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Scooped by Martin (Marty) Smith onto Startup Revolution |
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![5 Ways To Disrupt Your Internet Marketing [ + Marty Note For Startups] | Startup Revolution | Scoop.it](http://img.scoop.it/wZ156oO8uteWTVRVAMBNnzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I don't like to say Internet marketers MUST do things without sharing HOW to do them.
This follow up piece to Why Your Internet Marketing Must Disrupt To Win shares 5 ways to disrupt your business vertical. Here are 5 ways you set THEIR (your competitors) houses on fire while your Internet marketing goes into overdrive.
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Robin Good: Splurgy is a new web service which allows you to engage and reward your best social media fans by offering them unique discounts, coupons and access to offers in exchange for their contribution to make those actions "visible" to their own social networks. With Splurgy it is also possible to make access to exclusive content, links or guides on your web site available only to those that are your true social advocates. The “Fangate” feature allows your website to give access to exclusive content only to those who follow your social channels. Last but not least Splurgy collects the name and e-mail address of every user that socially engages with your promotions. Free to use. Key features: http://www.splurgy.com/features/ Video tutorials: http://vimeo.com/splurgy/videos/rss More info: http://www.splurgy.com/ Via Robin Good
Martin (Marty) Smith's insight:
Malcolm Gladwell taught us not all customers are equal in his book The Tipping Point. Gladwell segmented customers into Salespeople, Connectors and Mavens. Each persona has different value and needs different communication. Any tool that helps segment and reward the 11% (or so) of your customers that are highly engaged is valuable so Splurgy away. Delete the scoop?
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You might think startups are disruptive on their face. To be a startup is to be disruptive. Yeah, not so much as it turns out. Startups are often highly disruptive around their invention and highly conventional in the rest of their approach.
In my Startup Heroes articles for Technorati I interviewed a number of successful entrepreneurs. Every startup who achieved scale understood how to play the Chinese Finger Puzzle game of Internet marketing.
Startups such as ShareFile, sold to Citrix for $50M, balanced disruptive roots with becoming an adult, with growing up and responding to a quickly maturing marketplace with more disruption.
Content marketing is a rapidly maturing idea. We are beyond the tipping point now so low hanging fruit was eaten by others. This means you must DISRUPT to win.
Hate to welcome a new generation of small businesses to Internet marketing just in time to say what you thought you would be doing, content marketing, isn't going to be enough by half.
Sorry and welcome to Internet marketing.