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Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | Startup Revolution | Scoop.it

SHARE First & Worry About Everything Else Second
This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". 
Process is product means everything you are doing right NOW is a product. 

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create. 

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world. 

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE. 

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.  

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed. 

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.  

Related Reading
Process Is Product on ScentTrail Marketing
http://scenttrail.blogspot.fr/2009/11/process-is-product.html 

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DMA Central's comment, September 19, 2013 10:01 PM
Thanks for sharing! very informative!
Marc Kneepkens's curator insight, October 28, 2013 10:15 AM

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

Haley Evans's curator insight, November 14, 2013 11:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.

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Scoopit Republishing Study With SpyFu SEO Analysis

Scoopit Republishing Study With SpyFu SEO Analysis | Startup Revolution | Scoop.it

SOne of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content.

Martin (Marty) Smith's insight:

Scoop.it's Republishing Study
We loved the attached republishing study Scoop.it CEO Guillaume Decugis and his team shared. Since you need a tool to fully know SEO benefits we fired SpyFu up and took a look at Scoopit's blog.

Good News
The team is right. Their republishing post gained rank on keywords WITH TRAFFIC. "With traffic" is in all caps because adding in SEARCH DEMAND (of keywords) is where most content marketers trip up. 

It is possible to KNOW exactly how many clicks Scoop.it gained and then estimate subscribe gains as we did in this public Google Sheets:

http://bit.ly/scoopit_republish_seo

 YES, Scoop.it gained clicks from their republishing post (though not exactly from where they thought), and they weren't hurt by duping the content (at least not what we could see with this tool and the hour we had to riff the analysis). 

Smaller Posts Daisy Chained
We eliminate any SEO dupe problems by breaking up posts into pieces and sharing on multiple platforms as we did with Why I'm Not An SEO:

Linkedin Post (part 2 of 3)
https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith 

Why I'm Not A SEO (Personal blog part 1 of 3)
http://www.scenttrail.com/why-im-not-a-seo-triptych/ 

Why I'm Not A SEO (Curagami part 3 of 3)
http://www.curagami.com/magical-thinking/new-seo/why-im-not-a-seo-3/ 

Little extra work eliminates a concern that didn't impact Scoop.it's republishing post (as far as we can see) - duping content. 


 

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People Marketing: How I Learned To Love People - Curagami

People Marketing: How I Learned To Love People - Curagami | Startup Revolution | Scoop.it

People Marketing shares hard won tips, ideas and stories about loving, curating, listening to your people to create winning online marketing.

We included this link in our Startups Revoluiton Scoop.it because startups are so WIDGET focused they forget PEOPLE provide the context and emotional connection needed to SELL. It is understandable that YOU love your widget, but your customers love THEMSELVES much more.

Creating "like me" moments mean your "product" becomes a movement your customers want to join. This journey from YOU and THEM (customers) to WE is the most important journey every website and all marketing is on whether the creators know it or not.  

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No BUCK, No Buck Rodgers - Chief Technical Officer Needed - Curagami

No BUCK, No Buck Rodgers - Chief Technical Officer Needed - Curagami | Startup Revolution | Scoop.it
Curagami's needs a Chief Technical Officer because right brain marketers & no great left brainer CTO get lost (and vice versa). Great CTO's apply today.
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Is NC Startups Sweepsjobs.com Urberizing the Summer Job? via @Curagami

Is NC Startups Sweepsjobs.com Urberizing the Summer Job? via @Curagami | Startup Revolution | Scoop.it

Sweeps Urberizing the Summer Job
Yes and making finding and getting summer work done will benefit students and employers. Cool NC Startup Sweepsjobs.com is Uberizing the summer job and it's all good. 

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Nowist Innovation In A New World #trending - Curagami

Nowist Innovation In A New World #trending - Curagami | Startup Revolution | Scoop.it

Joi Ito's Ted Talk is a must view for web marketers. The shift from invading Russia in the winter to becoming a NOWIST is fundamental, sweeping and a tsunami of change in our thinking, actions and marketing. 

No surprise a post I wrote a year ago popped up out of Curagami's long tail today. Great TED Talk video embedded in the post.  

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NO Tech Bubble Says @a16z (VC Andreessen & Horowitz) #video #slides

NO Tech Bubble Says @a16z  (VC Andreessen & Horowitz) #video #slides | Startup Revolution | Scoop.it

Ben Horowitz On Disruption & No Tech Bubble
This Curagami post includes an insightful video of VC Ben Horowtiz's commencement address at Columbia.

Also includes an extensive slide deck from Andreessen & Horowitz proving there is NO Tech Bubble happening now (just looks that way). Great information from airbnb investor Horowitz and valley superstar Marc Andreessen.  

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Netflix-ification Of Your Business Model - Curagami

Netflix-ification Of Your Business Model - Curagami | Startup Revolution | Scoop.it

Netflix-ification
While we wont all become a digital media download artist we will all go through four stages of growth hacking:


* Disruptive Technology - used to consolidate a market (i.e. Blockbuster) and map a future.


* Online Community - learning to curate instead of create.


* Engine Phase - putting in less to get more out.


* Return as Creator - informed by Big Data and able to make "community based" bets.

Want to learn your future? Take a look at Netflix's immediate past.  

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Triangle eCommerce Group: Marty Smith & The New Ecommerce June 9th 6 PM RTP Frontier

Triangle eCommerce Monthly Meetup (Special Guest Marty Smith)

Tuesday, Jun 9, 2015, 6:00 PM

The Frontier
800 Park Offices Drive Durham, NC

14 eBusiness people Attending

Triangle eCommerce Group Meetup: We are all set to host our first meetup! Our first meeting will have three interactive programs: • Curagami Founder & Former Director of eCommerce Marty Smith shares a short presentation about eCommerce trends. • Q&A with Marty so bring your SEO, site conversion, which shopping cart to use, mobile & social commerce ...

Check out this Meetup →

Yes I'm Speaking Tuesday night in the Research Triangle Park at the RTP Frontier Center about the new Ecommerce. 

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Startups Take Note: The Social Patient About To EXPLODE Healthcare

Startups Take Note: The Social Patient About To EXPLODE Healthcare | Startup Revolution | Scoop.it

Healthcare Is About To Explode
I have a friend, Mary Kay O'Connor founder of Starting Point (http://www.startingpnt.com/site/ ), who is about to jump off the roof. She's been selling, or attempting to sell, into healthcare for several years.

Healthcare is bureaucratic, infected with "Father Knows Best" syndrome, changing rapidly thanks to The Social Patient and ripe for the startup pickings. If your fabric is as TOUGH as my old boss Mary Kay's you may want to look HARD at healthcare since it is about to explode (whether it wants to or not). 

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Better Beats Headphones?

Better Beats Headphones? | Startup Revolution | Scoop.it

Better Beats
Beats headphones look great and sound average. Friends who make Dragons audio cables decided to do an experiment to see if they could improve beats with better cables (theirs). Their cables make $5,000 headphones sound better, now the question was could they make less expensive cans sound great.

Answer: Yes they can
Fascinating story of "hardwiring" Beats by genius engineers at Moon Audio. Why Did I put this content in our Startups feed? Every startup lives in a place that requires noise cancellation to get any work done at all. Headphones and startups go together like boyhood and dogs :). Marty  

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Startups: How To Adapt to the Rise of Big Content.

Startups: How To Adapt to the Rise of Big Content. | Startup Revolution | Scoop.it
The rise of big content is one of Gartner's top 5 emerging trends in digital marketing: "content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.”
Martin (Marty) Smith's insight:

Great post for startups to read since they can jump right over all the dead and dying stuff and jump right into what matters - creation of sustainable online community with more and more of content coming from THEM (customers and contributors). 

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How Can Your Startup Last 60 Years or More? Ask Clay Ghann The Cricket Man via @Curagami

How Can Your Startup Last 60 Years or More? Ask Clay Ghann The Cricket Man via @Curagami | Startup Revolution | Scoop.it
Ghann’s Cricket Farm Interview Had a great day in Augusta with Clay Ghann and the team at Ghann’s. Ghann’s has been selling crickets to customers since 1952. How can your business survive over sixty years and span generations? Listen to Clay’s willingness to experiment, change and find great people to help. Thanks to Chris Lawrence …
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Does Haiku Deck Competitor Visme Rock?

Does Haiku Deck Competitor Visme Rock? | Startup Revolution | Scoop.it
You may or may not have heard of Visme, a web app that is creating a lot of buzz at the moment. Visme is a platform...
Martin (Marty) Smith's insight:

Hmmmmm... Interesting concept. Sounds like a Haiku Deck (http://www.HaikuDeck.com) visual marketing competitor. Will checkout and provide a review soon. 

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Our Vinyl Weighs A Ton Film About Stones Throw Records Teaches Startups Lessons

Our Vinyl Weighs A Ton Film About Stones Throw Records Teaches Startups Lessons | Startup Revolution | Scoop.it

Startup Lessons From A Wolf & A Record Company
Peanut Butter Wolf knows what and supports what he loves - aspiring music and musicians. His startup, Stones Throw Records (https://www.stonesthrow.com ), is the subject of an amazing documentary with many #startups lessons including:


* Be in "it" (business and life) for the right reasons (i.e. LOVE not money).
* Walk your talk.
* Have courage.
* Do the right thing.

The record biz is in turmoil. How anyone can make enough money to survive is the issue and the issue isn't resolved. The web is an amazing thing, but it is a wrecking ball too.

The music biz is one of those buildings he wrecking ball hit hard and we aren't sure what is going to be left. Peanut Butter Wolf and Stones Throw Records don't care about any of that. They care about finding, helping and sharing music they love. And they are going to do that come hell or high water.

Great lessons, great film.
 http://ourvinylweighsaton.com/ 

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Why I Became A Testing Junkie - Curagami

Why I Became A Testing Junkie - Curagami | Startup Revolution | Scoop.it
I became a testing junkie to defeat HIPPOs. We riff a Tommy Walker Shopify post sharing why SMBs & online merchants should be testing junkies too.
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Chief Technical Officer Needed! Curagami

Chief Technical Officer Needed! Curagami | Startup Revolution | Scoop.it

Curagami's needs a Chief Technical Officer because right brain marketers with no great left brainer CTO and we get lost (and vice versa). Great CTO's apply today! 

Learn more here
http://www.curagami.com/chief-technical-officer-needed/  

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New Freedom App: Relief From Digital Chaos via @Curagami

New Freedom App: Relief From Digital Chaos via @Curagami | Startup Revolution | Scoop.it

Do You Want Freedom?
My friend Fred Stutzman is on to something. Fred's new Freedom App puts US back in control of our lives. We get to turn IT off and back on again.

"It" is the constant sound and fury signifying nothing that threatens our lives, families and sanity. Don't jump off the roof, use Fred's Freedom App instead.  

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How Did We Make $30M Online? Books, People & Ideas - New Curagami Book Store

How Did We Make $30M Online? Books, People & Ideas - New Curagami Book Store | Startup Revolution | Scoop.it

Web Marketing Secrets
Want to know how we made over $30M online? Read our BOOKS and contribute your favorite Internet marketing reads in our new Curagami Book Store:

http://www.curagami.com/books.html

Send your favorite reads to martin(at)Curagami.com

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Follow Your Contribution & No Tech Bubble says Ben Horowitz [Video]

Follow Your Contribution & No Tech Bubble says Ben Horowitz [Video] | Startup Revolution | Scoop.it
Follow your contribution & other important ideas VC Ben Horowitz says. Andreseen Horowtiz shared convincing Slideshare on why aren't in a tech bubble too.
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Tao of Marty: Web Marketing Secrets - via @Curagmai #marketing

Tao of Marty: Web Marketing Secrets - via @Curagmai #marketing | Startup Revolution | Scoop.it

The Tao of Marty summarizes the OVER (gain) versus UNDER (loss) philosophy we used to make over $30M in online sales with hundreds of thousands of orders. Want your ecommerce site to make money online? Read and share the Tao of Marty. 

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Pricing A Revolution - @Curagami Adds A Waitlist

Pricing A Revolution - @Curagami Adds A Waitlist | Startup Revolution | Scoop.it
Please Note: Waitlist Thanks to our friends at FedEx Curagami’s agency business, our incubation lab where we invest in customers and they invest in us, is currently CLOSED. With 4 active clients we have no room at the Inn. This doesn’t mean we can’t help. We have friends in every aspect of online marketing. Friends …
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Indian Startup @gazeMetrix Helps Brands Track Visual Impressions - WhackyIdeas

Indian Startup @gazeMetrix Helps Brands Track Visual Impressions - WhackyIdeas | Startup Revolution | Scoop.it
Gazemetrix has come up with image recognition software, which can detect the contents of the pictures, making it one of the most valuable startups.
Martin (Marty) Smith's insight:

Cool idea. Google analytics vastly undercounts social value, links, traffic and conversion attribution. Images aren hard to distinguish, track and know what kind of images lead to shares, traffic and conversion (may be different for each). 

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The Best Tools for Mobile App Prototyping

Compiling a list of tools, native apps as well as cloud-based, to help build compelling Mobile (and Desktop) App prototypes. | UXPin: UX Design & Wireframing Tools As Beautiful As Your Work, Pixate, Origami from Facebook, Framework7, and Free Web & Mobile (iOS, Android) Prototyping and UI Mockup Tool | InVision

Via malek
Martin (Marty) Smith's insight:

I've used Appy Pie (not on the list) and found it helpful to have functional app to show designers. 

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Zigmas Bigelis's curator insight, May 26, 12:43 AM

See and try

tom cockburn's curator insight, May 26, 4:58 PM

Sounds useful

SENAME Interactive's curator insight, June 24, 1:59 AM

Nice list. Check this out. 

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Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups

Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups | Startup Revolution | Scoop.it

Brand Ideals
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups. 

Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.

So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":

 * Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.  

Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers. 

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Help A Startup - Share Your Favorite Gear via @MeMoSha_Store

Help A Startup - Share Your Favorite Gear via @MeMoSha_Store | Startup Revolution | Scoop.it

MeMoSha: Active Women Gear
My sister Caroline is starting a new company dedicated to exercise, nutrition and gear tips for active women. But you don't have to be an active woman to help us figure out what great gear to talk about & sell.

Contributors will receive a thank you when we launch and extra special thank you gifts if we use your ideas, so share your favorite gear today: http://bit.ly/share_your_gear 

And thanks from the MeMoSha (Metabolism, Movement, Shape) team and my sister Caroline Smith, Founder http://www.MeMoSha.com   

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