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Scooped by Martin (Marty) Smith!

Why Bitcoin Is A MASSIVE Startup Opportunity

Why Bitcoin Is A MASSIVE Startup Opportunity | Startup Revolution |

Bitcoin, Ecommerce, Money & Value Systems
In three posts I've tried to understand how Bitcoin changes ecommerce:

Bitcoin, Money & Value Systems (on G+)

Bitcoin Manifesto (on

And this post about Bitcoin and #startups. Bitcoin as infrastructure could change everything from online ecommerce to how we pay for groceries and a coke from a vending machine.

Sure the infrastructure to achieve such a vision is largely lacking presently, but it wasn't that long ago we didn't have an Internet either. Here is how I'm going to tune my Bitcoin radar:

* Learn how to install Bitcoin commerce (nothing is easy now, but first movers will get huge benefits).
* Understand how and where Bitcoin could create the greatest impact such as client
* Understand how Bitcoin's platform could connect to other major trends such as social, mobile and connection.

The reason I want to understand how to install Bitcoin commerce is 1. It Ain't Easy Now and 2. Customers with large international buying groups could benefit the most and the fastest. Moon-Audio sells their magical audio cables all over the world. What they've been lacking is an easy way to safely sell around the world.

if there is even a tiny chance Bitcoin can fill those shoes I'm interested and a student. If anyone reading this has resources about how to install Bitcoin commerce please share.

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Importance of DIY Customers

Importance of DIY Customers | Startup Revolution |

DIY Customers Are Important
Do-It_Yourself customers may be the most important customers on earth. Here are a few ways DIY customers create benefits for digitial marketers and websites:

* Social Shares on Facebook, Twitter and +Google+.
* Creates #ugc (User Generated Content) or the best content you can't buy.
* Drive links into their content on your site.

We are working on a series of posts on how to engage and benefit from DIY Customer Marketing. If you have tips, ideas or experiences you think would help please share (martin(at)

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The New E-commerce Must Tell Stories - Interview w/ @Scenttrail

The New E-commerce Must Tell Stories - Interview w/ @Scenttrail | Startup Revolution |
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of, Marty Smith.

Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.
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Burn Down Your Website NOWIST via @Curagami

Burn Down Your Website NOWIST via @Curagami | Startup Revolution |


Beat the rush. Have courage, light a match, become a NOWIST :). M

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10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail]

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail] | Startup Revolution |

Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:

1. Drive Traffic.

2. Increase Awareness.

3. Create new Connections.
4. Produce Warm Fuzzies.

Great list. I would add:

5. Creates online community (net effect of 1 - 4).

6. Voice is authority, authority is reputation, reputation is all.

7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).

YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).

We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.

Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.

Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.

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How QDF Changes Content Marketing - Curagami

How QDF Changes Content Marketing  - Curagami | Startup Revolution |
Quality Deserves Freshness QDF is important to "new SEO". This post & Haiku Deck share marketing, tactics & strategy tips so QDF works for not against you.
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Want Trusted Content? Startups Do 10 Things [+4 From @Scenttrail]

Want Trusted Content? Startups Do 10 Things [+4 From @Scenttrail] | Startup Revolution |

Marty Note On Developing Trusted Content
Startups must create content to develop trust and community. Content marketing. and this may be a surprise to some, is not an end unto itself. You create and share content to help, educate and share. Startups should create content to develop a self-sustaining community. 

Sharing content requires being vulnerable, real and authentic. The six tips from the linked post focus on creating honest communication. My 4 content marketing tips describe how to create content sure to be shared (a form of trust), built upon and provide the feedback loops you need to run an online business:

Six Content Tips (from the link)

* Eliminate Hype. 

* Make Your Content  As Unbiased as possible. 

* Present alternative perspectives (from trusted leaders and gurus). 

* Include objective research.

* Beware of product pitches (just say NO to product pitches). 

* Proclaim your identity (be honestly who you ARE as any disparity creates dissonance). 

Marty's 4 Content Marketing Tips (to promote shares and feedback)

* End with a question asking for feedback & don't mind if none comes (1:9:90 Rule says only about 10% of your visitors are going to engage with your content is ways you can see).
* Shorten your sentences & paragraphs and lose the conjunctions and personal pronouns.
* Create short (10 words or less) headlines with "grabbers". 
* Create, shoot or develop original art.

Questions are great. We use questions in three ways:

* We ask and then answer our own question as a way to engage a clear line of reasoning and thinking.
* We ask contextually relevant questions at the end of a post looking for feedback on a reader's experience.
* We ask and leave open questions in heading sand sub-heads to promote the content as answer reading the curiosity of a question prompts.

Short and Sweet
Shorten and create SEO writing. SEO writing is reducing your "stop words" such as personal pronouns or other words search spiders can't understand.  SEO may be out of favor these days, but those "spider tips" apply to creating content to promote online readership and engagement too. Think Hemingway more than Faulkner. 

Original Art
Startups shouldn't use stock photography. Stock creates dissonance with any startup's main positioning. All startups are claiming to be smarter and more creative than the other guy. When you use sock you look just like the other guy. Just say NO to stock no matter how much your designer wants to use it. CORNED use stock but ask your design team to create unique edits and perspectives so your stock doesn't look like everyone else. 


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IgnitionDeck WordPress Plugin Because Crowdfunding Is A Moveable Feast via @Atlanticbt

IgnitionDeck WordPress Plugin Because Crowdfunding Is A Moveable Feast via @Atlanticbt | Startup Revolution |

IgnitionDeck is the world's most popular WordPress crowdfunding plugin. Includes free WordPress Crowdfunding Theme. Integrates with Paypal, Stripe, Mailchimp.

Marty Note
At our starutp @Curagami we've been fascinated with the idea of "enterprise crowdfunding". This idea fascinates us because:

* Crowdfunding content is highly social.

* Social Shares - Content is supported by entrepreneurs social net.
* Crazy Guy / Girl In Basement - content is buzz worthy.

Ignition Deck's wordpress plugin means its easy to add crowdfunding to your site. Yes, you give up the "featured" aspect of having your campaign promoted by a big gun like Kickstarter or IndieGoGo, but you gain control and the SEO juice comes to YOU and YOUR SITE not them.

Ethan Mollic's Dynamics of Crowdfunding study showed what we expected:

* Most campaigns get funded by entrepreneurs own network.

* Most campaigns JUST MAKE their funding goals.
* Campaigns that have 25% in first days are 80% likely to meet their ASK. * Even small crowdfunding sites have high PageRank.

That last bullet is because crowdfunding sites benefit from the Facebook effect - create the environment and have everyone else provide the content and links. If most campaigns are funded by YOU anyway using a pluggin like IgnitionDeck may make sense.

Where it REALLY makes sense is at the enterprise level. Our Curagami customer can create a "board" asking for new headphone, headphone amp and audio gear ideas from their Ambassadors and other visitors.  

IgnitionDeck looks like a winner. We plan to investigate further and report back on . Thanks to Mark Foulkrod at Atlantic BT in Raleigh for the share. 

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Neuromarketing Anyone Can Do It, But Should You?

Neuromarketing Anyone Can Do It, But Should You? | Startup Revolution |

In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.

Via Karen Dietz, Os Ishmael
Martin (Marty) Smith's insight:

I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.

I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.

Karen Dietz's curator insight, September 30, 2014 2:16 PM

OK -- I  think this is a pretty important article because it directly addresses how neuromarketing is being reduced to being "weapons of subconscious influence not insights into unmet hidden needs. The emergent field of neuromarketing is being reduced and defined as the “the study of neurological responses to marketing messages.” 

Sounds like the state storytelling is sometimes finding itself in!

Written by Douglas Van Praet, this post talks about the true value of neuromarketing beyond the simplistic (and manipulative) notion of 'let me activate your brain to make a sale'. Or in my world, 'let me tell you a story and you'll buy my product'.

Van Praet goes on to talk about the insights into essential strategies instead of short-term tactics of persuasion. He also goes into the biology of branding, and creating profits with a purpose. This all leads ultimately to deep win-wins and progress for the lives of both businesses and customers. Almost every point he makes applies to business storytelling too.

This is a great read that you won't want to miss if you are into long-term success.

This review was written by Karen Dietz for her curated content on business storytelling at 

malek's curator insight, October 1, 2014 7:29 AM

When it's all about falling in love with a purpose not a brand.

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How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT

How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT | Startup Revolution |

Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.

UCA is the startups secret weapon. When you are aligned to UCA your startup scales. When your ideas are out of alignment or not communicated well (been there, done that) your startup doesn't scale.

Wrote this piece for Atlantic BT during my tenure as Marketing Director.

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Warren Buffett's Tips For Startups

Warren Buffett's Tips For Startups | Startup Revolution |

Buffett's Startups Tips
* Multiple Money - Don't depend on one source of income.

* Spending - Don't buy what you don't need or you will be forced to sell what you do.
* Saving - Spend what is left after saving not other way around.

* Risk Taking - Never test river depth with both feet.

And more tips from the Oracle of Omaha for startups in this Haiku Deck

Martin (Marty) Smith's insight:

add your insight...

Josep M Agusti Roca's curator insight, September 17, 2014 4:43 AM

Always interesting to know about the successful people's suggestions. 

Jeremy Barton's curator insight, September 17, 2014 9:18 AM

Always worth looking at

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Twitter Clinic: 11 Points No Startup Can Afford To Ignore

Twitter Clinic: 11 Points No Startup Can Afford To Ignore | Startup Revolution |

New business, major ambitions, no budget… now what? You know your startup brand should have a Twitter account, the marketing opportunities can rocket your company into the big leagues.

It’s a free platform that puts businesses on a level playing field, where a decent Tweet can reach up to 271 million active users at an unprecedented speed. Using it correctly unlocks a huge return with little to no financial investment.

That sounds perfect – if you wanted to reach an audience of that size on almost any other medium you’d be paying an amount of money that most small businesses in the US could only dream of.

Getting a solid foothold on Twitter can be a challenge if your brand isn’t established yet. But Twitter users follow at least 5 brands on average, so they’re willing to be courted by you if you can appeal to them.

This means that in every industry there are startups using Twitter to grow their audience, increase their leads, help their customers, and ultimately improve their bottom line. Here’s how you can be one of them:

Via Brian Yanish -
Martin (Marty) Smith's insight:

Great notes by Marketing Hits Brian Yanish, a trusted social media and content marketing source.

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The Pinterest One Step - Generated Leads By Pinning & Avoid These 7 Costly Mistakes

The Pinterest One Step - Generated Leads By Pinning & Avoid These 7 Costly Mistakes | Startup Revolution |

Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?

Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest.

...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into  a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.

And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.

Via Jeff Domansky
Martin (Marty) Smith's insight:

add your insight...

Jeff Domansky's curator insight, September 10, 2014 2:48 AM

On Pinterest, it's all about the pictures. Here's how to get better results.

M. Philip Oliver's curator insight, September 10, 2014 6:59 PM

Thanks Jeff and Alisa; Pinterest has been a Mystery!

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Clean Slate Brands & Ultimate Guide To Content Curation (call for help)

Clean Slate Brands & Ultimate Guide To Content Curation (call for help) | Startup Revolution |

Clean Slate Brands
Time doesn't guarantee anything anymore. "Proudly in business for 100 years," sounds great until Uber cleans your clock. re-imagined what "cab" means in a mobile / social / reputation time.

I took my first Uber ride in Columbus, Ohio last week and it was EASY. I've also used Columbus Yellow Cab and spoken to the owner. Columbus Yellow Cab provided excellent service minus one important thing - a way to monitor how far my ride is.

Columbus Yellow Cab has an app too, one I will use on my next trip to Columbus this Wednesday, but Uber is a "clean slate" brand with little preconceived notions about owning anything OTHER than the most disruptive technology the cab business has ever seen.

Uber is about to change the very definition of "cab". And Uber isn't alone as this Trendwatching post about Clean Slate Brands shares.

Need Your Help
I'm writing the Ultimate Content Curation Guide For Business and need your help. If you love content curation please share thoughts about:

* How would you define content curation for business?
* Is content curation different for SMBs than big brands? If yes, how?
* How should startups curate content?
* What are your favorite content curation tools.

Send your thoughts on these questions or anything content curation related to martin(at) Thanks, Marty

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15 Ways To FUNK UP Your Startup

15 Ways To FUNK UP Your Startup | Startup Revolution |

15 Ways To Funk Up Your Startup
Watching Mr. Dynamite, HBO's great documentary about James Brown, got us thinking of ways to FUNK UP your startup including:

* Crowdfunding - James Brown knew how to ask for help.
* Content Marketing - Share your journey DAILY.
* 'Splainer Video - broll your elevator pitch & put on YouTube.

* Daily Social Media Shares - Build Your Tribe NOW.
* Contest - When in doubt create a low cost high yield contest.
* Games - Make your startup a game with many winners.
* Arresting Visuals - STOP THEM NOW.
* Stories - Share yours and they share theirs.
* Awards - Find the under appreciated and give 'em an award.
* Daily Difference - do something (anything) different today.

* Listen More, Talk Less.
* Curate - mashup this, that and the other thing.

* Coach - say something nice about something YOU didn't do daily.

* When THEY tell you there are RULES don't believe 'em.

* Teach - Watch one, Do one and then TEACH ONE to really get the hang of marketing in a digital age.

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Web Analytics For Non Quants via @Curagami

Web Analytics For Non Quants via @Curagami | Startup Revolution |

Web Analytics for non Quants
This Curagami post demystifies web metrics with simple questions, easy to understand ideas & proven lessons. Want to understand web metrics? Follow these tips and you will be managing your site' metrics like a pro.

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10 Truths of Simply Selling [Slidedeck] | Tactical Sales

10 Truths of Simply Selling [Slidedeck] | Tactical Sales | Startup Revolution |
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.
Martin (Marty) Smith's insight:

A tad "old school" but helpful selling tips such as:

#1 Initiating Contact

#2 Quick Qualification

#3 Demonstrate Your Offer


There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):

Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)

We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.

One of my favorite quotes is the old Indian saying:

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.

Jeremy Barton's curator insight, October 16, 2014 2:12 AM

Simple and effective

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Startups Reality vs. Fantasy? Watch Print The Legend Movie on 3D Printing

Startups Reality vs. Fantasy? Watch Print The Legend Movie on 3D Printing | Startup Revolution |

Print The Legend
Fascinating film about the beginning of a BIG THING (3D Printing) this film accurately describes what its like to be a startup in a hot space. Frustrating, magical and crazy all at once the movie will ring true for anyone whose started anything with OPM (Other People's Money).

Couple of cool trends in the movie include:

* Open source MakerBot becomes closed and gets bought.
* Closed and highly proprietary Avi Reichental does a RETHINK on his company's IP strategy and becomes more open.
* 3D printing remains in search of its "killer app".

That last bullet is also interesting. There is speculation that a printed plastic gun could become the "killer app" until the government steps in. In reality the killer app is problem going to be medical or healthcare related and is three to five years off.

Great window into startup land and 3D printing.

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Content Curation: 7 Things Merchants Must Know - via @Curagami

Content Curation: 7 Things Merchants Must Know - via @Curagami | Startup Revolution |

Why Content Curation Is Coming To B2C Merchants
In Curagami's 2nd guest blog post @Cendrine Marrouat - www.socialmediaslant.comshares 7 Content Curation Tips online merchants must know including:

  • Definition of content curation.
  • Why content curation?
  • Benefits of content curation.
  • Ideas to leverage content curation.
  • Examples of content to curate.
  • Tips to become a great content curator
  • Some curators to follow

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Float Like A Startup Butterfly & Sting Like A Bee: Levels Launches 12 Startups in 12 Months | WIRED

Float Like A Startup Butterfly & Sting Like A Bee: Levels Launches 12 Startups in 12 Months | WIRED | Startup Revolution |
Can’t get enough of that animated GIF where Oprah unleashes a swarm of bees on her studio audience? Or the one where some guy gets hit in the face by a trashcan? You’re in luck. Soon, a new startup called Gifbook will sell you some flip books that recreate your favorite animated GIFs, so that…

Martin (Marty) Smith's insight:

Levels is cool. I added Durham, NC to his Nomad List of great places to be work "in the wild". Love the idea of FAST and then FASTER startup creation. Reminds me of a lesson Alton Pickens taught before we realized what a bad painter I am (lol). }

In college Pickens had me line up 50 sheets of paper and create with a timer. Fast became faster. He was trying to destroy THINKING TOO MUCH. Levels is doing the same by floating like a startup butterfly and stinging like a bee.

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Shyp | The Best Shipping In The World [Because THEY do it for YOU] Packs NYC

Shyp | The Best Shipping In The World [Because THEY do it for YOU] Packs NYC | Startup Revolution |

Shyp is the easiest way to ship anything. The mobile app provides an easy on demand shipping experience. Shyp is transforming how you send items by replacing the traditional hassles with a delightful experience.

Marty Note
Imagine a "Shipping Hero" coming to your place and handling your holiday shipping FOR YOU. What would that be worth? Shyp is betting its worth a lot and I agree.

I used to run a distribution business with Janet McKean called Found Objects. This time of year we were hunkered down shipping wholesale orders for the holidays. I've probably packed and shippped over 10,000 packages and it SUCKED.

Shipping is also a GAME played by giants on a field you can hardly understand or imagine. Shyp packs your package and secure the most secure and cheapest way to ship. DONE, where do I sign? Shyp launched in NYC and it may be a bit before they head to Raleigh / Durham. When they are here I'm there since the "joy" of shipping wore off long ago.

Martin (Marty) Smith's insight:

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Fix Mobile Ecom Change World and Stripe Is Halfway Home

Fix Mobile Ecom Change World and Stripe Is Halfway Home | Startup Revolution |

Stripe Story
Can a couple of 20 somethings change the world? Stripe's answer is a strong affirmative YES. Stripe is fixing the biggest barrier to the social / mobile / connected web. We can't buy stuff on our phones.

Phones are, to use the founders of Stripe's words, "Clunky" (watch that video here: ). Why is the phone the lynchpin? Stop thinking of your phone as a phone.

Think of your phone as a PORTAL, game console and magic wand. Soon "see a thing, buy a thing" will be taken for granted but only if the Stipers can make mobile payments less "clunky".

I poked around on their site some and would say they are half way down a very interesting road. Why is the phone the lynchpin? Because once payments work on phones they work ANYWHERE.

Once payments work anywhere social commerce becomes a reality and "see a thing, hear a thing, buy a thing" a reality. Extend the logic further and ask, "What is a website?".

If we can wrap "see, click, buy" tech on phones we can do so on Facebook, the Redbox machine and the grocery store. Scan those fritos with your phone and Harris Teeter or Wegmans or Kroger bills your account.

NO CHECKOUT because your PHONE is the checkout. Fix ecom on the phone, change the world.

Martin (Marty) Smith's insight:

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50 Best Websites A Startups Revolution

50 Best Websites A Startups Revolution | Startup Revolution |

For entrepreneurs, time is especially precious. Every wasted minute is a lost opportunity for networking, growing the business, and of course making money.

Via Justin Jones, juandoming
Martin (Marty) Smith's insight:

Some of these resources such as Quora I know, but most are new to me and worth investigation. 

Susan Bagyura, High Performance Coach's curator insight, September 19, 2014 8:55 AM

It's handy having all of these on one page.

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The Curagami Story: Content Curation for Fun and Profit via @examinercom

The Curagami Story: Content Curation for Fun and Profit via @examinercom | Startup Revolution |

The Curagami Story
Curagami was launched by Martin Smith and co-founder Phil Buckley when they found a need in the marketplace they felt was not being served and a window of opportunity.

Curagami helps ecommerce merchants discover the "new ecom" where commerce and content live harmoniously together. This is their story.

Marty Note
Great write up by @Lori Wilk about our #startup Curagami.

Martin (Marty) Smith's insight:

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Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits

Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits | Startup Revolution |

You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+

While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +

It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. Simon Mainwaring

It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. +

I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why!

Via Russ Merz, Ph.D., Brian Yanish -, John van den Brink, Ricard Lloria
Martin (Marty) Smith's insight:

Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.

Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.

You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.

Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.

Russ Merz, Ph.D.'s curator insight, September 9, 2014 8:39 AM

An interesting blog post about the increasing traction that social activism is getting in social media marketing. Of particular note is the notion that this is becoming a new and powerful means for #brands to articulate positions and execute campaigns on a wide variety of social issues.

Karen Dietz's curator insight, September 10, 2014 6:14 PM

Here's a handy infographic that addresses a shift happening in business: being purpose driven and sharing that story.

Being purpose driven means a company focuses on how their products/services not only solve a customer's problem or fulfills a need, but also positively contributes to fixing a social problem or makes a difference to humanity/the planet.

Certainly this infographic shows the consumer desire for this and the opportunity gap for businesses.

But hold on! If you name this activity "purpose driven marketing" you are already following the path to ruin. Why?? Because it will be a marketing project (re: a snow job) instead of the way the company fundamentally does business.

So be like Patagonia and a few other companies who really are purpose driven. There are far more companies today who are just jumping on this bandwagon but not walking their talk.

But if you can tell this kind of powerful story about your business, all kinds of rewards are in store for you.