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5 Ways To Disrupt Your Internet Marketing [ + Marty Note For Startups]

5 Ways To Disrupt Your Internet Marketing  [ + Marty Note For Startups] | Startup Revolution | Scoop.it

I don't like to say Internet marketers MUST do things without sharing HOW to do them.


This follow up piece to Why Your Internet Marketing Must Disrupt To Win shares 5 ways to disrupt your business vertical. Here are 5 ways you set THEIR (your competitors) houses on fire while your Internet marketing goes into overdrive. 

Martin (Marty) Smith's insight:

You might think startups are disruptive on their face. To be a startup is to be disruptive. Yeah, not so much as it turns out. Startups are often highly disruptive around their invention and highly conventional in the rest of their approach. 

In my Startup Heroes articles for Technorati I interviewed a number of successful entrepreneurs. Every startup who achieved scale understood how to play the Chinese Finger Puzzle game of Internet marketing. 

Startups such as ShareFile, sold to Citrix for $50M, balanced disruptive roots with becoming an adult, with growing up and responding to a quickly maturing marketplace with more disruption. 

Content marketing is a rapidly maturing idea. We are beyond the tipping point now so low hanging fruit was eaten by others. This means you must DISRUPT to win.


Hate to welcome a new generation of small businesses to Internet marketing just in time to say what you thought you would be doing, content marketing, isn't going to be enough by half. 

Sorry and welcome to Internet marketing.  


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Cool Market Place For Writers and Those Who Need Them [Marty Friend]

Cool Market Place For Writers and Those Who Need Them [Marty Friend] | Startup Revolution | Scoop.it
Sign up for WriterAccess and satisfy your content needs. Our content marketplace connects clients with freelance writers via the cloud. Call us at 617-227-8800!
Martin (Marty) Smith's insight:

Cool writer marketplace created by my friend Byron White. Byron is a brilliant entrepreneur who literal wrote the book on how to write BOTH for search engine spiders and to engage an audience.

WriterAccess points out the power of platforms over websites. I spoke with Byron today to catch up and he emphasized how much more powerful creating a market place has been. Helps to have a great programmer who gets it too as Byron does. 

Content is king. No matter how much content you are creating it isn't enough. My recommendation would be to supplement any Internet marketing teams output with writers who know about "stop words" and great headlines. 

Find them at my friend Byron's WriterAccess. Oh, and if you are a writer use WriterAccess to find clients who, as Byron just told me on the phone, "Focus on the writing". 

Marty  

Tagmotion's curator insight, January 25, 4:18 PM

Note to self: this oould be a good place to find writers with a penchant for video who would value a new, non-linear way to present stories in video.

Martin (Marty) Smith's comment, January 31, 5:11 PM
Agree!