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So what can startups learn from the company behind the red envelopes? A lot, as Netflix has fought off challenges from many rivals and emerged an even stronger company.
Turns out there is a TON to learn from the nimble, creative Netflix. My suggestion is startups read this article and then steal them blind.
Very interesting article about $NFLX
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Over the past decade I have founded a number of companies – seven, in fact. All of them are still running, even though not all have gone well.
The best lessons almost always come from miserable, heart wrenching failure.
Digital Marketing Services. Organic Search: The explosion of online content,
Creating A Successful Startup Creating a startup can be solipsistic. Startups are passionate and creative. Feedback loops can be hard to pipe into what can be a sealed ecosystem. Sealed ecosystems cost money. Better to go early and ugly with EVERYTHING starting with keyword research. One of the benefits of keyword research is well described here - ALIGNMENT. Startups must align their passion and language to customers. When startups try to crate NEW language they fail. The key is slipping THE NEW inside of a comfortable shoe that customers know and trust. Made To Stick, the excellent book by the Heath brothers, explains how to present The New from inside of The Old. Trusted ideas, even when wrong, bring the value of the trust they created. If a startup NEWNESS obliterates a trusted idea it may be seen as so disruptive that trust can't form. Better to couch The New as an understandable IMPROVEMENT upon The Old since doing so allows TRUST to transfer. Many startups REJECT such a "downgrade" of their ideas and so many startups FAIL. Passion is important and valuable, but so is listening and learning. As a content marketer I've discovered that when ideas are TOO NEW they fail (i.e. don't get viral pickup or link support). Most people want to understand and trust something before they believe and so are willing to advocate. Understanding and trusting comes from several things including: * Simplicity (why OLD understood ideas help explain The New).
* Who else trusts and understands.
* How much NEWNESS I'm being asked to swallow.
* What is the BENEFIT (to me the potential customer) of understanding?
The last bullet should probably be first on the list since the old, "What's in it for ME" question is paramount. If benefit isn't an immediate hook chances for further engagement are diminished. Keyword research helps form NEW ideas with trusted language, existing traffic patterns and so allows The New to survive while new keyword patterns become established, new patterns our successful startup helped create.
The Value of Organic Search!
Yahoo, Tumblr tie-up in the works?CNET... paper but ultimately flopped, the multibillion dollar deal for Mark Cuban's Broadcast.com being the most egregious waste.
Interesting move by Yahoo and anytime someone throws around the B word you have to listen. Is Tumblr worth a billion? Maybe to Yahoo since they could sure use some relevance and COOL. Tumbr could sure use some ways to make money so maybe everyone wins.
Vimeo is the home for high-quality videos and the people who love them.
Cool web design app from a trusted source (Ana).
This looks like something to check into! Too bad it's frame based, though.
very nice design!
I recently found this great interview that Mark Suster did with Clayton Christensen, who is without argument, the master of disruption.
Disruption In BSchool Education
Most of this talk is about disruption in education, but Christensen is the "master of disruption" and this conversation with Mark Suster is fascinating for Internet marketers. Lack of technological core means an industry can't be disrupted. Education was in this boat for a long time. Online learning brings to education a "technological core" matched with pricing that has lost touch with reality means disruption is possible and likely. Online learning and corporate learning programs are killing Harvard Business School. Christensen says half of the University business schools are in trouble and will be forced to get with it or close in ten years.Apple ComputerFascinating discussion of Apple & proprietary architecture at 10:33. The inevitable opening of a once proprietary operating system means prices fall and the money is made in "sophisticated manufacturing". "It really is scary," says Christensen about the loss of sophisticated manufacturing. He goes on to blame business school for looking to layoff costs because of the way we teach people to measure things. FreemiumsAnother fascinating conversation about Fremiums at 14:30. "As a general rule if you have a product that doesn't get the job done you have to offer it for free," with Suster weighing in on charging for services. Modularity drives commoditization and that drives profit out. CrowdfundingFree usually means there is money to be made, "Above and below and you can invest or be an entrepreneur there and you can make money". Suster then talks about Venture Capital disruption and crowdfunding at 19:50. Royalty CapitalRoyalty Capital = movement in Boston to license capital as a way around limitations of venture capital at 24:00. When revenue starts there is a royalty rate returned to the capitalists. Fascinating alternative financing experiment going on in Boston.
Grande site e grande entrevista com Clayton Christensen.
A wave of young professionals are abandoning the pinstriped suits, outsize paychecks and cutthroat attitude of Wall Street for the geekier, more collegial world of tech startups.
There Is HOPEGreat article showing Wall Street employment falling as startups capture hearts and minds of the young and gifted. While I don't want to bite the hand that put me through college, my father worked on Wall Street, I do want great minds to MAKE THINGS not just shuffle money.I'm sure such a characterization isn't fair to Wall Street, but I see Wall Street as unlikely to cure cancer, solve our energy problems or save the world. I understand the "money is at the core of everything" argument, but don't believe it. Money Is As Money DoesMoney is usually dedicated to its singular mission - the production of more money. Living out on the hairy edge of startup land may mean starving a little but it passes the Steve Jobs test. Jobs famously said if you can't look in the mirror every morning and be excited and LOVE what you do then why do it. Startups not Wall Street will save the world and that is both a sign of the times and HOPE for our futures.
Here's why they call Israel the "Startup Nation."
I've met and worked with several startups from Israel and they ROCK.
Set new trends by knowing the old ones
Open With A Question
A friend, Brian Chiou @Brian_Chiou, just shared his http://www.imissthisshit.com/ website where visitors share stuff we miss like these green army men, GI Joe and Rock 'em Sock 'em Robots. Great example of the power of a question in website design too. When the site opens asking why you miss your mind can't help but begin to answer. I suggested Brian make his call to action bigger, and more like a button with high contrast. It is easy to walk right by the Share What You Miss CTA (upper left in text). Bet a GREEN button would outperform the gold text, but I love the placement. Hard to beat upper left CTA placement especially in a Pinterest inspired design like this. What Stuff Do you Miss? Share your nostalgia for STUFF here http://www.imissthisshit.com/
RSS Reader Reimagined; Everything you want to read - news, your favorite blogs, art and more - in one convenient place designed for you.
Cool Scoop from a friend and a trusted source (Khaled El Ahmad). Marty
Trackur is using Pinterest, an online pinboard to collect and share what inspires you. (Reputation advice, infographics, contests, and more? There's a Pinterest board for that!
Online Reputation Mangement ToolTrackur looks like a cool suite of tools. Will investigate and report back. Note On Trackur's Website Explains...More than 60,000+ registered users trust Trackur to monitor 10+ million media mentions a day across more than 100+ million news sites, blogs, forums, Twitter, Google+ and Facebook! They enjoy accurate results, powerful tools, and no long-term contracts.
We are a long way from being done with dirsuption. In fac, your internet mareting better disrupt if it wants to win these days:||
Last year, Tim Sae Koo, Nikhil Aitharaju, Eunice Noh and Ryo Chiba launched HypeMarks to give people a less hectic way to consume social media.
Feeds are in all of our futures. Feeds can fulfill Google QDF (Quality Deserves Freshness) needs and increase engagement. Tint looks like a promising tool.
How the Haiku Deck app enables you to create presentations that are visual poetry.
My friend Mark Traphagen (@MarkTraphagen) gives Haiku Deck haigh praise in this excellent review on New Media Leaders (@NewMediaLeaderz).
Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends. Successful startups LISTEN at least as much as they TALK and this post explains how.
Viral Marketing, the art and science of creating marketing that springs legs and walks around the world, has never been more important or urgent. These slides share a HOW TO extracted from hard won lessons launching what has become a $60M mega-viral specialty gift.
Every once in a while, an investment model comes along that turns the innovation community on its head. The venture capital industry, still less than 50 ye
I heard Harvard's Christensen discuss this new startup financing concept here: http://sco.lt/5aC2oT. Got me curious enough to look up the concept of Royalty Financing.
There has been so LITTLE innovation in how we FUND things I'm ready for a FINANCE Revoluiton what about you?
Not Crazy about the graphic above, but the concept seems interesting.
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management. (A strongly recommended read!
HELPFUL since this is truly a TRIBE unto itself. VCs are all about mitigating risks and finding teams they trust. Strange to think of a high risk profession as being risk adverse, but VCs are the card counters in vegas. They want the odds to be at least even and no so much wiht the house.
This graph shows Amazon's growth as it acquired goods-based companies during it's earlier years and later started acquiring software-based companies.
Amazon's BIG DataNot unlike THE WORLD Amazon's Mergers and Acquisitions show a shift from goods and services companies in the beginning to software now (can you say "predictive analytics").
Amazon has more #BIGDATA than it will ever be able to use. Now Amazon, like the rest of us, needs to UNDERSTAND thus the move from goods and services companies to software.
Making the most efficient and effective use of strategies, tools, and technology for content marketing.
Understanding The Lean Content Movement I just wrote my second piece on the Lean Content Movement being created by the team at @Scoopit (http://www.atlanticbt.com/blog/scoopit-and-the-lean-content-movement/ ). Here are just a few opportunities that are out there for courageous startups to tackle: * Tools capable of publishing to multiple locations simultaneously. * Tools to create PERSONAS (customer archetypes). * Tools to create Segments (financial groupings such as VIPs). * Mobile content management tools.
* Better Metrics tools (tie top of funnel TRAFFIC to bottom CONVERSION). Here are a few of the cool startups creating tools to support the Lean Content Movement: http://www.Scoop.it http://www.compendium.com/ http://www.topsy.com http://www.storify.com http://www.tweetreach.com How about you? What are your favorite "lean content" tools? Comment them in and I will curate into the post. As as content publisher I offer my feedback services to any startup creating a tool to help curate and create for the Lean Content Movement.
Indeed it does!
Beach Buzz Media-- Perfect example!
About 400 firms have stopped investing or gone out of business since 2000, by one count, but VCs are optimistic about the next 18 months
Is VC As A Concept Dead Man Walking Interesting article noting the steep decline of VC firms without a related decline in the number of startups. They credit the movie The Social Network (strange). I think the costs of starting a company are declining fast as OPP (Other People's Platforms) help entrepreneurs get started and prove a MVP (Minimal Viable Product). The article also notes an increase in angel investing. I would add alternative forms of financing such as bootstrapping and crowdfunding. Throw all of these ideas on the wall and one has to wonder if the idea of Venture Capitalists is either over about to morph into something other than what it has been.
An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.
Since long tail search was one of my favorite strategies for new to Internet marketing startups and it is now gone thie conversation breaking out is important for entrepreneurs to know. Content marketing is so important for startups and I've yet to meet the innovator who understands the primary importance communication plays in achieving any #Startups missions.
Mother Of Crowdfunding Attended a great class on crowdfunding with Candace Klein from SoMoLend.com. Candace is a new breed of startup entrepreneur. This new generation is comfortable with COPE (Create Once Publish Everywhere), live at ever increasing speeds to create, give away and create again. Too cool. Candace has many lessons for entrepreneurs, Internet marketers and crowdfunders.
Cool Startup networking mashup. I'm going to an event next week they sponsor and will report back.
Excerpted from review article by TechCrunch:Today, ReelSurfer has officially unveiled a redesigned interface, which looks a whole helluva lot better and makes it easier to navigate and makes its URL search box even more prominent — as it should be.The new interface still enables users to make video mashups or reels of multiple videos and link back to the source so that viewers can check out the full clip if they so choose.
However, the new interface does allow for improved search and video discovery, so that users have a better chance to see if the clip they want to make has already been clippity-clipped by someone else. Time saving, my friends, time saving.Yet, the biggest addition would have to be that ReelSurfer the now allows users to use its bookmarklet to clip videos from both Brightcove and Ooyala, in addition to YouTube and Vimeo..."Read full original article: http://techcrunch.com/2013/04/12/y-combinator-grad-reelsurfer-gets-a-makeover-now-lets-you-clip-share-any-espn-or-new-york-times-video/Check out ReelSurfer: http://www.reelsurfer.comMore information: http://www.reelsurfer.com/about
ReelSurfer Knows Video Marketing Is A PainVideo Marketing isn't easy. ReelSurfer promises to make it easier with the ability to clip and mashp video from almost any source. Can I hear an AMEN? and an About Time :).
I have to try and see this one, but it looks promising...
A nice idea as I was searching for a clip of Nick Drake but his reclusive past life seemingly that of a shooting star ..then gone.
Real Surfer es una excelente herramienta que te permite descubrir, seleccionar, cortar y compartir vídeos desde cualquier lugar de alojamiento de vídeos como Youtube y otros.
You might know Stuart Ashens from his wildly successful (and hilarious) YouTube channel: http://www.youtube.com/user/ashens He's currently running a campaign...
Crowdfunding Is Marketing Now
Scooped a post yesterday about #Startups using Contests and Games to sidestep traditional PR. Sidestepping is necessary because "traditional PR" lies in tatters on the ground. Crowdfunding isn't crowdfunding. I had a good friend complain that it would take him as long to crowdfund as to raise money for his startup with VC. I didn't think of it at the time, but the correct comeback is, "Don't think in OR think in AND". We tend to zero sum everything. Don't think of crowdfunding as zero sum, you do it INSTEAD of something else. Think of crowdfunding as an AND. You create crowdfunding AND you distribute a press release AND you create a social campaign AND so on. What I love about the Pebble Watch crowdfunding campaign on Kickstarter is not that they were able to raise $11M, though that is pretty cool. I love the way Pebble used OPP (Other People Platforms) to solve every startup problem from distribution to celebrity endorsements. Crowdfunding your marketing forces a level of creativity it may not achieve without the exercise of crowddfunding, so don't think of crowdfunding as crowdfunding think of it as one of the very important tactical "AND" moves in your marketing plan.