Startup Revolution
Follow
Find
16.0K views | +2 today
 
Scooped by Martin (Marty) Smith
onto Startup Revolution
Scoop.it!

Discovery Marketing A New Way To Start The Buzz Train – Bazaarvoice Blog

Discovery Marketing A New Way To Start The Buzz Train – Bazaarvoice Blog | Startup Revolution | Scoop.it
Everywhere consumers go, they are inundated with products and services – both local and global. We live in a time where everything is available all the
Martin (Marty) Smith's insight:

Discover Marketing
This is an interesting article on "new to me" marketing channel. Discovery marketing creats a "buzz team" of people willing to see things first, provide feedback and start the word of mouth train. I couldn't tell if the people receiving the goods are on a subscription or are receiving the goods free.

This idea of a "buzz team" isn't completely new. We created a team of trained reviewers when I was a Director of Ecommerce. Amazon has thousands fighting to be one of the top 1,000 reviewers because you get free books once that status is achieved. 

Malcolm Gladwell discussed Mavens, Connectors and Salespeople in The Tipping Point. He also discussed how not everyone on your customer list is equal. Some have the ability to help DEFINE your messaging (Mavens), some can SPREAD the word (connectors) and some can help you WIN hearts and minds (Salespeople). 

Discovery marketing is an interesting idea that, here I agree with Bazaar Voice, needs more study and thinking before it is ready for prime time, but may be all kinds of startup fodder in here.  

 

more...
No comment yet.
Startup Revolution
Our Future Depends On Startup Heroes.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

5 Web #muststeal Web Marketing Ideas from Moon-Audio.com's Record Year via @Curagami

5 Web #muststeal Web Marketing Ideas from  Moon-Audio.com's Record Year via @Curagami | Startup Revolution | Scoop.it
Moon-Audio.com is having a record year. This post is about how YOUR website can steal from 5 ideas fueling Moon's online success to set records of your own.
more...
No comment yet.
Suggested by Comidor
Scoop.it!

10 Statup Dos & Don'ts With Scenttrail Comments

10 Statup Dos & Don'ts With Scenttrail Comments | Startup Revolution | Scoop.it

What a startup company should avoid and what should imitate

Marty Note

10 Do’s and Don’ts for startups


1. Don’t waste time creating huge Biz Plans.

AGREE Become a NOWIST (watch Joy Ito's TED Talk http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en

2. Be Flexible
AGREE and don't let anyone tell you "startups do it this way" they are full of it. Startups do it every way.

3. Don’t imitate large companies.
AGREE small is the new BIG. Better to be nimble and fast these days. Trying to be something you are not is a fool's errand since everyone knows everything all the time.


4. Differentiation & USP Beat Innovation.
AGREE execution matters more than ideas no matter how sexy the idea.

5. No Org Chart Thinking.
AGREE, everyone needs to do everything all the time. Some roles and responsibilities need to be defined, but loosely so. Better to step on each other than create "not my table" thinking.


6. No Glam or Funky Titles
Agree, the Chief Party Hardy Man is dated and stupid. Don't go there and don't use big sounding titles. I prefer FOUNDER to CEO.

7. Don’t evangelize repeatedly your vision and strategy.
DISAGREE STRONGLY This is strange advice. I wear my startups logo DAILY and will give our elevator pitch to strangers and it gets a little better each time. Once I can do our pitch in my sleep and see recognition instead of a thousand yard stare upon reception then I will slow down the pitching practice.

8. Don’t look for extra skilled or over qualified personnel.
Agree there is no silver bullet and that includes people. If you get some massively talented guru level talent they will be too hard to work with in a startup environment. .


9. Don’t set numerous, unclear or unrealistic objectives.
Agree - see point #1 about becoming a NOWIST.



10. Don’t ignore the strength of the team.
Agree ad would add BECOME a team. You must be one for all and all for one with each member realizing and acting on the "sum of the parts is greater than the whole" idea. No I in team and that means sacrifice ego at the door of any startup. No one can do that 100% but TRY.

more...
Jeremy Barton's curator insight, December 11, 2:41 AM

We sometimes spend too much time on we think we need to do and no time at all on what we don't need to do.

Scooped by Martin (Marty) Smith
Scoop.it!

Launched: Near There Now | Share Your Near There Now!

Launched: Near There Now | Share Your Near There Now! | Startup Revolution | Scoop.it

Got Busy and LAUNCHED Near There Now Today:

NearThereNow.com
http://wwwNearThereNow.com


@NearThereNow on Twitter
http://www.Twitter.com/NearThereNowVid

NearThereNow on G+
https://plus.google.com/113212081720123811399/posts

NearThereNow on Facebook
https://www.facebook.com/Neartherenow

NearThereNow on YouTube
https://www.youtube.com/channel/UCnzztUoK1i_v1w6BEENGO8g


& promptly made a mistake calling Jack Reacher James Patterson's creation instead of Lee Child. sigh, all good since now I get to use iMovie to fix it and learn more about how to edit movies :). M

Oh, and drove 457 miles to Columbus. Amazing HOW MUCH is needed to launch even a little idea these days.





more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Startup Revolution | Scoop.it

Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer:

* Hedge & Diversify.

* Know your Over / Under.

* Card Count & Double Down.

* Become A Nowist.
* 4 out of 5 = Hall of Internet Marketing Fame.

more...
BogDan Wrzesinski's curator insight, December 3, 2:36 AM

:) — ♛♥♪♥  Well done. Come Invite URL http://tsu.co/GodSent247 @GodSent247 #tsu

Scooped by Martin (Marty) Smith
Scoop.it!

The Best Of Banksy Animated Into Incredible GIFs

The Best Of Banksy Animated Into Incredible GIFs | Startup Revolution | Scoop.it

Photoshop 'wizard' ABVH out of Serbia has taken some of the recently highlighted works of Banksy while he was in New York City and transformed them into absolutely incredible and hypnotizing animated GIFs on his Tumblr.

Marty Note
I lifted ABVH's animation for our Curagami (http://www.Curagami.com) cover to our 10 Social Marketing Lessons From Banksy and couldn't remember where I found the great animated Gif. HuffPost to the rescue and thanks to ABVH for such amazing talent.

Here is a link to 10 Social Media Marketing Lessons From Banksy:
http://www.curagami.com/featured/banksy-social-marketing-lessons/

Here is the links to ABVH's amazing animations:
http://huff.to/1dNislB

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Recycle Old Blogs Into Shiny New Content (Part1) For Startups

Recycle Old Blogs Into Shiny New Content (Part1) For Startups | Startup Revolution | Scoop.it

Marty Note

Startups are so pressed for time they often ignore or make a C priority developing content marketing. That is a huge mistake when it comes time to close a round of funding.

Startups with following have leverage and so may survive. In this excellent two part series Andrian Leighton shares tips on how to blog and how to recycle old blog posts into new content. With these tips every startup has the time to develop the most overlooked but important thing almost all startups overlook - effective content marketing.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Free Genius Lunch Columbus, Ohio November 16 - December 3

Free Genius Lunch Columbus, Ohio November 16 - December 3 | Startup Revolution | Scoop.it

Free Genius Lunches in Columbus Ohio
I'm living in Columbus, Ohio at the Blackwell Inn on the Ohio State University's campus from now until December 3rd (being treated by Dr. Byrd at the James Cancer Center). I love meeting, discussing and learning from fellow startups, entrepreneurs, artists and cool smart people.

I'm stealing @Phil Buckley Genius Lunch idea to see what is happening in Columbus. Team Curagami stands ready to answer Internet marketing questions and learn new tips, tricks and ideas. If you would like to have a Genius Lunch in Columbus check the calendar and email when you would like to meet. 

Lear More Here
http://bit.ly/Free-Genius-Lunch-Columbus  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Deena Varshavskaya: WANELO's CEO The Face of Clean Slate Brands [Charlie Rose Interview Video]

Deena Varshavskaya: WANELO's CEO The Face of Clean Slate Brands [Charlie Rose Interview Video] | Startup Revolution | Scoop.it

On “Charlie Rose,” Deena Varshavskaya, founder and chief executive officer at Wanelo. The online social media app connects millions of consumer with some of the biggest brands, as well as the tiniest of independent boutiques.

Marty Note
Listening to WaNeLo's founder discuss her experience raising money and goals for her social shopping company made me realize I was listening to the sound of a clean slate brand. Wanelo is the first salvo in the "social shopping" wars sure to erupt.

Rose asks a good question, "Why won't Twitter and Facebook follow your lead?" They will and Deeena's best defense is a good offense. I signed up for Wanelo and its an intriguing play that couldn't exist without smart phones.

There's "mobile first" and then there is a company like Wanelo who is conceived and could only be possible with mobile. When Deena mentioned that more than 80% of their traffic is mobile my heart skipped a beat and I realized how clean slate this affiliate money play really is.

By mashing up retailers and accepting affiliate money Wanelo has to create a fun and exciting interface. They are about half way there. The way you create your store with swiping is cool and a #muststeal idea, but there is little more to recommend or hold interest currently.

Rose asked all the right questions about WHY and being first is a big recommendation, but not the only thing needed to survive. The UI is worth some money and their more than a million young followers are worth a lot too. Deena correctly locates the biggest challenge in today's market - getting people to love and interact with your content NOT mining or creating some unique Intellectual Property (IP) that can be protected and held over others.

Wanelo walks into social shopping, creates a "game console" using smart phones and will probably be adding gamification soon (if they are half as smart as they seem) and there is the first mover advantage. Important interview about the future of "social shopping".

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why Bitcoin Is A MASSIVE Startup Opportunity

Why Bitcoin Is A MASSIVE Startup Opportunity | Startup Revolution | Scoop.it

Bitcoin, Ecommerce, Money & Value Systems
In three posts I've tried to understand how Bitcoin changes ecommerce:

Bitcoin, Money & Value Systems (on G+)
https://plus.google.com/102639884404823294558/posts/YLFe4ow4rok

Bitcoin Manifesto (on @Scoop.it)
http://sco.lt/8SkV4D

And this post about Bitcoin and #startups. Bitcoin as infrastructure could change everything from online ecommerce to how we pay for groceries and a coke from a vending machine.

Sure the infrastructure to achieve such a vision is largely lacking presently, but it wasn't that long ago we didn't have an Internet either. Here is how I'm going to tune my Bitcoin radar:

* Learn how to install Bitcoin commerce (nothing is easy now, but first movers will get huge benefits).
* Understand how and where Bitcoin could create the greatest impact such as http://www.curagami.com client http://www.moon-audio.com.
* Understand how Bitcoin's platform could connect to other major trends such as social, mobile and connection.

The reason I want to understand how to install Bitcoin commerce is 1. It Ain't Easy Now and 2. Customers with large international buying groups could benefit the most and the fastest. Moon-Audio sells their magical audio cables all over the world. What they've been lacking is an easy way to safely sell around the world.

if there is even a tiny chance Bitcoin can fill those shoes I'm interested and a student. If anyone reading this has resources about how to install Bitcoin commerce please share.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Importance of DIY Customers

Importance of DIY Customers | Startup Revolution | Scoop.it

DIY Customers Are Important
Do-It_Yourself customers may be the most important customers on earth. Here are a few ways DIY customers create benefits for digitial marketers and websites:

* Social Shares on Facebook, Twitter and +Google+.
* Creates #ugc (User Generated Content) or the best content you can't buy.
* Drive links into their content on your site.

We are working on a series of http://www.Curagami.com posts on how to engage and benefit from DIY Customer Marketing. If you have tips, ideas or experiences you think would help please share (martin(at)Curagami.com).

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

The New E-commerce Must Tell Stories - Paper.li Interview w/ @Scenttrail

The New E-commerce Must Tell Stories - Paper.li Interview w/ @Scenttrail | Startup Revolution | Scoop.it
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.

Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Burn Down Your Website NOWIST via @Curagami

Burn Down Your Website NOWIST via @Curagami | Startup Revolution | Scoop.it

BURN DOWN YOUR WEBSITE.

Beat the rush. Have courage, light a match, become a NOWIST :). M

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail]

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail] | Startup Revolution | Scoop.it

Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:


1. Drive Traffic.

2. Increase Awareness.

3. Create new Connections.
4. Produce Warm Fuzzies.


Great list. I would add:

5. Creates online community (net effect of 1 - 4).

6. Voice is authority, authority is reputation, reputation is all.

7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).

YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).

We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as Moon-Audio.com (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.

Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.

Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Web Marketing 101 For Car Dealers via @Curagami

Web Marketing 101 For Car Dealers via @Curagami | Startup Revolution | Scoop.it

Interesting, funny & sad watching car dealers create web & social marketing. Getting better is easy, fun and CHEAP as Web Marketing For Car Dealers shares.

We think of car dealers as "startups" because they need to start over and pivot their THINKING. Many of the tips shared in this Curagami post (http://www.curagami.com/magical-thinking/web-marketing-101-for-car-dealers/ ) such as:

* People not THINGS Sell.
* Stories and People, People and Stories...matter.

* Humanize your approach and thinking.

* Let THEM (customers and brand advocates) HELP.

apply to stsrtups too so killing a pair of birds with a single blog post today. Picture is of me (left) and Travis Lunsford in front of a ROGUE (seemed appropriate lol).

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

3 More Reasons Marketers Fail At Social Media

3 More Reasons Marketers Fail At Social Media | Startup Revolution | Scoop.it

3 More Reasons
Noticing that the @TedRubin post 3 Reasons Marketers Fail At Social Media (http://sco.lt/7SYjYH ) wanted to weigh in with 3 MORE Reasons We Marketers Fail at Social Media Marketing:

* Not Thinking Mobile First
Breaking old habits is new especially when they only formed YESTERDAY. We started creating websites in 1999. 15 Years is not "yesterday" exactly but it's close in "learning" time. The world is moving faster than our marketing brains can keep up. One clear example of that is how we cling to the boxes, borders and design of websites. Websites are so OVER. Websites are now ways to test what you should put into your mobile marketing - a message we marketers have not received or understood fully yet.

* Talking Not Listening
Listening online is different. Listening on the web means following back, curating THEIR (customers and advocate) content and being open to sharing things that used to be uniquely OURS. Marketers are Type A hard chargers as a group and breaking them of thinking we make our livings communicating not curating is proving TOUGH.

* The Network Is the Computer
Scott McNealy's famous line about NETWORKS being where the action is has never been more true. We marketers like to push balls up hills like Sisyphus. Learning to build community, one of the hardest things I've ever done and I have cancer, is proving a tough transition.


Changing so much so fast is enough to make anyone seasick. You would think since we marketers are in the change business we would be ready, accepting and welcoming (of change). You would be wrong as these 3 More Reasons Marketers Fail At Social Media illustrate.

Good news is we don't give up either :). M

Followed this Scoopit with a post on Marketing's Timeline



more...
Scooped by Martin (Marty) Smith
Scoop.it!

Social Media Profiling: A Marketing Must

Social Media Profiling: A Marketing Must | Startup Revolution | Scoop.it
Your business or brand has been an early adopter or late adopter on social media… good for you! It goes without saying that today social media is and should be part of any marketing and sales strat…
Martin (Marty) Smith's insight:

Great share by @Brian Yanish - MarketingHits.com and boy do I agree with this statement:

With social media profiling… niche is where it is at.

2015 is about LOYALTY and loyalty comes from deeply winning customer hearts and minds with great experiences. Social Media Profiling shifts metrics toward the future where MORE isn't as important as BETTER. 
more...
BogDan Wrzesinski's curator insight, December 3, 2:34 AM

:) — ♛♥♪♥  Well done. Come Invite URL http://tsu.co/GodSent247 @GodSent247 #tsu

Scooped by Martin (Marty) Smith
Scoop.it!

Small Biz Saturday - Moon-Audio.com = Our Favorite

Small Biz Saturday - Moon-Audio.com = Our Favorite | Startup Revolution | Scoop.it

Small Business Saturday
Our favorite Small Business Saturday is Moon Audio. (http://www.Moon-Audio.com). Moon Audio is home of #headphones with DRAGONS.

Dragons are Drew Baird's creation of better audio cable. Better audio cables mean great headphones like Fostex or Audeze sound amazing and good "cans" such as my Shure SE846s sound great.

We listen to so much music and depend on our earphones and headphones to shut out an increasingly noisy world, so #listenbetter is our motto and our friends at Cary, NC based Moon Audio make that possible.

If your headphones don't have dragons they don't sound as good as they could & that's why http://www.Moon-Audio.com is our choice for #smallbusinesssaturday. What about you? What small businesses did you support today?

more...
No comment yet.
Suggested by Jitendra Salunke
Scoop.it!

33 Cool Apps Help Startups Create Visual Marketing FTW

33 Cool Apps Help Startups Create Visual Marketing FTW | Startup Revolution | Scoop.it

We have put together a list of tools that can help you create amazing visual content like infographics, memes, gifs, etc. Must read for every online marketer.

Marty Note

Great list mostly new to me. Missing one of my favorite visual marketing tools Haiku Deck: http://haikudeck.com/ . Haiku Deck is much more than a simple UI on the Creative Commons. If you are SMART you will use Haiku and some of these other #cooltools to create the kind of arresting visual marketing we all need and aspire to daily.

more...
Marc Kneepkens's curator insight, November 19, 1:32 PM

A wealth of information.

Rescooped by Martin (Marty) Smith from UX Design
Scoop.it!

Branding For Startups: Win Hearts, Minds, Loyalty

Branding For Startups: Win Hearts, Minds, Loyalty | Startup Revolution | Scoop.it

Marty Note
The linked post is important, but not for the reasons they think. The post mentions the factoid that most people wouldn't mind if 73% of brands disappeared. The post discusses brands like Tom's who wins hearts and minds with cause marketing.

We love Tom's too. Yes, what you do with customer money is important these days. We prefer the Cone Communications (http://www.conecomm.com/ ) "social good" study that shows a growing trend. Consumers what to know how your STUFF helps change the world.

People don't BUY brands they JOIN them.
Faith Popcorn

Marketing guru Faith Popcorn's quote is a favorite. We would reposition the linked post toward the more important question - how is your brand creating sustainable community. Since most of http://www.Curagami.com customers are online merchants we would write the goal as, "How is your brand creating sustainable ONLINE community".

Online community is the secret to branding and engagement over time. We think of loyalty with two dimensions:

* Engagement over TIME (joining and visiting).

* Advocacy (willing to share with friends).

Every visitor can achieve #1, but a tiny % of your website's traffic will ever do #1 due to the 1:9:90 Rule. The 1:9:90 Rule explains the strange math of website visitors:

1% Contributors - 1% of your traffic will contribute content such as comments, reviews and the social shares such User Generated Content (UGC) generate.
9% Supporters - this group loves to share your content especially if it came from the 1%ers.
90% Readers - More important than their label makes them sound, Readders are the core of your visitors and so essential to SEO and your expanding web universe.

The trick to web marketing few discuss is converting that tribe of Contributors, Supporters and Readers into a sustainable online community. Branding creates the shorthand your Contributors and Supports use to ADVOCATE.

When you market by proxy, you are using Contributors and Supporters to reach their friends, you must encapsulate deep meaning into shareable "Made To Stick" bits and bytes. Your advocates can't share if your message is too complicated, so boil it down, mix it up and test, test and test some more. In there somewhere is the strange alchemy your brand needs to compel action (joining and advocating) and so win hearts, minds and loyalty.

BTW, I bent this post toward startups because every startup is tabula rasa when it comes to branding. Startups are blank slates written on by every piece of content, social share and tool created. We don't brand in order to create loyalty we win hearts, minds and loyalty in order to create brands and First Rule of Branding is what the linked post has backwards.



Via Eric_Determined / Eric Silverstein, Michael Allenberg
more...
Eric_Determined / Eric Silverstein's curator insight, November 7, 2:07 PM

According to a survey, most people would not care if 73% of the brands would disappear!?


Share your latest experience on what your favorite brands are doing to earn your Loyalty, and ultimately your Advocacy?


It does start with earning your #trust.


Great insight @annettefranz @SDLjames with strong value connections @TOMS @USAA



Fred Zimny's curator insight, November 8, 12:20 AM

Focus on encounters and experiences in stead of managing relations.

Ahmed Alkandari's curator insight, November 15, 9:01 PM

"Most people worldwide would not care if more than 73% of brand disappeared." So, are companies wasting their money on advertisements and marketing; since, most people won't care about weather the brand will disappeared or not?! People who have brand loyalty are supposed to care if the brand they are loyal to will be available or not on the future. Also would these people considered faithful to their brand if they don't care?

What are brands might been doing wrong with customers?

don't focus on the customersare not providing value relative to priceare not providing value relative to the competition/alternativeshave broken customers' trustdon't deliver on their promisesdon't care about customersdon't meet customer expectationsare not innovative (think "same old same old")deliver a fragmented or poor experience

With all of these point, the relationship between them and their customers will be broken. Therefore, companies should focus more on their customers and design a good customer experience. Companies shouldn't only care about making money, they should also care and focus about being a part of something that matters to people and mean something to them.

 

Most of the article was asking questions and some questions didn't have answers in the article, they are open for general thinking and answering. It's interesting about how most people won't care if a brand disappeared on the future; for me I would! Of course life won't stop and new brands will enter the market. However, Some brands people got used to it and can's change that easily; the example of Apple. I also found it important about what they mentioned for customers relationship with the company. In my opinion, companies that focuses more on their relationship with their customers and making sure to build an experience with their customers are more successful than companies that focusses on making profits and increase their revenue. I a customer became loyal to a company and he had an experience with that company, he won't mind paying more on that company's goods. The reason is that the company had built a trust and an experience to that customer so he will be faithful and he would care about the brand and the company.

Scooped by Martin (Marty) Smith
Scoop.it!

STEAL THIS MoMA Kickstarter Store Idea Because Crowdfunding = Where BUZZ Lives

STEAL THIS MoMA Kickstarter Store Idea Because Crowdfunding = Where BUZZ Lives | Startup Revolution | Scoop.it

Crowdfunding Where BUZZ Lives In Time For the Holidays
Working on http://www.curagami.com taught us important content marketing lessons such as:

* Buzz is HARD to create by yourself.
* Want buzz? Go to where the BUZZ is and mashup.
* Crowdfunding is highly SOCIAL and very BUZZ worthy.

* Crazy Guy / Girl in basement is a compelling aspirational story.

That last bullet is where the moneyball lives. The reason crowdfunding sites such as Kickstarter ROCK SEO and content marketing is great entrepreneurs share their cool ideas AND their social network. Platforms such as Kickstarter get to sit back and pick and choose what to help BLOW UP (or their algorithm does).

Here MoMA creates a curated content partnership with Kickstarter helping to add legitimacy to everyone's hand (for MoMA, Kickstarter and the projects curated into MoMA's holiday guide). What is stopping YOU from creating a similar partnership with a cool crowdfunding platform and featuring BUZZ worthy products you curate?

Answer: NOTHING other than the limitation of our merchandising imaginations and those boundaries should be few and far between :).M

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Rich Get Richer: Warren Buffett Tips For Startups @HaikuDeck Lesson

Rich Get Richer: Warren Buffett Tips For Startups @HaikuDeck Lesson | Startup Revolution | Scoop.it

Warren Buffet's Haiku Deck Lesson
One of the hardest web marketing lessons my former Direct Marketing bosses taught was to think Darwinian thoughts. I wanted to improve laggards.

Don't waste your time, came the advice and important digital marketing lesson, double down on winners. This wise lesson was just taught again by Warren Buffett.

Warren's Tips For Startups Haiku Deck has been on top of the 36 decks I've created. I started watching views by deck several months ago and my DM bosses lesson holds true.

Warren Buffett's Startup Tips (http://shar.es/10AbWU )
Buffett Gains: 878
Total Views: 8,100
% Gain: 12%

Social Media: It's A Conversation Stupid (http://shar.es/10AHlZ )
Gains: 1,915
Total Views: 6,297
% Gain: 44%

Once again Buffett proves the rich get richer.

This truth doesn't mean Social Media: Its A Conversation is unimportant. Knowing what is trending is a CSF (Critical Success Factor) for any web marketing team, but Buffett does prove Darwin was a web marketing pro long before there was a web. Double down on winners and leave laggards stands as one of the most important "laws" of our web marketing ecosystem :). M

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Clean Slate Brands & Ultimate Guide To Content Curation (call for help)

Clean Slate Brands & Ultimate Guide To Content Curation (call for help) | Startup Revolution | Scoop.it

Clean Slate Brands
Time doesn't guarantee anything anymore. "Proudly in business for 100 years," sounds great until Uber cleans your clock. http://www.uber.com re-imagined what "cab" means in a mobile / social / reputation time.

I took my first Uber ride in Columbus, Ohio last week and it was EASY. I've also used Columbus Yellow Cab and spoken to the owner. Columbus Yellow Cab provided excellent service minus one important thing - a way to monitor how far my ride is.

Columbus Yellow Cab has an app too, one I will use on my next trip to Columbus this Wednesday, but Uber is a "clean slate" brand with little preconceived notions about owning anything OTHER than the most disruptive technology the cab business has ever seen.

Uber is about to change the very definition of "cab". And Uber isn't alone as this Trendwatching post about Clean Slate Brands shares.

Need Your Help
I'm writing the Ultimate Content Curation Guide For Business and need your help. If you love content curation please share thoughts about:

* How would you define content curation for business?
* Is content curation different for SMBs than big brands? If yes, how?
* How should startups curate content?
* What are your favorite content curation tools.

Send your thoughts on these questions or anything content curation related to martin(at)Curagami.com. Thanks, Marty

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

15 Ways To FUNK UP Your Startup

15 Ways To FUNK UP Your Startup | Startup Revolution | Scoop.it

15 Ways To Funk Up Your Startup
Watching Mr. Dynamite, HBO's great documentary about James Brown, got us thinking of ways to FUNK UP your startup including:

* Crowdfunding - James Brown knew how to ask for help.
* Content Marketing - Share your journey DAILY.
* 'Splainer Video - broll your elevator pitch & put on YouTube.

* Daily Social Media Shares - Build Your Tribe NOW.
* Contest - When in doubt create a low cost high yield contest.
* Games - Make your startup a game with many winners.
* Arresting Visuals - STOP THEM NOW.
* Stories - Share yours and they share theirs.
* Awards - Find the under appreciated and give 'em an award.
* Daily Difference - do something (anything) different today.

* Listen More, Talk Less.
* Curate - mashup this, that and the other thing.

* Coach - say something nice about something YOU didn't do daily.

* When THEY tell you there are RULES don't believe 'em.

* Teach - Watch one, Do one and then TEACH ONE to really get the hang of marketing in a digital age.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Web Analytics For Non Quants via @Curagami

Web Analytics For Non Quants via @Curagami | Startup Revolution | Scoop.it

Web Analytics for non Quants
This Curagami post demystifies web metrics with simple questions, easy to understand ideas & proven lessons. Want to understand web metrics? Follow these tips and you will be managing your site' metrics like a pro.
http://www.curagami.com/featured/web-analytics-for-non-quants/

more...
No comment yet.
Suggested by Marius Fermi
Scoop.it!

10 Truths of Simply Selling [Slidedeck] | Tactical Sales

10 Truths of Simply Selling [Slidedeck] | Tactical Sales | Startup Revolution | Scoop.it
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.
Martin (Marty) Smith's insight:

A tad "old school" but helpful selling tips such as:

#1 Initiating Contact


#2 Quick Qualification

#3 Demonstrate Your Offer

etc.


There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):

Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)

We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.

One of my favorite quotes is the old Indian saying:

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.

more...
Jeremy Barton's curator insight, October 16, 2:12 AM

Simple and effective