Startup Revolution
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Google's Zero Moment Is The Ultimate Moment of Truth

Google's Zero Moment Is The Ultimate Moment of Truth | Startup Revolution | Scoop.it
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's (While slightly dense, this is a good read on digital...

Via Rami Kantari, Thomas Faltin
Martin (Marty) Smith's insight:

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




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Marc Kneepkens's curator insight, November 22, 2013 8:28 AM

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

Amanda Groover's curator insight, November 23, 2013 10:02 PM

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!

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Calling All Foodies...HELP! - Curagami

Calling All Foodies...HELP! - Curagami | Startup Revolution | Scoop.it

Foodie Help PLEASE
We are the furthers thing from a Foodie here at team Curagami. We need help finding the Best Food Porn Wordpress Theme for Peaceful River Farm west of Chapel Hill, North Carolina.

The question is really a bigger question. Any foodie resources from blog templates to writers and your favorite catalogs would be a huge help. Thanks, Marty 

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Dragon Egg Hunt Contest on Moon-Audio.com IS Content Gamification 

Dragon Egg Hunt Contest on Moon-Audio.com IS Content Gamification  | Startup Revolution | Scoop.it

What Is Content Gamification?

"Content gamification, what is that?" Every Curagami customer asks that question. We stammer, twitch and try to explain content as a GAME. No one gets it. 

Thankfully talented friends at Moon-Audio.com have SHOWN what content gamification is with their Dragon Egg Hunt Contest. Moon-Audio.com is the home of Silver, Black and Blue Dragon audio cables. 

The backstory is one of their Dragons laid eggs they can't find. You, Dragon Egg Hunter and website visitor, are asked to help find the missing Dragon Eggs. 

TOO GOOD! Contest is blowing up and now when people ask what is content gamification we can ask them a question, "Have you ever hunted for dragon eggs online?" 

In the meantime we are going to go play with a dragon :).M

http://www.moon-audio.com/hifi-hide-n-seek 

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We've Seen The Future: 5 Reasons To Ignore Netflix's Miss and Guidance

We've Seen The Future: 5 Reasons To Ignore Netflix's Miss and Guidance | Startup Revolution | Scoop.it

Netflix Misses and Guides Down - Marty Note
Wall Street was throwing the Netflix baby out with the bathwater today as if TODAY means anything. Clue - today means very little. That's why we wanted to share 5 reasons why the future has Netflix written all over it:

  • Streaming is the future
  • Netflix Content
  • TV & Web = Merging 
  • TV & Social Nets = Merging
  • 80M+ Istalled User Base

 

Netflix's content is getter better and will continue to do so. Good content becomes a self fullfilling prophecy. As the TV, the web and social networks merge Netflix is sitting right in the middle of a crowded street holding a GO / NO GO sign. 

If Netflix has a weakenss it is the closed loop nature of their social content. Much like Apple, Netflix only shares content with "members" cutting off a powerful and cheap way to attract new members.

Unlike Apple Netflix may begin to open the can some. When Netflix crowdsourced their reviewer rating algorithm with $1M prize they nodded to the true nature of their product line - the INFORMATION they know about us (memers and viewers). 

If Netflix is an information play why they would take an Angie's list approach to their social content is a mystery. Netflix's willingness to crowdsource indicates they are open to throwing some doors open. Netflix as streaming platform will pale to Netflix the social, shopping and collaboration platform - think Facebook for your smart TV - and who better to  create such a patform than the much miligned Netflix. 

If the future was about TODAY then sellers and shorts are right, but the future  is almost NEVER about today and the substantail digital assets and ideas Netflix has created, is creating and will create bode well for the company, their stock and our viewing and entertainment pleasure. 

 

 

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Has BlogBank.com Figured Out How to PAY Bloggers? via @theBlogBank #startups

Has BlogBank.com Figured Out How to PAY Bloggers? via @theBlogBank #startups | Startup Revolution | Scoop.it
Get paid for blogging! If you have something people want to read, share it on blogbank and make money in the process.
Martin (Marty) Smith's insight:

Blog Bank

What if you could get PAID to blog? Sounds great right? But there's a problem. I don't blog to get paid. I blog to give back

 

Blog Bank is an interesting startup with an easy to use, well-crafted microblogging and micropayments User Interface. I blog almost daily and know a passel of bloggers. Would they like to get paid?

 

Sure, but no one I know blogs to get paid OR we get "paid" in other currency such as followers, shares, and likes. If you read the great book DRIVE: The Surprising Truth About What Motivates Us by Pink note his discussion of mercenaries vs altruists.

 

Pink puts the money motivated at 15% of the population with 85% wanting to "do the right thing". Every blogger I know would blog and is blogging without a thought to currency compensation.

 

"Blogger psychology" creates a significant barrier for BlogBank.com as structured today. The chance even my friends with  following that dwarfs mine would make enough to pay for the meal I just had at Durham's Burger Bach seems remote and besides the point - they don't care and don't blog to make burger money.

 

On the other hand, BlogBank.com has created a smooth, mobile friendly and potentially cool tool IF / WHEN they expand their game. My friends don't blog for cash, but they sure do so for OTHER KINDS OF COMPENSATION (OKC).

 

I try to keep a running total in my head. When someone shares, likes or does some menschy thing to support Curagami.com or content on one of my social nets I try to make a mental, "need to pay back" note. If that "mental note" sounds precarious and fraught with lost opportunity you know me (lol).

 

What if BlogBank.com could do some basic Online Reputation Management and tell me when I'm OVER or UNDER with major supporters, those who JUST supported me (or my content) and alerted me to those I SHOULD be supporting?

 

If you read David Amerland's important What If We Had A New Value System for Goods and Services you can tell that one stumbling block is lack of a BANK. Maybe BlogBank.com isn't what it thinks it is or, better yet, maybe it is what we need it to be they just don't know it yet :). Marty



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Googles Cool Branded Search Startups Implications

Googles Cool Branded Search Startups Implications | Startup Revolution | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
Martin (Marty) Smith's insight:

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

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steve batchelder's curator insight, March 8, 1:43 AM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

Mark E. Deschaine, PhD's curator insight, March 8, 9:51 AM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

Anup Karadia's curator insight, March 9, 11:49 PM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

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Community In A Box - Curagami

Community In A Box - Curagami | Startup Revolution | Scoop.it

Community In A Box
Community In A Box is about the only marketing left - friends of friends proxy marketing. 

Online only has one time – NOW.


Now is GOLIATH, a monster sure to kill us all except for a tiny DAVID slinging rocks at the future. David, undeterred by the monster’s apparent size or formidability, is unimpressed by yesterday’s victories. Yesterday’s victories mean little when a stone hits you in the face today.


Better to die on our feet slinging stones than live on knees comatose with yesterday’s victories or afraid of tomorrow’s insults. Tomorrow’s insults are inevitable. We are dreamers, dreamers who believe monsters fall to slingshots and stones. Our dream, our romantic vision, philosophy and belief is why
we’re creating “Community In A Box”.


You In?

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Digital Music with Moon-Audio: Lossless - Curagami

Digital Music with Moon-Audio: Lossless - Curagami | Startup Revolution | Scoop.it

Digital Music Gurus
Wow figuring out how to help our music sound great in all the new ways we listen to it makes our head hurt. Luckily we have an engineer friend who helps (surprising how often that happens).  Drew Baird, Moon-Audio.com's founder, is a creative electrical engineering genius. 

How do I know that? I'm listening to music powered by his Dragon Audiio Cables right now (and it sounds so sweet). Skeptical about the difference cables can make?

I was too until I listened to my Shure SE846 earphones for a year without Drew's cables. You would need to pry my Silver Dragons from my cold dead hand now (sound is that good).  

In this post Drew shares how to move music from iTunes to a DAP. Itunes compression isn't the best so music detail can be lost. Crazy to have great equipment and poor recordings. Drew explains how your music can escape iTunes and sound great. 

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Antonio Pastor Serrano's curator insight, February 28, 6:14 AM

añada su visión ...

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The best Bluetooth headphones for the Apple Watch

The best Bluetooth headphones for the Apple Watch | Startup Revolution | Scoop.it
A runthrough of the best Bluetooth headphones for the Apple Watch. Plus a step-by-step guide on How to pair Bluetooth headphones with your Apple Watch.
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Genius Lunch at Precision Lender Today To Build Better Banking via Curagami

Genius Lunch at Precision Lender  Today To Build Better Banking via Curagami | Startup Revolution | Scoop.it

 
Genius Lunch at Precision Lender
My friend Phil Buckley (@1918) is a genius. Phil knows how to ask for help. He is a great networker. Combine those two simple ideas we all know but take for granted and genius results. Precision Lender makes a cool tool banks use to replace Excel.

Phil's company is on a common quest - how to build sustainable community. Read our notes from today's Genius Lunch: 



http://www.curagami.com/genius-lunch-precision-lender/

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Antonio Pastor Serrano's curator insight, February 28, 6:17 AM

añada su visión ...

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How One Quiryky Toy Company Gets Open Innovation Right

How One Quiryky Toy Company Gets Open Innovation Right | Startup Revolution | Scoop.it

Quirky Toy Company
Reading about Fat Brain's openness to innnovation and innovators reminded me of trying to sell my magnetic word game, Poetryslam, to Milton Bradley.

Every major toy company DOESN'T WANT (or didn't want) to talk to innovators. So sure where they your pitch would be something they already had in their files.

Stupid is as stupid does and this post about Fat Brian shows what a nimble competitor can do against such petrified thinking. Post reminded us of Quiryk.com. Our company, Curagami, is about to pitch several major clients on why they need a Quirky-like playground where innovators share, talk and receive the legitimacy they need.

If that sounds like we will be hatching a handful of mini-Milton Bradley's powered by ideas, smartphones, laptops and cool ideas you got it right. And why not? Fat Brain may get it, but they are still in the miniority in the less digitally innovative than they need to be toy biz. 

 

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Find One Person In The World w/ Cool App Startup Rendezwho - We're In

Find One Person In The World w/ Cool App Startup Rendezwho - We're In | Startup Revolution | Scoop.it

Rendezwho Could Be Fun, Cool
Rendezwho matches you with anyone in the world, for life. Find your next friend. People all over the world are now connected to their new friend. Embark on an adventure to an unknown destination with the reward of meeting someone who is also looking for you.

Marty Note
I signed up though how their algorithm can use those questions to find a doppelganger I have no idea. The lunch question had no good answer so maybe "least bad" works too (lol). The romantic idea that 1. there would be an unknown friend somewhere in the world  and 2. that they would be on Redezwho may be a bridge too far only time will tell. 

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How A Startup Built A Community With Content Marketing | NewsCred Blog

How A Startup Built A Community With Content Marketing | NewsCred Blog | Startup Revolution | Scoop.it
When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly
Martin (Marty) Smith's insight:

Yeah, every startup I've ever met or worked on should be reading this post. Content marketing and content curation is so much more important than any startup team realizes and as this post proves. The first startup with a Chief Content Officer is something you should invest in.

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How To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process)

How To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process) | Startup Revolution | Scoop.it
Don't try to do everything for your business, advises columnist David Rodnitzky. If you really want it to grow, you need both “visionaries” and “integrators” and to fire yourself from jobs that others can do.
Martin (Marty) Smith's insight:
Great post about what NOT to do as much as a prescription for startup success.
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Jeremy Barton's curator insight, February 10, 12:39 AM

This is so true. 

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Friend @hc Cool New @Racery App in Apple Store! #toogood #startups 

Friend @hc Cool New @Racery App in Apple Store! #toogood #startups  | Startup Revolution | Scoop.it
We've started with core Racery functionality. Lots of potential upgrades envisioned to support virtual running challenges or cycling races.
Martin (Marty) Smith's insight:

Henry Copeland's Racery
My friend Henry Copeland is one of the smartest digital marketers I know. His company "blog ads" was thinking sideways while the rest of us weren't thinking at all. 

Henry just launched his latest startup - Racery. Wish Racery was around when I created Martin's Ride To Cure Cancer since I would have used Racery instead of spending $40,000 to ride 3,300 miles and make $40,000 for cancer research. 

Sure there was a great adventure in Martin's Ride and all the money we raised went to help cure cancer, but that means I came home BROKE and TIRED (lol). With Racery I could have created a race and stayed home. 

Congratulations to Henry for being accepted into the Apple store. That is a big deal and Racery is another hit from one of the smartest entrepreneurs I know. 

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Startup Medium Raises $50M & Read Time App "Readism" May Be Why

Startup Medium Raises $50M & Read Time App "Readism" May Be Why | Startup Revolution | Scoop.it

Medium's Read Time App and Scoop.it's Lean Content
This Curagami post shares KUDOS for Guillaume Decugis and the @scoopit team. Medium's making their read time app, somethg they call Readism, available across the web is sure to hasten every prediction Guilluame and company made about lean content marketing several years ago. 

Medium's new "app" is a Chrome extension. If you are creating content and NOT using it  you're nuts. We decided to make two posts instead of one when we saw six minute read time on our lean content + tools riff. 

We wanted to add a few tools to Scoop.it's Why Lean Content Is The Future of Content Marketingpost. We wanted to add:

  • Haiku Deck (like more than Slideshare)
  • Feedly Pro (so you have a site)

But their side did say "many more", so we will save our 1,000 word six minute read content curation tools post for tomorrow. In the meantime, if you're not using Medium's read time app Readism and you use content to market online you're nuts. 

http://www.curagami.com/lean-content-marketing-medium-cool/ 

 

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Beekeeper Gets $5M For Blue-Collar Bees Gets Some Honey

Beekeeper Gets $5M For Blue-Collar Bees Gets Some Honey | Startup Revolution | Scoop.it
Beekeeper, the Switzerland and U.S.-based startup that provides a mobile-first communications platform for employers that need a better way to communicate..
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10 Types of Visual Content Your Company Should Be Creating

10 Types of Visual Content Your Company Should Be Creating | Startup Revolution | Scoop.it
Examples of viral visual content to give you some inspiration for your own visual marketing strategy.
Martin (Marty) Smith's insight:

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

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Jeremy Barton's curator insight, March 17, 1:28 AM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

Luigi Cangiano's curator insight, March 18, 4:12 AM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

Timothy Jacquet's curator insight, March 27, 9:09 AM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

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A City Made By People Journal - Giving Cities a Face

Citinerary is raising funds for A City Made By People Journal - Giving Cities a Face on Kickstarter!

A Journal on City Life & Culture, created through an international network of city correspondents.
Martin (Marty) Smith's insight:

Cool KIckstarter
City made by people, journals and experiences. 

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massimo facchinetti's curator insight, March 4, 4:53 PM

Cool KIckstarter
City made by people, journals and experiences. 

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How Scrappy Startups Are Battling Corporate Juggernauts

How Scrappy Startups Are Battling Corporate Juggernauts | Startup Revolution | Scoop.it

Marty Note o Startups and Davids
We may be at a powerful inflection point. Size and scale have always been such giant Goliaths imagining a David capable of toppling them felt all but impossible. Not so much anymore. Surrounded by scaled systems and many free fot the taking Davids now have plent of rocks to sling as this post shares.  

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In A Hurry? Read Our @Feedly & Curgami Weekly Summary

In A Hurry? Read Our @Feedly & Curgami Weekly Summary | Startup Revolution | Scoop.it

.
Feedly Weekly Summary

This week's summary features friends and fellow Scoopiteers @Guillaume Decugis, @Ana Cristina Pratas and @Brian Yanish - MarketingHits.com

http://feedly.com/curagami

Every Saturday we will summarize the week. Hot content? Have some great blog post or find we should share? email your hot content to martin(at)Curagami.com or @Scenttrail or @Curagami.

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Strategy That Works - Book Review via Curagami

Strategy That Works - Book Review via Curagami | Startup Revolution | Scoop.it

Strategy That Works Book Review discusses an important new book by Paul Leinwand sharing an HBR podcast interview with the author, our favorite Moon-Audio.com related example and a link to the book on Amazon. If you need to close the gap between your strategy and execution, and who doesn't, we highly recommend Paul's book. 

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Google Jigsaws Its Tech Incubator

Google Jigsaws Its Tech Incubator | Startup Revolution | Scoop.it
Google Ideas, the company’s think tank, is relaunching as an incubator named Jigsaw (warning: autoplayed audio) to invest in and develop tech solutions to..
Martin (Marty) Smith's insight:

Google's Jigsaw ...Yes, And...
I'm following the rules of improv here because it is unclear what else to do. Google's move at least as reported on TechCrunch doesn't say if the new accelerator, and there is a word that can cover 1,000 sins, is externally or internally focused. Let's hope both (at least). 

Hard to know if startups should jump for joy or cry in their beer with such an opaque announcement. Startups will cry in their beer anyway, so we will wait and see.  

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21 tips, tricks and shortcuts for making movies on your mobile

21 tips, tricks and shortcuts for making movies on your mobile | Startup Revolution | Scoop.it

Via The Digital Rocking Chair
Martin (Marty) Smith's insight:

Great videographer tips here and who isn't a videographer these days? 

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The Digital Rocking Chair's curator insight, February 13, 7:30 PM


The Guardian:  "Our resident mobile-auteur guides us through ten film-making apps, including iMovie, Hyperlapse and Kinemaster, revealing some of their cleverest features."

Sandrine Delage (Borgé)'s curator insight, February 14, 1:49 PM

Je pratique déjà un certain nombre de tips ! Intéressant de les voir regrouper ici.

jose antonio gabelas's curator insight, February 14, 2:19 PM

añada su visión ...

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How To Use Social Display To Build Brand Love And Grow Business

How To Use Social Display To Build Brand Love And Grow Business | Startup Revolution | Scoop.it
Brands should take inspiration from the motivation behind love letters when they communicate with their customers. Marketers can unlock the value of users’
Martin (Marty) Smith's insight:

Reading this now for comments tomorrow. 

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Moon-Audio.com's Recipe For Startup Success & Curagami Thank You Note! via @Mooon_Audio

Moon-Audio.com's Recipe For Startup Success & Curagami Thank You Note! via @Mooon_Audio | Startup Revolution | Scoop.it

Moon Audio's Startup Recipe For Success

Friends +Drew Baird and +Nichole Baird at my favorite #startup http://www.Moon-Audio.com reminded me why they and the company they've created for high-end audiophiles is so special:

https://www.linkedin.com/in/martysmith1980vc 


I've met many #startups  and most have a single issue on their mind - how to scale, win and be heroes. Drew, Nichole, and the team at Moon-Audio.com demonstrate what it takes to succeed daily:


* Love what you do
* Do what you love no matter what
* Express your inner artist in product and treatment of people
* Share, Share and Share some more
* Be more generous than deserved
* Rinse and Repeat

We live in a strange time, a time where it is easy to forget what really matters. I had to battle #cancer  to discover the single word answer to what matters - people. Life is always about relationships you create, experiences you value, and the journey you and we are all on. 

Sirens sing a seductive and misleading chorus. I like +Amazon.com's low prices, but I LOVE +Moon-Audio.com because Drew and Nichole are a light in the tunnel, a light for all garage bands, growth hackers and dreamers. Do what you love, love what you are doing and who you are doing it with and life is good, scale happens and you hear guitars and trumpets you've never heard before. 

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