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Instakeeper App Cool App for Scapbookers and Crafties [Marty Friend]

Instakeeper App Cool App for Scapbookers and Crafties [Marty Friend] | Startup Revolution | Scoop.it
Martin (Marty) Smith's insight:

My friend Molly's InstaKeeper App Is About to be a BIG HIT with scrapbookers and crafties. 

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The New SEO: 3 Pillars of Community: For Startups By A Startup - @CrowdFunde

The New SEO: 3 Pillars of Community: For Startups By A Startup - @CrowdFunde | Startup Revolution | Scoop.it

We are ALL in the community building business now whether we know it or not thanks to Google and the web's slouching toward SOCIAL and MOBILE. This post shares a contentious CrowdFunde meeting where, as my friend Mark Traphagen pointed out, our company was born.

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Why Startups Should Use Paper.li: Mindful Curation with Judy Gombita

Why Startups Should Use Paper.li: Mindful Curation with Judy Gombita | Startup Revolution | Scoop.it

Startups & Paper.li
This is a great interview with a knowledgeable curator - Judy Gombita. Startups are in a constant state of frenzy. They must create content, but they are creating other things too like a product or a company.

Most startups abandon content marketing until after they launch. That is a mistake. Start sharing content NOW and Paper.li is a great way to share because it uses your Twitter feed to create one of the most powerful, "Get more done with less effort," content curation tools around.

Your Paper.li helps build community, inform your content marketing and create feedback loops and it can be as "plug and play" as you want. Highly recommend all startups have a Paper.li since this great tool is like putting your Twitter on steroids. .

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Why Startups Should Use Pinterest

Why Startups Should Use Pinterest | Startup Revolution | Scoop.it

Pinterest & Startups
This image of Batgirl staring out of a doorway is one of Scenttrail's most popular pins (http://www.pinterest.com/scenttrail/ ). Pinterest is important for startups because:

* Marketing is becoming VISUAL & Pinterest excels at visual marketing.

* Pinterest is asynchronous to other social nets.
* Pinterest is EASY and doesn't require much time.
* Pinterest creates community faster than other social nets.

That last bullet should have a caveat. Pintererst builds community FAST once you figure out the secret handshake. I was frustrated with how long it was taking to develop a following.

I would share content on Pinterest and I could never understand what seemed to matter, so I shared LOTS more content (one key to success). I also Repinned from others and commented on pins.

All of those tactics helped, but the real dam breaker was creating the King and Queen of Pinterest boards:

http://www.pinterest.com/scenttrail/queen-of-pinterest/

http://www.pinterest.com/scenttrail/king-of-pinterest/

The real winner is the Queen of Pinterest with over 400 pinners now and a great daily rhythm. Community boards do get spammed so I developed some simple guidelines, pinned those guidelines (and do so again and again when the board starts to get spammy).

The victory with King and Queen of Pinterest shares an important secret. Pinterest is a tad solipsistic. People who love to pin really LOVE to pin. There are cult-like moments (lol). So one way to connect is to have a board that shares obsession with Pinterest.

Your startup may not be obsessed with Pinterest, but bet you need to develop a following. When I started the King and Queen of Pinterest boards I had 114 followers. Now, about six months later, Scenttrail has more than 5,000 followers.

Cool thing about community boards is people begin to tell their friends. I invited about half the people pinning on Queen of Pinterest. Interesting I invited 90% of the men (lol). Women understand the core of social media better. They are more naturally social about topics that people love to pin about such as culture, art, celebrity, travel, weight loss, etc...

If you are a startup you should be using Pinterest if only because it builds community, once you figure out a secret or two, faster than any other social net. The other reason Pinterest is important for startups is its focus on asynchronous visual marketing. Learn "asynchronous marketing" even a little and your startup will rock.

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Rock Scoopit? Great Content Curator? CrowdFunde Hiring 10 Great Content Curators

Rock Scoopit? Great Content Curator? CrowdFunde Hiring 10 Great Content Curators | Startup Revolution | Scoop.it

If you love using Scoop.it we have a job for you. CrowdFunde, a Durham NC startup, is searching for the top 10 content curators in the world. CrowdFunde is a new company dedicated to helping websites, brands and companies tap wisdom of crowds.

And we need 10 great content curators to help!

If you are a great content curator we want to recognize your contribution, pay you to do something you love and include you in a cool new company about to change the way ecommerce merchants create content marketing and the way content marketers know what content to create.

If you are a great curator we hope you will apply at CrowdFunde.com
http://www.crowdfunde.com/top-curator-contest-crowdfunde-hiring/

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How to Get Feedback for Your App Fast - Lean User Research via KISSmetrics

How to Get Feedback for Your App Fast - Lean User Research via KISSmetrics | Startup Revolution | Scoop.it
Getting feedback from friends and family is better than nothing, but you’ll likely see a difference in insights from someone in the target market that you’re trying to reach.
Martin (Marty) Smith's insight:

Great tips here on how to get feedback for your app.

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Startups Should Use G+, Here's Why

Startups Should Use G+, Here's Why | Startup Revolution | Scoop.it

GPlus Is For Startups
GPlus is a much misunderstood social network. That misunderstanding may stem from the fact it is not a social net. GPlus is really a tool suite with a social net sitting on top of it. There are several reasons G+ is great for startups including:

* Not As Crowded as other Social Nets.

* Better for long form content.

* Great for conversations.
* Hangouts on Air = create YouTube Videos automatically.

* There's a learning curve.

That last bullet is why we love G+. Since there is a bit of a learning curve, many aspects of the tool are not intuitive, the uncommitted are turned away. What is left is a group of power users ready, willing and able to contribute meaningful content, inspiration and awareness for your startup.

Try creating a committed tribe of power users on Facebook (hint: you can't). Share pictures of your new baby on Facebook, use GPlus to build your business.

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Red Bull's Branding Lesson For Startups: Publish & Brand FIRST - Curatti

Red Bull's Branding Lesson For Startups: Publish & Brand FIRST - Curatti | Startup Revolution | Scoop.it

This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now.

Working everyday at Triangle Startup Factory is reinforcing how reluctant most startps are to START PUBLISHING. No our startup CrowdFunde (http://www.crowdfunde.com). We've been publishing warts and all from inception. The biggest content marketing mistake is NOT creating content. You can roll with anything else.

Lesson for Startups - START PUBLISHING NOW because the sooner you form a tribe the easier life gets.

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Mike Doherty's curator insight, April 1, 12:57 AM

Lesson for Startups - START PUBLISHING NOW because the sooner you form a tribe the easier life gets.

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Startup Heroes Twitter List - Subscribe & We May Write About Or Refer Your Startup

Startup Heroes Twitter List - Subscribe & We May Write About Or Refer Your Startup | Startup Revolution | Scoop.it

We frequently write about startup heroes and are asked for our favorite companies all the time. Where do we go when its time to write? First we check out Startup Heroes List: https://twitter.com/ScentTrail/lists/startup-heroes 

If you run or are part of a cool startup SUBSCRIBE and we will follow you on Twitter, include your startup and we may write about you the next time we are looking for cool new companies to blog about and share across social media.

Yes, we realize this is a little like asking fish to jump in the boat, but there is a big ocean and a lot of fish :). Subscribe: https://twitter.com/ScentTrail/lists/startup-heroes


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Raj Nadar's comment, March 29, 7:11 AM
awesome, subscribed!
AslamB's comment, April 3, 2:47 AM
Great Marty! Just subscribed. I'm a part of a cool startup called ChargeBee. :)
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Facebook vs LinkedIn [infographic]

Facebook vs LinkedIn [infographic] | Startup Revolution | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester, Mark Gittos
Martin (Marty) Smith's insight:

Each social net has it own rhythm. Matching your marketing and brand position to the right social net is important. This helpful infographic discusses how and when to use LinkedIn vs. Facebook.

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Nicoletta Gay's curator insight, March 29, 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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Is Capital Flowing To Entrepreneurs & SMBs? (Infographic)

Is Capital Flowing To Entrepreneurs & SMBs? (Infographic) | Startup Revolution | Scoop.it
A look at the financing landscape for business owners, plus some tips for finding alternative funding opportunities.

Via Hannah du Plessis
Martin (Marty) Smith's insight:

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

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Marshall Van Fleet's curator insight, March 19, 7:54 AM

Great infographic showing some capital easing. Capital is the oil that keeps our economic engine running. Have always loved the irony of locking out SMBs and entrepreneurs (and you and me) from capital assets after they were put at risk by others, but that is just the way the game is played in the "too big to fail" era.

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"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck

"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck | Startup Revolution | Scoop.it

Buffet's Startup Tips Are so important I created a @HaikuDeck for his tips and for implied startup tips such as:

* Multiple Money - don't depend on one income source.

* Spending - buying things you don't need means selling stuff you do...eventually.

* Savings - Save then spend not the other way around.

* Investment - Never put all eggs in one basket no matter how beautiful the egg.
* Honesty - Honesty and character and lack of it are expensive and amplifed by money so don't expect from "cheap people".  

http://www.haikudeck.com/p/94SRtkQRzX/warren-buffet-startup-tips  

Martin (Marty) Smith's insight:

Thought this was a good Scoop to reprise given Buffet's offer to pay $1B for a perfect NCAA Tourney Bracket. Talk about how to get millions in free PR (lol). As if Warren needs "free" anything :). Smart money always makes MORE money. 

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Angela Heath's curator insight, March 13, 10:13 PM

Time tested results from the masters.

Marianne Lalonde's curator insight, March 18, 2:18 AM

Warren Buffet and Bill Gates offer up a few startup tips. Over the years Buffet has shared many great tips, such as: 

 

  • don't depend on one income source. 
  • buying things you don't need means having to sell stuff you do. 
  • save then spend, not the other way around. 
  • never put all eggs in one basket no matter how beautiful the egg. 
  • honesty and character are expensive and amplifed by money; so don't expect any from "cheap people".   


Tyler Richendollar's curator insight, March 18, 9:24 AM

Simple ways to think about what your business should do when first getting off the ground.  The ideas make sense when you read them out loud, but are often missed.

Suggested by Equally Simple
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7 Business Lessons from CNBC's "The Profit" by Marcus Lemonis

7 Business Lessons from CNBC's "The Profit" by Marcus Lemonis | Startup Revolution | Scoop.it
Lessons by Marcus Lemonis of CNBC's hit show, "The Profit", for small business owners. We take a close look at lessons learned from all Season 1 episodes.
Martin (Marty) Smith's insight:

Great companies mentioned here along with 6 great Small to Medium Sized Business Tips:

Communication
Season 1, Episode 1: Car Cash

Passion
Season 1, Episode 2: Jacob Maarse Florists

Integrity
Season 1, Episode 3: Planet Popcorn

Business isn’t personal
Season 1, Episode 4: Eco-Me

Value your people

Season 1, Episode 5: LA Dogworks

Know your numbers
Season 1, Episode 6: Mr. Green Tea

  

 

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Creating CrowdFunde's New Logo - Crowdfunde

Creating CrowdFunde's New Logo - Crowdfunde | Startup Revolution | Scoop.it

Creating CrowdFunde's new logo includes our rough drafts along with a short description of why the graphic design ended up where it did.

As I share in this post about the process of creating a logo any graphical communication should lead, follow or get out of the way (lol). In this case WTE.net's designer Rachelle Leath suggested something I didn't see - she made Funde green.

That may seem like a small thing, but it isn't. I've been working on this logo for months and felt like I had it close. I needed another pair of eyes, a pro graphic designer to supplement my amateur efforts (lol).l

Once I saw Funde i green my immediate reaction was, "That tells a better story". Every element needs to tell a story especially a logo. Sometimes I have the logo creation story all worked out. Not this time.

This time I had a good design, but I missed Rachelle's idea to emphasize CROWD and Funde. This emphasis helps tell CrowdFunde's brand story. The positioning of crowdsourcing and content marketing FUNDED by crowds is easier to SEE now. This new logo begins to tell that story right off.

When you create a hook like Funde in green the minute you explain it your visitors will have a V8 moment. They will smack their head and your story and graphic will feel easy, understandable and fun.

Great job by Rachelle and WTE team helping to create a new CrowdFunde logo. Now our job, as the marketing team, is to craft a brand story consistent with the new logo. I like to write a short story ABOUT the logo. Why?

A good logo prompts curiosity, so answer the unstated but prevalent question of why we crafted the logo the way we did provides another brand positioning and storytelling opportunity.  

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Jaap de Witte's comment, April 7, 9:26 AM
nice man
Jordy Weijers's comment, April 7, 9:26 AM
ja
Jaap de Witte's comment, April 7, 9:27 AM
nee
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How Blogging Accelerates Startup Growth

How Blogging Accelerates Startup Growth | Startup Revolution | Scoop.it

Marty Note
I wish I could sit every startup entrepreneur down and have them read this post about how blogging accelerates growth. Need funding? Spending tons of time pitching? Why?

If I could share a way for a startup not to have to have absurd conversations with people who will NEVER invest in their startup they would ask me what they need to pay for that kind of magic.

Guess what, the magic is FREE, all you have to do is write what is happening, create some videos and share your progress. I've been writing about The Social Startup and blogging is a KEY aspect of creating the kind of content people find and want to CALL YOU.

If that last sentence translated like this, "You get to keep more of your company," then you get the idea. Even if you never make a dime from the content you share blogging is worth doing. You will LEARN so much from sharing, getting feedback and reacting.

That kind of feedback is MAGIC and worth its weight in gold. When I worked in marketing at M&M/Mars we paid BIG BUCKS for the kind of information any entrepreneur can get FREE now. So SHARE and then ASK, SHARE and ASK again. Bet you make more money that way than bieng 100% widget focused.


Via Marie Ennis-O'Connor
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Why Every Startup Is A Media Company: Red Bull's Branding Lessons - Curatti

Why Every Startup Is A Media Company: Red Bull's Branding Lessons - Curatti | Startup Revolution | Scoop.it

This post has blown up on Curatti with a potential audience well over 300,000 thanks to ReTweets and shares. Why? Because Red Bull has cracked the code. The code of how a brand must BE in the world.

Publisher, TV channel and Internet User Generated Content champion Red Bull's branding is an archetype for all.

http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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Eric de Beauvoir's curator insight, April 13, 5:17 PM

From Tide (1958, old school leader) to Red Bull LEADS as well as following #brand-centric #consumer-centric

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The No Asshole Rule: Don't Give Advice Like One Or Listen To 'Em - CrowdFunde Startup Journal

The No Asshole Rule: Don't Give Advice Like One Or Listen To 'Em - CrowdFunde Startup Journal | Startup Revolution | Scoop.it

Prepare For Presumption & The No Asshole Rule
I'm guilty. I've given advice this way before, "Why don't you try to combine x and y". I don't mean to be an ASSHOLE but sometimes it happens. You will never be more assaulted than creating a startup.

Something about "startup" brings out the BATTLING BICKERSONS in people. I'm waiting for the first discussion that begins like this, "WOW, what a cool idea, wish I'd thought of that". Suspect I will be waiting a long time.

My LEARNING (from Adzerk CEO James Avery) is to easily share my EXPERIENCE and THINKING but say away from going the extra mile to presumption. Everything we do online is immediately TESTABLE so one person's philosophy is just as good as another anyway. Customers decide.

SO, if you are a startup or thinking about creating a startup time to thicken your skin is NOW. The rub is knowing when to stick to your guns and when to change based on good advice. Good rule of thumb we've discovered is someone who presumes to tell you how your idea should function better is an unlikely source for good advice.

Adzerk's CEO James Avery got it right. He realized he was being an ASSHOLE and he stopped. He decided he would share his experience and thinking but NOT JUDGE so much. James Avery is a MENSCH and the kind of MENSCH you want to have lunch with, listen to and learn from.

James isn't going to presume he is smarter than you. He is there to help. Today I had an experience where someone LOOKING at an ecommerce website TOLD ME what the person managing that site would do. When I mentioned I managed and ecommerce site with a great team that made more than $35M over 7 years it didn't slow the presumption down even a little.

The KEY learning for startup entrepreneurs is FIND a handful of people like James Avery and hold on to them TIGHTLY. I'm guilty of being too presumptive and am working on that. To those I've dis-respected by my presumptions I apologize and appreciate that you were more graceful and kind with me than I would probably be if roles were reversed.

My CrowdFunde co-founder Phil put today's experience into proper perspective. We need to explain what we are doing better, Phil Said. He is right and we are working on that too. So we are adjusting to the feedback that is valuable such as the name is confusing and trying to do as I say and not as I AM with absurd feedback from goofystupid presumptive people.

When I mess up and am presumptive give me a smack (lol). Marty

Wrote about our great James Avery meeting on CrowdFunde over the weekend:
http://www.crowdfunde.com/featured/dont-be-an-asshole-gestalt-coaching-entrepreneurs-startups/

Read James Avery's How I Learned To Stop Giving Advice
http://jamesavery.io/how-i-learned-to-stop-giving-advice/


Still hadn't written my way out of how angry a meeting made me today, so this post continues on GPlus:
https://plus.google.com/102639884404823294558/posts/4tF6GV1Fypc

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Gestalt of Coaching Entrepreneurs & Startups With Adzerk's James Avery - CrowdFunde

Gestalt of Coaching Entrepreneurs & Startups With Adzerk's James Avery - CrowdFunde | Startup Revolution | Scoop.it

James Avery's sudden & bad realization - he was an asshole. He was giving advice the wrong way. Learn how he stopped giving bad advice to startups.

Lunch With Adzerk's James Avery
We had a great lunch with Adzerk CEO James Avery at Triangle Startup Factory on Friday. James realized he was giving advice the wrong way. This post is about how he shifted the way he shares experience instead of being so presumptuous as to "give advice".  

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How To Know Yourself & Talk To Your Team - Rodney Evans Reading List via @TSF_VC

How To Know Yourself & Talk To Your Team - Rodney Evans Reading List via @TSF_VC | Startup Revolution | Scoop.it

How Do You Become Great?
We had a great talk at the Startup Factory today from Rodney Evans (www.linkedin.com/in/rodneyeevans). Rodney works in a cool DC Think Tank / "Movement" called The McChrystal Group ( http://www.mcchrystalgroup.com/).


Founded by General (ret.) Stanley A McChrystal and David Silverman. Their mission is nothing less than changing the way the world does business in the 21st century.

Sounds cool and fun to the team at CrowdFunde (http://www.crowdfunde.com). Rodney shared some great reading with me (books I just ordered) including:

Moral Tribes: Emotion, Reason, and the Gap Between Us and Them by Joshua Greene http://www.amazon.com/dp/1594202605/ref=cm_sw_r_tw_dp_KrGptb1K48SD6 

Energy Leadership: Transforming Your Workplace and Your Life from the Core by ... http://www.amazon.com/dp/0470186364/ref=cm_sw_r_tw_dp_GAGptb04XA6NGQKT

And I added one of General McChrystal's books:
Counterinsurgency Challenge, The: A Parable of Leadership and Decision Making ... http://www.amazon.com/dp/0811711773/ref=cm_sw_r_tw_dp_1JGptb05P39ZAEX6  

Follow Rodney on Twitter
https://twitter.com/rodneyevans919

We are going to ask Rodney to weigh in on how we talk about conversations, realized networks and creating LOVE needed for social advocacy on CrowdFunde. We may use Moral Tribes and Energy Leadership too. Stay tuned.


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Social Business Trends 2014 [INFOGRAPHIC]

Social Business Trends 2014 [INFOGRAPHIC] | Startup Revolution | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Salah ALhaj Ahmed, Luciana Viter
Martin (Marty) Smith's insight:

File this infographic under "stats to help sell social to the c level" and good luck.

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Tomas Trejbal's curator insight, April 1, 2:36 AM

Social Business Trends 2014...

StrutturaFine | pl's curator insight, April 4, 12:33 PM

Numeri, tendenze, stats | il #Mobile su tutto

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Why Is TV So STUPID? Why You Won’t Get Better Apple TV Anytime Soon - Motey Fool

Why Is TV So STUPID? Why You Won’t Get Better Apple TV Anytime Soon - Motey Fool | Startup Revolution | Scoop.it

Motley Fool on Apple TV & Comcast
Three Fools take to the air to examine the prospects for a team-up between Apple and Comcast. - Tim Beyers - Tech and Telecom.

Marty Note
Why aren't TVs more like smart phones? Why can't we build apps for them? Why is the delivery device we spend as much time with as our computers so sealed off from innovation?

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Philip Sumpter's curator insight, April 2, 10:06 PM

Is a custom Apple TV-delivered service coming your way soon?
Some talks have already been in the works as Apple and Comcast
think about creating a service that will include live TV and
top of the line Comcast programming. Read what they are talking
about.

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Startup Tips From CEO Dognition - The Personality Test For Dogs

Startup Tips From CEO Dognition - The Personality Test For Dogs | Startup Revolution | Scoop.it

Lunch With Smart Dogs at Triangle Startup Factory
Kip Frey (www.linkedin.com/pub/kip-frey/36/b09/384 pictured in middle above) is a smart entrepreneur who one might say has "gone to the dogs". Kip spoke at Free Lunch Friday at +Triangle StartUp Factory today about Dognition (https://www.dognition.com/ ).

Dognition is a Myers/Briggs personality test for dogs. During an hour long fascinating conversation Kip made several points we've heard consistently from Chris and Dave at TSF such as:

* Ideas that "seem true" create their own momentum.
* Look for ideas that "create a new category".
* Ideas with great partnership hooks work best since partners help create scale with OPL (Other Poeple's Lists) and OPC (Other People's Content).

Dognition is a cool idea since we humans are always anthropomorphizing our animals. Now you can do a test AT HOME with your dog to figure out which one of 9 classifications your dog's personality falls within. You can compare your dog to dogs in your area, across the country or possibly the world (soon Kip mentioned they are already speaking to interested parties in China).

I found Kip and Dognition's #brandingstrategy fascinating. Kip and the team at Dognition spent a year working on the #DIY version of their test. They needed enough data shared by "citizen scientists" after taking their test that the hard work created in the lab held up even in the DIY home version.

"I think people are more interested in their dogs than in their DNA," Kip said at one point and I agree. There are 70M dog owning families in America (so one in three roughly) and each year brings 7M new dogs to market.

_____________________________________
Branding            vs                   Scale

The tension between creating a brand with meaning and the scale necessary to support that meaning was interesting. Kip decided to do a deal with Purina One to gain scale. Sounds like he had to defend the sizable deal with his board because they were worried about "brand purity".

#branding is tricky. Too much scale too fast could marginalize the brand. The science at the core of the test is something that could be seen as goofy in the wrong context. By doing an exclusive with Purina One for 2014 Dognition gets millions in partner ad dollars - the test is a freebie if dog owners complete a 28 day "Purina One 28 Day Challenge" (http://www.purinaone.com/dogs/28-Day-Challenge/main-page ).

Cool promo and great legitimacy for Dognition and possibly just the right amount of scale. Partnerships bring interesting challenges. Dognition can get swallowed whole by Purina, and can anyone spot the BIG #socialmarketing error on the Purina One challenge page? http://www.purinaone.com/dogs/28-Day-Challenge/main-page

ERROR - Love that Purina is using Tweets, but seeing 46 day old Tweets HURTS the social legitimacy of their campaign. A 46 day old tweet from a customer is fine IN ROTATION, but what if the only representation I see has old content?

When curating old and new social content from Purina and users always have something in the roll that is current, only several hours hold max. Using customer Tweets is brave, but stale in its current implementation. Even if the Purina staff creates Tweets today that related to something that happened 46 days ago have something current on social.

Building  a #story off of #UGC is what +CrowdFunde is all about. Conversations require different #contentcuration and #contentcreation than promotional push. Purina One's misuse of #SMM is a perfect validation for a tool like CrowdFunde that helps create, curate and converse with the most valuable content on earth - User Generated Content (UGC).

By isolating old tweets without a clear understanding about why they are there, other than being self congratulatory, Purina destroys what they hope to build - active, alive conversations.

We think Dognition will have great conversations since learning your dog's personality feels like something MADE for social shares, but HOW you share social conversations is tricky as a big brand like Purina proves. Turning conversations into #engagemn and #loyalty is trickier still.

Cool talk today with many lessons for #startups and #Internetmarketers . Dognition is going to be on 60 Minutes in April and they will have a reality TV show on Nat Geo Wild so conversations will happen. Team at CrowdFunde wishes our fellow Durham #startup   luck and a free CrowdFunde installation if they want to discover how to build community on a scale hard to knock down or duplicate...because building ongoing engagement after initial novelty is based on the quality, frequency and value of Dognition's (and any brand's) CONVERSATIONS!

Thanks to Kip for speaking with TSF startups today! Marty

PS. Kip asked for feedback on the Dognition site and since I know there are a lot of ecommerce conversion experts that follow me send me your thoughts and I will pull together 5 to 10 "would be better if" kinds of feedback for https://www.dognition.com/ .

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SOAR Helps Female Startups. We Are IN, What About YOU?

SOAR Helps Female Startups. We Are IN, What About YOU? | Startup Revolution | Scoop.it

SOAR is an important project. Glad we have a chapter in the Triangle ares of North Carolina (Raleigh, Durham, Chapel Hill). We want to support SOAR anyway we can including putting our startup @CrowdFunde into the mix and writing some checks. This initiative is long overdue and we are all in. 

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Lori Wilk's curator insight, March 21, 9:26 PM

I want to interview everyone about their efforts at SOAR. It's great to know that there's support for this project. 

Martin (Marty) Smith's comment, March 21, 9:44 PM
I think our CrowdFunde startup is going to set up a fund, ask for matching donations of time and money and do whatever we can to help SOAR @Lori Wilk since its long overdue. Marty
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Ensighten Acquires TagMan Takes On Adobe Marketing Cloud | @Ensighten

Ensighten Acquires TagMan Takes On Adobe Marketing Cloud | @Ensighten | Startup Revolution | Scoop.it
Ensighten solidifies global leadership of the data and tag management market
Martin (Marty) Smith's insight:

Expect more consolidation and combination in the metrics, cloud BI space. Lots of little fish about to be swallowed whole by medium fish. 

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Triangle Startup Factory Video Diary: Day 2 - Tap SEO Power of "Unrealized Networks"

Triangle Startup Factory Video Diary: Day 2 - Tap SEO Power of "Unrealized Networks" | Startup Revolution | Scoop.it

CrowdFunde team is attending startup school. This Triangle Startup Factory Dairy shares our journey. Day 2 = creation of "unrealized networks", UGC & SEO.

Day 2: Tapping Unrealized Networks
Wow, what a day. Started with a Scrum-like standup and then worked the Business Model Canvas with TSF Founder Chris Heivly and Whitney. Discussing CrowdFunde's SEO benefit we realized that many businesses have "unrealized networks".

Unrealized networks are your customers. One undeniable New SEO truth is commons or platforms like HuffPost and Facebook out perform all other models. Problem is how does a small business easily add a "commons" that won't cost them a million bucks in cash or time?

CrowdFunde to the rescue.

CrowdFunde's goal is to help our partners TAP the gold they carry in their unrealized network. When I was a Director of Ecommerce our mailing list was around 50,000. We communicated with our customers regularly because email marketing was the most profitable Internet marketing channel (by far).

What we DID NOT do was for a community. We didn't realize benefits from our network. This Video Diary includes a 2 minute video that walks you through our first cut at tapping "unrealized networks". Please share any thoughts, reactions or ideas.

We are in "startup school" at the Triangle Startup Factory in Durham, NC for 12 weeks and everything is up for grabs. Together we create a cool tool, a "get more with less" tool to help conquer the "New SEO".

Thanks, CrowdFunde team and Marty

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Yahoo buys Vizify, firm that visualizes social-media data

Yahoo buys Vizify, firm that visualizes social-media data | Startup Revolution | Scoop.it
The tech giant buys another company, this time a startup that lets people create infographics and videos out of social data. Read this article by Richard Nieva on CNET News.
Martin (Marty) Smith's insight:

Wow, got an email about my Vizify account today saying I'm getting a refund since Yahoo wrote a much bigger check than nine. 

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