Startup Revolution
Follow
Find
27.6K views | +63 today
 
Scooped by Martin (Marty) Smith
onto Startup Revolution
Scoop.it!

6 Women Entrepreneurs Saving The World and Empowering People Through Crowdfunding [Marty Friend]

6 Women Entrepreneurs Saving The World and Empowering People Through Crowdfunding [Marty Friend] | Startup Revolution | Scoop.it
Empowering people by crowdfunding hopes and dreams - for a better future.
Martin (Marty) Smith's insight:

Cool my friend Maz Kessler's Catapult.org is including on Forbes list of 6 women entrepreneurs to watch. 

more...
No comment yet.
Startup Revolution
Our Future Depends On Startup Heroes.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

5 Content Marketing Lessons From Ziggy Stardust - Curagami

5 Content Marketing Lessons From Ziggy Stardust - Curagami | Startup Revolution | Scoop.it

5 Content Marketing Lessons From Ziggy Stardust is about the courage, vulnerability and love required to create meaningful content in a cluttered, noisy time.

Bowie's tips for content marketers include:

* Be A Chameleon

* Collaborate

*  Have Courage & Be Vulnerable

* Start with Why
* Love Yourself

Follow Bowie's lead and your content marketing will win influence and authority much like Ziggy Stardust and the Spiders from Mars did.

http://www.curagami.com/5-content-marketing-lessons-from-ziggy-strdust/?v=7516fd43adaa

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Help a Startup Out - Meet Raleigh-Based Addoo

Help a Startup Out - Meet Raleigh-Based Addoo | Startup Revolution | Scoop.it

Help Raleigh-based Addoo sign up SMBs for their public beta   Co-founders Hudson and Sujan are re-designing how companies can onboard and train new clients Fresh out of the Citrix Accelerator program, [...]...

Martin (Marty) Smith's insight:

This could be cool. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

7 SEO Trends For 2016 - Curagami

7 SEO Trends For 2016 - Curagami | Startup Revolution | Scoop.it
Ten SEO Trends & Tips for 2016 Ten SEO Trends and Tips for 2016 was inspired by 7 SEO Trends by Anne Carton (via Os on Scoop.it). Curagami’s 7 SEO Trends / Tips are different, but we used Anne’s excellent post to get ours started. 2016 promises to be a watershed year for Search Engine …
more...
Marco Favero's curator insight, December 7, 2015 12:50 PM

aggiungere la vostra comprensione ...

Manpower Recruitment Companies in Pakistan's curator insight, December 12, 2015 1:29 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

Scooped by Martin (Marty) Smith
Scoop.it!

Why Content Marketing (& #startups) Fail And How To Fix

Why Content Marketing (& #startups) Fail And How To Fix | Startup Revolution | Scoop.it
What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.”  The logical consequence of supply continually outstripping demand is that on average content articles will get … Continued
Martin (Marty) Smith's insight:

Startups Too

The interesting thing about this post every one of my web marketing friends seems to be talking about is it validates Mark Schaefer's "content shock" concept and replace "content" with "startps" and it applies just about as well. Only difference? Startups fail at a much higher rate. Doesn't mean the cure isn't similar - building a community of advocates and supporters and using "amplification" to change the world. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Holiday Ecommerce Tips Magazine Starts 11.2 on Curagami.com

Holiday Ecommerce Tips Magazine Starts 11.2 on Curagami.com | Startup Revolution | Scoop.it

Sharing Holiday Ecom Secrets
Holiday Ecommerce Tips Magazine shares our secret trends, ideas and tips so you can have a record-setting holiday sales online this holiday season.

Watch our preview video: 

http://www.curagami.com/holiday-ecommerce-tips-magazine/?v=7516fd43adaa

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How To THINK Like An Online Marketing Pro

How To THINK Like An Online Marketing Pro | Startup Revolution | Scoop.it

Training Your Mind
The hardest thing we teach our clients and anyone who will listen is becoming a great web marketer means letting go of a lot of preconceived notions about how things work. Here are the 5 secrets we share in our must recent Curagami post on learning how to think like a pro:

* Start with Why
* Gamify and Diversify

* Double Down

* Become A Nowist

* Baseball not Football

http://www.curagami.com/think-online-marketer/?v=7516fd43adaa  

more...
Scooped by Martin (Marty) Smith
Scoop.it!

Build The Fort by friend @chrisheivly #mustread For #startups

Build The Fort by friend @chrisheivly #mustread For #startups | Startup Revolution | Scoop.it

Startups Must Read
Remember building forts when you where a kid? We all do and thus the power of the universal metaphor my friend and Startup Factory founder Chris Heivly's new book. Chris organize the book around 5 things startup entrepreneurs must do to be successful:

1. Socialize their idea

2. Partner with good and trustworthy people

3. Gather assets close to you

4. Create a collective purpose

5. Build the fort


To say Chris' book is a must read is to be grossly inaccurate. If you are a startup or ever want to become an entrepreneur you must read Build The Fort.

Buy on Amazon
http://bit.ly/build-the-fort-amazon 

Visit Chris' site
http://heivly.com/  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

15 #mustfollow Startup on Twitter via @aprejs #startups

15 #mustfollow Startup on Twitter via @aprejs #startups | Startup Revolution | Scoop.it

Must Follower Startup Experts & Resourcs
Are you an active user of Twitter? Great! If not - get there as fast as you can and follow these 15 startup influencers. Recommended by an online market...

Martin (Marty) Smith's insight:

Great list by Alexandra. I added a bunch of "new to me" resources such as 


Added

@hnshah


@IanCleary (and Ian followed me back, #toogood)

Was already following


@davidedelman (brilliant McKinsey partner who wrote me a nice note when I talked about his Branding In All The Wrong Places article for HBR)

@lizstrauss (and she followed me back, also #toogood)

@ChrisBrogan (he helped with Cure Cancer Starter and I met him at a show in SF...good, smart, menschy guy) @JoePulizzi (met Joe at one of his content marketing shows in Cleveland, father of content marketing is a good, smart guy too)  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Headphones Guru Drew Baird At RMAF - via Curagami

Headphones Guru Drew Baird At RMAF - via Curagami | Startup Revolution | Scoop.it

Drew At Rocky Mountain Audio Festival
Headphones guru and http://www.Moon-Audio.com  Founder Drew Baird is at the Rock Mountain Audio Festival (RMAF) this weekend answering questions about hacking your headphones, DACs & media players.

If you want the music you love to sound better stop by and talk to Drew at the Tech Marriott in the Can Jam room. 

The linked Curagami post covers all the cool #contentmarketing we've been up to for the last few weeks including:

* Creating A Chord Hugo Magazine (to Magazine Moon's content and glorify the great DAC).
http://www.moon-audio.com/chord-hugo.html 

* Developed a Headphones For Video Games Buying Guide working with Moon's Ambassadors.
http://www.moon-audio.com/headphones-for-video-games.html

* Shot a video of Drew sharing his #headphones for Video Games tips.
http://www.moon-audio.com/headphones-for-video-games/drew-baird.html

* Developed a Hack Your Headphones Contest.
 http://www.moon-audio.com/hack-headphones-contest.html 

Had to have more fun than all of that and remain fully clothed. Stop by Curagami and learn what we are up to:
http://www.curagami.com/headphones-guru-drew-baird-at-rmaf/?v=7516fd43adaa 

And if you are anywhere near Denver go see Drew in the Can Jam room. Your music will sound better....guaranteed. Marty  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

5 Marketing Ideas To Steal From Netflix via @Curagami

5 Marketing Ideas To Steal From Netflix via @Curagami | Startup Revolution | Scoop.it

Steal These 5 Netflix Marketing Ideas

  • Almost Freemium.
  • Build Your Tribe as a Distributor.
  • Migrate from Distribution to Production.
  • Mine the long tail.
  • Keep some proprietary something.

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Love Great Sounding Headphones? Check New Chord Hugo Scoop.it via @Moon_Audio

Love Great Sounding Headphones? Check New Chord Hugo Scoop.it via @Moon_Audio | Startup Revolution | Scoop.it

Digital Music Is Exploding
And Sounding better thanks to the Chord Hugo, A DAC / headphone amp made by Chord electronics and sold by friends at http://www.Moon-Audio.com . 

Check out Moon Audio's New Chord Hugo / DAC Scoops:
http://www.scoop.it/t/chord-hugo/  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Scoopit Republishing Study With SpyFu SEO Analysis

Scoopit Republishing Study With SpyFu SEO Analysis | Startup Revolution | Scoop.it

SOne of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content.

Martin (Marty) Smith's insight:

Scoop.it's Republishing Study
We loved the attached republishing study Scoop.it CEO Guillaume Decugis and his team shared. Since you need a tool to fully know SEO benefits we fired SpyFu up and took a look at Scoopit's blog.

Good News
The team is right. Their republishing post gained rank on keywords WITH TRAFFIC. "With traffic" is in all caps because adding in SEARCH DEMAND (of keywords) is where most content marketers trip up. 

It is possible to KNOW exactly how many clicks Scoop.it gained and then estimate subscribe gains as we did in this public Google Sheets:

http://bit.ly/scoopit_republish_seo

 YES, Scoop.it gained clicks from their republishing post (though not exactly from where they thought), and they weren't hurt by duping the content (at least not what we could see with this tool and the hour we had to riff the analysis). 

Smaller Posts Daisy Chained
We eliminate any SEO dupe problems by breaking up posts into pieces and sharing on multiple platforms as we did with Why I'm Not An SEO:

Linkedin Post (part 2 of 3)
https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith 

Why I'm Not A SEO (Personal blog part 1 of 3)
http://www.scenttrail.com/why-im-not-a-seo-triptych/ 

Why I'm Not A SEO (Curagami part 3 of 3)
http://www.curagami.com/magical-thinking/new-seo/why-im-not-a-seo-3/ 

Little extra work eliminates a concern that didn't impact Scoop.it's republishing post (as far as we can see) - duping content. 


 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

People Marketing: How I Learned To Love People - Curagami

People Marketing: How I Learned To Love People - Curagami | Startup Revolution | Scoop.it

People Marketing shares hard won tips, ideas and stories about loving, curating, listening to your people to create winning online marketing.

We included this link in our Startups Revoluiton Scoop.it because startups are so WIDGET focused they forget PEOPLE provide the context and emotional connection needed to SELL. It is understandable that YOU love your widget, but your customers love THEMSELVES much more.

Creating "like me" moments mean your "product" becomes a movement your customers want to join. This journey from YOU and THEM (customers) to WE is the most important journey every website and all marketing is on whether the creators know it or not.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Google, Panda 4.0, RankBrain & Love: SEO & Content Marketing's Future via Curagami

Google, Panda 4.0, RankBrain & Love: SEO & Content Marketing's Future via Curagami | Startup Revolution | Scoop.it

SEO & Content Marketing's Future
Google, Panda 4.0, Rankbrain, SEO & Love shares how future content marketing will be shaped by smartphones, sentiment and feeling with 5 tips on how to thrive.

  • Rich Get Richer
  • Channel Diversification Is Essential
  • It's About SMARTPHONES, Stupid
  • Screens, Content Types, Social & Love 
  • Curate more than create, no content is ever "old"
.
We share this post in our Startups Revolution Scoop.it since few startups understand SEO and fewer still think they need content marketing - big mistakes. 

http://www.curagami.com/google-panda-4-0-rankbrain-love/?v=7516fd43adaa

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Social Streaming, Smart TVs & the Future of Everything - Curagami

Social Streaming, Smart TVs & the Future of Everything  - Curagami | Startup Revolution | Scoop.it

Social Streaming, Smart TVs & theFuture is how our social streaming collaborative future is already in the house despite few acting on the many implications. Smart startups will step into the breach. Hope we are one of 'em :). Marty 

 

http://www.curagami.com/social-streaming-smart-tvs-future/?v=7516fd43adaa

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

3 Power Startups Tips from Startup Factory Founder Chris Heivly

3 Power Startups Tips from Startup Factory Founder Chris Heivly | Startup Revolution | Scoop.it

3 Power Startups Tips
Stole this great email from Curagmai supporter and Startup Factory founder Chris Heivly to make a point about how to empower your Content and Brand Ambassadors.

Great tip from Chris too.


3 Power Startups Tips: http://www.curagami.com/3-startups-tips/?v=7516fd43adaa w/ Marty Note via @chrisheivly #startups #tips - 

more...
Manpower Recruitment Companies in Pakistan's curator insight, December 12, 2015 1:30 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

Scooped by Martin (Marty) Smith
Scoop.it!

Holiday Ecommerce: 5 Storytelling Tips via Curagami

Holiday Ecommerce: 5 Storytelling Tips via Curagami | Startup Revolution | Scoop.it

Telling Holiday Ecom Stories
Why do most online merchants shy away from stories in the 4th quarter? Time to make the donuts doesn't mean stories don't matter. Shout less, listen more and telling better stories means your online commerce website wins this holiday season. Here are our 5 Holiday Ecommerce Storytelling Tips: 

* Create Umbrella Themes

* Tell Price, Shipping, and Guarantee Stories

* Share Brand Relevant Customer Stories

* Tell Seasonal VISUAL Stories

* ASK FOR HELP

Discover more 4Q storytelling tips for online merchants:

 

http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Does Blogging Matter? Yes And Content Curation Does Too via Curagami

Does Blogging Matter? Yes And Content Curation Does Too via Curagami | Startup Revolution | Scoop.it

Blogging & Content Curation
Does Blogging Matter looks at the dissonance between the way we create content (bell curve) and the way content marketing is consumed (power distribution).

This Curagami post shares the natural friction between how we need to create content (in order to learn) and market pressures to improve at a supernatural rate. Content curation is how we bridge the content marketing gap. 

Learn More
http://www.curagami.com/does-blogging-matter/?v=7516fd43adaa 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Super Forecasting A Startups Must Read

Super Forecasting A Startups Must Read | Startup Revolution | Scoop.it

Super Forecasting
So much of what we are taught or think we know is wrong. LIstening to Super Forecasting after seeing it as the book of the week on Fareed Zakaria's GPS last Sunday I know the folly of our untested ways. The HiPPO (Highest Paid Person's Opinion) Syndrome drives way too many marketing, sales and business decisions. 

Super Forecasting was just discussing how WRONG medicine was until just recently. Thankfully bleeding is out of favor, but quakes with strong opinions ruled for a long time.

The web can be like that too. Another favorite point is the longer our forecast look into the future the worse they become. Super Forecasting discusses the weather as a massively non-linear system capable of being changed by a butterfly's wings.

The web is non-linear too. The web's non-linearity is why I like to compare it to weather. Systems brew up, move across the plains and die down. Anyone who tells you they KNOW anything about the web is trying to sell you something.

What we know after making more than $30M online is weather happens NOW. Yes we can forecast or predict, but the only truth is NOW and to the extent we say or act otherwise we are fooling ourselves, our clients and the next generation of web developers and startups..

The next generation of web developers and startups are going to use algorithms like we use CSS and HTML now. They will be NOWISTS and treat the web as what it is - a living almost sentient thing capable of turning on a dime and throwing a tornado at you faster than you can say the word tornado :). Marty  

Book site
http://www.penguinrandomhouse.com/books/227815/superforecasting-by-philip-e-tetlock-and-dan-gardner/

Amazon (with a small Cure Cancer donation if you buy the book after clicking on this link)
http://bit.ly/Super-Forecasting-on-Amazon 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

X + Smartphone = Cool: Smart Bike Startup Yunmake Gets Series A Investment | TechCrunch

X + Smartphone = Cool: Smart Bike Startup Yunmake Gets Series A Investment | TechCrunch | Startup Revolution | Scoop.it
Yunmake, a Hangzhou-based smart bike maker, has raised a Series A led by Shunwei Capital, the investment firm led by Xiaomi chief executive officer Lei Jun...
Martin (Marty) Smith's insight:

X + Smartphone = Cool
If you read this quick notice about Yunmake's series A funding you will see a common thread. We've noticed how the Internet of Things means everything from our wifi speakers to home security becomes less than DULL when appified.

Strange bicycle + Smartphone = Cool in this case. Any company doing anything would be advised to find ways to create the same kind of digital, software, hardware, virtual, hard goods and human interaction Yunmake's series A promises.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Startups: Why Adding Scoopit Magazines Is Great Content Marketing

Startups: Why Adding Scoopit Magazines Is Great Content Marketing | Startup Revolution | Scoop.it

Adding Scoopit Magazines
This post shares the easy how and why of adding @Scoop.it "magazines" to your blog or websties. We work with and around a lot of startups. Every startup is so widget focused they have a hard time creating the content marketing needed. 

Why is content marketing so NEEDED for startups? Well let's see. Want to get funded? Want to scale? Content marketing can help, but virtually no startup thinks that way. 

Every startup we know is so widget focused they can't see forest for trees. Widget focus isn't unimportant, but at some point soon you will need to sell that widget to someone for money. Content is the magic key in that "sell to someone for money" door. 

The best return on any startup's content marketing time is to curate content - i.e. leverage brand relevant content from experts. When you don't have time or inclination to create great content you can get more reach and return from finding highly relevant sources (for your business content) and curating them. 

Be sure to follow and contribute to those who you curate from too (or your curation can feel like stealing). This Curagami post explains how easy it is to curate content with Scoop.it and then add the magazines you create to your startup's blog or site. 
 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

The New Ecommerce - 5 Crucial Trends

The New Ecommerce - 5 Crucial Trends | Startup Revolution | Scoop.it

New Ecommerce Trends
New Ecommerce: Search For Blue Oceans is about the disruptive impact smartphones, ubiquitous connection and retailer innovation are creating in ecommerce.

  • Smartphones and ubiquitous connection to the web
  • Impact of videos and unboxing creating “gift box retailers”
  • Social Shopping and slouching toward real-time
  • Buying personas, web analytics & dynamic personalization
  • Google and the New SEO where content is KING and social content QUEEN
     
Discover the trends shaping a new online commerce on Curagami: 

 http://www.curagami.com/new-ecommerce-5-crucial-trends/?v=7516fd43adaa 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Want Crowdfunding To Work? Read This - Curagami

Want Crowdfunding To Work? Read This - Curagami | Startup Revolution | Scoop.it

How Crowdfunding Can Work
Great Josef Holm post on Krowdster about why crowdfunding campaigns fail also shows why and how they can work. Easy? Not even a  little bit, but crowdfunding is an important new marketing channel.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Blog Stores - Creating A @Curagami Woo Commerce Store

Blog Stores - Creating A @Curagami Woo Commerce Store | Startup Revolution | Scoop.it

Blog Stores
I'm a little more than halfway through adding a +WooCommerce store to Curagami (you can see the bones of it here: http://www.Curagami.com ). This link is to a GPlus post that shares first impressions after three days work: 
https://plus.google.com/+MartinWSmith/posts/TJKMtdDqoUj 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Our Vinyl Weighs A Ton Film About Stones Throw Records Teaches Startups Lessons

Our Vinyl Weighs A Ton Film About Stones Throw Records Teaches Startups Lessons | Startup Revolution | Scoop.it

Startup Lessons From A Wolf & A Record Company
Peanut Butter Wolf knows what and supports what he loves - aspiring music and musicians. His startup, Stones Throw Records (https://www.stonesthrow.com ), is the subject of an amazing documentary with many #startups lessons including:


* Be in "it" (business and life) for the right reasons (i.e. LOVE not money).
* Walk your talk.
* Have courage.
* Do the right thing.

The record biz is in turmoil. How anyone can make enough money to survive is the issue and the issue isn't resolved. The web is an amazing thing, but it is a wrecking ball too.

The music biz is one of those buildings he wrecking ball hit hard and we aren't sure what is going to be left. Peanut Butter Wolf and Stones Throw Records don't care about any of that. They care about finding, helping and sharing music they love. And they are going to do that come hell or high water.

Great lessons, great film.
 http://ourvinylweighsaton.com/ 

more...
No comment yet.