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Reality Is Too Dull? PLay Alternate Reality Games

Reality Is Too Dull? PLay Alternate Reality Games | Startup Revolution | Scoop.it

Alternate Reality Games are a curious subculture that attempts to bring the concepts of gaming into the real world. Does this mean running around an industrial complex with water pistols? Not quite. Thegame nomenclature is deceptive; they’re best thought of as a mix between role-play, puzzle-solving, team-building, immersive fiction and creative writing.

Marty Note
The amount of time spent gaming each week would knock your socks off. I don't remember the exact figure for global time spent gaming every week, but it was staggering and insightful. Is it any wonder gamificaiton works so well in Internet marketing? Here is a link to my somewhat related gamficaiton white paper:

http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/


Via digitalassetman, eRelations
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And The Beat Goes On - Tragically Clear Facebook Chased The Wrong Business For Years

And The Beat Goes On - Tragically Clear Facebook Chased The Wrong Business For Years | Startup Revolution | Scoop.it
How Facebook bought its own hype and (almost?) missed the boat.


Marty Note
It is late and I am tired. This is important enough an article to grab and comment on when I have more awake brain cells. For now let's simply agree with the idea that Facebook, by positioning a game changing BI service as status quo ad sales, did chase their own tail. Sales senior staff should be shot, but you would have had to work SOMEWHERE ELSE to know the real value in the network wasn't the ad inventory but the ability to increase conversion via the BI data.

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Tech Startup Marketing Advice - YOU ARE NOT APPLE [+Marty Note]

Tech Startup Marketing Advice - YOU ARE NOT APPLE [+Marty Note] | Startup Revolution | Scoop.it

How democratization of information affects tech startupsITworld.comSeptember 23, 2012, 2:23 PM — A tech startup is different from any other type of business.

Marty Note
I have a bone to pick with this article. In my role as Marketing Direct at Atlantic BT (http://www.atlanticbt.com) I counsel startups and small businesses daily and NEVER will you hear this advice come from me:

  • The big question has always been, how a tech startup can handle a new product launch, and how they can grab attention in an increasingly crowded marketplace. Again, those conventional business advisors will counsel the startup entrepreneur to allocate a million or so dollars to the marketing budget, and look to companies like Apple for a good example of how to do it right. And indeed, Apple has a tremendous marketing engine, and they’re quite good at it. Apple could put a hundred random products in a hat, draw one out, and the next day be well on their way to cornering the market. But contrary to popular belief, the average tech startup entrepreneur drives a car that is older than he is, and still occasionally buys lunch with change found under the couch cushion in the office break room. Following Apple’s example is not realistic advice.


I agree tech startups have a product-centric view of the world. They make cool things and expect he better mousetrap idea to work, they expect everyone to love their cool new widget as much as they do. Never mind that few can understand their cool new widget. This is why I wrote People Not Things Sell (http://scenttrail.blogspot.com/2012/06/startup-websites-people-not-things-sell.html ).

Apple can get away with making their well known, amazing and cool products their heroes on their website. They support that site with $100M in advertising. All of their ads are people-centric. I studied the most recent iPad commercial and there is 1 person per second of film in the 32 seconds of the ad.

I would suggest, to any startup, they understand a few things including:

1. You are not Apple.
2. No one cares about you (yet).

3. Solve problems to get people to care.

4. Articulate how you solve problems to get more people to care.

5. Use tools such as counters and testimonials so more people can care.

6. Empower your brand advocates with social tools so they can sell for you.


I deal with startups all the time and few come in wanting to be Apple. Most do have a larger than is real definition of how many people know about them, care about them and will support them. Most startup entrepreneurs believe and are passionate about an idea. That passion is good and bad.

Passion is good because no one creates anything without passion. Creating is too hard to do. Without a stubborn love of what you are doing you won't last long. Passion is bad because it can put the blinders on. Many entrepreneurs fly their new plane right into the ground and feel passionately good about it the whole way down. The way to get out of the wobble is to evoke wisdom of crowds early and often. Get people like me who've started several companies involved and listen carefully to what they share.

My other advice for startup entrepreneurs is remember they are not APPLE, but remember how Apple became Apple. Apple made a great product and were passionate about what made it great. They protected what made their products great with a passion that got one of their founders fired for 10 years. Know what makes your company, not just your product, unique and communicate that difference clearly via actions and words.



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The Power of Small and The OTHER "Social Marketing" in Indonesia

The Power of Small and The OTHER "Social Marketing" in Indonesia | Startup Revolution | Scoop.it
RT @changemakers: Social entrepreneurship in #Indonesia: big impact from small business http://t.co/69SNfAEZ #powerOfSmall #socEnt #impInv...


Marty Note
Social Media Marketing is stealing the term "social marketing". Social marketng is different than Facebook and Twitter. Social marketing is the use of marketing tactics to save the world, to do good. This article is a great example of Social Marketing as is Keva and Habitat For Humanity.

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Apple's 5 Keys to a Successful Product Launch @ShellyKramer

Apple's 5 Keys to a Successful Product Launch @ShellyKramer | Startup Revolution | Scoop.it
Whether you're launching a new company, a product or promoting an event, these 5 keys to a successful product launch might just help you make it even better.


Marty Note
Great article here from a better brand strategist than moi :). I dabble at brand strategy, Shelly Kramer is a pro.  How do I know that? Every point she makes here is perfectly tuned to my experience. Ideas like build your network before you need them is pitch perfect to my experience. 

I would add one more to this excellent and true list - tell a story. One way to intrigue your network before you need them is consistently tell great stories. We are all in the business of telling, finding and sharing great stories now, so create things you would share, Retweet and Scoop.

The problem with this idea of "tell great stories" is it is hard to consistently tell purple cow stories. Attending the Expion conference last week everyone discussed storytelling and the need to tell great stories, but no one explained how to consistently do that. I am going to tell you how to consistently tell great stories:

Don't Even Try.

The way to consistently tell great stories is to tell stories, to sweat and perspire through daily content creation. YOU create stories, lots and lots of stories, and THEY decide what is great. Once THEY decide, feed the monster and learn from it. Learn the characteristics of YOUR great stories. We all have them. Find yours and follow Shelly Kramer I do and have learned alot from this brand marketing pro. 

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How Not to Pitch Your Business in Social Media

How Not to Pitch Your Business in Social Media | Startup Revolution | Scoop.it

Using social media correctly is like putting your Rolodex on steroids.

 

Suddenly, it can be much easier to find people. When it works, the days of gatekeepers blocking your phone calls are a thing of the past. Perhaps the best thing about using social media is that it allows you to communicate with all of your contacts at once through status updates.

 

But there are some important lessons to learn. For one, you still have to build relationships if you want your communications to move your business forward. And building meaningful relationships in social media can take more effort than meeting people face-to-face.


Marty Note - Cool tips for Startups.


Via Cendrine Marrouat - cendrinemarrouat.com, Gerrit Bes, abhijit pradhan
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Shocking - Startups Ignore A $500B Market In Business Services [+ Marty Offer]

Shocking - Startups Ignore A $500B Market In Business Services [+ Marty Offer] | Startup Revolution | Scoop.it

Venture capitalist Jim Goetz : It’s ‘Shocking’ That Startups Are Ignoring A $500 Billion Market http://t.co/rgJKA9ZO...

Marty Note
I agree it is shocking especially since everyone involved in an enterprise from HR to Customer Service sits down at lunch to bitch, moan and complain about this or that. People don't realize solving pain points is what creating companies is all about.


Many people sitting on the outside looking in think startups are something glamorous and always created by "Them". Not so much as it turns out. WE create most businesses; people just like you and me who are fed up with those pain points. Creating a business has never been easier.


Marty's Offer
I will help the first 2 people that contact me to create a company to resolve a pain point that is driving them crazy at their job. Something they've thought about creating a company to fix or just wish someone would pay attention. I will pay attention and toss my experience creating 4 startups into the ring.

I don't care what business vertical you are in. You only have to do a few things:

* Describe the pain point as if you were speaking to your mother in an email.
* Include benefits that will happen when the pain point is resolved (things like you can find something faster, you can share easier or you can interact with customers better).

* Be specific.


Email me (Martin.Smith(at)Atlanticbt(dot)com) your summary. This note acts as a mutual Non-Disclose agreement. That means if I have something similar to your idea already in the works I agree to protect your idea and not take from it. Here is the other way I will protect anyone who wants to take me up on this offer - I don't want nor will I accept any compensation for my help.

If my help means you make a million dollars or two great. I hope you consider giving to cancer research, but I don't expect compensation. My needs are well taken care of by Atlantic BT and 30 years of working for great companies.

Most would be entrepreneurs get hung up on someone stealing their idea. It doesn't work that way. People don't steal things written on a piece of paper or a napkin. Magnetic Poetry Kit, words on magnets one of the companies I co-founded brought to market after an entrepreneur in Minneapolis created it, didn't get knocked off until it was a million dollar gift line. Prove the market and then you get knocked off.


If the only thing stopping you from creating a company is money and someone who knows how you have both now. You have both if you are one of the first 2 to ask for my help. Now the question is what would you do if you knew you could not fail?

Martin.Smith(at)Atlanticbt(dot)com

Curious about me? My LinkedIn: http://www.linkedin.com/in/martysmith1980vc


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How To Create "Social Business" @Expion Social Summit Day One

How To Create "Social Business" @Expion Social Summit Day One | Startup Revolution | Scoop.it

Expion, a Raleigh Enterprise Social Media platform, startup and Atlantic BT customer held their first Social Business Summit on September 10 and 11.

Marty Note
There was so much great social marketing and Internet marketing content at the Expion Social Business Summit It will take several posts to share it all. This is my first of three. I will link everything from here.

This post covers Keynote speakers Amber Naslund and Matt Ridings discussion of how to build a social business framework and Jason Falls No BS Social Media.  

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Referly Creates Great-Looking Collections When You Find, Curate, Recommend Products

Referly Creates Great-Looking Collections When You Find, Curate, Recommend Products | Startup Revolution | Scoop.it

Robin Good: Referly is a revolutionary curation platform offering the ability to create great-looking thematic collections of products, that you can promote and share online.


Referly offers a gorgeous user interface, which makes it very simple to find and collect any kind of product you may be looking for, as well as to create great-looking shopping front-ends.


Through an integrated search engine you can rapidly find fashion items, photo and video tools or your favorite books and start listing them inside your most appropriate collection.


In your collections you can easily edit individual items, resize them or drag them easily to new positions. It is next to impossible to make a collection look ugly.


Referly connects to a large number of products suppliers and it also allows you to earn rewards when you generate sales on products from anyone of these sites: http://refer.ly/merchants


You can also endorse, collect and share just about any product you find online by using the dedicated bookmarklet.


I am truly impressed by Referly, as I see an addictive opportunity both for passionate connoiseurs to share their know-how as well as for any product seller wanting to taste the future of trust-based, realtionship marketing.


This is the future of shopping.


Here is a sample collection I have just created of tools for videomakers: http://refer.ly/p/d965aafaf92511e1a4ec22000a1d0d51/collections/show/videomaker/31c2f2c4f92711e1a4ec22000a1d0d51


and here another one for iPhone/iPad video tools: http://refer.ly/p/d965aafaf92511e1a4ec22000a1d0d51/collections/show/ios_videomaker_/ac4f0a60f93011e1a4ec22000a1d0d51


Free to use.


How it works: http://refer.ly/getting-started


Try it out now: http://refer.ly/


Marty Note
Cool, will be using this tool Robin explains so well.


Via Robin Good
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Massimiliano Cammuso's comment, September 7, 2012 8:52 PM
wow Robin!
Mike Ellsworth's comment, October 4, 2012 8:54 PM
Zakariyya, thanks for the reScoop!
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Ardbeg Galileo Limited Edition Space Whiskey Is Single Malt Great Marketing

Ardbeg Galileo Limited Edition Space Whiskey Is Single Malt Great Marketing | Startup Revolution | Scoop.it

Ardbeg launches a limited edition whisky to mark a unique experiment in space involving compounds from its Islay distillery. (Space Whiskey. This is a real thing. THEY MADE WHISKEY. IN SPACE. DO YOU REALIZE HOW AWESOME THIS IS?

Marty Note
If you think inspiration is impossible, that all the great marketing ideas are taken, you need to read this post about space whiskey. That's right as I write this whiskey is at the international space station aging to see if aging in space is different than on earth. How much will this "space whiskey" cost?

No idea, but I suspect if you have to ask you can't affrod it (lol). Next time you think all the great ideas are taken, pour yourself a double and get back to work :).

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3 Day Startup Weekends: Idea To Company In 36 Hours

3 Day Startup Weekends: Idea To Company In 36 Hours | Startup Revolution | Scoop.it
Austin American-Statesman3 Day Startup: From idea to company in 36 hoursAustin American-StatesmanHoot.Me cofounders Sid Upadhyay, from left, Michael Koetting and Guarav Sanghani have launched a Facebook app that helps students get their questions...


Marty Note
I love the idea of these short cycle entrepreneur weekends, but they work best when the idea has been brewing for a longer time and the weekend is just the way to collect outside input, good partners and momentum to move forward.  

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3 Startup Websites For Finding What You Want

3 Startup Websites For Finding What You Want | Startup Revolution | Scoop.it
Business 2 Community3 Websites For Finding What You WantBusiness 2 CommunityThe changes in the way we use the Internet are of greatest interest to marketers.


Marty Note
Cool startups. Hubii was down, but their blog was up and it looks cool. Hubbi is a I'm here now show me what is happening site. Sounds cool. Frequency is  video aggregator and Good Film finds good films.

There is a boutique aspect to search now and these are just 3 of the sites rushing to fill the more intimate search need being created by mobile.

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Startup of the Week Is Userful

Startup of the Week  Is Userful | Startup Revolution | Scoop.it
Startup of the Week - UserfulCalgary Herald (blog)If you're a business owner, you well understand that deploying and managing computers can be torture – lengthy start-up and set-up time, security worries, device and data management challenges, and...


Marty Note

Userful is a cloud based system created to solve real pain - the long process of checking employees in and out securely.


God forbid you leave your current employment. They will have to jump through a hundred hoops to wipe you off their pages and lock you out of their network. Not if your company uses Userful, a tool created to make it easy to on or off board an employee.

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Why Your Small Business MUST Care About Social Media

Why Your Small Business MUST Care About Social Media | Startup Revolution | Scoop.it

Why your small business SHOULD care about social media (Why your small business SHOULD care about social media http://t.co/w4SM2ejz...)...

Marty Note
I will add a big one reason your SMB must create, curate and be on social media to this list. Your presence is required because your absence will be crushing. Absence from social now moves a company from legitimate to non-legitimate, from someone customers want to do business with to someone who can't be trusted, from present and available to remote and out of mind.

Absence removes you from Google too. Even if you find a way, and I don't now how, to be present in Google and absent in social the dissonance such a disparity creates destroys conversion. The ultimate reason why SMBs MUST be on social is the over, what you stand to gain, is so much greater than the under, what social wlll cost, that to NOT participate is crazy and costly.

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Raleigh/Durham, NC The Southern Austin? Checkout Triangle Innovation & Entrepreneurs

Raleigh/Durham, NC The Southern Austin? Checkout Triangle Innovation & Entrepreneurs | Startup Revolution | Scoop.it

Raleigh & Durham Startup Scene is on FIRE...

Marty Note
This is a scoop created by a smart friend about what entrepreneurship here in the Triangle area of North Carolina (Raleigh, Durham and Chapel Hill). Very cool.

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Soldsie Turns Facebook Pages Into Virtual Storefronts

Soldsie Turns Facebook Pages Into Virtual Storefronts | Startup Revolution | Scoop.it
Soldsie helps small businesses sell their products to fans directly through Facebook comments.

Via Khaled El Ahmad
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Could Startup Bromium End Computer Viruses Forever?

Could Startup Bromium End Computer Viruses Forever? | Startup Revolution | Scoop.it

Bromium is a fantastic idea for stopping hackers once and for all.

Marty Note

Interesting "save the world" idea for a company. Let's hope they can.

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Pinsight New Startup Pinterest Analytics Tool

Pinsight New Startup Pinterest Analytics Tool | Startup Revolution | Scoop.it

Marty Note
This new analytics tool for Pinterest could be cool if I could actually login. Frustrating.

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Bring It on! Global Startup Battle Looms | Global Entrepreneurship Week

Bring It on! Global Startup Battle Looms | Global Entrepreneurship Week | Startup Revolution | Scoop.it

Marty Note
We are redy for Entrepreneurship Competition.

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The Ultimate TechSpeak To English Dictionary [funny]

The Ultimate TechSpeak To English Dictionary [funny] | Startup Revolution | Scoop.it

Since there are so many buzzwords in tech, I figured it was time someone made a handy guide that gives the actual, easy to understand translations of what people really mean when they use a term. W...

Marty Note
Thought, "What a great idea," then started reading some of the definitions and realized someone was being way to honest (lol). Funny.

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Expion | Enterprise Social Media Management Software Hosting Awesome #SM Summit

Expion | Enterprise Social Media Management Software Hosting Awesome #SM Summit | Startup Revolution | Scoop.it

Expion provides brands and agencies with enterprise tools to drive social marketing and increase user engagement to grow their audiences.

Marty Note
Expion,  a cool #SM and #BI platform is hosting a great Social Media Summit in Raleigh yesterday and today: http://www.expion.com/2012/08/announcing-our-social-business-summit-racing-ahead-2012/


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Fantasy Football Evolution - Coolest Fantasy Football Because of Kill The Computer Competition

Fantasy Football Evolution - Coolest Fantasy Football Because of Kill The Computer Competition | Startup Revolution | Scoop.it

Create or join a NFL league and manage your team with live scoring, stats, scouting reports, news, and expert advice.

Marty Note
Had a chance to work with a former fellow Mars associate on Fantasy Football Evolution. For my vote FFE is the coolest Fantasy Football around because you get to compete against this impossible to beat cloud computer monster algorithm. The computer can HELP or HURT.

It can help you make picks kind of like how you let the computer pick your lottery tickets or you can brave it out and KILL THE COMPUTER. At the end of the season best players face off against one another so best of both worlds (kill the computer and then compete against some serious Fantasy Football players).

The draft is over, but get on FFE's list for next year as they will be the coolest, most fun, most challenging Fantasy Football in 2014 season.

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How To Price Your Product Or Service 2

How To Price Your Product Or Service 2 | Startup Revolution | Scoop.it

Pricing can be a bear. Too high and you don't sell enough and make the wrong impression. Too low and you don't make enough and make the wrong impression. One of the most popular ScentTrail Marketing posts was how to price a product or serive. This is the follow up to that post (with a link to the orginal).


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InstaKeeper Cool Instant Photo Captioning Launches [Marty's Friend Molly]

InstaKeeper Cool Instant Photo Captioning Launches [Marty's Friend Molly] | Startup Revolution | Scoop.it

Marty Note
My friend Molly Freudenberg just launched a very cool app. Ever look back on pictures and not remember the context This happened to me after riding a bicycle across America. When we returned from Martin's Ride To Cure Cancer (http://www.MartinsRide.com ) we had thousands of pictures that never made to Martin's Ride on Flickr (http://www.flickr.com/photos/51771125@N02/).

We look back now and all mountains and towns look the same. The pictures lose their context and context is everything when you are riding a bicycle 3000 miles (lol). Molly's InstaKeeper app means we will never have the photo context problem again.

Instakeeper makes it easy to caption as you take the picture. They even have a template option so we could change the template as we moved from state to state. Very cool. The best ideas always make you hit your head and say, "Why didn't I think of that." I'm hitting my head now, but also happy that one of my friends came up with an app that is sure to BLOW UP.

InstaKeeper.com ( http://instakeeper.com/ ).

Be the first on your block to caption your memories in real time. Tell Molly I sent you :). BTW, InstaKeeper.com needs some link juice too, so if you have some to link love you can spare drive some links in so Google knows this very cool app is coming to help us store our lives with context.

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We Are All Social Marketers Now - “Social Entrepreneurship” Ashoka’s Bill Drayton Presentation [Video]

We Are All Social Marketers Now - “Social Entrepreneurship” Ashoka’s Bill Drayton Presentation [Video] | Startup Revolution | Scoop.it
Latest Humility Clothing Co.News Bill Drayton, Chairman and CEO of Ashoka: Innovators for the Public and lifelong (“#Social #Entrepreneurship” – Ashoka’s #Bill #Drayton #speaks… http://t.co/gVFTPHHz...


Marty Note
I am a big fan of social entrepreneurship and social marketing. I just wrote about Radical Sustainability yesterday (Doing The Right Thing Is Now The Right Thing To Do) : http://www.scoop.it/t/curation-revolution/p/2551824582/the-new-pop-art-how-radical-sustainability-can-save-your-business .

Here is one of the founders of social marketing sharing his hourney. Social marketing is not social media marketing - it isn't Facebook or Twitter. Social marketing was a rebel group of marketers who used the tools of marketing to do social good. I worked for another founding father, Phil Harvey, in my last gig as Director Ecommerce. 

This video is way to long and the organization of the presentation follows that line, but the ideas are critical since we are all social marketers now some just realize it more than others (lol).

Find Ashoka here: http://www.ashoka.org/

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