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5 Ways To Disrupt Your Internet Marketing [ + Marty Note For Startups]

5 Ways To Disrupt Your Internet Marketing  [ + Marty Note For Startups] | Startup Revolution | Scoop.it

I don't like to say Internet marketers MUST do things without sharing HOW to do them.


This follow up piece to Why Your Internet Marketing Must Disrupt To Win shares 5 ways to disrupt your business vertical. Here are 5 ways you set THEIR (your competitors) houses on fire while your Internet marketing goes into overdrive. 

Martin (Marty) Smith's insight:

You might think startups are disruptive on their face. To be a startup is to be disruptive. Yeah, not so much as it turns out. Startups are often highly disruptive around their invention and highly conventional in the rest of their approach. 

In my Startup Heroes articles for Technorati I interviewed a number of successful entrepreneurs. Every startup who achieved scale understood how to play the Chinese Finger Puzzle game of Internet marketing. 

Startups such as ShareFile, sold to Citrix for $50M, balanced disruptive roots with becoming an adult, with growing up and responding to a quickly maturing marketplace with more disruption. 

Content marketing is a rapidly maturing idea. We are beyond the tipping point now so low hanging fruit was eaten by others. This means you must DISRUPT to win.


Hate to welcome a new generation of small businesses to Internet marketing just in time to say what you thought you would be doing, content marketing, isn't going to be enough by half. 

Sorry and welcome to Internet marketing.  


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Google Apps - Going, Going, Gone 

Google Apps - Going, Going, Gone  | Startup Revolution | Scoop.it

Google Killing Apps
Not sure we agree with all the logic here. Google is killing something you don't have to be a programmer to use in favor of things only programmers know how to use. 

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Headphones Game Icons Design Contest - LAST DAY

Headphones Game Icons Design Contest - LAST DAY | Startup Revolution | Scoop.it

Headphones Game Icons Design Contest
We're creating a cool new "Headphones Game" for friends at http://www.Moon-Audio.com. We need KILLER icons, so we're looking for a great designer on 99Designs. 

Our Headphones Game icon design contest ends in 4 days. Share your ideas on 99Designs: 

 

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Snapchat Eats the WORLD

Snapchat Eats the WORLD | Startup Revolution | Scoop.it

Snapchat V Twitter

To say Snapchat is eating Twitter's lunch may be a vast understatement. Twitter is awash in problems while Snapchat seems to be eating the world. 

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Angela Heath's curator insight, June 7, 5:56 PM
OK baby boomers.  Apparently we need to be into snapchat now.  Oh boy.  I thought that was only for my college-age son!
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Friend @hc Cool New @Racery App in Apple Store! #toogood #startups 

Friend @hc Cool New @Racery App in Apple Store! #toogood #startups  | Startup Revolution | Scoop.it
We've started with core Racery functionality. Lots of potential upgrades envisioned to support virtual running challenges or cycling races.
Martin (Marty) Smith's insight:

Henry Copeland's Racery
My friend Henry Copeland is one of the smartest digital marketers I know. His company "blog ads" was thinking sideways while the rest of us weren't thinking at all. 

Henry just launched his latest startup - Racery. Wish Racery was around when I created Martin's Ride To Cure Cancer since I would have used Racery instead of spending $40,000 to ride 3,300 miles and make $40,000 for cancer research. 

Sure there was a great adventure in Martin's Ride and all the money we raised went to help cure cancer, but that means I came home BROKE and TIRED (lol). With Racery I could have created a race and stayed home. 

Congratulations to Henry for being accepted into the Apple store. That is a big deal and Racery is another hit from one of the smartest entrepreneurs I know. 

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Startup Medium Raises $50M & Read Time App "Readism" May Be Why

Startup Medium Raises $50M & Read Time App "Readism" May Be Why | Startup Revolution | Scoop.it

Medium's Read Time App and Scoop.it's Lean Content
This Curagami post shares KUDOS for Guillaume Decugis and the @scoopit team. Medium's making their read time app, somethg they call Readism, available across the web is sure to hasten every prediction Guilluame and company made about lean content marketing several years ago. 

Medium's new "app" is a Chrome extension. If you are creating content and NOT using it  you're nuts. We decided to make two posts instead of one when we saw six minute read time on our lean content + tools riff. 

We wanted to add a few tools to Scoop.it's Why Lean Content Is The Future of Content Marketingpost. We wanted to add:

  • Haiku Deck (like more than Slideshare)
  • Feedly Pro (so you have a site)

But their side did say "many more", so we will save our 1,000 word six minute read content curation tools post for tomorrow. In the meantime, if you're not using Medium's read time app Readism and you use content to market online you're nuts. 

http://www.curagami.com/lean-content-marketing-medium-cool/ 

 

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Beekeeper Gets $5M For Blue-Collar Bees Gets Some Honey

Beekeeper Gets $5M For Blue-Collar Bees Gets Some Honey | Startup Revolution | Scoop.it
Beekeeper, the Switzerland and U.S.-based startup that provides a mobile-first communications platform for employers that need a better way to communicate..
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10 Types of Visual Content Your Company Should Be Creating

10 Types of Visual Content Your Company Should Be Creating | Startup Revolution | Scoop.it
Examples of viral visual content to give you some inspiration for your own visual marketing strategy.
Martin (Marty) Smith's insight:

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

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Jeremy Barton's curator insight, March 17, 1:28 AM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

Luigi Cangiano's curator insight, March 18, 4:12 AM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

Timothy Jacquet's curator insight, March 27, 9:09 AM

Great Post with New To Us Content Ideas
We love infographics, but several of the "content types suggested here are new to us (annotated screenshots, visual comparisons)

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A City Made By People Journal - Giving Cities a Face

Citinerary is raising funds for A City Made By People Journal - Giving Cities a Face on Kickstarter!

A Journal on City Life & Culture, created through an international network of city correspondents.
Martin (Marty) Smith's insight:

Cool KIckstarter
City made by people, journals and experiences. 

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massimo facchinetti's curator insight, March 4, 4:53 PM

Cool KIckstarter
City made by people, journals and experiences. 

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How Scrappy Startups Are Battling Corporate Juggernauts

How Scrappy Startups Are Battling Corporate Juggernauts | Startup Revolution | Scoop.it

Marty Note o Startups and Davids
We may be at a powerful inflection point. Size and scale have always been such giant Goliaths imagining a David capable of toppling them felt all but impossible. Not so much anymore. Surrounded by scaled systems and many free fot the taking Davids now have plent of rocks to sling as this post shares.  

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In A Hurry? Read Our @Feedly & Curgami Weekly Summary

In A Hurry? Read Our @Feedly & Curgami Weekly Summary | Startup Revolution | Scoop.it

.
Feedly Weekly Summary

This week's summary features friends and fellow Scoopiteers @Guillaume Decugis, @Ana Cristina Pratas and @Brian Yanish - MarketingHits.com

http://feedly.com/curagami

Every Saturday we will summarize the week. Hot content? Have some great blog post or find we should share? email your hot content to martin(at)Curagami.com or @Scenttrail or @Curagami.

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Strategy That Works - Book Review via Curagami

Strategy That Works - Book Review via Curagami | Startup Revolution | Scoop.it

Strategy That Works Book Review discusses an important new book by Paul Leinwand sharing an HBR podcast interview with the author, our favorite Moon-Audio.com related example and a link to the book on Amazon. If you need to close the gap between your strategy and execution, and who doesn't, we highly recommend Paul's book. 

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Google Jigsaws Its Tech Incubator

Google Jigsaws Its Tech Incubator | Startup Revolution | Scoop.it
Google Ideas, the company’s think tank, is relaunching as an incubator named Jigsaw (warning: autoplayed audio) to invest in and develop tech solutions to..
Martin (Marty) Smith's insight:

Google's Jigsaw ...Yes, And...
I'm following the rules of improv here because it is unclear what else to do. Google's move at least as reported on TechCrunch doesn't say if the new accelerator, and there is a word that can cover 1,000 sins, is externally or internally focused. Let's hope both (at least). 

Hard to know if startups should jump for joy or cry in their beer with such an opaque announcement. Startups will cry in their beer anyway, so we will wait and see.  

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21 tips, tricks and shortcuts for making movies on your mobile

21 tips, tricks and shortcuts for making movies on your mobile | Startup Revolution | Scoop.it

Via The Digital Rocking Chair
Martin (Marty) Smith's insight:

Great videographer tips here and who isn't a videographer these days? 

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The Digital Rocking Chair's curator insight, February 13, 7:30 PM


The Guardian:  "Our resident mobile-auteur guides us through ten film-making apps, including iMovie, Hyperlapse and Kinemaster, revealing some of their cleverest features."

Sandrine Delage (Borgé)'s curator insight, February 14, 1:49 PM

Je pratique déjà un certain nombre de tips ! Intéressant de les voir regrouper ici.

jose antonio gabelas's curator insight, February 14, 2:19 PM

añada su visión ...

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Branding in a Digital Age via @Bynder & @Curagami

Branding in a Digital Age via @Bynder & @Curagami | Startup Revolution | Scoop.it

Branding In A Revolution
How can we market or create markets in the middle of a marketing revolution? The usual suspects are going, going and gone. Can't buy TV and print ads and expect to build a brand these days. 

Marketers recognize they are spending their money in all the wrong places, but habits die hard. This Curagami post shares a favorite David Edelman Harvard Business Review article and mashes David's conclusions with Bynder's new Branding Report. 

Want to know how to brand in a digital age? We share a few of our favorite branding sources, tips and how tos: 

http://www.curagami.com/branding-digital-age/ 

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Software Eats the World : We Are All Softwareists Now

Software Eats the World : We Are All Softwareists Now | Startup Revolution | Scoop.it

We Are All Software Makers Now

I think Joi Ito's TED talk about NOWISM is correct and a tsunami trend few understand or address. Right after the NOWISM wave comes the, "We are all software creators" wave. 

We love this line, "It is decidedly non-trivial for a company in a non-tech traditional industry to start thinking and acting like a software company." Damn skippy it is hard to become a "softwareist". 

 

Software engineers speak a different language, think differently than left brain creatives (most marketing people are left brain creatives) and want to engineer the world. 

 

The subtext of this well written and intelligently conceived post is find blue oceans or die. I'm mixing metaphors since the post doesn't contextualize using Kim's great Blue Ocean Strategies book, but the implication hangs in this post like a line separating winners from losers. 

 

 

 

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Farid Mheir's curator insight, June 13, 11:31 AM

An article that reminds us that software is everywhere and that all companies should focus on making this trend part of their strategic plan.

 

WHY IS THIS IMPORTANT?

The article focusses on 2 key elements: timing and focus. These are essential as not all industry move at the same speed. Case in point: book sales and grocery. Probably two ends of the spectrum, book sales have moved to online early and in a big way. Grocery: not so much. Actually, not yet. Because we all know it is coming, we will buy our staple grocery cans from a website in the coming years. Question is when.

 

And when this happens, when customers are ready and retailers find a way to remain profitable even when they do more work, then it will become a game of choosing the right products at the right price. Same as today. But with a different distribution channel. Focus will remain being a great grocer, not a great technology company. Or will it?

Russell R. Roberts, Jr.'s curator insight, June 18, 1:18 AM
Thanks to reporter Farid Mheir for this look at how software is changing our world.  We must adjust to the new digital reality before we are left behind.  A cautionary tale for any business.
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Calling All Foodies...HELP! - Curagami

Calling All Foodies...HELP! - Curagami | Startup Revolution | Scoop.it

Foodie Help PLEASE
We are the furthers thing from a Foodie here at team Curagami. We need help finding the Best Food Porn Wordpress Theme for Peaceful River Farm west of Chapel Hill, North Carolina.

The question is really a bigger question. Any foodie resources from blog templates to writers and your favorite catalogs would be a huge help. Thanks, Marty 

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Dragon Egg Hunt Contest on Moon-Audio.com IS Content Gamification 

Dragon Egg Hunt Contest on Moon-Audio.com IS Content Gamification  | Startup Revolution | Scoop.it

What Is Content Gamification?

"Content gamification, what is that?" Every Curagami customer asks that question. We stammer, twitch and try to explain content as a GAME. No one gets it. 

Thankfully talented friends at Moon-Audio.com have SHOWN what content gamification is with their Dragon Egg Hunt Contest. Moon-Audio.com is the home of Silver, Black and Blue Dragon audio cables. 

The backstory is one of their Dragons laid eggs they can't find. You, Dragon Egg Hunter and website visitor, are asked to help find the missing Dragon Eggs. 

TOO GOOD! Contest is blowing up and now when people ask what is content gamification we can ask them a question, "Have you ever hunted for dragon eggs online?" 

In the meantime we are going to go play with a dragon :).M

http://www.moon-audio.com/hifi-hide-n-seek 

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We've Seen The Future: 5 Reasons To Ignore Netflix's Miss and Guidance

We've Seen The Future: 5 Reasons To Ignore Netflix's Miss and Guidance | Startup Revolution | Scoop.it

Netflix Misses and Guides Down - Marty Note
Wall Street was throwing the Netflix baby out with the bathwater today as if TODAY means anything. Clue - today means very little. That's why we wanted to share 5 reasons why the future has Netflix written all over it:

  • Streaming is the future
  • Netflix Content
  • TV & Web = Merging 
  • TV & Social Nets = Merging
  • 80M+ Istalled User Base

 

Netflix's content is getter better and will continue to do so. Good content becomes a self fullfilling prophecy. As the TV, the web and social networks merge Netflix is sitting right in the middle of a crowded street holding a GO / NO GO sign. 

If Netflix has a weakenss it is the closed loop nature of their social content. Much like Apple, Netflix only shares content with "members" cutting off a powerful and cheap way to attract new members.

Unlike Apple Netflix may begin to open the can some. When Netflix crowdsourced their reviewer rating algorithm with $1M prize they nodded to the true nature of their product line - the INFORMATION they know about us (memers and viewers). 

If Netflix is an information play why they would take an Angie's list approach to their social content is a mystery. Netflix's willingness to crowdsource indicates they are open to throwing some doors open. Netflix as streaming platform will pale to Netflix the social, shopping and collaboration platform - think Facebook for your smart TV - and who better to  create such a patform than the much miligned Netflix. 

If the future was about TODAY then sellers and shorts are right, but the future  is almost NEVER about today and the substantail digital assets and ideas Netflix has created, is creating and will create bode well for the company, their stock and our viewing and entertainment pleasure. 

 

 

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Has BlogBank.com Figured Out How to PAY Bloggers? via @theBlogBank #startups

Has BlogBank.com Figured Out How to PAY Bloggers? via @theBlogBank #startups | Startup Revolution | Scoop.it
Get paid for blogging! If you have something people want to read, share it on blogbank and make money in the process.
Martin (Marty) Smith's insight:

Blog Bank

What if you could get PAID to blog? Sounds great right? But there's a problem. I don't blog to get paid. I blog to give back

 

Blog Bank is an interesting startup with an easy to use, well-crafted microblogging and micropayments User Interface. I blog almost daily and know a passel of bloggers. Would they like to get paid?

 

Sure, but no one I know blogs to get paid OR we get "paid" in other currency such as followers, shares, and likes. If you read the great book DRIVE: The Surprising Truth About What Motivates Us by Pink note his discussion of mercenaries vs altruists.

 

Pink puts the money motivated at 15% of the population with 85% wanting to "do the right thing". Every blogger I know would blog and is blogging without a thought to currency compensation.

 

"Blogger psychology" creates a significant barrier for BlogBank.com as structured today. The chance even my friends with  following that dwarfs mine would make enough to pay for the meal I just had at Durham's Burger Bach seems remote and besides the point - they don't care and don't blog to make burger money.

 

On the other hand, BlogBank.com has created a smooth, mobile friendly and potentially cool tool IF / WHEN they expand their game. My friends don't blog for cash, but they sure do so for OTHER KINDS OF COMPENSATION (OKC).

 

I try to keep a running total in my head. When someone shares, likes or does some menschy thing to support Curagami.com or content on one of my social nets I try to make a mental, "need to pay back" note. If that "mental note" sounds precarious and fraught with lost opportunity you know me (lol).

 

What if BlogBank.com could do some basic Online Reputation Management and tell me when I'm OVER or UNDER with major supporters, those who JUST supported me (or my content) and alerted me to those I SHOULD be supporting?

 

If you read David Amerland's important What If We Had A New Value System for Goods and Services you can tell that one stumbling block is lack of a BANK. Maybe BlogBank.com isn't what it thinks it is or, better yet, maybe it is what we need it to be they just don't know it yet :). Marty



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Googles Cool Branded Search Startups Implications

Googles Cool Branded Search Startups Implications | Startup Revolution | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
Martin (Marty) Smith's insight:

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

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steve batchelder's curator insight, March 8, 1:43 AM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

Mark E. Deschaine, PhD's curator insight, March 8, 9:51 AM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

Anup Karadia's curator insight, March 9, 11:49 PM

Startup Implications
As Google changes search to allow celebrities and brands to post content directly to search there are several startups implications including:

* Visual marketing (video and pictures) is KEY so position your service business as helping with Google's branded search. 

* Taxonomy is KEY so pitch your SEO business on your ability to help research and align to a site's 80-20 Rule

* If you can create an app to easily align common searches in a category to navigation and content suggestions DO SO

* If you have an App that does Reputation Management pitch as a huge aid to new Google branded search

* If you sell metrics then talk about how you can help with every bullet listed above

There are probably 10 other startups implications to Google's branded search. What do you think? What do you see as implicaitons of Google's branded search (now in test). 

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Community In A Box - Curagami

Community In A Box - Curagami | Startup Revolution | Scoop.it

Community In A Box
Community In A Box is about the only marketing left - friends of friends proxy marketing. 

Online only has one time – NOW.


Now is GOLIATH, a monster sure to kill us all except for a tiny DAVID slinging rocks at the future. David, undeterred by the monster’s apparent size or formidability, is unimpressed by yesterday’s victories. Yesterday’s victories mean little when a stone hits you in the face today.


Better to die on our feet slinging stones than live on knees comatose with yesterday’s victories or afraid of tomorrow’s insults. Tomorrow’s insults are inevitable. We are dreamers, dreamers who believe monsters fall to slingshots and stones. Our dream, our romantic vision, philosophy and belief is why
we’re creating “Community In A Box”.


You In?

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Digital Music with Moon-Audio: Lossless - Curagami

Digital Music with Moon-Audio: Lossless - Curagami | Startup Revolution | Scoop.it

Digital Music Gurus
Wow figuring out how to help our music sound great in all the new ways we listen to it makes our head hurt. Luckily we have an engineer friend who helps (surprising how often that happens).  Drew Baird, Moon-Audio.com's founder, is a creative electrical engineering genius. 

How do I know that? I'm listening to music powered by his Dragon Audiio Cables right now (and it sounds so sweet). Skeptical about the difference cables can make?

I was too until I listened to my Shure SE846 earphones for a year without Drew's cables. You would need to pry my Silver Dragons from my cold dead hand now (sound is that good).  

In this post Drew shares how to move music from iTunes to a DAP. Itunes compression isn't the best so music detail can be lost. Crazy to have great equipment and poor recordings. Drew explains how your music can escape iTunes and sound great. 

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Antonio Pastor Serrano's curator insight, February 28, 6:14 AM

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The best Bluetooth headphones for the Apple Watch

The best Bluetooth headphones for the Apple Watch | Startup Revolution | Scoop.it
A runthrough of the best Bluetooth headphones for the Apple Watch. Plus a step-by-step guide on How to pair Bluetooth headphones with your Apple Watch.
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Genius Lunch at Precision Lender Today To Build Better Banking via Curagami

Genius Lunch at Precision Lender  Today To Build Better Banking via Curagami | Startup Revolution | Scoop.it

 
Genius Lunch at Precision Lender
My friend Phil Buckley (@1918) is a genius. Phil knows how to ask for help. He is a great networker. Combine those two simple ideas we all know but take for granted and genius results. Precision Lender makes a cool tool banks use to replace Excel.

Phil's company is on a common quest - how to build sustainable community. Read our notes from today's Genius Lunch: 



http://www.curagami.com/genius-lunch-precision-lender/

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Antonio Pastor Serrano's curator insight, February 28, 6:17 AM

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How One Quiryky Toy Company Gets Open Innovation Right

How One Quiryky Toy Company Gets Open Innovation Right | Startup Revolution | Scoop.it

Quirky Toy Company
Reading about Fat Brain's openness to innnovation and innovators reminded me of trying to sell my magnetic word game, Poetryslam, to Milton Bradley.

Every major toy company DOESN'T WANT (or didn't want) to talk to innovators. So sure where they your pitch would be something they already had in their files.

Stupid is as stupid does and this post about Fat Brian shows what a nimble competitor can do against such petrified thinking. Post reminded us of Quiryk.com. Our company, Curagami, is about to pitch several major clients on why they need a Quirky-like playground where innovators share, talk and receive the legitimacy they need.

If that sounds like we will be hatching a handful of mini-Milton Bradley's powered by ideas, smartphones, laptops and cool ideas you got it right. And why not? Fat Brain may get it, but they are still in the miniority in the less digitally innovative than they need to be toy biz. 

 

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