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Laughing Samurai To Launch New Social Media Option

Laughing Samurai To Launch New Social Media Option | Startup Revolution | Scoop.it

Marty Note
Two things I would share with the Laughing Samurai as a 30yr marketing guy with half of that as an IM marketer.


First, if you have a name such as the Laughing Samurai you MUST have a cool website design and logo to match or you create dissonace between expectation and actual product delivered. Confused customers do many things buying is never one of them.  Second, you MUST create a tool suite since the name almost sells itself :).

As my friends here in Scoop.it know, I back up my advice with free consulting time offers and would be glad to help the team at the Laughing Samurai figure out how match their visual storytelling to their great copy and magical name.

Here is their website: http://www.laughingsamurai.com/

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How To Build A Great Startups with a Small Team

How To Build A Great Startups with a Small Team | Startup Revolution | Scoop.it
Not all startups will require a large team to get a product online and scale quickly.


Marty Note
Good tips here especially restrict focus.

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Social Entrepreneurs: Stop Pitching and Start Saving The World

Social Entrepreneurs: Stop Pitching and Start Saving The World | Startup Revolution | Scoop.it

Winning contests and prizes without ever impacting one life is not a viable business model. To create the permanent changes we desire, social entrepreneurs need to demand real-world results before offering rewards and celebrity.

Marty Note
Social entrepreneurship is different than social media marketing. Social entrepreneurs use marketing tactics to "sell" for the social good. Most don't make profits, but they make a difference. When Toms gives away shoes they are practicing social entrepreneurship. Since Corporate Social Responsibility is on the rise social entrepreneurship should be too. Not so much as this article points out.  

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Red Hat Earns Top Security: Great News For Red Hat, Better News For Open Source Dev

Red Hat Earns Top Security: Great News For Red Hat, Better News For Open Source Dev | Startup Revolution | Scoop.it

Atlantic BT Daily, by Atlantic BT: updated automatically with a curated selection of articles, blog posts, videos and photos.

Marty Note
Great to see a local Raleigh company, Red Hat, do good. Red Hat earned top security clearance from the feds yesterfday. Even more important than local company makes good is what this move says for open source. Once the federal government is in on something it is an official THING (lol).

More and more, I am convinced that open source ecosystems are the only way to tackle the pace of change and feature set demand of Internet marketing. Great to see such a vote of confidence for Red Hat and open source.  

Link to the Atlantic BT Paper.li with the @WralTechwire article: http://paper.li/atlanticbt/1319895776?edition_id=cbfbfdd0-229f-11e2-be41-002590721286 

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The Leanest Start-up in Silicone Valley [Revolution Most Popular]

The Leanest Start-up in Silicone Valley [Revolution Most Popular] | Startup Revolution | Scoop.it

Marty Note
This post was inspirational. Glad to see it one of the Startup Revolutions most popular.


Kurt Varner is like a lot of young men trying to launch a business. Except that he's living in his car. It's kind of a necessity, it's kind of a gimmick--and it's kind of working.

**** I want to give Kurt money as I write this :). If living in his car to create a startup is a gimmick it is a great one. Rock on Kurt your car is far and away the least expensive place for you to sleep in the valley. In the meantime, if you need web programing or development help give me at call at Atlantic BT in Raleigh, NC and we will fix you up

Having just returned from San Francisco I can tell you Kurt is right about one thing. Being there is important. There is something in the air, something like the live chance of possiblity. I love living in NC, but San Francisco is where certain pieces of me have lived ever since I first woke up in Berkley at the Claremont staring across the bay at the magical city by the bay.

Read about the time I was the ONLY guest at the rambling Claremont: Martin's Shining http://scenttrail.blogspot.com/2009/10/martins-shining.html .

PS. Just received a nice Tweet from Kurt, the son I never had :). Kurt has my help and the support of every one of the 70 people at Atlantic BT anytime he needs it. Kurt lives in his car so WE don't have too (lol). Great spirit and marketing Kurt and you will be successful as there is little a 30 year marketing vet can teach you about cutting through NOISE and clutter. Sleep tight my friend. You have fans and supporters I suspect many of them as I write this :). M

BTW, seeing how Kurt's Twitter is blowing up he won't be in the car another night (lol). Great marketing Kurt. Rock On!

Marty
Director Marketing

Atlantic BT (http://www.Atlanticbt.com )

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Online Education Startup Udacity Raises $15 Million in Funding

Online Education Startup Udacity Raises $15 Million in Funding | Startup Revolution | Scoop.it
City Town Info Education ChannelOnline Education Startup Udacity Raises $15 Million in FundingCity Town Info Education ChannelOne of many online education startups to procure venture capital this year, Udacity just raised $15 million.


Marty Note
This was inevitable, that VC would start funding online education. The key is going to be how to crerate a platform that is rich in enough free content to make the enrollment sale. Good luck with that Udacity :).

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Are These Common Fears Holding Your Small Business Back?

Are These Common Fears Holding Your Small Business Back? | Startup Revolution | Scoop.it

Halloween is almost here and creepy things are everywhere. It’s the time of year when we enjoy a good fright. But are there other (not-so-fun) fears holding your small business back from getting where you want it to go?

Marty Note
I don't remember some of these fears when we created FoundObjects.com, others I remember (lol).  

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5 Social Media Marketing Tips For Startups [Marty Note]

5 Social Media Marketing Tips For Startups [Marty Note] | Startup Revolution | Scoop.it


Marty Note

I've created four companies. I know about the wild ride of creating a company . I know and have interviewed (for ScentTrial on Technorati http://technorati.com/people/ScentTrail ) hundreds of startup entrepreneurs. I've noticed one big difference between successful startups and those who end up working for someone else again:

Successful Startups are more OPEN!

Successful startups share, collaborate and engage. They harvest wisdom of crowds and use their social nets to tweak, modify and improve their business model, tactics, strategy and people. Social media can help open your startup up to success. 

5 Social Media Marketing Tips For Startups

Tip 1: Facebook Is Your Exclusive Club
You might be tempted to NOT have a Facebook page. "Too early," someone might say and they would be wrong. The faster you create a viable Facebook community the more traction every other digital asset and your company gets. There are 3 Facebook Usage Rules:


1. Listen more than you talk.

2. Contribute meaningful content TO Facebook.

3. Drive links OUT to your owned properties (websites, blogs, other social).

Ask questions. Treat your Facebook page like an exclusive clubhouse. People in your club love you and want to help. Let them. BTW, play for LIKES and SHARES since they help with SEO (Search Engine Optimization). LIKES and SHARES are the table stakes of social media marketing. 


You will learn how to phrase and share so your stuff gets picked up, commented on and shared. Wish I could give you a magic bullet, but experience is the best teacher because YOUR voice is different than MINE :).

One last FB tip. Pictures and video RULE. The more visual you can be, and this rule applies to everything you do, the more you are likely to win. 


Tip 2: Twitter Is The Radio of the Web
Twitter is where you announce stuff. Keep your "self-promotion" links to about 50%, Curate and follow others in your space. If you are creating mobile apps you might want to follow Luke Wroblewski, author of Mobile First, for example.


Be generous and people will be generous back. Be an ass and you won't last long. If you are young and arrogant try to be less so on social media (please :). Social media amplifies, so a little arrogance becomes an ego that won't fit in the room. Humble, kind and honest work well. When in doubt get someone you trust to read your stuff (btw, I do this kind of "how does it sound" review for lots of friends all the time :). 

Tip 3: Blogs Are Traffic Catchers
Blog early and blog often. The more you blog the more SEO traffic you catch, the more feedback you get and the stronger all of your digital properties become. Short 200 to 500 word posts are better than long posts (says the man famous for 1,000 blog posts LOL).


Long posts are great for search engine spiders but you sacrifice engagement, so I wouldn't suggest ANY startup write long blog posts. Being long winded seems incongruous for "startup", so keep it short and post DAILY. 


If blogging gets good to you and you want to post more than daily CREATE a second blog since you don't want to step on your own blog posts. Remember the Facebook visual rule and ALWAYS have at least one picture or graphic in every post. 

Tip 4: YouTube Is TV
The BIG THREE social media tools for startups have to be Facebook for community, Twitter for announcement and YouTube for telling your story and engagement. If you are in the advanced social media class Scoop.it should be in your bag of tricks too, but only if you are masters of at least one other social media tool (because social media tools amplify each other and Scoop.it is a great HUB for all of your social media when you are ready).

Think of your startup as a reality TV show. There is always something on TV and you should be generating fresh content constantly and at an ever faster pace (see More and More, Faster and Faster, Better and Better : http://scenttrail.blogspot.com/2012/07/internet-markeings-secret-more-more.html ).


Create content that creates and then successfully resolves (in your favor) cliff hangers. Humanize your widget. Make people CARE. Steve Sabol, the creator of NFL Films, famously said, "Tell me a fact and I remember, tell me a truth and I believe, tell me a story and it will live in my heart forever."


At first, you won't know what story to tell and that is ok. Start telling stories, any story, and you will get in a storytelling rhythm. Watch your feedback loops. How many visits on that story? How many LIKES, SHARES, COMMENTS and RETWEETS? 

When you detect patterns do more of the good patterns and less of the bad. Video is the prime medium for your storytelling because no one reads anymore AND because video is a better storytelling medium (when used by someone who knows what they are doing). You need help to create your first videos. Don't try to DIY this one.

Tip 5: People Not Things Sell
People want to buy YOU. Don't frustrate that desire; don't make your communication and website all about your widget. I got so frustrated with the typical startup "all about the widget" approach to selling I wrote People Not Things Sell (http://scenttrail.blogspot.com/2012/06/startup-websites-people-not-things-sell.html ). 

Here is another important idea for startups. Social media and the web DO NOT FIX ANYTHING. The web and social media is a huge megaphone. If you don't know your Unique Selling Proposition (USP), your elevator pitch, your core values the web will not help you find them.


The web will point out inconsistency and sloppiness fast, very fast, so have your marketing act together. I just wrote about the need for self examination yesterday on another blog: http://scenttrailmarketing.wordpress.com/2012/10/23/five-types-of-courage-an-internet-marketing-fable/ )

Remember, social media is startups best friend. Have your core marketing act together and share, shar eand share more. Don't freak out. Keep calm and Retweet :). M  

  

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VisionFunder's curator insight, April 25, 2016 8:33 AM
Interesting article
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Rachel the Great Is Great, Fun And Cool

Rachel the Great Is Great, Fun And Cool | Startup Revolution | Scoop.it

Marty Note
Rachel Nabors is a talented graphic novelist in our area. I tripped of the magic carpet ride work today and loved it. Rachel combines Japanese anime with Alex Katz cool creating cool chacters of distinction. She writes graphic novellas in two panels sharing frustrating universal truths keeping Rachel The Great's enemies at bay.

Magical creative mind.

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Q: Can You Gamify Content Curation? A: Yes Says New Startup Woisio

Q: Can You Gamify Content Curation? A: Yes Says New Startup Woisio | Startup Revolution | Scoop.it

Excerpted from article on GigaOM:

"Many video curation startups do away with the old-fashioned programming guide to help users find TV shows and online clips. Turkey-based Woisio, which launching its private beta Monday, takes a little bit of a different approach: it keeps the guide – but gets rid of the programmers. Woisio wants to instead use game mechanics and collaborative filtering to compile a new set of channels, and in turn get rid of the traditional middlemen.

 

Here’s how Woisio works: The platform offers viewers a number of different channels, called stages, including comedy, style , music, politics and so on. Each of these channels is programmed to show clips at a certain time, but users can skip forward or go back and catch up on past programming."

 

Wow! Two hot trends - gamification and curation - converge! I smell money!

 

Check out it, read more and request an invite here:

http://woisio.com

 


Via Giuseppe Mauriello, Mala Sarat Chandra, Mike Ellsworth
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Tune Up Your Marketing: Use Spotify for Your Business

Tune Up Your Marketing: Use Spotify for Your Business | Startup Revolution | Scoop.it

Guest post by Amanda Gagnon, who writes about email marketing for AWeber, a leading email service provider for small-to-medium businesses.If you’re marketing your business online, you’re probably already building a community on Facebook and Twitter.

Marty Note

Cool, never thought of Spotify as a social net, but of course it is.

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Ivo Nový's comment, October 20, 2012 2:02 AM
honestly I never thought of Spotify as a social net either.. I will have to check it out. Thank you Marty. Have a Great Weekend, i.
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Stengel 50 Outperforms Proving Branding Based On Fundamental Human Values Works

Stengel 50 Outperforms Proving Branding Based On Fundamental Human Values Works | Startup Revolution | Scoop.it

Marty Note
In his book Grow fellow ex-P&Ger stipulates his belief that brands and companies formed around one of five fundamental human values outperform others. He hired Millward Brown to research his premise. 

Sure enough companies that impact one of five human values do better. Values include:

* Eliciting Joy (Coca-Cola).

* Enabling Connection (Starbucks).

* Inspiring Exploration (Google, Apple).

* Evoking Pride (Mercedes-Benz).

* Impacting Society (Saving the World, Tom's, Patagonia).

 Startups take note. Place your new widget and company in a larger context by understanding how you brand to be will impact fundamental human values. Pick one as the most important and include it in your elevator pitch. 


Here is a perfect example of how to align campaigns around fundamental human values that just rolled across @ScentTrail from IBM:

@IBMSmartCamp
Be a member of IBM Academic Initiative to get no-charge access to hardware, software, courseware and training - http://ow.ly/etXXg  

IBM is impacting society with the initiative to make courseware available without charge. Well done.  

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Crowdsource your Marketing: The Social Swarm

Crowdsource your Marketing: The Social Swarm | Startup Revolution | Scoop.it
Blog post at Social Media Marketing Expert :   I have hinted at a marketing strategy in past posts that would in effect convert every single employee of a large or small business in[..]...
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The Mesh A Must Read For Starutps

The Mesh A Must Read For Starutps | Startup Revolution | Scoop.it

Marty Note
If you haven't read Lisa Gansky's The Mesh you should. Lisa is a successful entrepreneur and her book describes the mashups that we create with OPP (Other People's Platforms) better than anything I've read.


More than a history lesson, or even pre-history lesson, The Mesh is a community of "Meshing It" Companies: http://meshing.it/  I would put Lisa's book up there with Reis's book on Minimal Viable Product and the Lean Startup.

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Why Engineers Beat MBA Students In Entrepreneurship

Why Engineers Beat MBA Students In Entrepreneurship | Startup Revolution | Scoop.it
Engineers are much better in business than most people would like to admit. Bottom line, we are better at problem solving and understanding the necessary formulas to producing long-term, continuous...
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Can You Send An Email? Then You Can Create A Mobile App With Mobile Igniter

Can You Send An Email? Then You Can Create A Mobile App With Mobile Igniter | Startup Revolution | Scoop.it

Cool mobile app developer tool that doesn't require sophisticated programming or vast amounts of code experience. 

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Create Your Humanity+ Enhanced Future At CalTech In LA December 4th

Create Your Humanity+ Enhanced Future At CalTech In LA December 4th | Startup Revolution | Scoop.it

“Writing the Future” focuses on how emerging and converging sciences and technologies are the tools for designing our future, based on the advances in robotics, nanotechnology, artificial intelligence, human enhancement, brain-computer integration, regenerative medicine, and radical life extension. Come and join us and register before November 10 to take advantage of early bird specials.

Marty Note
This conference looks too cool. Wish I had the cash and or time to go. Will watch the wire and the Humanity+ group looks cool, tackling the big stuff in fun ways. Why does all of this kind of cool stuff happen 3,000 miles away?  

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Remove'em Feeds Bad Links To Hungry Pandas [Revolutionary Most Popular]

Remove'em Feeds Bad Links To Hungry Pandas [Revolutionary Most Popular] | Startup Revolution | Scoop.it

Marty Note
Checking Analytics shows this post has earned a Revolutionary Most Popular award.

Remove'em provides you with options to remove bad backlinks pointing to your site.

**** Friends at Virante here in Raleigh just created a new tool perfect for our Google Zoo Times. Remove Em helps identify and eliminate bad backlinks. Since Google is on the bad backlinks warpath, Remove Em is timely and a must have for any site that takes their SEO seriously. When you sign up tell 'em Marty sent you (lol).

Marty


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Martin (Marty) Smith's comment, June 9, 2012 3:10 PM
Yes, in fact my friends who run this company.... well lets just say their hats weren't pure white if you know what I mean :), more shades of grey. Now they are becoming experts at cleaning up what used to be their stock in trade. Go figure (lol). Thanks for the pick up and I just grabbed that amazing Amazon infographic from MarketingHits.

Marty
Brian Yanish - MarketingHits.com's comment, June 9, 2012 3:42 PM
lol, I guess that makes them experts on bad links.

Sidenote: I checked out Atlanticbt, WOW nice work. You've got some talented people.

Thanks so much for your rescoops. I think I may end up moving up to a business acct., have some ideas I want to test out via ScoopIt

Martin (Marty) Smith's comment, June 9, 2012 8:35 PM
Brian, test 'em and I will ReTweet and ReScoop 'em :). Thanks for the nice comment about Atlantic BT. Great company I love working for, having fun and that is what is all about. I like my Pro account even if that $80 a month does bite a little. Figure good value for money though :). Marty
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Are Accelerators The New B-schools?

Are Accelerators The New B-schools? | Startup Revolution | Scoop.it
As more young entrepreneurs find success from their business accelerator contacts, the usefulness of traditional business school is put into question.

Via Zoom Marketing Digital
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Live From Microsoft's Windows 8 Launch Event

Live From Microsoft's Windows 8 Launch Event | Startup Revolution | Scoop.it
Microsoft will officially launch Windows 8 to the public today at a major event in New York City, starting 10 a.m. Eastern. Mashable is live on the scene.
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Bottle Cap Advice For Startups

Bottle Cap Advice For Startups | Startup Revolution | Scoop.it
Bottle cap advice for aspiring #Startup Founders… (at King & Spadina) (Photo: Bottle cap advice for aspiring #Startup Founders… (at King & Spadina) http://t.co/S3WGGvQm...)...


Marty Note
Cool presentation idea and a great Instagram use (oh, I get it now :).

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Mish This - Husband and Wife Team Accomplish 2 Things I couldn't [VIDEO]

Mish This - Husband and Wife Team Accomplish 2 Things I couldn't  [VIDEO] | Startup Revolution | Scoop.it

Inc.
Patrick Mish and Devon Mish almost shuttered M-Edge Accessories when running the iPad case business from home became too much.

Marty Note
Congratulations to the Mish family for achieving two things I coudn't - creating a successful business and a healthy marriage. FoundObjects.com, my attempt to do same, is RIP along with my 22 year marriage (more than 10 years now so not so painful anymore ;).

Any husband and wife team should watch this video from Inc. as it has great examples of how to achieve BOTH goals.

Kudos to the Mish Family! Cool store too:  http://www.medgestore.com/ 

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The Most Common Misconceptions about Entrepreneurship?

The Most Common Misconceptions about Entrepreneurship? | Startup Revolution | Scoop.it

Our friends at YEC asked members of their council this entrepreneurship-related question from a reader… we thought the answers were enlightening. Read on! ...

Marty Note

Loved this hopeful post especally about debunking myths such as you have to be a teenager to start a successful business now.  

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Atlanta Startup Weekend November 9th

Atlanta Startup Weekend November 9th | Startup Revolution | Scoop.it
Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Come share ideas, form teams, and launch startups.


Marty Note
If you haven't been to a startup weekend you should go. You will get an education very fast in the holes, and there are always big ones, in your elevator pitch. Darwin has nothing over these weekends, so go, pitch and form a team if you are near Atlanta on November 9th. 

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Pheed Me: Social Shopping Curation With Monetization

Pheed Me: Social Shopping Curation With Monetization | Startup Revolution | Scoop.it

Therese' summary : existing social media platforms have connected world’s celebrities with audiences tens of millions of people without giving them much reward for it. This is about to change with Pheed a social shopping curation platform that means business


Via Therese Torris
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