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Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | Startup Revolution | Scoop.it

SHARE First & Worry About Everything Else Second
This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". 
Process is product means everything you are doing right NOW is a product. 

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create. 

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world. 

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE. 

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.  

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed. 

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.  

Related Reading
Process Is Product on ScentTrail Marketing
http://scenttrail.blogspot.fr/2009/11/process-is-product.html 

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DMA Central's comment, September 19, 2013 10:01 PM
Thanks for sharing! very informative!
Marc Kneepkens's curator insight, October 28, 2013 10:15 AM

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

Haley Evans's curator insight, November 14, 2013 11:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.

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25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami

25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami | Startup Revolution | Scoop.it

5 Curagami Monster Trends
This is a great Fast Company post, but it is a bit overwhelming. Instead of trying to process 25 ideas all at once and all equally I've carved out 5 of team Curagami's favorite ideas, ideas that are creating a "new marketing" where we becomes US. We didn't include MOBILE since that should be understood by now. Mobile is everything starting NOW.

5 Curagami Monster Marketing Trends:

* Most branded content will come from consumers.
* Real time tracking & use of personas = customized experiences.

* Everything is a "catalyst for conversation".
* Rise of video & video sharing.
* Mashups and clutter filters will RULE.

Champion any 2 of these trends and your company, brand or startup will WIN and WIN BIG. What about you? What 5 trends strike you as MONSTER and must respond to trends?

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50 Tools Turbocharge Your PPC b/c Adwords Is Too Complex & Fast Now

50 Tools Turbocharge Your PPC b/c Adwords Is Too Complex & Fast Now | Startup Revolution | Scoop.it

Marty Note
Adwords is crowded, fast and dangerous these days.

When I was an Ecommerce Director we made the decision to give our $1M in PPC spend to the robots. Robots, business rules and predicitve analytics was the only way we could make what little money we made from PPC.

Attribution is a BITCH.

I remember our CFO saying, "Cut spend on everything above this line, " pointing to every branded term we were buying. Cut the top of the funnel off and you lose the bottom of the funnel. Trying to explain that to a web doubter was impossible so I ignored the demand.

Instead we tested or ROAS (Return on Ad Spend). $6 to $1 ROAS looked great...at first. As time went on we realized tighten the valve that tight cut our email list growth and the LTV (Lifetime Value) it produced in dangerous ways.

Next we tested at $1 to $1 and bleed red ink. At the time I worked for Direct Marketers (DMers) who don't believe in losing money...ever. The complex attribution math meant we were probably making solid return IF attribution was fully valued and agreed upon.

It was not. Attribution was controversial and the more immediate, the more Stimulus to Response it was the more my bosses liked it. The idea that three generations ago we built a PPC campaign that grew our list 15% and thus made us $3 To $1 was a bridge too far.

That is why I wanted to bring Marin into the mix. Marin is the best self tuning / business rule based PPC DIY Algorithm we could find. No Sale since adding Marin's "costs" seemed to lower ROAS. Once again full attribution would show Marin was going to pay for itself in no time, but didn't make that sale either.

Today's PPC market is an order of magnitude more complex. If you are still buying PPC by hand good luck with that. Too much UNDER (costs) and not nearly enough OVER (benefit) for our risk / reward palette. Better to hire an agency OR, for about the same money, DIY with a predictive management tool like Marin.

We looked at several and liked Marin the best. Its UI was understandable, installation was easy and commitment was low. We just added Marin to our list of Cool Tools in our Ask For Help Haiku Deck:

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Marketing Master Class: Tapping Friends of Friends A Startups CSF [video] via @Curagami

Startups Must Tap Friends & Friends of Friends
Replace "ecom" with "startups" in this YouTube Video to understand the Critical Success Factor (CSF) that is Asking For Help for startups.


Find the Haiku Deck for our 4.16 FedEx Ecommerce Summit presentation here: http://shar.es/1gJeZE Online merchants must tap their networks, empower brand advo...

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FedEx Ecommerce Conference Atlanta 4.16: Agenda & Details via @Curagami

FedEx Ecommerce Conference Atlanta 4.16: Agenda & Details via @Curagami | Startup Revolution | Scoop.it
I'm discussing Ask For Help: the New Collaborative, Curated and Community based Ecommerce at the FedEx Ecom Summit in Atlantic on 4.16.
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Inspirational Startups & Publishing Talk w/ @RedHatSoftware & @LuLudotcom Founder Bob Young #DSCLT15

Inspirational Startups & Publishing Talk w/ @RedHatSoftware & @LuLudotcom Founder Bob Young #DSCLT15 | Startup Revolution | Scoop.it
Bob Young At Digital Summit Video
Great talk with always inspirational +Red Hat and +Lulu.com Self-Publishing founder Bob Young at #DSCLT15 (Digital… - Martin W. Smith - Google+
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Cool Tools Arranged By Category of Use by Tool Master @RobinGood

Cool Tools Arranged By Category of Use by Tool Master @RobinGood | Startup Revolution | Scoop.it

Comprehensive list of cool tools from @Robin Good. Robin is the best tool reviewer on the web and this exhaustive list of tools arranged by category of use is invaluable.


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Cool Aggregate the Aggregators: List Hunt #8 - New Startups Millennials Care About - via UpStarted

Cool Aggregate the Aggregators: List Hunt #8 - New Startups Millennials Care About - via UpStarted | Startup Revolution | Scoop.it

There are literally hundreds of new products released every day from every corner of the web. With that many ideas being marketed and released daily it is hard to keep up with everything. Even with great aggregators like Product Hunt, StartupLi.st, Gadget Hunt  and Beta List it is easy to get

Martin (Marty) Smith's insight:

Great Idea. You can never have too much aggregation in this world and UpStarted is right - too much cool stuff happening all over to keep track. Put some personal filtering (Digg like) on this bad boy and HUGE WINNER.

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Internet of Things Meets Internet of Senses at Wearable Tech Show

Internet of Things Meets Internet of Senses at Wearable Tech Show | Startup Revolution | Scoop.it
With apparently perfect timing – one day after Apple launched its very own watch to an expectant world – this year’s Wearable Technology Show kicked off at
Martin (Marty) Smith's insight:

Going to be cool when Internet of Things meets wearable technology meets Terminator (lol).

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Renea Hanks's curator insight, March 13, 8:37 PM

Watch out for wearables. They are the hottest thing trending. Good time to look at tech startups on IndieGoGo and Kickstarter. 

Richard Platt's curator insight, March 13, 11:16 PM

Companies like Samsung Semiconductors, Intel, Silicon Labs and LM Technologies focused on combining multiple functions onto single chips, emphasising how closely silicon design now needs to be integrated much more tightly than ever before into overall systems.
QuickLogic showed its ArcticLink processor and sensor hub, specifically designed for low power operations, while Irish company Shimmer demonstrated its range of wireless sensor platforms that include ECG (Electrocardiography), EMG (Electromyography) and GSR (Galvanic Skin Response)

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Social Media Analytics: 9 Free Tools - Curagami

Social Media Analytics: 9 Free Tools - Curagami | Startup Revolution | Scoop.it

Want to know what's working on social media? These 9 free analytics tools can help!

Tools discussed:

  1. Followerwonk (New to us, but plan to use).
  2. Buffer (Use and like).
  3. SumAll (New but plan to test).
  4. Quintly (New)
  5. Cyfe (New)
  6.  Keyhole (New)
  7. Klout (Use and like)
  8. ViralWoot (New)
  9. Addictomatic (New)
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3 Must Follow Content Curators for March, 2015 via @Curagami

3 Must Follow Content Curators for March, 2015 via @Curagami | Startup Revolution | Scoop.it

Two of my 3 #mustfollow content curators will be familiar to many Scoopiteers:

@Guillaume Decugisand @Marc Rougierare visionary startup entrepreneurs and content curators. I'm learning how to use their latest tool - Content Director - tomorrow and can't wait. If you don't follow both Guillaume and Marc on multiple platforms you should.

Denis Labelle is a great G+ curator (https://plus.google.com/u/0/+DenisLabelle/posts ) and a March #mustfollow too. Denis has a great eye, understands what is happening online and his growing G+ community is proof of his skills.

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Developing The Habit Of Noticing Stories + Free E-Book

Developing The Habit Of Noticing Stories + Free E-Book | Startup Revolution | Scoop.it
Visit one of Australia's top rated business blogs. The team at Anecdote share insights on business strategy, storytelling, leadership and collaboration.

Via Karen Dietz, Os Ishmael
Martin (Marty) Smith's insight:

Great @Karen Dietz share on her favorite topic - storytelling.

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Karen Dietz's curator insight, February 11, 1:52 PM

Article Link: http://www.anecdote.com/2015/02/vital-habit-of-noticing-stories/ 


This Monday I was working with a client. Their company is littered with stories. Yet the CEO was lamenting, "What stories do we have to tell??!! I can't think of a single one!"


The problem was quickly fixed, and it is a common one my clients tell me about. So imagine my delight when this morning I receive the latest newsletter from my biz story colleague Shawn Callahan, CEO of Anecdote. His latest blog post is all about how to notice stories.


He's got some great tips in this quick article. Even better, scroll down to gain additional insights addressing other issues in business storytelling.


But wait wait! Don't go yet! Shawn also announced that his latest free e-book is now available for download: Character Trumps Credentials: 171 questions that help leaders tell great stories that influence, inspire and engage.


In coaching and workshops I always spend time on "the art of the question". Shawn has developed a great resource. Some of the questions use classic story prompts. Others might take an additional question or two to get to the story. Regardless, go grab this now and start using it.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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3 Must Follow Content Curators via @Curagami

3 Must Follow Content Curators via @Curagami | Startup Revolution | Scoop.it

@Kelly Hungerfordand @Ally Greermay be the best community managers on the planet. We included our favorite storyteller / teacher ( @Karen Dietz since online communities will become more and more about stories (yours and THEIRS where theirs = customers and brand advocates).

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Kelly Hungerford's comment, February 5, 2:38 PM
Thank you Marty! What an honor being mentioned next to Ally and Karen. You ROCK!
Kelly Hungerford's comment, February 5, 2:38 PM
Thank you Marty! What an honor being mentioned next to Ally and Karen. You ROCK!
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Our Favorite FREE SEO Tools In SEO For Web Designers @HaikuDeck

Our Favorite FREE SEO Tools In SEO For Web Designers @HaikuDeck | Startup Revolution | Scoop.it

SEO For Web Designers
Web designers shouldn't be SEO experts since keeping up with DESIGN is a full-time job. But web designers are where SEO rubber meets the Google Road so understanding a handful of ideas is critical to the online success of any designers creations.

This Haiku Deck includes a list of our favorite FREE SEO tools and how to use them to create a content marketing map. Content marketing maps help move your site to the first page of listings for keywords that matter (to your business or nonprofit).

Many of the tips included in SEO for Web Designers are universal and so helpful to anyone creating online communication...and who ISN'T creating online communication these days?

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Are You A Headphone Hacker? Hack Your Headphones @Moon_Audio

Are You A Headphone Hacker? Hack Your Headphones @Moon_Audio | Startup Revolution | Scoop.it

Headphone Hacker?
What is the difference between men and boys? Price of our toys. The desire to tinker, change and build never leaves. Now friends at Moon-Audio.com help bring out our inner-tinkerer with their Hack Your Headphones page. #toofun #toogood

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SEO For Web Designers (9,972) Beats Buffett's Startups Tips (9,050)

SEO For Web Designers (9,972) Beats Buffett's Startups Tips (9,050) | Startup Revolution | Scoop.it

Our SEO for Web Designers has surpassed Warren Buffett's Startups Tips to become our #1 Haiku Deck:

SEO for Web Designers (9,972 Views)
http://shar.es/1gyTSf

Warren Buffett's Startups Tips (9,050 Views)
http://shar.es/1gyTIK

Makes SEO for Web Designers our fastest and steepest trending Haiku Deck. Our 42 Decks have generated over 100,000 views proving visual marketing is here and slides are a new online marketing channel.

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Social Branding Is Inevitable & Possibly Painful: How To Recover Infographic via @Kissmetrics

Social Branding Is Inevitable & Possibly Painful: How To Recover Infographic via @Kissmetrics | Startup Revolution | Scoop.it

Social media disasters can happen to the best of them. Today’s infographic goes over some social media bombs and how to recover from them.

Marty Note
The world is social. You can't avoid it, wish social away or delegate it to only certain silos. Your company, brands and services will be more social next year than this and so on. The evolution of social and mobile mean you MUST risk the "sticks and stones" of inevitable failure and learn how to recover.

This Kiss Metrics infographic can help.


Via Wes Thomas
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Jeremy Barton's curator insight, April 8, 4:11 AM

Some interesting things to look out for when we market on Social Media

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Zillow-ification Of Content: How Startup Disruptors Roll Up Online Content

Zillow-ification Of Content: How Startup Disruptors Roll Up Online Content | Startup Revolution | Scoop.it

Added Zillow-ification of Content to Asking Key Ecommerce Questions Haiku Deck: http://shar.es/1gcmvT

The slide shares a common problem. Regional industries from banking to real estate have feedback loops that reinforce their regional-ness. They are big fish in small ponds.

Along comes startup entrepreneurs who understand the "socket layers" of information architecture in a platform world. They create a platform, roll up the regional content, tag, filter and package information that WAS free but held in a thousand places and SELL the package back to the proprietary and once powerful big fish in their small pond.

Google's only "boundary" is the web their only VOTE inbound links and the social and search clout earned. Google thinks and acts differently. Google fishes the world's oceans and will think about fishing on Mars should such a possibility present itself.

Information is free doesn't mean what you think. Information is free means information is boundless and so able to be formed and reformed in an infinite variety of ways. The power distribution of everything is something Google and their roll up students know and regional once powerful big fish learn the hard way.

How do I know so much about this? Some of my best friends are roll-up artists capable of hiding the pea or the red queen in ways so clever and adroit those paying for their information don't even seem to realize or know how badly they've just been zillow-ized :).

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Yes, And... How Improv Reverses, "No But..." Thinking

Yes, And... How Improv Reverses, "No But..." Thinking | Startup Revolution | Scoop.it

Marty Note
Great book for startups because it shares secrets to improvisation comedy that apply to the high stress need to be creative world of startups beautifully. If you are in the business of creating something out of nothing approaching the challenge with, "Yes, and..." thinking and process becomes the "secret sauce" to open the doors to creativity.

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Zero To One = Startups Must Read by Peter Thiel

Zero To One = Startups Must Read by Peter Thiel | Startup Revolution | Scoop.it

PayPal's Peter Thiel's book is a #mustread for startups. We love Peter's advice to NOT be BORG and follow but to imagine, think and go BIG. Life is too short to do anything else. Book's tone is as valuable as the writing. It is honest, true and cuts through the BS of some things people love (Lean Startup, MVP). Great read, great advice.

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The Communicators: PayPal's Peter Thiel Discusses Zero to One Book via @BookTV

The Communicators: PayPal's Peter Thiel Discusses Zero to One Book via @BookTV | Startup Revolution | Scoop.it
Peter Thiel, co-creator of PayPal and Palantir, discusses his book [Zero to One] and about creating groundbreaking tech companies such as Google, Facebook and Apple. PayPal was the first to combine…
Martin (Marty) Smith's insight:

Just purchased Peter's book for my next drive to Columbus next week. Will report back on findings.

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At New Billion Dollar Startups, People Are ‘New Infrastructure’ via WSJ

At New Billion Dollar Startups, People Are ‘New Infrastructure’ via WSJ | Startup Revolution | Scoop.it
Keywords: For the first time in decades, billion-dollar startups are being built not on gains in productivity made possible by eliminating humans, but by the wholesale recruitment of people.
Martin (Marty) Smith's insight:

Great share at Startups Lunch with Eric Garrison from WTE.net yesterday. Thanks EG. M

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Norman Peires's curator insight, March 12, 10:45 AM

Will be interesting to see how we're working in the next 10 years.

 

Samuel Pavin's curator insight, March 12, 11:21 PM

One talk I did at a startup conference, back in 2012, was about the main factor of success for startups : Humans. 

This is the secret sauce for startups. 

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Bold Book Interview on GPS with Fareed Zakaria - YouTube

Discussion of BOLD: How To Go Big, Create Wealth and Impact the World with authors Kotler & Diamandis. Yes that is my noisy cat Lucian screaming how much he ...
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3 Must Read Books for Startups: Bold, Tilt and Start with Why

3 Books for Startups
This is the order we would read these books in AND we would read them all since each speaks to a different aspect of a startup's journey.

Bold: Go Big or Go Home
We are starting this list of 3 books for startups with Bold: How To Go Big, Create Wealth and Impact the world because it has the best crowdfunding summary we've ever read.

Since finding money is usually the #1 issue most startups face and many have questions about crowdfunding read Diamandis & Kotter's book first. Chances are, if you are a startup, you are already "thinking exponentially", but this is a great and inspirational read.

The section on preparing your psyche for the exponential startup journey is another standout mustread for startup entrepreneurs.

Tilt: Shifting Your Business From Products To Customers
Tilt is another great startup read. Niraj Dawar has the shift from products to customers SO RIGHT. He even knows why its so hard to change our thinking from How Much More Can We Sell to What Else Do Our Customers Need. If Bold has the best crowdfunding summary we've read Tilt describes marketing's hard to change muscle memory. Go downstream if you want to win.

Start with Why: How Great Leaders Inspire Everyone To Take Action
Every business starts with a passionate why. Some like Tom's shoes, Zappos and Amazon know and don't lose their why. Some companies such as Walmart, Kodak and Xerox lose or have their why get fuzzy. A bad rain falls when your lose your WHY or your why doesn't evolve, respond to feedback and grow. Just as important as the Lean Startup by Ries Start with Why should be a compulsory read for any startup.

The common elements to all three of these books are:

* Share your honest passion and be all in.
* Think BIG and DIFFERENT and prepare yourself for pain such thinking brings.
* Focus on customers and LISTEN and don't get too attached to anything.

Remember Ferris Beuller's words:

Ferris: Not that I condone fascism, or any -ism for that matter. -Ism's in my opinion are not good. A person should not believe in an -ism, he should believe in himself. I quote John Lennon, "I don't believe in Beatles, I just believe in me." Good point there. After all, he was the walrus. I could be the walrus. I'd still have to bum rides off people.

Stay OPEN and read, read and read some more. Good luck. Marty and team http://www.curagami.com

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Content Curation: ScoopIt Content Director Rocks via @Curagami

Content Curation: ScoopIt Content Director Rocks  via @Curagami | Startup Revolution | Scoop.it
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
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malek's curator insight, February 9, 8:25 AM

thought provoking, the Content Shock is worth further studying.  Hard to argue about how production is far exceeding supply

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Startups Start With Why [book] via Simon Sinek TEDTalk

Music For Startups
Listening to Simon Sinek read Start With Why during my drive to the James Cancer Center in Columbus it struck me that this book may be more important for startups than Eric Ries' Lean Startup.

I'll use our founding of Curagami as an example. Had I read Sinek's book before reading Ries I would have altered my startup's (http://www.Curagami.com ) process. We jumped right into the HOW and WHAT of the company giving up our WHY much too easily.

This means more WHY work was required. A company''s WHY, the reason it exists, needs to inform everything from strategy and tactics (it's HOW and What) to who the company hires. Sinek notes how companies with clear WHYs such as Southwest and Apple KNOW WHO TO HIRE.

He discusses something called The Celery Test. Imagine you are at a party and four people suggest products your new company should sell:

* M&M's.
* Rice Milk.
* Oreos.
* Celery.

You follow your friends' advice and buy all of those items in order to do market research. Someone observing your checkout wouldn't know what YOU or by extension your company was after. Now imagine your WHY is to create a company that promotes health.

Instantly we know your visit to the grocery store will only include 2 of the four products. Your WHY defines the boundaries needed to focus your research. Your WHY informs or should inform every aspect of what you do.

Sinek's ideas are so clear and consistent with Curagami's vision we will be sharing more details about the collision of favorite ideas (Gladwell''s Tipping Point, Moore's Chasm and Kim's Blue Oceans) soon. If you are creating or thinking about creating a new company read Start With Why AND The Lean Startup.

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Paul Ka's curator insight, January 29, 2:52 AM


!! Attention all entrepreneurs
Launch your startup today
Making business on the web is the more profitable when compared to any
sectors.If your business is already online then you are doing good, for people who are interested to start an ecommerce store or any buy sell
marketplace niche we warmly welcome and wish you to take up this opportunity to create your online venture to be the next big thing.

 

multi vendor #marketplace script offers huge advantages
Getting into a multi vendor can enhance much profitable business.
Its the best way for start up. Admin can earn in 3 ways


1. Can get commission from multiple vendors
2. Run ads and #earn through it
3. Benefit on your product sales.

Find more live demos @ http://ecommercemix.com/