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First Example of A SpinSnip [New Content Marketing Tool]

First Example of A SpinSnip [New Content Marketing Tool] | Startup Revolution |

A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip. 

Martin (Marty) Smith's insight:

SpinSnip is a suite of content marketing tools we are developing to help marketers lower content creation costs, know what content generates ROI. and connect top of the funnel (traffic generation) to the bottom of the funnel (conversion). SpinSnip means moving content from one bucket to another in order to maximize ROI. SpinSnip may move Paid Content to Earned Content or Eearned To Owned increasing return with each SpinSnip. 

We are creating 5 SpinSnip Tools:

SpinSnip Curator (Content Marketing).
SpinSnip Analyst (Content Marketing Analytics).
SpinSnip Marketer (Lead Gen, Branding, "Advertising").

SpinSnip Crowds (Crowdfunding & Crowdsourcing)
SpinSnip C Level (Content Marketing for C Level).

SpinSnip Curator helps create a workable content development framework by tagging every piece of content created in multiple dimensions and then SPINNING the content dial to see the most helpful view. 

The post below Spins and Snips content from three sources. While this SpinSnip could almost stand on its own most will need editing to meld paragraps to graphics and Vice Versa. 

SpinSnip Curator Dashboard Example
We LACK the tools needed as content marketers to effectively know what content needs spinning and what should be snipped, so we are working on that. Working on a set of tools content marketers can use to know what content is achieving critical mass and why.


[Insert @Pardot Graphic from Here (Image at top of this post). 

“Wow you create a lot of content,” a friend said at lunch yesterday. I felt the need to apologize (again). “I love Internet marketing, like to write and enjoy meeting and working with new people,” I stammered.  What I was THINKING was, “I create a lot of content marketing because each piece of content teaches me something and I’m in a big hurry”.

Source: Social Mentions Study 

Want to keep in touch and learn more about SpinSnip as we develop?

Follow @SpinSnipTools 

Andrew Johnson's curator insight, July 18, 2013 3:55 AM

Another example of the convergence of marketing and technology.'s curator insight, July 18, 2013 12:43 PM

Well worth following this up. A tool kit for marketeers with 5 elements starting with content.

Martin (Marty) Smith's comment, July 18, 2013 5:28 PM
Well said Increase Your Trade! Going to steal, "A Tool Kit For Marketers With 5 Elements Starting With Content" Thanks. M
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Cool Tools Arranged By Category of Use by Tool Master @RobinGood

Cool Tools Arranged By Category of Use by Tool Master @RobinGood | Startup Revolution |

Comprehensive list of cool tools from @Robin Good. Robin is the best tool reviewer on the web and this exhaustive list of tools arranged by category of use is invaluable.

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Cool Aggregate the Aggregators: List Hunt #8 - New Startups Millennials Care About - via UpStarted

Cool Aggregate the Aggregators: List Hunt #8 - New Startups Millennials Care About - via UpStarted | Startup Revolution |

There are literally hundreds of new products released every day from every corner of the web. With that many ideas being marketed and released daily it is hard to keep up with everything. Even with great aggregators like Product Hunt,, Gadget Hunt  and Beta List it is easy to get

Martin (Marty) Smith's insight:

Great Idea. You can never have too much aggregation in this world and UpStarted is right - too much cool stuff happening all over to keep track. Put some personal filtering (Digg like) on this bad boy and HUGE WINNER.

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Internet of Things Meets Internet of Senses at Wearable Tech Show

Internet of Things Meets Internet of Senses at Wearable Tech Show | Startup Revolution |
With apparently perfect timing – one day after Apple launched its very own watch to an expectant world – this year’s Wearable Technology Show kicked off at
Martin (Marty) Smith's insight:

Going to be cool when Internet of Things meets wearable technology meets Terminator (lol).

Renea Hanks's curator insight, March 13, 8:37 PM

Watch out for wearables. They are the hottest thing trending. Good time to look at tech startups on IndieGoGo and Kickstarter. 

Richard Platt's curator insight, March 13, 11:16 PM

Companies like Samsung Semiconductors, Intel, Silicon Labs and LM Technologies focused on combining multiple functions onto single chips, emphasising how closely silicon design now needs to be integrated much more tightly than ever before into overall systems.
QuickLogic showed its ArcticLink processor and sensor hub, specifically designed for low power operations, while Irish company Shimmer demonstrated its range of wireless sensor platforms that include ECG (Electrocardiography), EMG (Electromyography) and GSR (Galvanic Skin Response)

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Social Media Analytics: 9 Free Tools - Curagami

Social Media Analytics: 9 Free Tools - Curagami | Startup Revolution |

Want to know what's working on social media? These 9 free analytics tools can help!

Tools discussed:

  1. Followerwonk (New to us, but plan to use).
  2. Buffer (Use and like).
  3. SumAll (New but plan to test).
  4. Quintly (New)
  5. Cyfe (New)
  6.  Keyhole (New)
  7. Klout (Use and like)
  8. ViralWoot (New)
  9. Addictomatic (New)
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3 Must Follow Content Curators for March, 2015 via @Curagami

3 Must Follow Content Curators for March, 2015 via @Curagami | Startup Revolution |

Two of my 3 #mustfollow content curators will be familiar to many Scoopiteers:

@Guillaume Decugisand @Marc Rougierare visionary startup entrepreneurs and content curators. I'm learning how to use their latest tool - Content Director - tomorrow and can't wait. If you don't follow both Guillaume and Marc on multiple platforms you should.

Denis Labelle is a great G+ curator ( ) and a March #mustfollow too. Denis has a great eye, understands what is happening online and his growing G+ community is proof of his skills.

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Developing The Habit Of Noticing Stories + Free E-Book

Developing The Habit Of Noticing Stories + Free E-Book | Startup Revolution |
Visit one of Australia's top rated business blogs. The team at Anecdote share insights on business strategy, storytelling, leadership and collaboration.

Via Karen Dietz, Os Ishmael
Martin (Marty) Smith's insight:

Great @Karen Dietz share on her favorite topic - storytelling.

Karen Dietz's curator insight, February 11, 1:52 PM

Article Link: 

This Monday I was working with a client. Their company is littered with stories. Yet the CEO was lamenting, "What stories do we have to tell??!! I can't think of a single one!"

The problem was quickly fixed, and it is a common one my clients tell me about. So imagine my delight when this morning I receive the latest newsletter from my biz story colleague Shawn Callahan, CEO of Anecdote. His latest blog post is all about how to notice stories.

He's got some great tips in this quick article. Even better, scroll down to gain additional insights addressing other issues in business storytelling.

But wait wait! Don't go yet! Shawn also announced that his latest free e-book is now available for download: Character Trumps Credentials: 171 questions that help leaders tell great stories that influence, inspire and engage.

In coaching and workshops I always spend time on "the art of the question". Shawn has developed a great resource. Some of the questions use classic story prompts. Others might take an additional question or two to get to the story. Regardless, go grab this now and start using it.

This review was written by Karen Dietz for her curated content on business storytelling at 

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3 Must Follow Content Curators via @Curagami

3 Must Follow Content Curators via @Curagami | Startup Revolution |

@Kelly Hungerfordand @Ally Greermay be the best community managers on the planet. We included our favorite storyteller / teacher ( @Karen Dietz since online communities will become more and more about stories (yours and THEIRS where theirs = customers and brand advocates).

Kelly Hungerford's comment, February 5, 2:38 PM
Thank you Marty! What an honor being mentioned next to Ally and Karen. You ROCK!
Kelly Hungerford's comment, February 5, 2:38 PM
Thank you Marty! What an honor being mentioned next to Ally and Karen. You ROCK!
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Our Favorite FREE SEO Tools In SEO For Web Designers @HaikuDeck

Our Favorite FREE SEO Tools In SEO For Web Designers @HaikuDeck | Startup Revolution |

SEO For Web Designers
Web designers shouldn't be SEO experts since keeping up with DESIGN is a full-time job. But web designers are where SEO rubber meets the Google Road so understanding a handful of ideas is critical to the online success of any designers creations.

This Haiku Deck includes a list of our favorite FREE SEO tools and how to use them to create a content marketing map. Content marketing maps help move your site to the first page of listings for keywords that matter (to your business or nonprofit).

Many of the tips included in SEO for Web Designers are universal and so helpful to anyone creating online communication...and who ISN'T creating online communication these days?

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Smashing Boxes Rocks the Iron Yard Code Academy

Smashing Boxes Rocks the Iron Yard Code Academy | Startup Revolution |

We design and develop custom web and mobile applications that Inspire. Innovate. Disrupt.

Started at Iron Yard Code Academy today and now hearing about strategic partnership with Smashing Boxes, one of my favorite development agencies located across the street from American Underground in Durham, NC.

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PullQuote: Cool But Unknown Social Quotes App

PullQuote: Cool But Unknown Social Quotes App | Startup Revolution |

Henry Copeland is a brilliant guy. His PullQuote app may be the most unknown cool tool out there. PullQuote allows you to grab a quote from a post and share it across your social nets.

Not unique....yet, but here is the rub - pull quote keeps an index of where the quote / tweet / Gplus post came from (link back to the very post and paragraph) AND you can see PullQuotes from friends.

PullQuote is such a cool tool I'm thinking of how to incorporate it into a friend's media startup. Always easier to mash something cool in than write it yourself.

Checkout Henry Copeland's PullQuote and see if you don't think is is the coolest unknown tool out there too:

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15 Viral Marketing Social Nets For 2015 via @jitsalunke

15 Viral Marketing Social Nets For 2015 via @jitsalunke | Startup Revolution |

Startups & Social Media (Marty Note)
Startups are so widget focused they often forget communication about their widget is just as important as creating the thing itself. Here are 15 "viral" social nets for 2015.

If you are going to spend a fraction of your time creating content and social marketing use the best tools. Several of these social nets are new to me and even though I believe setting out to create viral marketing is a fool's errand some of these "new to me" social nets look interesting.

I agree with the focus on VISUAL MARKETING this list implies too. Why is seeking to create viral marketing a "fool's errand"? Viral marketing HAPPENS. Trying to make viral marketing happen usually REDUCES your chances.

Best way to create viral marketing is to create great MARKETING or marketing that consistently earns more shares, likes and links.One day you will create something that goes BOOM and it will only be half a surprise.

They forgot one of my viral marketing faves -!

I like the linked post's ability to create a list of social nets rated by their viral marketing POTENTIAL:

WOWSOMEAPP's comment, December 31, 2014 2:27 AM
Augmented Reality would rejuvenate the life of Social Network.
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5 Web #muststeal Web Marketing Ideas from's Record Year via @Curagami

5 Web #muststeal Web Marketing Ideas from's Record Year via @Curagami | Startup Revolution | is having a record year. This post is about how YOUR website can steal from 5 ideas fueling Moon's online success to set records of your own.
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10 Statup Dos & Don'ts With Scenttrail Comments

10 Statup Dos & Don'ts With Scenttrail Comments | Startup Revolution |

What a startup company should avoid and what should imitate

Marty Note

10 Do’s and Don’ts for startups

1. Don’t waste time creating huge Biz Plans.

AGREE Become a NOWIST (watch Joy Ito's TED Talk

2. Be Flexible
AGREE and don't let anyone tell you "startups do it this way" they are full of it. Startups do it every way.

3. Don’t imitate large companies.
AGREE small is the new BIG. Better to be nimble and fast these days. Trying to be something you are not is a fool's errand since everyone knows everything all the time.

4. Differentiation & USP Beat Innovation.
AGREE execution matters more than ideas no matter how sexy the idea.

5. No Org Chart Thinking.
AGREE, everyone needs to do everything all the time. Some roles and responsibilities need to be defined, but loosely so. Better to step on each other than create "not my table" thinking.

6. No Glam or Funky Titles
Agree, the Chief Party Hardy Man is dated and stupid. Don't go there and don't use big sounding titles. I prefer FOUNDER to CEO.

7. Don’t evangelize repeatedly your vision and strategy.
DISAGREE STRONGLY This is strange advice. I wear my startups logo DAILY and will give our elevator pitch to strangers and it gets a little better each time. Once I can do our pitch in my sleep and see recognition instead of a thousand yard stare upon reception then I will slow down the pitching practice.

8. Don’t look for extra skilled or over qualified personnel.
Agree there is no silver bullet and that includes people. If you get some massively talented guru level talent they will be too hard to work with in a startup environment. .

9. Don’t set numerous, unclear or unrealistic objectives.
Agree - see point #1 about becoming a NOWIST.

10. Don’t ignore the strength of the team.
Agree ad would add BECOME a team. You must be one for all and all for one with each member realizing and acting on the "sum of the parts is greater than the whole" idea. No I in team and that means sacrifice ego at the door of any startup. No one can do that 100% but TRY.

Jeremy Barton's curator insight, December 11, 2014 2:41 AM

We sometimes spend too much time on we think we need to do and no time at all on what we don't need to do.

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Zero To One = Startups Must Read by Peter Thiel

Zero To One = Startups Must Read by Peter Thiel | Startup Revolution |

PayPal's Peter Thiel's book is a #mustread for startups. We love Peter's advice to NOT be BORG and follow but to imagine, think and go BIG. Life is too short to do anything else. Book's tone is as valuable as the writing. It is honest, true and cuts through the BS of some things people love (Lean Startup, MVP). Great read, great advice.

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The Communicators: PayPal's Peter Thiel Discusses Zero to One Book via @BookTV

The Communicators: PayPal's Peter Thiel Discusses Zero to One Book via @BookTV | Startup Revolution |
Peter Thiel, co-creator of PayPal and Palantir, discusses his book [Zero to One] and about creating groundbreaking tech companies such as Google, Facebook and Apple. PayPal was the first to combine…
Martin (Marty) Smith's insight:

Just purchased Peter's book for my next drive to Columbus next week. Will report back on findings.

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At New Billion Dollar Startups, People Are ‘New Infrastructure’ via WSJ

At New Billion Dollar Startups, People Are ‘New Infrastructure’ via WSJ | Startup Revolution |
Keywords: For the first time in decades, billion-dollar startups are being built not on gains in productivity made possible by eliminating humans, but by the wholesale recruitment of people.
Martin (Marty) Smith's insight:

Great share at Startups Lunch with Eric Garrison from yesterday. Thanks EG. M

Norman Peires's curator insight, March 12, 10:45 AM

Will be interesting to see how we're working in the next 10 years.


Samuel Pavin's curator insight, March 12, 11:21 PM

One talk I did at a startup conference, back in 2012, was about the main factor of success for startups : Humans. 

This is the secret sauce for startups. 

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Bold Book Interview on GPS with Fareed Zakaria - YouTube

Discussion of BOLD: How To Go Big, Create Wealth and Impact the World with authors Kotler & Diamandis. Yes that is my noisy cat Lucian screaming how much he ...
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3 Must Read Books for Startups: Bold, Tilt and Start with Why

3 Books for Startups
This is the order we would read these books in AND we would read them all since each speaks to a different aspect of a startup's journey.

Bold: Go Big or Go Home
We are starting this list of 3 books for startups with Bold: How To Go Big, Create Wealth and Impact the world because it has the best crowdfunding summary we've ever read.

Since finding money is usually the #1 issue most startups face and many have questions about crowdfunding read Diamandis & Kotter's book first. Chances are, if you are a startup, you are already "thinking exponentially", but this is a great and inspirational read.

The section on preparing your psyche for the exponential startup journey is another standout mustread for startup entrepreneurs.

Tilt: Shifting Your Business From Products To Customers
Tilt is another great startup read. Niraj Dawar has the shift from products to customers SO RIGHT. He even knows why its so hard to change our thinking from How Much More Can We Sell to What Else Do Our Customers Need. If Bold has the best crowdfunding summary we've read Tilt describes marketing's hard to change muscle memory. Go downstream if you want to win.

Start with Why: How Great Leaders Inspire Everyone To Take Action
Every business starts with a passionate why. Some like Tom's shoes, Zappos and Amazon know and don't lose their why. Some companies such as Walmart, Kodak and Xerox lose or have their why get fuzzy. A bad rain falls when your lose your WHY or your why doesn't evolve, respond to feedback and grow. Just as important as the Lean Startup by Ries Start with Why should be a compulsory read for any startup.

The common elements to all three of these books are:

* Share your honest passion and be all in.
* Think BIG and DIFFERENT and prepare yourself for pain such thinking brings.
* Focus on customers and LISTEN and don't get too attached to anything.

Remember Ferris Beuller's words:

Ferris: Not that I condone fascism, or any -ism for that matter. -Ism's in my opinion are not good. A person should not believe in an -ism, he should believe in himself. I quote John Lennon, "I don't believe in Beatles, I just believe in me." Good point there. After all, he was the walrus. I could be the walrus. I'd still have to bum rides off people.

Stay OPEN and read, read and read some more. Good luck. Marty and team

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Content Curation: ScoopIt Content Director Rocks via @Curagami

Content Curation: ScoopIt Content Director Rocks  via @Curagami | Startup Revolution |
Content curation is key for Small To Medium Sized Businesses (SMBs) online success &'s new Content Director makes curation a marketing reality.
malek's curator insight, February 9, 8:25 AM

thought provoking, the Content Shock is worth further studying.  Hard to argue about how production is far exceeding supply

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Startups Start With Why [book] via Simon Sinek TEDTalk

Music For Startups
Listening to Simon Sinek read Start With Why during my drive to the James Cancer Center in Columbus it struck me that this book may be more important for startups than Eric Ries' Lean Startup.

I'll use our founding of Curagami as an example. Had I read Sinek's book before reading Ries I would have altered my startup's ( ) process. We jumped right into the HOW and WHAT of the company giving up our WHY much too easily.

This means more WHY work was required. A company''s WHY, the reason it exists, needs to inform everything from strategy and tactics (it's HOW and What) to who the company hires. Sinek notes how companies with clear WHYs such as Southwest and Apple KNOW WHO TO HIRE.

He discusses something called The Celery Test. Imagine you are at a party and four people suggest products your new company should sell:

* M&M's.
* Rice Milk.
* Oreos.
* Celery.

You follow your friends' advice and buy all of those items in order to do market research. Someone observing your checkout wouldn't know what YOU or by extension your company was after. Now imagine your WHY is to create a company that promotes health.

Instantly we know your visit to the grocery store will only include 2 of the four products. Your WHY defines the boundaries needed to focus your research. Your WHY informs or should inform every aspect of what you do.

Sinek's ideas are so clear and consistent with Curagami's vision we will be sharing more details about the collision of favorite ideas (Gladwell''s Tipping Point, Moore's Chasm and Kim's Blue Oceans) soon. If you are creating or thinking about creating a new company read Start With Why AND The Lean Startup.

Paul Ka's curator insight, January 29, 2:52 AM

!! Attention all entrepreneurs
Launch your startup today
Making business on the web is the more profitable when compared to any
sectors.If your business is already online then you are doing good, for people who are interested to start an ecommerce store or any buy sell
marketplace niche we warmly welcome and wish you to take up this opportunity to create your online venture to be the next big thing.


multi vendor #marketplace script offers huge advantages
Getting into a multi vendor can enhance much profitable business.
Its the best way for start up. Admin can earn in 3 ways

1. Can get commission from multiple vendors
2. Run ads and #earn through it
3. Benefit on your product sales.

Find more live demos @

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Crowdfunding Tips from The Clash

Crowdfunding Tips from The Clash | Startup Revolution |
Crowdfunding may be the ultimate "in your face" DIY (Do It Yourself) disruption. Much like the CLASH's "punk ethos", so well described in The Future Is Unwritten the biopic documentary film about Joe Strummer, marketers must create content and community with authenticity and awesome, daring and original content.
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Competing With Amazon: Social Pricing via @Curagami

Competing With Amazon: Social Pricing via @Curagami | Startup Revolution |
Amazon is a monster, but SMBs & smaller merchants can compete playing David to Amazon's Goliath. We discuss online marketing tactics to compete with Amazon.
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Crossing The Chasm Update - Geoffrey Moore Video

Crossing The Chasm Update - Geoffrey Moore Video | Startup Revolution |

Great update by Moore. Key time codes include:

5:34 - the Lean Startup answer to Where's the Chasm.

11:00 - How Amazon is leveling the Walmart karma.

#toogood great update.

J. Steven Sprenger ✔'s curator insight, December 31, 2014 11:52 AM

Look forward to your thoughts.

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Are We Too Excited By Excitement? via @Curagami

Are We Too Excited By Excitement?  via @Curagami | Startup Revolution |

Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.

Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:

  • Social media + mobile = powerful community building tools combination.
  • Happening NOW creates an “event-like” atmosphere especially if you don’t edit the timeline.
  • Pre-sell community with an ASK, “What do you want to see”.
  • Use the web for support before, during and after event.
malek's curator insight, December 24, 2014 8:06 PM

More stats confirm the trend

  • Mobile sharing is double PC sharing
  • Almost 75% share on mobile
  • 1B Facebook users on mobile
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Web Marketing 101 For Car Dealers via @Curagami

Web Marketing 101 For Car Dealers via @Curagami | Startup Revolution |

Interesting, funny & sad watching car dealers create web & social marketing. Getting better is easy, fun and CHEAP as Web Marketing For Car Dealers shares.

We think of car dealers as "startups" because they need to start over and pivot their THINKING. Many of the tips shared in this Curagami post ( ) such as:

* People not THINGS Sell.
* Stories and People, People and Stories...matter.

* Humanize your approach and thinking.

* Let THEM (customers and brand advocates) HELP.

apply to stsrtups too so killing a pair of birds with a single blog post today. Picture is of me (left) and Travis Lunsford in front of a ROGUE (seemed appropriate lol).

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