witte's comment, April 7, 9:26 AM
nice man
Jordy Weijers's comment, April 7, 9:26 AM
ja
Jaap de Witte's comment, April 7, 9:27 AM
nee
Suggested by Marco Terry
Scoop.it!

Should Friends and Family Invest in My Business?

Should Friends and Family Invest in My Business? | Startup Revolution | Scoop.it
Are you wondering if you should ask friends or family to invest in your new business? Learn the good, bad and ugly about this business financing strategy.
more...
Ravi Bhatia's curator insight, March 4, 3:56 AM

Should Friends and Family Invest in My Business?

Marc Kneepkens's curator insight, March 4, 8:34 AM

Like walking on thin ice! The solution: treat them like professional investors, start with a great business plan!

Learn more here: http://www.business-funding-insider.com/free-business-plan-template.html

Scooped by Martin (Marty) Smith
Scoop.it!

Distilld Cool #Startup Is Apping Whiskey Lovers

Distilld Cool #Startup Is Apping Whiskey Lovers | Startup Revolution | Scoop.it

A whiskey app by whiskey, bourbon, and scotch lovers.

Marty Note
Yeah, this is going to be COOL. Follow founder Stu Grubbs on Twitter @stugrubbs.

Company Twitter
https://twitter.com/distilld  

Pinterest
http://www.pinterest.com/distilld/ 

GPlus
https://plus.google.com/+Getdistilldcom/posts 

LinkedIn
http://www.linkedin.com/company/distilld 

Facebook
https://www.facebook.com/distilld 
 

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Content Marketing Shares For Startups - Trending on Curtti

Content Marketing Shares For Startups - Trending on Curtti | Startup Revolution | Scoop.it

Content Marketing For Startups
Content marketing authority is something everyone wants yet few realize the fastest way to achieve what they want is to share, share, share. The 4 Sharing Tips:

* Give Expertise Away, but not 100% (find a way to create ROI too).

* Following Is Currency, So SPEND IT.
* Presence Makes you REAL.
* Trust in KARMA of the SHARE.

Post is trending on Curatti after going live on Tuesday. This "bean stalk" is an important content marketing one for startups to climb. Being a startup is solipsistic and self referential when it needs to be open kimono authentic and all about sharing. Share EVERYTHING.


more...
Marc Kneepkens's curator insight, February 22, 8:07 AM

Some universal truths here: the more you share, the more you gain.

Rescooped by Martin (Marty) Smith from SEO+ Social Media +Beta Software
Scoop.it!

Battle of the Sexes: Men & Women Use Social Media Differently [infographic]

Battle of the Sexes: Men & Women Use Social Media Differently [infographic] | Startup Revolution | Scoop.it
Women dominate on Facebook, but men are more prevalent on Twitter (RT @Mangoes57: How men and women use social media differently in one graphic: http://t.co/gIB1trjtT0 via @TIMENewsfeed)...

Via Heather Koroll
Martin (Marty) Smith's insight:

Love this infographic. What it says is we lucky few Internet marketers have several dimensions to think about when we use social media including:

* Are we communicating on MARS or VENUS?
* What is the NATIVE language of the platform?

* What are the stated and unstated RULES of the platform?
* How do we NOT step on a crack and break our SMM's back?

Great infographic.

more...
No comment yet.
Suggested by Agnipravo Sengupta
Scoop.it!

How Startups Can Use Power Of Social Media (Infographic)

How Startups Can Use Power Of Social Media (Infographic) | Startup Revolution | Scoop.it

"Startups face tremendous pressure while competing with their bigger counterparts. They neither have large manpower nor big infrastructure. Social media can become an effective solution in helping them grow. This infographic shows how startups should utilize the power of social media."

Martin (Marty) Smith's insight:

Startups are "too busy" to create and publish content on the web. I understand. There was a time when I felt guilty about how much time I spend on social media. 

One day I realized the time I spend on social media IS MY JOB. I'm a marketing guy. I've been selling one thing or another for thirty years starting with bar soap for P&G and now our CrowdFunde startup.

Social media is where relationships start and all selling is relationship selling today since we don't buy anything from someone we don't "know" and trust. Despite the fact it makes startups feel like Willy Loman at some point they need to sell something to someone. 

Selling something to someone means startups must embrace social media marketing as visualized in this infographic.  

more...
lorrinda's curator insight, February 19, 8:19 AM

Micropreneurs can use the power of social media for selling because "...social media is where relationships start and all selling is relationship selling" [so that you are known, liked and trusted]... enough that people feel comfortable buying from you or based on your recommendation.

Matty Bdn's curator insight, February 20, 4:23 AM

Comment les médias sociaux peuvent-ils devenir une solution au développement des startups ?

 

Voici un exemple d'infographie efficace pour montrer comment les startups doivent les utiliser. 

Samuel Pavin's curator insight, February 21, 6:16 AM

Social Media for startups. Not just communication but a major tool for advertising, sales, marketing and customer service. 

 

Rescooped by Martin (Marty) Smith from Linguagem Virtual
Scoop.it!

Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | Startup Revolution | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Salah ALhaj Ahmed, Luciana Viter
Martin (Marty) Smith's insight:

File this infographic under "stats to help sell social to the c level" and good luck.

more...
Tomas Trejbal's curator insight, April 1, 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

Scooped by Martin (Marty) Smith
Scoop.it!

Why Is TV So STUPID? Why You Won’t Get Better Apple TV Anytime Soon - Motey Fool

Why Is TV So STUPID? Why You Won’t Get Better Apple TV Anytime Soon - Motey Fool | Startup Revolution | Scoop.it

Motley Fool on Apple TV & Comcast
Three Fools take to the air to examine the prospects for a team-up between Apple and Comcast. - Tim Beyers - Tech and Telecom.

Marty Note
Why aren't TVs more like smart phones? Why can't we build apps for them? Why is the delivery device we spend as much time with as our computers so sealed off from innovation?

more...
Philip Sumpter's curator insight, April 2, 10:06 PM

Is a custom Apple TV-delivered service coming your way soon?
Some talks have already been in the works as Apple and Comcast
think about creating a service that will include live TV and
top of the line Comcast programming. Read what they are talking
about.

Scooped by Martin (Marty) Smith
Scoop.it!

Startup Tips From CEO Dognition - The Personality Test For Dogs

Startup Tips From CEO Dognition - The Personality Test For Dogs | Startup Revolution | Scoop.it

Lunch With Smart Dogs at Triangle Startup Factory
Kip Frey (www.linkedin.com/pub/kip-frey/36/b09/384 pictured in middle above) is a smart entrepreneur who one might say has "gone to the dogs". Kip spoke at Free Lunch Friday at +Triangle StartUp Factory today about Dognition (https://www.dognition.com/ ).

Dognition is a Myers/Briggs personality test for dogs. During an hour long fascinating conversation Kip made several points we've heard consistently from Chris and Dave at TSF such as:

* Ideas that "seem true" create their own momentum.
* Look for ideas that "create a new category".
* Ideas with great partnership hooks work best since partners help create scale with OPL (Other Poeple's Lists) and OPC (Other People's Content).

Dognition is a cool idea since we humans are always anthropomorphizing our animals. Now you can do a test AT HOME with your dog to figure out which one of 9 classifications your dog's personality falls within. You can compare your dog to dogs in your area, across the country or possibly the world (soon Kip mentioned they are already speaking to interested parties in China).

I found Kip and Dognition's #brandingstrategy fascinating. Kip and the team at Dognition spent a year working on the #DIY version of their test. They needed enough data shared by "citizen scientists" after taking their test that the hard work created in the lab held up even in the DIY home version.

"I think people are more interested in their dogs than in their DNA," Kip said at one point and I agree. There are 70M dog owning families in America (so one in three roughly) and each year brings 7M new dogs to market.

_____________________________________
Branding            vs                   Scale

The tension between creating a brand with meaning and the scale necessary to support that meaning was interesting. Kip decided to do a deal with Purina One to gain scale. Sounds like he had to defend the sizable deal with his board because they were worried about "brand purity".

#branding is tricky. Too much scale too fast could marginalize the brand. The science at the core of the test is something that could be seen as goofy in the wrong context. By doing an exclusive with Purina One for 2014 Dognition gets millions in partner ad dollars - the test is a freebie if dog owners complete a 28 day "Purina One 28 Day Challenge" (http://www.purinaone.com/dogs/28-Day-Challenge/main-page ).

Cool promo and great legitimacy for Dognition and possibly just the right amount of scale. Partnerships bring interesting challenges. Dognition can get swallowed whole by Purina, and can anyone spot the BIG #socialmarketing error on the Purina One challenge page? http://www.purinaone.com/dogs/28-Day-Challenge/main-page

ERROR - Love that Purina is using Tweets, but seeing 46 day old Tweets HURTS the social legitimacy of their campaign. A 46 day old tweet from a customer is fine IN ROTATION, but what if the only representation I see has old content?

When curating old and new social content from Purina and users always have something in the roll that is current, only several hours hold max. Using customer Tweets is brave, but stale in its current implementation. Even if the Purina staff creates Tweets today that related to something that happened 46 days ago have something current on social.

Building  a #story off of #UGC is what +CrowdFunde is all about. Conversations require different #contentcuration and #contentcreation than promotional push. Purina One's misuse of #SMM is a perfect validation for a tool like CrowdFunde that helps create, curate and converse with the most valuable content on earth - User Generated Content (UGC).

By isolating old tweets without a clear understanding about why they are there, other than being self congratulatory, Purina destroys what they hope to build - active, alive conversations.

We think Dognition will have great conversations since learning your dog's personality feels like something MADE for social shares, but HOW you share social conversations is tricky as a big brand like Purina proves. Turning conversations into #engagemn and #loyalty is trickier still.

Cool talk today with many lessons for #startups and #Internetmarketers . Dognition is going to be on 60 Minutes in April and they will have a reality TV show on Nat Geo Wild so conversations will happen. Team at CrowdFunde wishes our fellow Durham #startup   luck and a free CrowdFunde installation if they want to discover how to build community on a scale hard to knock down or duplicate...because building ongoing engagement after initial novelty is based on the quality, frequency and value of Dognition's (and any brand's) CONVERSATIONS!

Thanks to Kip for speaking with TSF startups today! Marty

PS. Kip asked for feedback on the Dognition site and since I know there are a lot of ecommerce conversion experts that follow me send me your thoughts and I will pull together 5 to 10 "would be better if" kinds of feedback for https://www.dognition.com/ .

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

SOAR Helps Female Startups. We Are IN, What About YOU?

SOAR Helps Female Startups. We Are IN, What About YOU? | Startup Revolution | Scoop.it

SOAR is an important project. Glad we have a chapter in the Triangle ares of North Carolina (Raleigh, Durham, Chapel Hill). We want to support SOAR anyway we can including putting our startup @CrowdFunde into the mix and writing some checks. This initiative is long overdue and we are all in. 

more...
Lori Wilk's curator insight, March 21, 9:26 PM

I want to interview everyone about their efforts at SOAR. It's great to know that there's support for this project. 

Martin (Marty) Smith's comment, March 21, 9:44 PM
I think our CrowdFunde startup is going to set up a fund, ask for matching donations of time and money and do whatever we can to help SOAR @Lori Wilk since its long overdue. Marty
Scooped by Martin (Marty) Smith
Scoop.it!

Ensighten Acquires TagMan Takes On Adobe Marketing Cloud | @Ensighten

Ensighten Acquires TagMan Takes On Adobe Marketing Cloud | @Ensighten | Startup Revolution | Scoop.it
Ensighten solidifies global leadership of the data and tag management market
Martin (Marty) Smith's insight:

Expect more consolidation and combination in the metrics, cloud BI space. Lots of little fish about to be swallowed whole by medium fish. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Triangle Startup Factory Video Diary: Day 2 - Tap SEO Power of "Unrealized Networks"

Triangle Startup Factory Video Diary: Day 2 - Tap SEO Power of "Unrealized Networks" | Startup Revolution | Scoop.it

CrowdFunde team is attending startup school. This Triangle Startup Factory Dairy shares our journey. Day 2 = creation of "unrealized networks", UGC & SEO.

Day 2: Tapping Unrealized Networks
Wow, what a day. Started with a Scrum-like standup and then worked the Business Model Canvas with TSF Founder Chris Heivly and Whitney. Discussing CrowdFunde's SEO benefit we realized that many businesses have "unrealized networks".

Unrealized networks are your customers. One undeniable New SEO truth is commons or platforms like HuffPost and Facebook out perform all other models. Problem is how does a small business easily add a "commons" that won't cost them a million bucks in cash or time?

CrowdFunde to the rescue.

CrowdFunde's goal is to help our partners TAP the gold they carry in their unrealized network. When I was a Director of Ecommerce our mailing list was around 50,000. We communicated with our customers regularly because email marketing was the most profitable Internet marketing channel (by far).

What we DID NOT do was for a community. We didn't realize benefits from our network. This Video Diary includes a 2 minute video that walks you through our first cut at tapping "unrealized networks". Please share any thoughts, reactions or ideas.

We are in "startup school" at the Triangle Startup Factory in Durham, NC for 12 weeks and everything is up for grabs. Together we create a cool tool, a "get more with less" tool to help conquer the "New SEO".

Thanks, CrowdFunde team and Marty

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Yahoo buys Vizify, firm that visualizes social-media data

Yahoo buys Vizify, firm that visualizes social-media data | Startup Revolution | Scoop.it
The tech giant buys another company, this time a startup that lets people create infographics and videos out of social data. Read this article by Richard Nieva on CNET News.
Martin (Marty) Smith's insight:

Wow, got an email about my Vizify account today saying I'm getting a refund since Yahoo wrote a much bigger check than nine. 

more...
Scooped by Martin (Marty) Smith
Scoop.it!

Mapillary: See The Map, Add Photos To the Map, Be The Map | MIT Technology Review

Mapillary: See The Map, Add Photos To the Map, Be The Map  | MIT Technology Review | Startup Revolution | Scoop.it

Mapillary is a cool idea. Why run up and down city blocks taking pictures when your customers, advocates and contributors could do that for you. What it means to be a MAP is changing fast.

Maps used to be those things you couldn't fold back up. Now maps are evolving into evolving stage sets. You need one "map" when its six pm and time for dinner.

You need another map when you need groceries or toys for Christmas. As the line between virtual and real world collapse "map" is going to take on many new meanings.

With GPS "Map" means place, time and tribe. Why tribe? Because, as FourSquare proved our phones are smart enough to know when our friends' phones are around us.

Phones become living avatars walking a digital landscape by proxy, roads we wold walk if we could TRON-UP and jump into the machine. Since we can't become digital just yet MAP will take on many new meetings.

Extend our new "map thinking" a little further and maps become games, commerce and content. These new "digital maps" will be how we tell time, know and relate to our friends and understand PLACE.

Mapillary sees the future. They know maps are more than those things we used to not be able to fold back up :).

more...
No comment yet.
Rescooped by Martin (Marty) Smith from MarketingHits
Scoop.it!

Make Money From Dreams: How To Niche Market

Make Money From Dreams: How To Niche Market | Startup Revolution | Scoop.it


As creatives, we all want to produce work that's unique and worthwhile, but this often seems at odds with the commercial pressure to cater to the lowest common denominator. Yet the mass market isn't the only market with money. Find the right niche market and you could be in business, producing work you love in a way that'll keep you going right up to retirement.

Marty Note
When my ex and I created FoundObjects.com (now gone except in the WayBckMachine) helping Magneitic Poetry Kit become a $50M specialty gift we discovered two important ideas:

* Everyone has a gift idea they want to share.
* Alternative distribution can create everything from a lifestyle business to a big win.

At Found Objects we used the web as a great B2C testing ground and to keep our B2B partners honest. If our B2B partners passed on something we thought was cool we could make a market for it ourselves via direct sales.

This Creative Bloq post updates our Found Objects experience with the many contemporary tools that can help a dreamer realize their dream even without a FoundObjects.com. Great Brian Yanish Scoop and post.




Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Martin (Marty) Smith from social media by harish magan
Scoop.it!

Are You An Entrepreneur? Do You Have What It Takes?

Are You An Entrepreneur? Do You Have What It Takes? | Startup Revolution | Scoop.it
Over the past few years I have watched so many people in my entrepreneurial network walk away from their business and return to full time employment. Why? No doubt the economy is tough and in tough...

Via harish magan
Martin (Marty) Smith's insight:

I loved this post and see myself some in it. I returned to full time work, something I will NEVER do again. I love creating companies. Why would I leave that then?

Fear.

Feat is a virus that infect an entrepreneur's ability to think, pivot and see patterns that must be seen. Fear isn't usually from where or what you would expect either.

Some of the fear is related being out of step with "normal". By leaving the mainstream you leave more than you can imagine. You leave the easily available support systems that create self definition.

An entrepreneur creates themselves. Support systems will never be there when needed since they won't kick in until success is assured and that is late. By the time "success" is well known enough that everyone knows the rough waters are past.

Cancer taught me how to create a support system from friends and family and THAT lesson is why I will never work for another company I didn't start. The missing piece was learning how to cobble together a support system to successfully pass through the rapids.

Now all five entrepreneurship dimensions are present:

1. SELF BELIEF
2. SOUND PEER GROUP
3. TENACITY/CAN DO ATTITUDE 
4. PASSION/PURPOSE (creativity)
5. BE IN FLOW

Great post here about what it takes to be an entrepreneur. Interesting how MONEY never comes up :). M

more...
David Bembry's curator insight, February 26, 11:15 AM

I simply like to say that "I'm too stupid to quit!" I've operated with no cheering section or other support for over 15 years while I raise kids alone. I do what I do because I'm compelled to do it and don't see anything as a failure. Afterall, nothing is promised in life. Not even life itself. It's all about the adventure and just going for it. That alone keeps me content. Your best is all you've got in this life. Sometimes it'll be enough, other times it won't. It's just life. No worries!

Tagmotion's curator insight, February 26, 8:52 PM

Terrific article that mentions the importance of being 'in flow' with whatever you're doing in your entrepreneurial venture. And provides a link to a test you can do to find out what that is.

Ernest Collett's curator insight, February 28, 3:57 AM

You have to be very tough and resilient when there is no salary cheque at the end of the month!

Rescooped by Martin (Marty) Smith from AgileMinds
Scoop.it!

Cloud Website Development Demystified [infographic]

Cloud Website Development Demystified [infographic] | Startup Revolution | Scoop.it

“ How does cloud computing really work? What is the Cloud? Demystifying the Cloud is an infographic that pulls the curtains back on the cloud and explains it all!”


Via Peter Azzopardi, massimo facchinetti, Paul Aneja - eTrends, walter Bongibault, Emeric Nectoux, Djebar Hammouche
Martin (Marty) Smith's insight:

Stay with this infographic because its subject, how cloud computing changes website development, information architecture, mobile computing and....well everything, is important. Important enough to decipher this dense infographic (lol).

more...
Marshall Van Fleet's curator insight, February 22, 8:26 AM

I found this article answered many questions I had about "The Cloud"...I thought I would share it with you...

Emeric Nectoux's curator insight, March 16, 9:15 AM

Not that complicated, isn't it? I even manage to explain it to my mother the other day :)

Now, thanks to these infographics, you even have the means to find out the ROI for your own organisation,

Rescooped by Martin (Marty) Smith from Surfing the Broadband Bit Stream
Scoop.it!

IBM, AT&T To Offer 'Internet of Things' Systems | NetworkWorld.com

IBM, AT&T To Offer 'Internet of Things' Systems | NetworkWorld.com | Startup Revolution | Scoop.it

AT&T and IBM will start jointly offering services designed to help municipalities, utility companies and other organizations use "Internet of things" technologies to better manage their infrastructure.


"There is a huge amount of growth of the things that are connected" to networks, said Michael Curry, IBM vice president of product

management. "When you have that many things connected in, you have a big data problem. Companies want to be able to take that data and use it to optimize operations and predict failures."


IBM estimates that there will be over 18 billion connected devices in the world by 2022. Examples of connected devices include mobile phones and sensors.


For this work, IBM's software division will work with AT&T's Advanced Solution unit. AT&T will provide network connectivity and IBM will provide the software and integration.


The two companies plan to help organizations build out systems that can collect data, wirelessly, from many remote end-nodes, an approach increasingly being called "The Internet of things" in the industry. The data can be analyzed and monitored, as well as fed to mobile devices for personnel in the field.


The initial targets for the service will be municipalities, mid-size utility companies and transportation companies, though any sort of organization could benefit from remote monitoring should consider IBM and AT&T's assistance, Curry said.


Cities could use this approach to better and control manage traffic. Utility companies could more closely monitor their customers' energy usage. Transportation companies could better manage their fleets of vehicles.


Click headline to read more--



Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Martin (Marty) Smith's insight:

Yeah Internet of Things going to be HUGE trend with all kinds of cool startup opportunities. Nest.com already sold to Google for billions and they won't be the last. 

more...
Richard Platt's curator insight, February 19, 10:33 PM

IBM and AT&T to work together to create an IoT network infrastructure.  Very interesting and likely very important play