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The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Startup Revolution | Scoop.it

With Social Media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing.

 

Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information.

 

Now we demand that it comes faster, becomes more accurate and matches our tastes and interests.

 

Throw Siri and Google Now (or at least, the potential of Siri and Google Now) into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.

 

Social search was seen as the next step in this process. Using our profiles to filter and curate the content we want to see, the results have been mixed. Google’s insistence on using Google+ and its +1 system has been criticised because it neglects the more popular social media sites to plug its own.

 

On the other hand, Bing has struggled to even dent Google’s hold on search, despite championing its social search feature – partly because Microsoft has a stake in Facebook. Throw in the massive rise of mobile search, and the concept of search is evolving in a way that we mightn’t have expected.

 

One thing is certain: With more and more content being created online, a new way of curating and processing the vast waves of information out there will necessity. With Google making small changes to search – both on desktop and mobile – and Bing pushing its social credentials even further, the race is on to see who can discover (or possibly stumble) upon the next stage of search.

 
Marty Note
I scooped into Startup Revolution as a counter to VC Geoff Lewis' statement, "Social is over," this morning on Squawk Box. Jeff, a VC from Founders Fund, may be correct in the absolute sense but social is going to be the underpinning of many, many things, so he is WRONG (lol).

I understand his money is moving downstream after the Facebook IPO disaster and down another 5% today as the lockout expires on big institutions (running off the ship like rats it would appear).

Anntonino is right here, as he usually is, and Lewis is wrong. Social as he understands it, someone investing in front of the curtain, is over. Social for what we do as Internet marketers is just beginning.

Social will help Internet marketers increase conversions, win SEO and create community for a long, long time since we hardly know how to use these tools now. We are at the beginning of the middle not the beginning of the end of social.

And Antonino is right. Future is SoLoMo (social, local and mobile) with search being the hub of it all :). M




Read More: http://www.simplyzesty.com/social-media/the-guide-to-search-why-the-future-is-social-mobile/


Via Antonino Militello, XYEYE
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Martin (Marty) Smith's comment, August 16, 2012 9:51 PM
Mike,
Worked my 11th day straight today and am burning out fast. I have your note to me on my weekend schedule. Those retreats will kill a person (lol). Marty
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App.net Raises $600K to Build an Ad-Free Alternative to Twitter

App.net Raises $600K to Build an Ad-Free Alternative to Twitter | Startup Revolution | Scoop.it

Twitter is planning to restrict access to its API, and developers are worried. Some are publicly protesting via their blogs and group petitions.

Thanks to Susan Coils http://www.scoop.it/u/sanssecret for this excellent suggestion.

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What Can Startups Learn From Lady Gaga? Lessons In Social Marketing

What Can Startups Learn From Lady Gaga? Lessons In Social Marketing | Startup Revolution | Scoop.it
In roughly four short years, Lady Gaga, the eccentric pop star phenom has become a household name by building an iconic brand that has resulted in earnings of nearly one hundred million dollars last year.

...

Marty - Love this article's ability to get my attention with the lady Gaga hook and then teach me real ideas extracted from her social marketing genius. My favorite is "be touchable". Doesn't get much more "touchable" than Lady Gaga (lol).

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Realtime Gets $100 Million To Build The Real-Time Web | TechCrunch

Realtime Gets $100 Million To Build The Real-Time Web | TechCrunch | Startup Revolution | Scoop.it
Realtime, a technology developed by a company which has been around since the Internet’s earliest days with the practically un-Googleable name “Internet Business Technologies,” has just received a massive $100 million investment to help fund its lofty plan to build the real-time web. The company offers a developer framework that now powers 2,000 real-time client applications, but, until now, it has only been available outside the U.S.

 

However, with the new investment from the three-month old, Såo Paulo-based BRZtech, a firm backed by private investors in Europe and South America, as well as Portuguese investment vehicle The Ongoing Group, Realtime is today launching its developer platform stateside.

 

“What can I do to be disruptive?,” CEO Andre Parreira asked himself years ago, when thinking about how he could scale his company internationally. “I looked to the Internet, and I saw that the Internet is based on a 30-year old protocol – it’s still request/response – so it’s static. It’s not delivering on the promise that the Internet will give us a true interactive experience,” he said. “So, let’s create the live web,” he thought.

 

That’s the goal with Realtime, which offers a freemium-based developer framework for building live web applications. However, to be clear, the funding isn’t just for the company itself – it’s also to fund the industry, including everything that would need to spring up around this “live web” ambition in order to make it a success. The company claims to have already signed up over 1,000 developers for its beta and plans further outreach through conferences, hackathons and other competitions.

 

Nope, no small dreams here. Just “a whole new era of the Internet,” as Parreira calls it.

 

Read more: http://bitly.com/FlowRealtime

 

#FlowConnection

 


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Student Entrepreneurs Power University Startups, [Kauffman Study]

Student Entrepreneurs Power University Startups, [Kauffman Study] | Startup Revolution | Scoop.it

Graduate and post-doctoral students are critical participants in university commercialization efforts, according to a study released today by the Ewing Marion Kauffman Foundation.

Marty
Big DUH for me. Students rock the startup! Funny, quick student startup story. I put up my boss's Atlantic BT (http://www.Atlanticbt.com ) money to sponsor the Triangle Startup Weekend at NC State.


I wanted to pitch too, but you have to be younger than me to stay up all night, eat bad food and get excited about writing a business plan (lol). I left at midnight and wished them well. I'm not saying old dogs can't do startups. I am saying old dogs can't do startup weekends (lol) :).M

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Startups: Show Me The Money, Your Own Money

Startups: Show Me The Money, Your Own Money | Startup Revolution | Scoop.it

Many entrepreneurs, policy makers, and academics wonder where small business owners get the money to expand their businesses. Thanks to the efforts of researchers at the Census Bureau, we know the answer.

Marty
Not surprised, having written big checks out of my 401k, 51% of startup entrepreneurs use their own money. Interesting chart in the other areas.

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Top 5 states for business in 2012 - North Carolina Ranks #4!

Top 5 states for business in 2012 - North Carolina Ranks #4! | Startup Revolution | Scoop.it

These five states were the best places to do business in 2012, a year where states' financial fortunes finally saw improvement. Can you guess which state was number one?

Marty Note
How I came to live in North Carolina is a long rambling story. The short version is I was in North Carolina all the time to speak with the marketing team at Nabisco in Winston-Salem when I worked for NutraSweet. I liked North Carolina, convinced my ex we needed to start a business, quit our corporate jobs and loon up the truck and move to North Carolina.

Winston-Salem didn't feel like home to my ex who was a Dean's daughter. Chapel Hill, on the other hand, and Carrboro felt like home. We Came to North Carolina on little more than a hope and a prayer. We built a business called Found Objects that may have sold several gifts you have in your home (Magnetic Poetry Kits or Zen Boards) and we got divorced because... well who knows why some things happen.

I love it here and despite "Yankee" roots having grown up in Greenwich, CT I've been welcomed, embraced and supported by great entrepreneurs, creatives and an army of health care workers (lol). We didn't know, when we moved here, just how important great health care was going to be, so there was a little luck involved :).M

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Take The Path Train? Social Stocks Sell Off, Path Still Wants to Go Public

Take The Path Train? Social Stocks Sell Off, Path Still Wants to Go Public | Startup Revolution | Scoop.it

Even though social media stocks have been under pressure, Path CEO Dave Morin says he still wants to take his social media company public, although he did not give a timeline.

Marty Note - Timing is everything and the wreckage of the Facebook IPO, they hit a new low today, is still shattering confidence in social stocks (crazy short term thinking, social is here to stay).


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Google Gobbles Social Media Platform Wildfire In SOT

Google Gobbles Social Media Platform Wildfire In SOT | Startup Revolution | Scoop.it
Four years ago, we set out on a journey to make social media marketing easier and more effective. Today, we're announcing that we're joining Google!


Marty Note
Wow, SOT (Sign of the Times) or what? Google will now proceed to crush the Hootsuites of the world. More importantly is the statement of social intent, yet one more brick in the resurgent Google trend we've been discussing since the Facebook IPO and uber-agency WPP noting their Google spend was up, Facebook flat. Apparently WPP was not alone as Google just reported record earnings AND IN THE SUMMER. Search volume typically goes down in the summer. Not this year for Google and that bodes well for 4Q as does this move to consume Wildfire.

Here is my favorite piece of the Wildfire press statement (emphasis mine):

We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing. For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers. To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers.


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Top Lessons from Exceptional Women Entrepreneurs - Forbes

Top Lessons from Exceptional Women Entrepreneurs - Forbes | Startup Revolution | Scoop.it
ForbesTop Lessons from Exceptional Women EntrepreneursForbesThere has never been a greater need or time for women to start businesses. We need their abilities, experiences and skills more than ever in the very competitive world of commerce.
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Digg Relaunches With Realtime - New Search Engine For Hot Links [Cool]

Digg Relaunches With Realtime - New Search Engine For Hot Links [Cool] | Startup Revolution | Scoop.it

When the social news tool Digg relaunches next week — Wednesday to be exact — it will get help from a new product called Realtime, a search engine that surfaces links being shared the ...

Marty - Cool searh engine idea fot hot links and very "semantic web".


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PPC Agencies: How To Hire Good Guys And Not Get Shot By Gunslingers

PPC Agencies: How To Hire Good Guys And Not Get Shot By Gunslingers | Startup Revolution | Scoop.it
Cowboys exist everywhere. Far from being relics of the Wild West, they live in all countries and operate in all industries. Nobody is truly safe from them.
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New Cradle-To-Cradle Book: The Nature of Business by Giles Hutchins

New Cradle-To-Cradle Book: The Nature of Business by Giles Hutchins | Startup Revolution | Scoop.it

I really should start off by saying that Giles is a friend of mine, and therefore I am not in a position to be able to write a totally unbiased review. What I would though like to do is discuss Gil...

Marty Note
Cool New Book along the Cradle-to-Cradle idea of sustainable business practices and adopting a more natural thinking. I'm going to pick it up as this is a favorite trend I marked several years ago as inevitable. Also read The Ecology of Commerce by Paul Hawken along these lines. Good book for startups since any company who wants to succeed into the future should be wrapping their values in these concepts :). M

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Expanding the Entrepreneur Class With The Right Kind Of Educaton HBR

Expanding the Entrepreneur Class With The Right Kind Of Educaton HBR | Startup Revolution | Scoop.it

"a system that leaves the education of entrepreneurs to schoolteachers is inherently weak" http://t.co/5MuIqt0J via @HarvardBiz @wpinkerton...

Marty Note
Of course entrepreneurship CAN be taught, but it isn't being taught because entrepreneurs like to do things not teach them. That is not entirely right. Entrepreneurs love to teach after several successful exits (lol).

There aren't enough "successful exit" entrepreneurs to teach all the students needed to increase the number of business we create. We should be using technology to mash up new educational opportunities for entrepreneurs.

We've lost the paper route and Boy Scouts, two pillars of young entrepreneurial skills and passion. Where are the summer camps for young entrepreneurs, the clubs and infrastructure needed to feed curiosity, dedication and energy?

The biggest challenge is to change our educational foundations from route and rules bases to a focus on creativity, project work and response. Internet marketing only has one time - NOW. History matters since you can't understand the trend waves without history's perspective, but NOW is where the action is and NOW is what matters.

Learning the math and analytical skills needed to respond in real time can be taught, but few are because the minute you publish a textbook on Internet marketing it is out of date. Textbooks seem so "been there, done that, no need to do it again". Soon all books may feel that way, very soon.

The hook and crook methods of training entrepreneurs is Darwinian. Only those who really WANT to learn entrepreneurship will, but it keeps the impact of entrepreneurship too small and elite. The fundamental flaw is larger than we don't create as many businesses as are needed, the real damage is we don't THINK like entrepreneurs.


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Crowdfunding Bible: Top Book on Crowd Funding, Kickstarter

Crowdfunding Bible: Top Book on Crowd Funding, Kickstarter | Startup Revolution | Scoop.it
The Crowdfunding Bible is the top how to guide on crowd funding and crowd financing, and the best crowdsourcing websites like Kickstarter.
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Q:Should You Create Your Business Plan on Pinterest? A: Yes

Q:Should You Create Your Business Plan on Pinterest? A: Yes | Startup Revolution | Scoop.it
The social sharing pinboard isn't just for recipes and animal photos, it can help you build a vision for your business. (Should You Create Your Business Plan on Pinterest?
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Martin (Marty) Smith's comment, August 10, 2012 8:33 AM
Thanks for picking this up David. Pretty interesting idea I thought. Have a great weekend. Marty
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Square Partners With Starbucks, Raises $25M For Series D - TechCrunch

Square Partners With Starbucks, Raises $25M For Series D - TechCrunch | Startup Revolution | Scoop.it

It might not be the funding announcement we've been hearing rumors about, but today Square announced that they've partnered with Starbucks. Beginning this fall, Square will begin processing all U.S. credit and debit card transactions at participating Starbucks stores across their 7,000 locations...

 

Therese's comment: Rumors are that Square has secured another $200 million, in addition to these $25 million from Starbucks http://www.businessweek.com/videos/2012-07-25/jack-dorsey-now-a-billionaire#r=related-rail-img

In any case Starbucks brings Square much more than money: huge visibility, credibility, distribution... Alliances are everything in the payment ecosystem. Well done !


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Female Founders Growing Enterprise Social Marketing Companies - Forbes

Female Founders Growing Enterprise Social Marketing Companies - Forbes | Startup Revolution | Scoop.it

Social media marketing serving the masses means high-growth startups - creating lots of value and jobs.

Marty Note
I liked discovering new startup founders I didn't know about and some of these Social Media companies sound COOL and helpful. I noted yesterday the sense I had after attending event after event dominated by men here in the Triangle area of North Carolina that we needed to encourage women entrepreneurs and startups. I noted that I may not be looking in the right places yesterday for the 41 women entrepreneurs article and this Forbes post confirms that I need to attend different events :).M

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Y Combinator Alum Turning High School Kids Into iPhone Game Developers | TechCrunch

Y Combinator Alum Turning High School Kids Into iPhone Game Developers | TechCrunch | Startup Revolution | Scoop.it
MakeGamesWithUs is a new iOS game publishing company with a twist: its focus is on helping high school and college students to build games.

...
Marty Note
Why not, if anyone knows what makes a game grerat it is today's high school students and let's face it high school is enough to kill a person's creative spirit forever (lol).

(Picture thanks to my friend Sue Rush is me #51 in junior high, so a lifetime ago :).M

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Help FarFromHomePage - Remix Your Web!

Help FarFromHomePage - Remix Your Web! | Startup Revolution | Scoop.it

The first tool for Creative Browsing: Build projects out of anything on the web.

Marty Note
I like these guys. They lay it all out there in a brave Kickstarter-like push to get their startup moving. I'm in for something and encourage others to support such a creative team too. Iove the show me the secret Berlin tour for $1K. My $1Ks go to cancer research and chemo bills, but this team knows how to create a cool list of THANK YOU gifts and that isn't nothing :). M

If Link doesn't work try: http://igg.me/p/183534 as that looks like the permalink.

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First Company Who Knows YOU and YOUR Your Phone Wins

First Company Who Knows YOU and YOUR Your Phone Wins | Startup Revolution | Scoop.it

Editor's note: Rebekah Cox is a product designer at Quora and previously a product design lead at Facebook.

Marty Mobile Marketing Note

The amount of mobile segmentation and persona data (what you do when defining who you are) is staggering. The first company to solve the Heisenberg mobile marketign riddle and place your identity in your phone so that your identitty and all that data can be projected out creating the kind of relevant converting communications Internet marketers dream about is exciting, daunting and fun.

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Bitly Launches New Social Search Engine: Realtime [Cool]

Bitly Launches New Social Search Engine: Realtime [Cool] | Startup Revolution | Scoop.it

Giuseppe Mauriello: Bitly announced new service called Realtime. It's a social search engine in private beta for finding the most clicked on Bitly links. It allows users to filter searches by keywords, topic, social network, country, target domain, language.

From review article on The Verge:
"Bitly's calling it an "attention ranking engine," and that seems apt in our testing so far. Unlike Twitter's trending topics or the competition, you're able to find out which webpages are most shared, rather than simply the most viral comments on those stories.

As reporters, we're definitely fans of the idea: we can see it being a very useful tool for people who want to know what's interesting right this moment.

Of course, the results are only really useful if Bit.ly gains popularity yet again: Most social networks have their own URL shortener these days..."


Request an invite now and try out it: http://rt.ly

 

More info on Bitly Blog: http://blog.bitly.com/post/28157667321/from-bitly-labs-say-hello-to-realtime

 

Read review article on The Verge: http://j.mp/QYCQXM


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Prasanth (WN)'s comment, July 30, 2012 7:52 AM
Thanks
Nate McGee's comment, July 30, 2012 8:58 AM
Thank you!
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Business In Red Shoes – Women In Business Imperative [book review]

Business In Red Shoes – Women In Business Imperative [book review] | Startup Revolution | Scoop.it


Marty Note
It is imperative more women start businesses especially in technology. Women see things differently, bring fresh perspective and can be more collaborative and less proprietary. I know sweeping generalizations are dangerous, but go to any tech startup weekend and it may be as much as 80% male. In my 30 year business career I've noticed an important truth - diversity trumps all else.

Diverse teams perform better (read Wisdom of Crowds for why). Teams rich in diversity perspectives, background and gender perform consistently at a higher level. Hope this new book encourages more women entrepreneurs especially in tech.

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Fixing College With Better Technology And Lower Costs Could Be Startup Gold

Fixing College With Better Technology And Lower Costs Could Be Startup Gold | Startup Revolution | Scoop.it
Colleges and universities must mitigate a decade’s worth of unsustainable growth by looking for ways to lower costs, embrace technology and improve education.

...

Marty Fixing College Note
All kinds of startup opportunities in the "let's fix education with technology" space. Have to fix the governing boards and non-teacher mindsets too (teachers ROCK) and good luck with that (lol). Build it and they just might come in spite of themselves.


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Where Twitter Trending Topics Really Come From [HP Labs Report]

Where Twitter Trending Topics Really Come From [HP Labs Report] | Startup Revolution | Scoop.it
HP's Social Computing Research Group has released the results of a new study that dives into the anatomy of Twitter's Trending Topics.

...

Marty Trending Note
Since we are all in the trending business now finding reliable sources is important. Here are sources I rely on for trending topics in most to least valuable order:

* Scoop.it - Love the fact I can power the keywords on for their social spider (read Why Scoop.it Rocks II for more on my open love of this great curation tool).  

* Topsy - most reliable Retweet source. 

* Zite and Flipboard on my ipad. 

* Twitter

* Google Alerts

* Google Trends

* Google Insights 

* Facebook (there is more here than I've tapped especially in the ad section)

* Google Analytics (your site is a valuable source of traffic and trending information)

* Twitter and other social signals from 5 trusted sources / friends including: @1918 (Phil Buckley) @SethGodin @Steveology (Steve Farnsworth) @RobinGood and @maxOx (Michele Smorgon)


Where to you go for trending news? 

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