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Surgery and Therapy Medical Device Companies Winning Battle For Healthcare VC Funding

Surgery and Therapy Medical Device Companies Winning Battle For Healthcare VC Funding | Startup Revolution | Scoop.it
From www.cbinsights.com - January 21, 11:47 AM
Medical device companies were the major winner of venture capital investment to the healthcare sector, but what types of medical device companies are getting the funding? (Medical device companies remain preferred destination for VC dollars in 2012.
Martin (Marty) Smith's insight:

Great report on healthcare VC. Here is my favorite futher definition:

As medical devices is a broad category, we peeled back the funding a bit to see which sub-industries within medical devices are garnering most of the funding.  Looking specifically at Q4, surgical devices led the way with $197M in funding dollars. Therapeutic devices and imaging & diagnostic equipment came in second and third snagging $111M and $77M in funding, respectively. 

 

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Discovery Marketing A New Way To Start The Buzz Train – Bazaarvoice Blog

Discovery Marketing A New Way To Start The Buzz Train – Bazaarvoice Blog | Startup Revolution | Scoop.it
From www.bazaarvoice.com - February 20, 7:07 AM
Everywhere consumers go, they are inundated with products and services – both local and global. We live in a time where everything is available all the
Martin (Marty) Smith's insight:

Discover Marketing
This is an interesting article on "new to me" marketing channel. Discovery marketing creats a "buzz team" of people willing to see things first, provide feedback and start the word of mouth train. I couldn't tell if the people receiving the goods are on a subscription or are receiving the goods free.

This idea of a "buzz team" isn't completely new. We created a team of trained reviewers when I was a Director of Ecommerce. Amazon has thousands fighting to be one of the top 1,000 reviewers because you get free books once that status is achieved. 

Malcolm Gladwell discussed Mavens, Connectors and Salespeople in The Tipping Point. He also discussed how not everyone on your customer list is equal. Some have the ability to help DEFINE your messaging (Mavens), some can SPREAD the word (connectors) and some can help you WIN hearts and minds (Salespeople). 

Discovery marketing is an interesting idea that, here I agree with Bazaar Voice, needs more study and thinking before it is ready for prime time, but may be all kinds of startup fodder in here.  

 

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