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Photoshop 'wizard' ABVH out of Serbia has taken some of the recently highlighted works of Banksy while he was in New York City and transformed them into absolutely incredible and hypnotizing animated GIFs on his Tumblr.
Startups are so pressed for time they often ignore or make a C priority developing content marketing. That is a huge mistake when it comes time to close a round of funding.
Free Genius Lunches in Columbus Ohio
On “Charlie Rose,” Deena Varshavskaya, founder and chief executive officer at Wanelo. The online social media app connects millions of consumer with some of the biggest brands, as well as the tiniest of independent boutiques.
Bitcoin, Ecommerce, Money & Value Systems
DIY Customers Are Important
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.
1. Drive Traffic.
2. Increase Awareness.
3. Create new Connections.
6. Voice is authority, authority is reputation, reputation is all.
7. Provides grappling hooks out to social media to accomplish #2.
Marty Note On Developing Trusted Content
* Eliminate Hype.
* Make Your Content As Unbiased as possible.
* Present alternative perspectives (from trusted leaders and gurus).
* Include objective research.
* Beware of product pitches (just say NO to product pitches).
* Proclaim your identity (be honestly who you ARE as any disparity creates dissonance).
IgnitionDeck is the world's most popular WordPress crowdfunding plugin. Includes free WordPress Crowdfunding Theme. Integrates with Paypal, Stripe, Mailchimp.
* Social Shares - Content is supported by entrepreneurs social net.
* Most campaigns JUST MAKE their funding goals.
Martin (Marty) Smith's insight:
I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.
We have put together a list of tools that can help you create amazing visual content like infographics, memes, gifs, etc. Must read for every online marketer.
Great list mostly new to me. Missing one of my favorite visual marketing tools Haiku Deck: http://haikudeck.com/ . Haiku Deck is much more than a simple UI on the Creative Commons. If you are SMART you will use Haiku and some of these other #cooltools to create the kind of arresting visual marketing we all need and aspire to daily.
* Advocacy (willing to share with friends).
Via Eric_Determined / Eric Silverstein, Michael Allenberg
Crowdfunding Where BUZZ Lives In Time For the Holidays
* Crazy Guy / Girl in basement is a compelling aspirational story.
Warren Buffet's Haiku Deck Lesson
Clean Slate Brands
|Suggested by Marius Fermi|
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.
A tad "old school" but helpful selling tips such as:
#1 Initiating Contact
#2 Quick Qualification
#3 Demonstrate Your Offer
There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):
Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)
We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.
One of my favorite quotes is the old Indian saying:
Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.
Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.
Print The Legend
Fascinating film about the beginning of a BIG THING (3D Printing) this film accurately describes what its like to be a startup in a hot space. Frustrating, magical and crazy all at once the movie will ring true for anyone whose started anything with OPM (Other People's Money).
Couple of cool trends in the movie include:
* Open source MakerBot becomes closed and gets bought.
* Closed and highly proprietary Avi Reichental does a RETHINK on his company's IP strategy and becomes more open.
* 3D printing remains in search of its "killer app".
That last bullet is also interesting. There is speculation that a printed plastic gun could become the "killer app" until the government steps in. In reality the killer app is problem going to be medical or healthcare related and is three to five years off.
Great window into startup land and 3D printing.
Why Content Curation Is Coming To B2C Merchants
In Curagami's 2nd guest blog post @Cendrine Marrouat - www.socialmediaslant.comshares 7 Content Curation Tips online merchants must know including:
Levels is cool. I added Durham, NC to his Nomad List of great places to be work "in the wild". Love the idea of FAST and then FASTER startup creation. Reminds me of a lesson Alton Pickens taught before we realized what a bad painter I am (lol). }
In college Pickens had me line up 50 sheets of paper and create with a timer. Fast became faster. He was trying to destroy THINKING TOO MUCH. Levels is doing the same by floating like a startup butterfly and stinging like a bee.
Shyp is the easiest way to ship anything. The mobile app provides an easy on demand shipping experience. Shyp is transforming how you send items by replacing the traditional hassles with a delightful experience.
Imagine a "Shipping Hero" coming to your place and handling your holiday shipping FOR YOU. What would that be worth? Shyp is betting its worth a lot and I agree.
I used to run a distribution business with Janet McKean called Found Objects. This time of year we were hunkered down shipping wholesale orders for the holidays. I've probably packed and shippped over 10,000 packages and it SUCKED.
Shipping is also a GAME played by giants on a field you can hardly understand or imagine. Shyp packs your package and secure the most secure and cheapest way to ship. DONE, where do I sign? Shyp launched in NYC and it may be a bit before they head to Raleigh / Durham. When they are here I'm there since the "joy" of shipping wore off long ago.