Alternate Reality Games are a curious subculture that attempts to bring the concepts of gaming into the real world. Does this mean running around an industrial complex with water pistols? Not quite. Thegame nomenclature is deceptive; they’re best thought of as a mix between role-play, puzzle-solving, team-building, immersive fiction and creative writing.
The amount of time spent gaming each week would knock your socks off. I don't remember the exact figure for global time spent gaming every week, but it was staggering and insightful. Is it any wonder gamificaiton works so well in Internet marketing? Here is a link to my somewhat related gamficaiton white paper:
Via digitalassetman, eRelations