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Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | Startup Revolution | Scoop.it

SHARE First & Worry About Everything Else Second
This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". 
Process is product means everything you are doing right NOW is a product. 

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create. 

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world. 

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE. 

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.  

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed. 

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.  

Related Reading
Process Is Product on ScentTrail Marketing
http://scenttrail.blogspot.fr/2009/11/process-is-product.html 

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DMA Central's comment, September 19, 2013 10:01 PM
Thanks for sharing! very informative!
Marc Kneepkens's curator insight, October 28, 2013 10:15 AM

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

Haley Evans's curator insight, November 14, 2013 11:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.

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Indian Startup @gazeMetrix Helps Brands Track Visual Impressions - WhackyIdeas

Indian Startup @gazeMetrix Helps Brands Track Visual Impressions - WhackyIdeas | Startup Revolution | Scoop.it
Gazemetrix has come up with image recognition software, which can detect the contents of the pictures, making it one of the most valuable startups.
Martin (Marty) Smith's insight:

Cool idea. Google analytics vastly undercounts social value, links, traffic and conversion attribution. Images aren hard to distinguish, track and know what kind of images lead to shares, traffic and conversion (may be different for each). 

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The Best Tools for Mobile App Prototyping

Compiling a list of tools, native apps as well as cloud-based, to help build compelling Mobile (and Desktop) App prototypes. | UXPin: UX Design & Wireframing Tools As Beautiful As Your Work, Pixate, Origami from Facebook, Framework7, and Free Web & Mobile (iOS, Android) Prototyping and UI Mockup Tool | InVision

Via malek
Martin (Marty) Smith's insight:

I've used Appy Pie (not on the list) and found it helpful to have functional app to show designers. 

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AUSLNX LLC's curator insight, May 25, 4:57 PM

A great starting point for those thinking about apps and how they can be leveraged

Zigmas Bigelis's curator insight, May 26, 12:43 AM

See and try

tom cockburn's curator insight, May 26, 4:58 PM

Sounds useful

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Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups

Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups | Startup Revolution | Scoop.it

Brand Ideals
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups. 

Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.

So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":

 * Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.  

Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers. 

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Help A Startup - Share Your Favorite Gear via @MeMoSha_Store

Help A Startup - Share Your Favorite Gear via @MeMoSha_Store | Startup Revolution | Scoop.it

MeMoSha: Active Women Gear
My sister Caroline is starting a new company dedicated to exercise, nutrition and gear tips for active women. But you don't have to be an active woman to help us figure out what great gear to talk about & sell.

Contributors will receive a thank you when we launch and extra special thank you gifts if we use your ideas, so share your favorite gear today: http://bit.ly/share_your_gear 

And thanks from the MeMoSha (Metabolism, Movement, Shape) team and my sister Caroline Smith, Founder http://www.MeMoSha.com   

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How Web Data Extraction Services Can Help Startups

How Web Data Extraction Services Can Help Startups | Startup Revolution | Scoop.it
Starting a business has its fair share of ebbs and flows - it can be extremely challenging to get a new business off the blocks, and extremely rewarding when everything goes according to plan and y...
Martin (Marty) Smith's insight:

Found this a fascinating read. We thought about hiring a "scrapper" at Curagami. We weren't sure 1. who was reputable (scraping can show up as an attack if you aren't careful) and 2. how to engage those who we could trust to help. This post answers both those questions though some additional research on vendors is probably called for as the post has a salesy point of view.

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Want To SEE Millennial Tech Future? Watch This @iSocialFanz Video #cloudtalk

More Than What is Said
The importance of this week's #cloudtalk Hangout On Air is what Brian does with Periscope, Meerkat and Youtube. Brian was simultaneously creating conversations using "real time video" in three channels.

The power of real time video CAN'T BE OVERSTATED. I didn't understand Periscope until Mark Traphagen went for a walk in Duke Garden. As Mark walk, shooting a real time video, he SAW me join and could discuss what he was seeing / doing.

WOW, think of real time videos as your way to have a conversation. Real time video breaks down the time delay AND you are left with a product, if you record your sessions, that will help others with similar questions later.

The immediacy is too cool to be denies. We've been wrestling with how to break down the silos between commerce and content. Brian's demonstration has our wheels turning.

@Brian Fanzois a #mustfollow curator too btw :). M


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Brian Fanzo's curator insight, May 2, 4:56 AM

Thanks so much Marty! 

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Are You A Headphone Hacker? Hack Your Headphones @Moon_Audio

Are You A Headphone Hacker? Hack Your Headphones @Moon_Audio | Startup Revolution | Scoop.it

Headphone Hacker?
What is the difference between men and boys? Price of our toys. The desire to tinker, change and build never leaves. Now friends at Moon-Audio.com help bring out our inner-tinkerer with their Hack Your Headphones page. #toofun #toogood

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SEO For Web Designers (9,972) Beats Buffett's Startups Tips (9,050)

SEO For Web Designers (9,972) Beats Buffett's Startups Tips (9,050) | Startup Revolution | Scoop.it

Our SEO for Web Designers has surpassed Warren Buffett's Startups Tips to become our #1 Haiku Deck:

SEO for Web Designers (9,972 Views)
http://shar.es/1gyTSf

Warren Buffett's Startups Tips (9,050 Views)
http://shar.es/1gyTIK

Makes SEO for Web Designers our fastest and steepest trending Haiku Deck. Our 42 Decks have generated over 100,000 views proving visual marketing is here and slides are a new online marketing channel.

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Social Branding Is Inevitable & Possibly Painful: How To Recover Infographic via @Kissmetrics

Social Branding Is Inevitable & Possibly Painful: How To Recover Infographic via @Kissmetrics | Startup Revolution | Scoop.it

Social media disasters can happen to the best of them. Today’s infographic goes over some social media bombs and how to recover from them.

Marty Note
The world is social. You can't avoid it, wish social away or delegate it to only certain silos. Your company, brands and services will be more social next year than this and so on. The evolution of social and mobile mean you MUST risk the "sticks and stones" of inevitable failure and learn how to recover.

This Kiss Metrics infographic can help.


Via Wes Thomas
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Jeremy Barton's curator insight, April 8, 4:11 AM

Some interesting things to look out for when we market on Social Media

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Zillow-ification Of Content: How Startup Disruptors Roll Up Online Content

Zillow-ification Of Content: How Startup Disruptors Roll Up Online Content | Startup Revolution | Scoop.it

Added Zillow-ification of Content to Asking Key Ecommerce Questions Haiku Deck: http://shar.es/1gcmvT

The slide shares a common problem. Regional industries from banking to real estate have feedback loops that reinforce their regional-ness. They are big fish in small ponds.

Along comes startup entrepreneurs who understand the "socket layers" of information architecture in a platform world. They create a platform, roll up the regional content, tag, filter and package information that WAS free but held in a thousand places and SELL the package back to the proprietary and once powerful big fish in their small pond.

Google's only "boundary" is the web their only VOTE inbound links and the social and search clout earned. Google thinks and acts differently. Google fishes the world's oceans and will think about fishing on Mars should such a possibility present itself.

Information is free doesn't mean what you think. Information is free means information is boundless and so able to be formed and reformed in an infinite variety of ways. The power distribution of everything is something Google and their roll up students know and regional once powerful big fish learn the hard way.

How do I know so much about this? Some of my best friends are roll-up artists capable of hiding the pea or the red queen in ways so clever and adroit those paying for their information don't even seem to realize or know how badly they've just been zillow-ized :).

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Yes, And... How Improv Reverses, "No But..." Thinking

Yes, And... How Improv Reverses, "No But..." Thinking | Startup Revolution | Scoop.it

Marty Note
Great book for startups because it shares secrets to improvisation comedy that apply to the high stress need to be creative world of startups beautifully. If you are in the business of creating something out of nothing approaching the challenge with, "Yes, and..." thinking and process becomes the "secret sauce" to open the doors to creativity.

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Zero To One = Startups Must Read by Peter Thiel

Zero To One = Startups Must Read by Peter Thiel | Startup Revolution | Scoop.it

PayPal's Peter Thiel's book is a #mustread for startups. We love Peter's advice to NOT be BORG and follow but to imagine, think and go BIG. Life is too short to do anything else. Book's tone is as valuable as the writing. It is honest, true and cuts through the BS of some things people love (Lean Startup, MVP). Great read, great advice.

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The Communicators: PayPal's Peter Thiel Discusses Zero to One Book via @BookTV

The Communicators: PayPal's Peter Thiel Discusses Zero to One Book via @BookTV | Startup Revolution | Scoop.it
Peter Thiel, co-creator of PayPal and Palantir, discusses his book [Zero to One] and about creating groundbreaking tech companies such as Google, Facebook and Apple. PayPal was the first to combine…
Martin (Marty) Smith's insight:

Just purchased Peter's book for my next drive to Columbus next week. Will report back on findings.

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Better Beats Headphones?

Better Beats Headphones? | Startup Revolution | Scoop.it

Better Beats
Beats headphones look great and sound average. Friends who make Dragons audio cables decided to do an experiment to see if they could improve beats with better cables (theirs). Their cables make $5,000 headphones sound better, now the question was could they make less expensive cans sound great.

Answer: Yes they can
Fascinating story of "hardwiring" Beats by genius engineers at Moon Audio. Why Did I put this content in our Startups feed? Every startup lives in a place that requires noise cancellation to get any work done at all. Headphones and startups go together like boyhood and dogs :). Marty  

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Startups: How To Adapt to the Rise of Big Content.

Startups: How To Adapt to the Rise of Big Content. | Startup Revolution | Scoop.it
The rise of big content is one of Gartner's top 5 emerging trends in digital marketing: "content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.”
Martin (Marty) Smith's insight:

Great post for startups to read since they can jump right over all the dead and dying stuff and jump right into what matters - creation of sustainable online community with more and more of content coming from THEM (customers and contributors). 

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How Can Your Startup Last 60 Years or More? Ask Clay Ghann The Cricket Man via @Curagami

How Can Your Startup Last 60 Years or More? Ask Clay Ghann The Cricket Man via @Curagami | Startup Revolution | Scoop.it
Ghann’s Cricket Farm Interview Had a great day in Augusta with Clay Ghann and the team at Ghann’s. Ghann’s has been selling crickets to customers since 1952. How can your business survive over sixty years and span generations? Listen to Clay’s willingness to experiment, change and find great people to help. Thanks to Chris Lawrence …
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Does Haiku Deck Competitor Visme Rock?

Does Haiku Deck Competitor Visme Rock? | Startup Revolution | Scoop.it
You may or may not have heard of Visme, a web app that is creating a lot of buzz at the moment. Visme is a platform...
Martin (Marty) Smith's insight:

Hmmmmm... Interesting concept. Sounds like a Haiku Deck (http://www.HaikuDeck.com) visual marketing competitor. Will checkout and provide a review soon. 

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7 Things I Learned As A 2nd Time Founder

7 Things I Learned As A 2nd Time Founder | Startup Revolution | Scoop.it
I built and launched my first startup a few months ago. Although it failed, it just fueled my entrepreneurial fire to la…
Martin (Marty) Smith's insight:

So true. Each time around the merry go round I learn more. On my 4th startup and still looking for the magic tipping point were easier and money go together (lo).

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25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami

25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami | Startup Revolution | Scoop.it

5 Curagami Monster Trends
This is a great Fast Company post, but it is a bit overwhelming. Instead of trying to process 25 ideas all at once and all equally I've carved out 5 of team Curagami's favorite ideas, ideas that are creating a "new marketing" where we becomes US. We didn't include MOBILE since that should be understood by now. Mobile is everything starting NOW.

5 Curagami Monster Marketing Trends:

* Most branded content will come from consumers.
* Real time tracking & use of personas = customized experiences.

* Everything is a "catalyst for conversation".
* Rise of video & video sharing.
* Mashups and clutter filters will RULE.

Champion any 2 of these trends and your company, brand or startup will WIN and WIN BIG. What about you? What 5 trends strike you as MONSTER and must respond to trends?

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50 Tools Turbocharge Your PPC b/c Adwords Is Too Complex & Fast Now

50 Tools Turbocharge Your PPC b/c Adwords Is Too Complex & Fast Now | Startup Revolution | Scoop.it

Marty Note
Adwords is crowded, fast and dangerous these days.

When I was an Ecommerce Director we made the decision to give our $1M in PPC spend to the robots. Robots, business rules and predicitve analytics was the only way we could make what little money we made from PPC.

Attribution is a BITCH.

I remember our CFO saying, "Cut spend on everything above this line, " pointing to every branded term we were buying. Cut the top of the funnel off and you lose the bottom of the funnel. Trying to explain that to a web doubter was impossible so I ignored the demand.

Instead we tested or ROAS (Return on Ad Spend). $6 to $1 ROAS looked great...at first. As time went on we realized tighten the valve that tight cut our email list growth and the LTV (Lifetime Value) it produced in dangerous ways.

Next we tested at $1 to $1 and bleed red ink. At the time I worked for Direct Marketers (DMers) who don't believe in losing money...ever. The complex attribution math meant we were probably making solid return IF attribution was fully valued and agreed upon.

It was not. Attribution was controversial and the more immediate, the more Stimulus to Response it was the more my bosses liked it. The idea that three generations ago we built a PPC campaign that grew our list 15% and thus made us $3 To $1 was a bridge too far.

That is why I wanted to bring Marin into the mix. Marin is the best self tuning / business rule based PPC DIY Algorithm we could find. No Sale since adding Marin's "costs" seemed to lower ROAS. Once again full attribution would show Marin was going to pay for itself in no time, but didn't make that sale either.

Today's PPC market is an order of magnitude more complex. If you are still buying PPC by hand good luck with that. Too much UNDER (costs) and not nearly enough OVER (benefit) for our risk / reward palette. Better to hire an agency OR, for about the same money, DIY with a predictive management tool like Marin.

We looked at several and liked Marin the best. Its UI was understandable, installation was easy and commitment was low. We just added Marin to our list of Cool Tools in our Ask For Help Haiku Deck:

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Marketing Master Class: Tapping Friends of Friends A Startups CSF [video] via @Curagami

Startups Must Tap Friends & Friends of Friends
Replace "ecom" with "startups" in this YouTube Video to understand the Critical Success Factor (CSF) that is Asking For Help for startups.


Find the Haiku Deck for our 4.16 FedEx Ecommerce Summit presentation here: http://shar.es/1gJeZE Online merchants must tap their networks, empower brand advo...

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FedEx Ecommerce Conference Atlanta 4.16: Agenda & Details via @Curagami

FedEx Ecommerce Conference Atlanta 4.16: Agenda & Details via @Curagami | Startup Revolution | Scoop.it
I'm discussing Ask For Help: the New Collaborative, Curated and Community based Ecommerce at the FedEx Ecom Summit in Atlantic on 4.16.
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Inspirational Startups & Publishing Talk w/ @RedHatSoftware & @LuLudotcom Founder Bob Young #DSCLT15

Inspirational Startups & Publishing Talk w/ @RedHatSoftware & @LuLudotcom Founder Bob Young #DSCLT15 | Startup Revolution | Scoop.it
Bob Young At Digital Summit Video
Great talk with always inspirational +Red Hat and +Lulu.com Self-Publishing founder Bob Young at #DSCLT15 (Digital… - Martin W. Smith - Google+
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Cool Tools Arranged By Category of Use by Tool Master @RobinGood

Cool Tools Arranged By Category of Use by Tool Master @RobinGood | Startup Revolution | Scoop.it

Comprehensive list of cool tools from @Robin Good. Robin is the best tool reviewer on the web and this exhaustive list of tools arranged by category of use is invaluable.


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Cool Aggregate the Aggregators: List Hunt #8 - New Startups Millennials Care About - via UpStarted

Cool Aggregate the Aggregators: List Hunt #8 - New Startups Millennials Care About - via UpStarted | Startup Revolution | Scoop.it

There are literally hundreds of new products released every day from every corner of the web. With that many ideas being marketed and released daily it is hard to keep up with everything. Even with great aggregators like Product Hunt, StartupLi.st, Gadget Hunt  and Beta List it is easy to get

Martin (Marty) Smith's insight:

Great Idea. You can never have too much aggregation in this world and UpStarted is right - too much cool stuff happening all over to keep track. Put some personal filtering (Digg like) on this bad boy and HUGE WINNER.

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