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Scooped by Martin (Marty) Smith onto Startup Revolution |
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![5 Ways To Disrupt Your Internet Marketing [ + Marty Note For Startups] | Startup Revolution | Scoop.it](http://img.scoop.it/wZ156oO8uteWTVRVAMBNnzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I don't like to say Internet marketers MUST do things without sharing HOW to do them.
This follow up piece to Why Your Internet Marketing Must Disrupt To Win shares 5 ways to disrupt your business vertical. Here are 5 ways you set THEIR (your competitors) houses on fire while your Internet marketing goes into overdrive.
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Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends. Delete the scoop?
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Making the most efficient and effective use of strategies, tools, and technology for content marketing.
Martin (Marty) Smith's insight:
Understanding The Lean Content Movement * Better Metrics tools (tie top of funnel TRAFFIC to bottom CONVERSION). 
John van den Brink's comment,
April 27, 3:52 AM
Martin, great tools!. I also use http://www.swayy.co/
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You might know Stuart Ashens from his wildly successful (and hilarious) YouTube channel: http://www.youtube.com/user/ashens He's currently running a campaign...
Martin (Marty) Smith's insight:
Crowdfunding Is Marketing Now Scooped a post yesterday about #Startups using Contests and Games to sidestep traditional PR. Sidestepping is necessary because "traditional PR" lies in tatters on the ground. Crowdfunding isn't crowdfunding.
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Everywhere consumers go, they are inundated with products and services – both local and global. We live in a time where everything is available all the
Martin (Marty) Smith's insight:
Discover Marketing
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SMB owners and managers often rattle off myriad excuses about why they don't blog. The worst excuse is not having enough time. Here's why that excuse doesn't fly.
Martin (Marty) Smith's insight:
Working on a piece for startups about how to create content marketing. Content marketing is the new advertising, the new market maker so to NOT blog and curate content across social nets is to give up on having online authority. Delete the scoop?
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Viral Marketing, the art and science of creating marketing that springs legs and walks around the world, has never been more important or urgent. These slides share a HOW TO extracted from hard won lessons launching what has become a $60M mega-viral specialty gift. Delete the scoop?
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Excerpted from review article by TechCrunch: However, the new interface does allow for improved search and video discovery, so that users have a better chance to see if the clip they want to make has already been clippity-clipped by someone else. Time saving, my friends, time saving.
Via Giuseppe Mauriello
Martin (Marty) Smith's insight:
ReelSurfer Knows Video Marketing Is A Pain 
God Is.'s curator insight,
April 14, 10:46 AM
I have to try and see this one, but it looks promising... 
Charlie Dare's curator insight,
April 14, 11:42 PM
A nice idea as I was searching for a clip of Nick Drake but his reclusive past life seemingly that of a shooting star ..then gone. 
Víctor V. Valera Jiménez's curator insight,
April 20, 2:05 PM
Real Surfer es una excelente herramienta que te permite descubrir, seleccionar, cortar y compartir vídeos desde cualquier lugar de alojamiento de vídeos como Youtube y otros. Delete the scoop?
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I wrote this piece for New Media Leaders because GROUPON is a brand wrecking ball. Groupons absurd deals destroy years of hard work on small business value propositions. Delete the scoop?
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When everyhone is a content marketer you must become a disruptive content marketer to win. This post shares how.
Martin (Marty) Smith's insight:
Now that the content marketing sale has been made there are new ideas you and your Internet marketing team can use to become a disruptive content marketer. Why? Because disrupt or die :). 
Martin (Marty) Smith's comment,
December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
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You might think startups are disruptive on their face. To be a startup is to be disruptive. Yeah, not so much as it turns out. Startups are often highly disruptive around their invention and highly conventional in the rest of their approach.
In my Startup Heroes articles for Technorati I interviewed a number of successful entrepreneurs. Every startup who achieved scale understood how to play the Chinese Finger Puzzle game of Internet marketing.
Startups such as ShareFile, sold to Citrix for $50M, balanced disruptive roots with becoming an adult, with growing up and responding to a quickly maturing marketplace with more disruption.
Content marketing is a rapidly maturing idea. We are beyond the tipping point now so low hanging fruit was eaten by others. This means you must DISRUPT to win.
Hate to welcome a new generation of small businesses to Internet marketing just in time to say what you thought you would be doing, content marketing, isn't going to be enough by half.
Sorry and welcome to Internet marketing.