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Medical device companies were the major winner of venture capital investment to the healthcare sector, but what types of medical device companies are getting the funding? (Medical device companies remain preferred destination for VC dollars in 2012.
Great report on healthcare VC. Here is my favorite futher definition:As medical devices is a broad category, we peeled back the funding a bit to see which sub-industries within medical devices are garnering most of the funding. Looking specifically at Q4, surgical devices led the way with $197M in funding dollars. Therapeutic devices and imaging & diagnostic equipment came in second and third snagging $111M and $77M in funding, respectively.
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Brief History of SEOI'm lucky enough to sit across from one of the best SEOs in the world. Latey #seo is much maligned. Don't be stupid. Google and the math always win in the end. And that is why every startup should have a great SEO on their team or find one to help. Startups get so wrapped up in their widget they forget an important truth - without COMMUNICATION about what a hero your widget will make someone NO ONE WILL CARE. Without a great SEO to help shape a stsrtup's communication there is a great chance SILENCE will be what happens when doors are finally open and a launch happens. Don't believe in the "better mouse trap" myth. These days you can find better mousetraps falling from the sky. The KEY to startup success is shaping communication for maximum impact. The key to shaping communication for "maximum impact" is a great SEO. I'm lucky enough to sit across from one of the best SEO on the planet and host of the largest SEO Meetup in the country - Curagami Co-Founder Phil Buckley. What makes a great SEO? Here is how I described the characteristics of one of the best SEOs on earth on G+ this morning:SEOs require a rare blend of talent including:* Patience.* As little EGO as possible.* Einstienian Intelligence.* Communication Skills of the TRANSLATION variety.* Courage.https://plus.google.com/102639884404823294558/posts/P6AeQZfkN9y
Phil's Truth About SEO post on Curagamihttp://www.curagami.com/featured/truth-seo/
So if your startup isn't fortunate enough to have a great SEO on the team like Curagami, find one or get lost in the widget junk yard.
add your insight...
Every Startup Is An Elephant High JumperEvery startup entrepreneur reading this knows what I'm talking about. Everyday team Curagami (http://www.curagami.com) tries to make the graceful dancing and jumping elephants we see so well in our mind, dreams and brainstorms. We rub the bottle hoping for I Dream of Jeanie. We know ODDS and OBSTRUCTION are against us. In the boring world of limited possibilities elephants don't dance. In our world elephants sit at the table and worry about their hair before a night of Disco Inferno. It is not that our dreams are unrealistic. All dreams are unrealistic. No, the real challenge is in turning the crank ONE MORE TIME. When we rode bicycles from Durham to Santa Monica there were days when that single thought was all we (really me since the rest of the team was 20 years younger lol) could think about. Turn the crank one more time. Don't give up. Never give up because you can ONLY discover what it looks like to see NO MORE ROAD by continuing to turn the crank. And on that day, the day when you see nothing but ocean, you will have achieved something NO ONE can take from you ever - the knowledge that YES Elephants can jump of the moon as every startup knows. Here's hoping YOUR startup elephant is a jumper :).
Marty & Team Curagami, American Tobacco Campus, Durham, NC
Technology has always been the bastion of the young, and to celebrate our teen birthday, here are some impressive teens
Don't know if I agree "technology has always been the bastion of the young" at least not exclusively, but I love these 13 teen entrepreneurs setting the hard course to change the world.
Hope for the future.
The Startup Factory fundeded startup Curagami launches its new content marketing roi tools into "friends beta". What's your Curagami Score? #helpastartup& THANKS from Team Curagami
We are emotional people on a spiritual journey. Why is logic the most common approach to online selling? 5 Tips so your digital marketing makes less sense.Startups BELIEVE in the widget. Talk to any Venture Capitalists and they will tell you they invest in teams not ideas. Ideas change. Teams capable of making the many pivots any new idea needs are worth their weight in gold. Go to 100 startup websites and teams, if they are there, are pushed to the background as the WIDGET takes center stage. This is because we believe the way to "make a sale:" is to use logic. Logic is tyranny when what we seek is emotional connection . This post shares 5 tips to avoid logic's tyranny:
* Listen More.
* Control Less, Collaborate More.
* As community forms listen and curate.
* Empower your advocates and Sherpas.
* MOVEMENTS not campaigns.
Startups need to forget the widget and remember we are spiritual beings having a human experience not the other way around.
Popping Startup BubbleAs we create our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com) we operate largely in self imposed bubble. Books such as The Lean Startup explain the need to get OUT THERE working with customers to create validated learning as soon as possible. We can see why. Problem solving can be solipsistic. Problems can create more problems on into infinity. Since our tool is about know what content matters and why the irony of falling into the problem black hole would be crippling. Here are a few ideas for how to break out of the startup bubble:* Work with "beta customers" who are almost part of your team but running businesses your tool can help (such as Moon-Audio and Vestique for Curagami). * Start forming community ASAP. We stumbled a little on this when our Curator Contest got swamped with my need to have chemo again. We ill get back on the horse because forming community is a CSF (Critical Success Factor). * Create Key Performance Indicators for EXTERNAL validation metrics such as whitepaper downloads, unique visitors, time on site and email list growth. * Curate content from a wide range of experts and sources because curation is easier and cheaper than content creation, more relevant to what is happening now and it helps your brand because you gain in authority by curating content from authorities. * Define your "competitive space" BROADLY. Don't just look directly across the table discover who and what is competing for your customers mindshare and then steal the good stuff and lead with asynchronous marketing. * Find a universal topic such as seasonality (locally "universal" and others can easily empathize with HOT and COLD) and the weather. * Create asynchronous marketing and if that sounds disruptive and as if you should blow shit up you are getting the idea. Sometimes you should do some strange things JUST TO SEE how they blow up. Try not to blow up the good stuff :). When startups do any two of those ideas they are less likely to fall into the talking to themselves about themselves black hole that can easily swallow a startup whole. The link to Google Plus shares more information about how to use universal signals to create empathy and community:https://plus.google.com/102639884404823294558/posts/JzD6DmrPWWa
What's Next?What's next may be the most important and urgent mystery.. Late last night I wandered around in the future a little thinking about how David Amerland's call for a "New Value System" http://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html might collide with a few other favorite ideas such as:* David Edelman on Aligning With the Customer Journey: http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey * Mark Traphagen on Google Plus https://plus.google.com/u/0/+MarkTraphagen/posts * Phil Buckley on overcoming FEAR: http://www.curagami.com/featured/fear/ * @David AmerlandWhat If We Had A New Value System For Goods and Serviceshttp://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html* Me on @ janlgordonCuratti sharing lessons in the new #branding from Red Bull: http://curatti.com/red-bulls-branding-lesson-media-companies-now/Somewhere in there somewhere late at night and when its HOT is where the future starts and every thing changes...again.
Apple purchased Beats By Dre this week, suggesting the company is looking at smart headphone technology — headphones that can sense what the body is doing.
Fascinating idea "smart headphones" or like Google glass for your ears.
Great Daniel Ek +Spotify Founder Interview On Utilities As ExperiencesGreat conversation with Spotify's Swedish founder on +The Charlie Rose Show… - Martin W. Smith - Google+
Ever been stuck trying to come up with a really good concept for a piece of content? If you haven’t then I think you’re lying. Content ideation can be incredibly challenging and we’ve all struggled.I’m not talking about churning out yet-another-rehashed-blog-post, but generating ideas for valuable, unique and highly shareable content that your readers will love. It’s not that easy.To help with the challenge, I’ve rounded up a mixture of six experts who do this daily and asked them to share their best tips. Whether you’ve just started your blog, or you’ve been doing this for years, there’s bound to be some useful advice below.In a rush? I’ve summarised each expert’s techniques in a ‘Key takeaways’ section below. Phil Buckley – Curagami.com For me, I need my team around me to function at 100%. Trying to create a great content idea all by yourself is …
Dre makes an appearance in singer Tyrese Gibson's selfie, declares himself the first billionaire in hip-hop.
Huge news for our Moon Audio (http://www.moon-audio.com) Hack Your Headphones promotion coming soon. Too cool.
That's hip hop...
How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.
As we are proving with our startup http://www.curagami.com content marketing is HOT for #startups. Hot because as budgets increase tools are needed to help publishers and merchants. Here are just a few areas of opportunity:* Content curation tools to help bring content in, shape it and publish it back out. * BI Tools to know what is working and why. * BI Tools that help see into the octopus of attribution.
* Customer experience tools - using personas and archetypes to increase relevance & that helps generate social shares and customer satisfaction.
* Loyalty and gamification tools.
Just a few startup needs in content publishing / ecommerce.
Marketers are always trying to finding ways to create viral conversations with social media. Here are 10 tips to tap the power of crowd sourced marketing.
It is possible to crowdsource virtually everything you do, think, or are thinking about. It takes TIME and the right tools, but benefits are huge and line up well with Lean Startup ideas.
An interesting statistic that 77% of consumers are more likely to buy a new product when they hear about it from friends or family.
Referrers are your best sales people. Another great article from Jeff Bullas.
Startups & StoresI almost forgot one of my rules (lol). Stores help any website, brand or idea get better faster. There are things you learn creating a store our #startup http://www.curagami.com can't teach. We have over 30 years of ecommerce experience and creating one Shopify store will, over the course of the 2 - 4 days it takes, teach you half of what we know. What Creating A Store Teaches Startups
* Content and copy writing.
* Product categorization, planning and business intelligence (#BI).
* Social Media. * Thinking about THEM (your customers).
* Learning to test & validate assumptions. * Provides a new dimension for B2B and B2C products, companies and tools. The new "perspective" the last bullet mentions is the gold. Getting out of your head and testing assumptions and ideas IRL (In Real Life) is more valuable than every brainstorm we've ever had. Brainstorms and past experience create an assumption framework. Creating a store pushing assumptions into the deep end of the pool and they learn to swim fast or drown Competitive AdvantageWe work around 6 startups and NONE of them have or are likely to follow my advice to create store. Every startup here in Durham thinks they are selling a THING. I've learned the hard way the first thing we startups sell is OURSELVES (you & people on your team). Next thing you sell is money making competency. If you know a better way to prove "money making competency" than spending $200 to create a Shopify store be sure to tweet @Curagami and share that idea and trust we will be creating your idea next :).
Marty & Team Curagami PS. Will share HackHeadphones.Shopify.com when its live (probably Monday)
Curagami ScoresWe've tuned our Curgami engine to evaluate three website and brand CSFs (Critical Success Factor):* Content. * Community. * Conversion. The tool creates unique metrics such as Link Efficiency Indexes (LEI) to evaluate a website, close competitors and it establishes "best practice" averages viral content, sustainable community and asynchronous conversion ideas (not going up against a competitor's strength). We started our journey to answer a simple question:What content should a website create and why? That simple question has soaked up six months of our lives and tens of thousands of our investors' cash. Good news is we are seeing light at the end of the tunnel. Will your website WIN armed with a Curgami Score Report? Yes :). Marty & Team Curagami
Our Startrup Factory funded startup Curagami, a content marketing tool for merchants and content marketers who "get it", lauched into "Friends Beta" yesterday & we need your help. We need help teasing out the good stuff and toss the trash. As any startup learns problems multiple. Easy to solve the problem for all the right reasons. Together we can create tools needed by merchants and publishers to KNOW what content matters to who and why. LESS STRESSFUL is our goal after spending years gambling with millions we want to provide a MAP merchants and content marketers can use to enjoy the journey. Hope you will join our journey and visit our landing page at:http://www.curagami.com/friends-beta/
Help A Startup Over The 4th of July HolidayIf you have 15 minutes you can help a startup over the 4th. We are trying to keep this, our first, ASK to 15 minutes or less. Click 3 links and answer 3 questions and your feedback will help a startup! Will post our landing page link as soon as we finish making it (lol). In the meantime checkout our Evolution of Web Design & Marketing infographic: http://www.Curagami.com .
What's it like to "graduate" from the Startup Factory at American Tobacco Campus in Durham, NC? Amazing & highly recommended. Startups apply for Fall 2014.
Monday is deadline for Fall 2014 applications for the Startup Factory incubator at the American Tobacco Campus in Durham, NC. We highly recommend applying. Half of our "class" of 4 startups came from outside of North Carolina. The Startup Factory looks to mentor cool new startups. They are agnostic about where they come from, but you do need to be HERE in Durham for the 12 weeks of the session. The Startup Factory have invested in 24 companies, helped those companies raise over $4M and have invested over $2M of their own capital. The Startup Factory walks their talk. Apply Herehttp://thestartupfactory.co/start-the-application/ Learn More About Our Experience At The Startup Factoryhttp://www.curagami.com/featured/the-startup-factory-experience/
True Quest of the new marketing is winning hearts and minds by creating friends of friends marketing and creating online community.
5 Things You May Not Know About Crowdfunding* 75% of funds typically come from person who launched the campaign's network. * Roughly half of all campaigns succeed. * Average ask for successful campaigns is below $10K. * Campaigns with 25% or more raised in first week or less have an 80% chance of reaching their goal. * See our exclusive market share and fees estimates http://sco.lt/5fBvov for the top 3 crowdfunding sites. Should your company create a crowdfunding campaign? Enterprise crowdfunding is different than entrepreneur or startup crowdfunding. Enterprise crowdfunding was one of the ideas fueling our Triangle Startup Factor funded startup http://www.curagami.com . We see crowdfunding as a new marketing channel since no vote counts as much as money. We wouldn't recommend Big Brands place crowdfunding campaigns on existing platforms since they would be out of sync with visitor expectations. We would recommend Big Brands think about how they can create their own crowdfunding channel and give Curagami a call to help. Should Startups CrowdFund?I think the answer to this question is always yes. Startups have little to lose and everything to gain from crowdfunding. Crowdfunding creates an effective way to introduce your startup and it helps identify your 1%eers - those people willing to support your new idea with advocacy, social shares and money.
Curagami & The Ecommerce Revolution Played Triangle Startup Factory's Pitchday today discussing how how to fix ecommerce marketing with Curagami.
Warren Buffet's tips for startups as Bill Gates says, "Stick 'em up". This Haiku Slide deck is heading toward 6,000 views and is #1 deck of mine among the 30 Haiku Decks I've created. Cool part is those decks now have over 35,000 views making them the best darn "blog" posts I "write".
Buffets got the wisdom!!
Why OPx Secret To Web Marketing SuccessI'm writing on top of a great post by Stone Temple's Eric Enge (Scooped here http://sco.lt/6kep8r ) for http://www.curagami.com right now for a Monday publication. For #startups finding ways to use or partner with scaled people, brands and companies is beyond critical. No one climbs Everest on their own. This is why I'm writing about why Other People's ANYTHING (Network, Content, Audience, Money) is biggest secret to winning online for #startups, #brands or companies. Impossible to BUILD an audience with so much NOISE out there, but you can CO-OPT one. Look for my @Curagami post on Monday about OPx and read Eric's great post about how to CO-OPT an audience. Marty
Phil's Digital Marketing For Business [#DMFB14] in Raleigh, NC was a big this year. Phil, one of the cofounders of the event, shares information about Curagami's name change and reception to the idea by SMBs at the conference.
Warren Buffet's tips for startups as Bill Gates says, "Stick 'em up" as Buffet shares critical startup tips.
Good advice for entrepreneurial start-ups!