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Scooped by Martin (Marty) Smith onto Startup Revolution |
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![5 Ways To Disrupt Your Internet Marketing [ + Marty Note For Startups] | Startup Revolution | Scoop.it](http://img.scoop.it/wZ156oO8uteWTVRVAMBNnzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I don't like to say Internet marketers MUST do things without sharing HOW to do them.
This follow up piece to Why Your Internet Marketing Must Disrupt To Win shares 5 ways to disrupt your business vertical. Here are 5 ways you set THEIR (your competitors) houses on fire while your Internet marketing goes into overdrive.
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We've got a wonderful Men's Health Month Hangout this Friday with +Mark Traphagen and +Martin W. Smith speaking about their experience with cancer. Mark…
Martin (Marty) Smith's insight:
Looking forward to discussing my startup - CureCancerStarter.org (http://www.curecancerstarter.org) and #curingcancer with my friend Mark Traphagen and BuzzWire's Todd Hartley. A dedicsated team is creating the first crowdfunding platform created by a cancer survivor (me) dedicated to cancer research, cancer patients, their friends and families. Delete the scoop?
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Marty - some valid points here, but I distrust post that tell me no one size fits all and then tries to get me to wear one size. I also distrust polls that are set up to have a clear easy winner (as theirs is). Read my notes before reading the piece.
Martin (Marty) Smith's insight:
Not So Much
Daniel Imbellino's comment,
June 15, 11:43 AM
You made some valid points there Marty! Startups are way to focused on money and not the product itself! People need to ask themselves this question, "Am I in it for the money, or am I in it because I love what I do?" I also agree that sharing content creates trust, and so does positive social engagement as a whole. If a lot of people are following you, your content, sharing that content, and commenting, +1'ing it, etc, its likely going to be a lot easier to build trust in others you don't know.
Martin (Marty) Smith's comment,
June 15, 3:59 PM
Great comment Daniel. Nice Scoops too. Thanks, Marty
Sean Ryan O'Neill's curator insight,
June 16, 6:51 AM
Excellent read, including the comments which followed. Delete the scoop?
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After writing Marketing - Why All Marketing is Personal Now for ScentTrail Marketing this morning (http://sco.lt/719DI9) I found this amazing infographic from the new startup 
John Forde's comment,
June 18, 10:27 PM
SIMPLE AND EASY..http://www.sfi4.com/12753859/FREE
here is great value for a fraction if the cost www.tripleclicks.com/12753859/pbwin Delete the scoop?
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Story of Cancer Foundation Store selling Martin W. Smith's collections to benefit cancer research and Cure Cancer Starter.
Martin (Marty) Smith's insight:
5 Days vs. 6 Months * Fun to recover my life's stories.
John Forde's comment,
June 18, 10:35 PM
SIMPLE AND EASY..http://www.sfi4.com/12753859/FREE
create your eCommerce store within an eCommerce store http://www.tripleclicks.com/12753859 and here is great value for a fraction of the cost www.tripleclicks.com/12753859/pbwin Delete the scoop?
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Content Marketing Tools For Startups * Scoop.it
The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 
Kelly Hungerford's comment,
June 18, 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Kelly Hungerford's comment,
June 18, 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
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Bringing communities together around a cause is one of the most meaningful and rewarding types of community management. Marty Smith shares how he does it.
Martin (Marty) Smith's insight:
Important discussion for #startups. Most startups think of content marketing as a distant third priority. I disagree. Building a tribe of brand advocates, a community, might just be the most important thing any startup does. VIDEO of our Google Hangout (NOTE starts at 6:00 mark): https://plus.google.com/u/0/102639884404823294558/posts/9Ry4SbhEprT 
Intriguing Networks's curator insight,
May 25, 9:33 AM
find 5 minutes and save the world sounds good to me Delete the scoop?
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Over the past decade I have founded a number of companies – seven, in fact. All of them are still running, even though not all have gone well.
Martin (Marty) Smith's insight:
The best lessons almost always come from miserable, heart wrenching failure. Delete the scoop?
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Digital Marketing Services. Organic Search: The explosion of online content, Via VL Automotive Digital Marketing, Charles Mungai
Martin (Marty) Smith's insight:
Creating A Successful Startup * Who else trusts and understands. * How much NEWNESS I'm being asked to swallow. * What is the BENEFIT (to me the potential customer) of understanding?
The last bullet should probably be first on the list since the old, "What's in it for ME" question is paramount. If benefit isn't an immediate hook chances for further engagement are diminished.
Daniel Imbellino's comment,
June 17, 7:45 PM
The value of organic search is incredible. While social media is super important when it comes to connecting with people, sharing content, etc,
I just couldn't make it without that traffic from Google search itself. At times I do get a boost of traffic from social media, but its only for a short time. that being said, we should never rely on social networks to fuel our traffic. Delete the scoop?
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Yahoo, Tumblr tie-up in the works?
Martin (Marty) Smith's insight:
Interesting move by Yahoo and anytime someone throws around the B word you have to listen. Is Tumblr worth a billion? Maybe to Yahoo since they could sure use some relevance and COOL. Tumbr could sure use some ways to make money so maybe everyone wins. Delete the scoop?
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Martin (Marty) Smith's insight:
Cool web design app from a trusted source (Ana). 
DeBorah Beatty's curator insight,
May 11, 8:41 PM
This looks like something to check into! Too bad it's frame based, though. Delete the scoop?
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I recently found this great interview that Mark Suster did with Clayton Christensen, who is without argument, the master of disruption. Via Jenny Pesina
Martin (Marty) Smith's insight:
Disruption In BSchool Education Most of this talk is about disruption in education, but Christensen is the "master of disruption" and this conversation with Mark Suster is fascinating for Internet marketers. 
José Antônio Carlos - O Professor Pepe's curator insight,
May 7, 7:33 AM
Grande site e grande entrevista com Clayton Christensen. Delete the scoop?
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A wave of young professionals are abandoning the pinstriped suits, outsize paychecks and cutthroat attitude of Wall Street for the geekier, more collegial world of tech startups.
Martin (Marty) Smith's insight:
There Is HOPE Delete the scoop?
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Here's why they call Israel the "Startup Nation."
Martin (Marty) Smith's insight:
I've met and worked with several startups from Israel and they ROCK. Delete the scoop?
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Martin (Marty) Smith's insight:
This is a cool new tool for "video curation". 
Robin Good's curator insight,
June 17, 1:14 PM
Videry is a great example of video curation at work. Videry is a hand-curated collection of over 30 great video clips for web designers. The beauty and value of this collection, in the context of curation is in the following:
Where it could do better:
P.S.: I think this clean design used in this collection is so effective that I wish there was a service prividing the ability to create curated video collections with such information design elegance.
Free to see. Check it out now: http://www.videry.me/index.php Facebook stream: https://www.facebook.com/videry.me Google+ stream: https://plus.google.com/106097967197719138860/posts Delete the scoop?
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Scooped by Martin (Marty) Smith |
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If after a grinding six months of work you'd told me I would be able to create an ecommerce store in 5 days for FREE (other than my time) I would have said you were crazy. Turns out I did just that over the last four sleepless nights.
The BIG lesson from launching the Story of Caner Store (every dollar raised goes to help the Story of Cancer Foundation and projects such as http://www.curecancerstarter.org) is EVERY business should have a "new ecommerce" store.
Stores provide SEO, branding and customer engagement benefits. If you can achieve ONE of those three things for little of no investment wouldn't you? Most Internet marketing teams would say YES.
I would too.
Hope you will shop the Story of Cancer Store this weekend and appreciate your support. There are some rough edges still, so comment or email MartinSelllingZoe(at)aol and I will fix.
http://storyofcancer.gostorego.com/
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I'm SELLING EVERYTHING (house, & collections of books, art, records, cds, furniture, bicycles) to benefit Cure Cancer Starter. Sale starts Sunday June 2. Please tell your friends.
Not as far along as I wanted to be (lol), but here is the beginning of, as a good friend coined it, "Selling Out For Curing Cancer" sale will work: http://scenttrail.blogspot.com/2013/06/selling-out-to-help-cure-cancer.html
Cure Cancer Starter & Story of Cancer Foundation
There comes a point in every startup where you have to "burn the boats". You have to push all the chips into the middle of the table, go all in. That point for me is NOW.
I'm funding creation of CureCancerStarter.org (http://www.curecancerstarter.org ) with my Marketing Director Salary at Atlantic BT. Atlantic BT is helping by matching my investment. Cure Cancer Starter will be the first crowdfunding platform dedicated to cancer research, created by a cancer survivor (me) and working with great cancer research institutes (Duke, UNC, City of Hope, Roswell Park, University of Wisconsin Carbone & others soon).
The platform is FREE for cancer centers to use as my way of saying THANK YOU for saving my life (more than once). Free for cancer patients their friends and family to use as my way of saying thanks for being there for me.
As is always the case development costs are 2x what we thought so I need to raise some CASH. Tomorrow my SELL EVERYTHING sale starts. Will be selling my house and collections of books, records (the old fashioned kind), CDs, furniture, bicycles and anything and everything I own.
Time to go all in. You can help by letting your friends know about my SELLING EVERYTHING sale (live on Sunday June 2nd and house on market Monday June 3) and volunteering to help Cure Cancer Starter and the Tech Cures Cancer Movement (details tomorrow).
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Internet Marketing Secret #1:
IM Isn't What You Think It Is
Internet Marketing Secret #2:
Source of Greatness Isn't What You Think It Is
Internet Marketing Secret #3:
Save The World
Important post for startups since they tend to see Internet marketing as either not imporant or too important.
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This post is intended to begin as a story (in a less formal manner) of my ride into the entrepreneurship world. I will also share a few things about getting organized and hopefully it will help yo...
Carla speaks the truth. When I was at P&G they taught me to, "Plan your work and work your plan". Each day had a plan and those plans rolled up into weekly and monthly summaries (to check to make sure you were working your plan).
P&G was run a little like the army (this was in the 1980s remember) and, despite all the change, creating a living plan (i.e. one that is capable of change when needed) is paramount for startups.
Often feels to me with the pace of change we all need to be in a startup state of mind, fleetness of foot and creativity with the right disciplined procsses, I see clients all the time wanting to take their SMB forward and keen to adopt a startup fervour because it matters so much how the business develops to them personally. There are many SMB's and I include myself who can learn from and adapt the focus of the startup. In fact more often than not, we are all needing to startup some new venture, standing still defintely not an otion SOOO Thanks you for this post via Marty much appreciated. Even in large organisations the needto break out and create a startup culture is common. Something in it for almost everyone in this post, so cheers.
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Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends.
Successful startups LISTEN at least as much as they TALK and this post explains how.
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Viral Marketing, the art and science of creating marketing that springs legs and walks around the world, has never been more important or urgent. These slides share a HOW TO extracted from hard won lessons launching what has become a $60M mega-viral specialty gift.
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Every once in a while, an investment model comes along that turns the innovation community on its head. The venture capital industry, still less than 50 ye
I heard Harvard's Christensen discuss this new startup financing concept here: http://sco.lt/5aC2oT. Got me curious enough to look up the concept of Royalty Financing.
There has been so LITTLE innovation in how we FUND things I'm ready for a FINANCE Revoluiton what about you?
Not Crazy about the graphic above, but the concept seems interesting.
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Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management. (A strongly recommended read!
HELPFUL since this is truly a TRIBE unto itself. VCs are all about mitigating risks and finding teams they trust. Strange to think of a high risk profession as being risk adverse, but VCs are the card counters in vegas. They want the odds to be at least even and no so much wiht the house.
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This graph shows Amazon's growth as it acquired goods-based companies during it's earlier years and later started acquiring software-based companies.
Amazon's BIG Data
Not unlike THE WORLD Amazon's Mergers and Acquisitions show a shift from goods and services companies in the beginning to software now (can you say "predictive analytics").
Amazon has more #BIGDATA than it will ever be able to use. Now Amazon, like the rest of us, needs to UNDERSTAND thus the move from goods and services companies to software.
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Making the most efficient and effective use of strategies, tools, and technology for content marketing.
Understanding The Lean Content Movement
I just wrote my second piece on the Lean Content Movement being created by the team at @Scoopit (http://www.atlanticbt.com/blog/scoopit-and-the-lean-content-movement/ ).
Here are just a few opportunities that are out there for courageous startups to tackle:
* Tools capable of publishing to multiple locations simultaneously.
* Tools to create PERSONAS (customer archetypes).
* Tools to create Segments (financial groupings such as VIPs).
* Mobile content management tools.
* Better Metrics tools (tie top of funnel TRAFFIC to bottom CONVERSION).
Here are a few of the cool startups creating tools to support the Lean Content Movement:
http://www.Scoop.it
http://www.compendium.com/
http://www.topsy.com
http://www.storify.com
http://www.tweetreach.com
How about you? What are your favorite "lean content" tools? Comment them in and I will curate into the post. As as content publisher I offer my feedback services to any startup creating a tool to help curate and create for the Lean Content Movement.
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![Maslow's Hierarchy Of Needs Meets Stengel's Brand Ideals [Infographic] | Startup Revolution | Scoop.it](http://img.scoop.it/Xo5KUjdNDY1Lb80vJpUz4zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
You might think startups are disruptive on their face. To be a startup is to be disruptive. Yeah, not so much as it turns out. Startups are often highly disruptive around their invention and highly conventional in the rest of their approach.
In my Startup Heroes articles for Technorati I interviewed a number of successful entrepreneurs. Every startup who achieved scale understood how to play the Chinese Finger Puzzle game of Internet marketing.
Startups such as ShareFile, sold to Citrix for $50M, balanced disruptive roots with becoming an adult, with growing up and responding to a quickly maturing marketplace with more disruption.
Content marketing is a rapidly maturing idea. We are beyond the tipping point now so low hanging fruit was eaten by others. This means you must DISRUPT to win.
Hate to welcome a new generation of small businesses to Internet marketing just in time to say what you thought you would be doing, content marketing, isn't going to be enough by half.
Sorry and welcome to Internet marketing.