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Discovery Marketing A New Way To Start The Buzz Train – Bazaarvoice Blog

Discovery Marketing A New Way To Start The Buzz Train – Bazaarvoice Blog | Startup Revolution | Scoop.it
Everywhere consumers go, they are inundated with products and services – both local and global. We live in a time where everything is available all the
Martin (Marty) Smith's insight:

Discover Marketing
This is an interesting article on "new to me" marketing channel. Discovery marketing creats a "buzz team" of people willing to see things first, provide feedback and start the word of mouth train. I couldn't tell if the people receiving the goods are on a subscription or are receiving the goods free.

This idea of a "buzz team" isn't completely new. We created a team of trained reviewers when I was a Director of Ecommerce. Amazon has thousands fighting to be one of the top 1,000 reviewers because you get free books once that status is achieved. 

Malcolm Gladwell discussed Mavens, Connectors and Salespeople in The Tipping Point. He also discussed how not everyone on your customer list is equal. Some have the ability to help DEFINE your messaging (Mavens), some can SPREAD the word (connectors) and some can help you WIN hearts and minds (Salespeople). 

Discovery marketing is an interesting idea that, here I agree with Bazaar Voice, needs more study and thinking before it is ready for prime time, but may be all kinds of startup fodder in here.  

 

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Shyp | The Best Shipping In The World [Because THEY do it for YOU] Packs NYC

Shyp | The Best Shipping In The World [Because THEY do it for YOU] Packs NYC | Startup Revolution | Scoop.it

Shyp is the easiest way to ship anything. The mobile app provides an easy on demand shipping experience. Shyp is transforming how you send items by replacing the traditional hassles with a delightful experience.

Marty Note
Imagine a "Shipping Hero" coming to your place and handling your holiday shipping FOR YOU. What would that be worth? Shyp is betting its worth a lot and I agree.

I used to run a distribution business with Janet McKean called Found Objects. This time of year we were hunkered down shipping wholesale orders for the holidays. I've probably packed and shippped over 10,000 packages and it SUCKED.

Shipping is also a GAME played by giants on a field you can hardly understand or imagine. Shyp packs your package and secure the most secure and cheapest way to ship. DONE, where do I sign? Shyp launched in NYC and it may be a bit before they head to Raleigh / Durham. When they are here I'm there since the "joy" of shipping wore off long ago.

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Fix Mobile Ecom Change World and Stripe Is Halfway Home

Fix Mobile Ecom Change World and Stripe Is Halfway Home | Startup Revolution | Scoop.it

Stripe Story
Can a couple of 20 somethings change the world? Stripe's answer is a strong affirmative YES. Stripe is fixing the biggest barrier to the social / mobile / connected web. We can't buy stuff on our phones.

Phones are, to use the founders of Stripe's words, "Clunky" (watch that video here:  http://cnnmon.ie/1DxDZMG ). Why is the phone the lynchpin? Stop thinking of your phone as a phone.

Think of your phone as a PORTAL, game console and magic wand. Soon "see a thing, buy a thing" will be taken for granted but only if the Stipers can make mobile payments less "clunky".

I poked around on their site some and would say they are half way down a very interesting road. Why is the phone the lynchpin? Because once payments work on phones they work ANYWHERE.

Once payments work anywhere social commerce becomes a reality and "see a thing, hear a thing, buy a thing" a reality. Extend the logic further and ask, "What is a website?".

If we can wrap "see, click, buy" tech on phones we can do so on Facebook, the Redbox machine and the grocery store. Scan those fritos with your phone and Harris Teeter or Wegmans or Kroger bills your account.

NO CHECKOUT because your PHONE is the checkout. Fix ecom on the phone, change the world.

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50 Best Websites A Startups Revolution

50 Best Websites A Startups Revolution | Startup Revolution | Scoop.it

For entrepreneurs, time is especially precious. Every wasted minute is a lost opportunity for networking, growing the business, and of course making money.



Via Justin Jones, juandoming
Martin (Marty) Smith's insight:

Some of these resources such as Quora I know, but most are new to me and worth investigation. 


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Susan Bagyura, High Performance Coach's curator insight, September 19, 8:55 AM

It's handy having all of these on one page.

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The Curagami Story: Content Curation for Fun and Profit via @examinercom

The Curagami Story: Content Curation for Fun and Profit via @examinercom | Startup Revolution | Scoop.it

The Curagami Story
Curagami was launched by Martin Smith and co-founder Phil Buckley when they found a need in the marketplace they felt was not being served and a window of opportunity.

Curagami helps ecommerce merchants discover the "new ecom" where commerce and content live harmoniously together. This is their story.

Marty Note
Great write up by @Lori Wilk about our #startup Curagami.


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Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits

Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits | Startup Revolution | Scoop.it

You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+

While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +

It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. Simon Mainwaring

It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. +

I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why!




Via Russ Merz, Ph.D., Brian Yanish - MarketingHits.com, John van den Brink, Ricard Lloria
Martin (Marty) Smith's insight:

Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.

Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.

You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.

Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.



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Russ Merz, Ph.D.'s curator insight, September 9, 8:39 AM

An interesting blog post about the increasing traction that social activism is getting in social media marketing. Of particular note is the notion that this is becoming a new and powerful means for #brands to articulate positions and execute campaigns on a wide variety of social issues.

Karen Dietz's curator insight, September 10, 6:14 PM

Here's a handy infographic that addresses a shift happening in business: being purpose driven and sharing that story.


Being purpose driven means a company focuses on how their products/services not only solve a customer's problem or fulfills a need, but also positively contributes to fixing a social problem or makes a difference to humanity/the planet.


Certainly this infographic shows the consumer desire for this and the opportunity gap for businesses.


But hold on! If you name this activity "purpose driven marketing" you are already following the path to ruin. Why?? Because it will be a marketing project (re: a snow job) instead of the way the company fundamentally does business.


So be like Patagonia and a few other companies who really are purpose driven. There are far more companies today who are just jumping on this bandwagon but not walking their talk.


But if you can tell this kind of powerful story about your business, all kinds of rewards are in store for you.

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Don't Bring A Knife To A Dragon Fight & 5 Other Easy To Fix Ecom Blunders

Don't Bring A Knife To A Dragon Fight & 5 Other Easy To Fix Ecom Blunders | Startup Revolution | Scoop.it
Ecommerce is full of potential costly blunders. This Curagami post and Haiku Deck explains how to avoid 5 common and easy to fix ecommerce blunders.

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Why Innovation Eats Strategy for Breakfast

Why Innovation Eats Strategy for Breakfast | Startup Revolution | Scoop.it
It's impossible to win solely by managing existing assets when your competitors are busy inventing new ones.

Via Ken Cooper
Martin (Marty) Smith's insight:

Love this, "To win in these challenging times, innovation has become your most powerful source of competitive advantage. Playing yesterday's game--even with brilliant strategy--is no match for the hurricane strength winds of creative disruption. Today, an entirely new set of skills and approaches are required to succeed. Simply put: innovation eats strategy for breakfast."

Man doesn't eat by disruption alone. Disruption is disrupting, so balance is always a good idea (not really mentioned in this post). Disruption has to COME FROM some place too. Even those who disrupt innovate on or in some space or meme.

Because the disruption feels from left field to some doesn't mean that is where the idea came from. Most disruptions were sitting on the ground staring up at whoever passed by. SEEING without the hypnotic drug of status quo thinking begins DISRUPTION. SEEING is the key then NOT rejecting the disruption, "Embracing the suck." to quote a movie I saw recently becomes critical because every muscle will cry to crawl back to the safety of the status quo.

Don't do that is our advice :). Do disrupt.

#toogood #true

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Ken Cooper's curator insight, September 3, 11:15 AM

Actually, the Peter Drucker quote is, "Culture eats strategy for breakfast." Of course, innovation is essential. However, innovation is a team sport, and it flows from culture. The key is to establish the kind of culture that will produce a steady stream of innovation.

Stuart Goode's curator insight, September 5, 3:25 AM

Is this cheating or bending the rules

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Warren Buffet Startup Tips - Top @HaikuDeck By 34%

Warren Buffet Startup Tips - Top @HaikuDeck By 34% | Startup Revolution | Scoop.it

Warren Buffet's tips for startups as Bill Gates says, "Stick 'em up
Finishing our Haiku Deck Analysis (Scooped here http://sco.lt/80QYs5 and on Curagami here http://www.curagami.com/featured/buffet-tools-conversations-top-haiku-decks/ ) we were surprised how much our #1 views deck: Startup Tips From Warren Buffett is in front of #2 (Content Marketing Tools).

Fuffett is 35% ahead in views, but Warren is NOT the most shared. That honor goes to our fastest scaling deck ever - The Invisible Giant: Why The New SEO Is So Hard To See (http://shar.es/11X9fa ).

If you are a startup the Oracle of Omaha has tips for you and our tip is to use Haiku Deck. .


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Startups Vs. Fortune 100: Keep Thinking Like a Startup

Startups Vs. Fortune 100: Keep Thinking Like a Startup | Startup Revolution | Scoop.it

Thinking Like A Startup
Startups have to be innovative and nimble. This post from FoxBusiness suggests continuing to "think like a startup" is a good idea no matter what stage of Biz Dev you are in.

The tendency, the post explains, is to bring in a "professional management" layer too early. That layer is used to the big budgets of the Fortune 1000 and can't thrive in startup land.

I have an interesting perspective since I left a Fortune 1000 company to start FoundObjects.com. Here is what was difficult about that transitions:

* Was used to legitimacy being granted automatically.
* Had to train & develop new muscles because we had NO MONEY.
* Had to solve problems differently because we had NO MONEY.

* Planning cycle shortened and became more about MONEY today instead of market domination tomorrow.
* Tactics changed because low hanging less expensive to develop fruit had to come to the top.
* Partnerships changed because we had to trade things other than money and that usually meant looking for partners in similar stages of development.

That last bullet is a key. Don't try and pitch a Fortune 1000 when you are a startup unless you are trying to sell them something and only do that when invited. You can't crack those vaults, tempting as it may seem, unless they are already interested.

This means you have to create alliances with companies in similar stages of development or maybe one or two steps up the ladder. Hit singles to learn how to hit homers.

QUANTITY in startups is often more important than quality and it RARELY is when working for a giant. Giants can afford to be snobs, startups can't. Why I like startups :).M

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Why Do People LOVE & HATE Startups?

Why Do People LOVE & HATE Startups? | Startup Revolution | Scoop.it

Why Do People LOVE & HATE Startups?
Biggest startup haters? Answer: Other Startups. To be fair the VAST majority of fellow startups at the American Tobacco Campus and American Underground are AWESOME and HELPFUL.

Some have been abusive and mean. We got to thinking about what might be making some fellow #startups so snarky and angry. We think it may be the process.


This post shares the strange WALK THIS WAY undercurrent inside the startup ecosysem and wonders if David Amerland's New Value System might "beat the dogs" less and accomplish more.

We've been down this road so many times in life. Going to football camp as a kid first thing everyone had to know was if you could get hit. The next thing everyone wanted to know was could YOU hit. So much testosterone so little time (lol).

Why do you think people love or hate startups? Share your experiences and I will curate into the post. Thanks and have a great weekend. Marty

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massimo scalzo's curator insight, August 16, 12:44 PM

Required Reading !

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Minority Report? The 'Internet of Business Things' video interview via WSJ

Minority Report? The 'Internet of Business Things' video interview via WSJ | Startup Revolution | Scoop.it

As more things get connected to each other, how can businesses capitalize on the growing 'Internet of Things?' PricewaterhouseCoopers chief technologist Chris Curran joins the News Hub with Sara Murray.

Marty Note
Turns out a forgettable movie, Tom Cruise's Minority Report,  may be prescient for our Internet of Things Future. Fascinating interview with WSJ's Sarah Murray and Price Waterhouse's Chris Curran explores tapping and mashing up the "real data' that's all around us now.

How can we replace guesses with real data.

Retail is "an interesting one" because it involves people and places. Emerging uses of sensors. Others are not so obvious like the power business where sensors can help "optimize the process".

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5 Secret Patient Needs No One Is Working On via #tswhealth #TSWHealth #startups

5 Secret Patient Needs No One Is Working On via #tswhealth #TSWHealth #startups | Startup Revolution | Scoop.it

After being the opening speaker at this weeks Startup Weekend in Durham, NC I came home and thought about 5 needs patients have that NO ONE is working on:

* Dedicated Flash Stores (tried but couldn't be mine off the ground NEEDED).
* Sponsors like AA, one one one guides.
* Flexible Projects.
* Storytellers.
* Assistants.

Solve any 2 of these problems and you will be a hero to millions. Let me know anyway I can help and will be glad to do so.

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The Towel & The Soap A Customer Service Fable

The Towel & The Soap A Customer Service Fable | Startup Revolution | Scoop.it

The Towel & The Soap A Customer Service Fable
I don't envy the hotel business (the kingdom in today's fable). After 7 years of plenty the hotel business has experienced 7 lean years. They've survived by CUTTING and TRIMMING.

The problem with the sythe is it isn't a very precise instrument. You can't cut your way into our hearts. Winning customer loyalty in a time when anyone with a spare room is in the hotel business thanks to AirBnB means paying attention to the tiniest details that say LOVE and CARE.

Courtyard by Marriott, a great hotel overall, missed on two tiny but important things. Now the question is will they listen and change. Will you?

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Neuromarketing Anyone Can Do It, But Should You?

Neuromarketing Anyone Can Do It, But Should You? | Startup Revolution | Scoop.it

In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.





Via Karen Dietz, Os Ishmael
Martin (Marty) Smith's insight:

I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.

I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.





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Karen Dietz's curator insight, September 30, 2:16 PM

OK -- I  think this is a pretty important article because it directly addresses how neuromarketing is being reduced to being "weapons of subconscious influence not insights into unmet hidden needs. The emergent field of neuromarketing is being reduced and defined as the “the study of neurological responses to marketing messages.” 


Sounds like the state storytelling is sometimes finding itself in!


Written by Douglas Van Praet, this post talks about the true value of neuromarketing beyond the simplistic (and manipulative) notion of 'let me activate your brain to make a sale'. Or in my world, 'let me tell you a story and you'll buy my product'.


Van Praet goes on to talk about the insights into essential strategies instead of short-term tactics of persuasion. He also goes into the biology of branding, and creating profits with a purpose. This all leads ultimately to deep win-wins and progress for the lives of both businesses and customers. Almost every point he makes applies to business storytelling too.


This is a great read that you won't want to miss if you are into long-term success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, Today, 7:29 AM

When it's all about falling in love with a purpose not a brand.

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How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT

How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT | Startup Revolution | Scoop.it

Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.

UCA is the startups secret weapon. When you are aligned to UCA your startup scales. When your ideas are out of alignment or not communicated well (been there, done that) your startup doesn't scale.

Wrote this piece for Atlantic BT during my tenure as Marketing Director.

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Warren Buffett's Tips For Startups

Warren Buffett's Tips For Startups | Startup Revolution | Scoop.it

Buffett's Startups Tips
* Multiple Money - Don't depend on one source of income.

* Spending - Don't buy what you don't need or you will be forced to sell what you do.
* Saving - Spend what is left after saving not other way around.

* Risk Taking - Never test river depth with both feet.


And more tips from the Oracle of Omaha for startups in this Haiku Deck
http://shar.es/1a0BaI

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Josep M Agusti Roca's curator insight, September 17, 4:43 AM

Always interesting to know about the successful people's suggestions. 

Jeremy Barton's curator insight, September 17, 9:18 AM

Always worth looking at

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Twitter Clinic: 11 Points No Startup Can Afford To Ignore

Twitter Clinic: 11 Points No Startup Can Afford To Ignore | Startup Revolution | Scoop.it

New business, major ambitions, no budget… now what? You know your startup brand should have a Twitter account, the marketing opportunities can rocket your company into the big leagues.


It’s a free platform that puts businesses on a level playing field, where a decent Tweet can reach up to 271 million active users at an unprecedented speed. Using it correctly unlocks a huge return with little to no financial investment.


That sounds perfect – if you wanted to reach an audience of that size on almost any other medium you’d be paying an amount of money that most small businesses in the US could only dream of.


Getting a solid foothold on Twitter can be a challenge if your brand isn’t established yet. But Twitter users follow at least 5 brands on average, so they’re willing to be courted by you if you can appeal to them.


This means that in every industry there are startups using Twitter to grow their audience, increase their leads, help their customers, and ultimately improve their bottom line. Here’s how you can be one of them:


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great notes by Marketing Hits Brian Yanish, a trusted social media and content marketing source.

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The Pinterest One Step - Generated Leads By Pinning & Avoid These 7 Costly Mistakes

The Pinterest One Step - Generated Leads By Pinning & Avoid These 7 Costly Mistakes | Startup Revolution | Scoop.it

Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?


Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest.


...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into  a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.


And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.





Via Jeff Domansky
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Jeff Domansky's curator insight, September 10, 2:48 AM

On Pinterest, it's all about the pictures. Here's how to get better results.

M. Philip Oliver's curator insight, September 10, 6:59 PM

Thanks Jeff and Alisa; Pinterest has been a Mystery!

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Win Investor Hearts & Minds in 5 Minutes: 10 Tips + @Scenttrail Note

Win Investor Hearts & Minds in 5 Minutes: 10 Tips + @Scenttrail Note | Startup Revolution | Scoop.it

Mark Twain noted few souls are saved after the first 10 minutes of the sermon. Your pitch has, maybe, half that time.

1. Do some research.

2. Connect with your audience on a human level.

3. Tell a story they can relate to.

4. Share facts.

5. Be subtle -- don't give it all away.

6. Make them laugh.

7. Create a sense of urgency.

8. Make a bold statement.

9. Make your final words count.

Marty Note
Great post I would change the order and add a few. Here are my 10 Tips To Win Investor Hearts & Minds:

1. Slow DOWN, SMILE and be IN THE MOMENT.
2. Open with a BOLD statement.

3. Note any connection no matter how remote (based on research).

4. Tease with cliffhangers & Speak In Sound Bites.
5. Tell A Story relevant to them based on your research. Don't say "I want to tell a story" as that sounds like it will take too much time.
6. Do Research To Know What Is Relevant.
7. Use P&G Presentation Summary (see below).
8. Find URGENCY in your story and highlight it.
9. Weave facts INTO your story.
10. Close with a question that ties your story to their context and ask if they are in. Whatever they say check it back with them by summarizing and asking if you understand.

Want to emphasis 3 things: NOW, P&G & Closing.

NOW
This is YOUR meeting. The first thing they are going to want to do is be IN CONTROL and be the ALPHA dogs. Money needs ideas and ideas need money. YOU are an EQUAL even if you are sitting in Kleiner Perkins Caufield (which I would imagine is fairly intimidating).

Powerful RICH people respect people who don't need them. Whoops, let me amend that. "Appear" to not need them. Think of SnapChat turning down billions. Why? Because they KNOW they have something and its THEIRS. When someone makes the right offer for collaboration they will do the deal.

Go hat in hand to an investor meeting and you are dead before you start. THINK about anything OTHER than what is happening in that room in that time and you are dead. If the meeting feels unequal or uncomfortable check-in, ask a question and channel the moment.

NEVER project. Don't meet thinking the partnership and the money will magically complete you. It doesn't and can't, so release any thought of yesterday or tomorrow and be simply and completely in that room listening with every atom in your body.

P&G
P&G taught a helpful way to organize a sales presentation:

* Summarize The Situation (discuss the market, macro trends & threads that led you to start a company).
* State The Idea.
* Explain How It Works.
* Discuss Benefits.

Done right this format becomes a seamless story with threads and hooks. Hooks are cliffhanger you pay off in the next section. If you are meeting with sailors frame some of your analogies with sailing references. Careful NOT to presume too much. Stay TOPICAL with your relevant analogies so you don't appear to be challenging their expertise (in golf, sailing, cycling, cancer survival, ivy league schools, prep schools or whatever).

Closing
"Close early and often," is how P&G taught me to sell soap. You aren't selling soap, but respect buying signals. My boss said, "Marty learn to take YES for an answer". You should too.

Don't win by talking. You win MONEY and HEARTS by LISTENING more than you talk. Treat every question as if there is a hidden subtext - something they want to share. Don't NOT answer a question, but always check-in after you do. "Did I answer your question," is a simple check-in.

If you are speaking in short "sound bites" not Hamlet-like speeches your answers won't delay the subtext they want to share. The people across do deals daily, so they will be FAST. Fast is fine as long as you don't feel pressured or ill-at-ease.

If you feel EITHER fast or ill-at-east RUN don't walk away from the deal. Whatever feeling you have in the "invest in you meeting" only gets magnified once you take their money. SO if you aren't in love with them too RUN AWAY.

One thing the Big C taught me is DO WHAT YOU LOVE with THOSE YOU LOVE and no amount of money is worth losing the company you love. Make no mistake. There are many ways to lose your company. One way is if it feels like a JOB. You don't work for them. You are collaborating with them.

Money isn't as hard to find as them make it feel. Great partners you can love are RARE and very hard to find. Focus on the PEOPLE not the money and you may win VC hearts and minds.


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Always Be Converting: 9 Ways to Increase Business Conversions

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation

.

2. Diversify your payment options


3. Speed up load times


4. Manage your reviews


5. Use outreach carefully


6. Stay on top of social media


7. Show gratitude


8. Keep quality in mind


9. Target the right demographics

 

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Jean-Marc Fraiche's curator insight, September 3, 8:32 AM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »
www.osezgagner.com

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3 Things 5,000 Startup Entrepreneurs Know You Should Too via @HaikuDeck

3 Things 5,000 Startup Entrepreneurs Know You Should Too via @HaikuDeck | Startup Revolution | Scoop.it

Wiki-ization of Marketing: Moving From Brands To Communities
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As digital marketing becomes more about communities and less about control Wiki-like meritocracy is taking over.
http://shar.es/1nMGyS

Invisible Giant: Why the new SEO Is So Hard To See
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The new SEO is being obscured by the social / mobile web, Google changes and the rapidly changing nature of content marketing & curation.
http://shar.es/1nM6nl

Tomorrow's Ecommerce Today
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Is it possible to design tomorrow's ecommerce website today? Yes
http://shar.es/1nM6rX

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Entrepreneurship Through Lens of Venture Capital: Jules Maltz, IVP On Customer Retention [video Stanford]

MS&E 71SI: Entrepreneurship through the Lens of Venture Capital: Disruption in Venture Capital The course explores disruption in venture capital and how successful startups navigate funding,...


Martin (Marty) Smith's insight:

This is a class at Stanford so it takes a bit for this video to get going, but stick with it as late stage investor Jules' thoughts on customer retention and his 5 Things are worth listening to. Great thoughts on "creating retention".


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Get HIRED Or BOUGHT By Warren Buffett Tips To Practice TODAY

Get HIRED Or BOUGHT By Warren Buffett Tips To Practice TODAY | Startup Revolution | Scoop.it

Getting hired or bought by Warren Buffett would be cool. This Haiku Deck includes tips inspired by Buffett's interview process so YOU get HIRED or BOUGHT by the Oracle of Omaha.

5 Tips Inspired By Buffett's Interview Process
* Solve puzzles & challenge yourself daily. DO SOMETHING NEW today.
* Achieve a Big Hairy Audacious Goal (BHAG).
* Develop PATIENCE (take a lickin' keep on tickin').
* VIDEO yourself CONSTANTLY.
* LISTEN Better and have loved one GRADE you.

Also tossed in the 5 rules of improv (mostly because I love 'em). Do these things, practice these these ideas and you will be ready when the Oracle calls.

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Neil Lesfrance's curator insight, August 16, 7:27 AM

http://lnkd.in/dfYFFJK Learn How To Get People To Market Your Products For You

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First Curation Collision Products via Zazzle

First Curation Collision Products via Zazzle | Startup Revolution | Scoop.it

Everything Has Been Created Already
When everything has been created the only creative thing left to do is slam things into one another. Today we ordered our first "curation collision" products from Zazzle.

The laptop sleeve and bag include an image that collides two images. We wanted to create something like the equivalent of a music sample for product development. Will take pictures when they arrive.

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Business Storytelling: 5 Mistakes Most Storytellers Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

The 5 Storytelling Mistakes in Biz:

* Don't say "Let Me Tell You A Story" in a business context.
* Stories and facts should be intermingled in biz storytelling.

* Easy to get the "Hero" wrong (THEM not YOU).
* Story must relate to real world "routines", "habits" & realities.
* Repeat, Rinse, Repeat and so on.


Via Karen Dietz, Marta Filipe
Martin (Marty) Smith's insight:

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

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No Boxes's curator insight, July 24, 4:31 PM

How to tell your #business story.

massimo scalzo's curator insight, July 27, 8:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 12:22 PM

the more information overload out there, the more it becomes important to be able to tell a memorable story!