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Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400000 ...TechCrunchClothing startup Everlane has opened a pop-up store in New York for the holidays.
Everlane is rockig retailing at its core. By treating its customers as "members", using technology to suppot WOW customer service and controlingth means of production Everlane is creating a fun experience and loyal customers.I admire them for going black on Black Friday. They put a simple page with white type on black statign why they were opting out of Black Friday madness. Well done and probably generated millions in free PR. Everlane looks reading to rock.
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Over the past decade I have founded a number of companies – seven, in fact. All of them are still running, even though not all have gone well.
The best lessons almost always come from miserable, heart wrenching failure.
our lesson.....invest in an accounting system from the start....big red cloud
Digital Marketing Services. Organic Search: The explosion of online content,
Creating A Successful Startup Creating a startup can be solipsistic. Startups are passionate and creative. Feedback loops can be hard to pipe into what can be a sealed ecosystem. Sealed ecosystems cost money. Better to go early and ugly with EVERYTHING starting with keyword research. One of the benefits of keyword research is well described here - ALIGNMENT. Startups must align their passion and language to customers. When startups try to crate NEW language they fail. The key is slipping THE NEW inside of a comfortable shoe that customers know and trust. Made To Stick, the excellent book by the Heath brothers, explains how to present The New from inside of The Old. Trusted ideas, even when wrong, bring the value of the trust they created. If a startup NEWNESS obliterates a trusted idea it may be seen as so disruptive that trust can't form. Better to couch The New as an understandable IMPROVEMENT upon The Old since doing so allows TRUST to transfer. Many startups REJECT such a "downgrade" of their ideas and so many startups FAIL. Passion is important and valuable, but so is listening and learning. As a content marketer I've discovered that when ideas are TOO NEW they fail (i.e. don't get viral pickup or link support). Most people want to understand and trust something before they believe and so are willing to advocate. Understanding and trusting comes from several things including: * Simplicity (why OLD understood ideas help explain The New).
* Who else trusts and understands.
* How much NEWNESS I'm being asked to swallow.
* What is the BENEFIT (to me the potential customer) of understanding?
The last bullet should probably be first on the list since the old, "What's in it for ME" question is paramount. If benefit isn't an immediate hook chances for further engagement are diminished. Keyword research helps form NEW ideas with trusted language, existing traffic patterns and so allows The New to survive while new keyword patterns become established, new patterns our successful startup helped create.
The Value of Organic Search!
A wave of young professionals are abandoning the pinstriped suits, outsize paychecks and cutthroat attitude of Wall Street for the geekier, more collegial world of tech startups.
There Is HOPEGreat article showing Wall Street employment falling as startups capture hearts and minds of the young and gifted. While I don't want to bite the hand that put me through college, my father worked on Wall Street, I do want great minds to MAKE THINGS not just shuffle money.I'm sure such a characterization isn't fair to Wall Street, but I see Wall Street as unlikely to cure cancer, solve our energy problems or save the world. I understand the "money is at the core of everything" argument, but don't believe it. Money Is As Money DoesMoney is usually dedicated to its singular mission - the production of more money. Living out on the hairy edge of startup land may mean starving a little but it passes the Steve Jobs test. Jobs famously said if you can't look in the mirror every morning and be excited and LOVE what you do then why do it. Startups not Wall Street will save the world and that is both a sign of the times and HOPE for our futures.
Here's why they call Israel the "Startup Nation."
I've met and worked with several startups from Israel and they ROCK.
Set new trends by knowing the old ones
Open With A Question
A friend, Brian Chiou @Brian_Chiou, just shared his http://www.imissthisshit.com/ website where visitors share stuff we miss like these green army men, GI Joe and Rock 'em Sock 'em Robots. Great example of the power of a question in website design too. When the site opens asking why you miss your mind can't help but begin to answer. I suggested Brian make his call to action bigger, and more like a button with high contrast. It is easy to walk right by the Share What You Miss CTA (upper left in text). Bet a GREEN button would outperform the gold text, but I love the placement. Hard to beat upper left CTA placement especially in a Pinterest inspired design like this. What Stuff Do you Miss? Share your nostalgia for STUFF here http://www.imissthisshit.com/
Trackur is using Pinterest, an online pinboard to collect and share what inspires you. (Reputation advice, infographics, contests, and more? There's a Pinterest board for that!
Online Reputation Mangement ToolTrackur looks like a cool suite of tools. Will investigate and report back. Note On Trackur's Website Explains...More than 60,000+ registered users trust Trackur to monitor 10+ million media mentions a day across more than 100+ million news sites, blogs, forums, Twitter, Google+ and Facebook! They enjoy accurate results, powerful tools, and no long-term contracts.
Last year, Tim Sae Koo, Nikhil Aitharaju, Eunice Noh and Ryo Chiba launched HypeMarks to give people a less hectic way to consume social media.
Feeds are in all of our futures. Feeds can fulfill Google QDF (Quality Deserves Freshness) needs and increase engagement. Tint looks like a promising tool.
Why are small to medium sized businesses continuing to put money in ValPak and yellow pages? Habit, time and buying those traditional and no dying means of advertising a local business are EASY. Digital marketing is anything BUT easy and that should be a clarion call to Startups.
BizHive To The Rescue
This article should make startups sit up and take notice. This article won't be a surprise to Dave Walker and the team at BizHive.com, a startup dedicated to "normalizing" online marketing so things like email marketing, social media and digital coupons are easy for SMBs to buy. Startups Take NoteOther startups take note. SMBs continue to put money into dead or dying ideas such as ValPak and Yellow Pages out of habit and because of past results. Many were burned by GroupOn Ads (see my post for New Media Leaders on Why Groupon Doesn't Work: http://newmedialeaders.com/getting-it-right/why-groupon-doesnt-work-380/
Shaquille O'Neal just created this quick 15 second Tout video. (RT @SHAQ: I'll be at #SXSW Interactive looking for the next big thing in tech.
Cool, Shaq says he is looking for the next big TECH thing and wants to be pitched at SXSW. Yeah, I would DO that since
A.) You get to talk to SHAQ.
B.) He might invest.
C.) How Cool woud either of those be?
At the Launch festival in San Francisco Monday, a few start-ups got an earful from the VC judges. Here's why their pitches didn't fly. (What You Can Learn From 3 Controversial Start-up Pitches: At the Launch festival in San Francisco Monday, a fe...
Love this recounted of the American Idol-like harsh judging of 3 ptiches at San Francisco's Launch Festival on Monday.
Switchcam has been working on a whole new set of tools that will help solve this problem, enabling event organizers to recruit contributors and to manage and..
Yours, Mine and OURS - New Video Sharing AppCool new app in public beta from Mark Cuban promises Meeting 3.0. Here is how TechCrunch describes what Switchcam does:Switchcam has been working on a whole new set of tools that will help solve this problem, enabling event organizers to recruit contributors and to manage and curate video submitted by them.
A multimedia storytelling and sharing community.
New multimedia storytelling tool looks like Pinterest for storytelling.
Goldman Sachs's victory in a legal dispute over its role as the adviser in the sale of Dragon Systems offers some valuable insight for deal makers, like understanding the duties of the banker.
Fascinating recounting of a collapsed deal and the hard won lessons it would be nice to learn from and not repeat (good luck with that btw :). When I read a story like this it is one more reminder that high school, the land of egos and exclusions, never really ends. Remember what Eckhart Tolle teaches: Whatever Is Happening Is Exactly What Is SUPPOSED To Be Happening.
Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends. Successful startups LISTEN at least as much as they TALK and this post explains how.
Yahoo, Tumblr tie-up in the works?CNET... paper but ultimately flopped, the multibillion dollar deal for Mark Cuban's Broadcast.com being the most egregious waste.
Interesting move by Yahoo and anytime someone throws around the B word you have to listen. Is Tumblr worth a billion? Maybe to Yahoo since they could sure use some relevance and COOL. Tumbr could sure use some ways to make money so maybe everyone wins.
Making the most efficient and effective use of strategies, tools, and technology for content marketing.
Understanding The Lean Content Movement I just wrote my second piece on the Lean Content Movement being created by the team at @Scoopit (http://www.atlanticbt.com/blog/scoopit-and-the-lean-content-movement/ ). Here are just a few opportunities that are out there for courageous startups to tackle: * Tools capable of publishing to multiple locations simultaneously. * Tools to create PERSONAS (customer archetypes). * Tools to create Segments (financial groupings such as VIPs). * Mobile content management tools.
* Better Metrics tools (tie top of funnel TRAFFIC to bottom CONVERSION). Here are a few of the cool startups creating tools to support the Lean Content Movement: http://www.Scoop.it http://www.compendium.com/ http://www.topsy.com http://www.storify.com http://www.tweetreach.com How about you? What are your favorite "lean content" tools? Comment them in and I will curate into the post. As as content publisher I offer my feedback services to any startup creating a tool to help curate and create for the Lean Content Movement.
Indeed it does!
Beach Buzz Media-- Perfect example!
About 400 firms have stopped investing or gone out of business since 2000, by one count, but VCs are optimistic about the next 18 months
Is VC As A Concept Dead Man Walking Interesting article noting the steep decline of VC firms without a related decline in the number of startups. They credit the movie The Social Network (strange). I think the costs of starting a company are declining fast as OPP (Other People's Platforms) help entrepreneurs get started and prove a MVP (Minimal Viable Product). The article also notes an increase in angel investing. I would add alternative forms of financing such as bootstrapping and crowdfunding. Throw all of these ideas on the wall and one has to wonder if the idea of Venture Capitalists is either over about to morph into something other than what it has been.
Mother Of Crowdfunding Attended a great class on crowdfunding with Candace Klein from SoMoLend.com. Candace is a new breed of startup entrepreneur. This new generation is comfortable with COPE (Create Once Publish Everywhere), live at ever increasing speeds to create, give away and create again. Too cool. Candace has many lessons for entrepreneurs, Internet marketers and crowdfunders.
Excerpted from review article by TechCrunch:Today, ReelSurfer has officially unveiled a redesigned interface, which looks a whole helluva lot better and makes it easier to navigate and makes its URL search box even more prominent — as it should be.The new interface still enables users to make video mashups or reels of multiple videos and link back to the source so that viewers can check out the full clip if they so choose.
However, the new interface does allow for improved search and video discovery, so that users have a better chance to see if the clip they want to make has already been clippity-clipped by someone else. Time saving, my friends, time saving.Yet, the biggest addition would have to be that ReelSurfer the now allows users to use its bookmarklet to clip videos from both Brightcove and Ooyala, in addition to YouTube and Vimeo..."Read full original article: http://techcrunch.com/2013/04/12/y-combinator-grad-reelsurfer-gets-a-makeover-now-lets-you-clip-share-any-espn-or-new-york-times-video/Check out ReelSurfer: http://www.reelsurfer.comMore information: http://www.reelsurfer.com/about
ReelSurfer Knows Video Marketing Is A PainVideo Marketing isn't easy. ReelSurfer promises to make it easier with the ability to clip and mashp video from almost any source. Can I hear an AMEN? and an About Time :).
I have to try and see this one, but it looks promising...
A nice idea as I was searching for a clip of Nick Drake but his reclusive past life seemingly that of a shooting star ..then gone.
Real Surfer es una excelente herramienta que te permite descubrir, seleccionar, cortar y compartir vídeos desde cualquier lugar de alojamiento de vídeos como Youtube y otros.
The world doesn’t need another Social Network or a better project management tool — I will wait for you here while you come to this conclusi… (Frighteningly Ambitious Startup Ideas - The Redux via @zachgersh http://t.co/ZA5odsZmuO)...
Startups Disrupt To Win Agree with Zachary Gerhman (@ZachGersh). There is no reason to devote money and years of your life to an incremental improvement on what is already out there when there are such HUGE needs virtually untouched. A few months ago I wrote about how Internet marketing must disrupt to win (http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html) in this well written and comprehensive post on startups Zachary conclusively argues the same idea for startups. Zachary is working on a sequel so stay tuned.
Great advice in here even as I suspect it sounds easier than it actually IS :).
Thanks to Marty Zwilling on StartupProfessionals for distilling some of the key traits that have made Amazon, Apple, Facebook and Google such uniquely successful companies.
From the article intro: "According to many technology pundits, including Phil Simon, in his book “The Age of the Platform,” these four exemplify the rise of platforms with applications as a business model, rather than a single product or service. Whether you believe his conclusion or not, you can learn a lot from the lessons he offers on how to build a competitive business model today."
The article provides ten key principles utilized by this "gang of four" to reach their broad business success.
Here my favorite four:
1) Act small. “Bigness” and all of its attendant problems – bureaucracy, politics, infighting, and the like – put any business model at risk. Bureaucracy and excessive democracy kill speed. Shake organizations up often to avoid stiff and inflexible management structures.2) Be open and collaborative. Startups as well as large companies must be open to all sorts of new ventures, partnerships, and offerings. Make application programming interfaces (APIs) open and freely available to developers, partners, and consumers.
3) Move quickly and decisively when spotting a niche. Don’t confuse patience with inertia. Waiting too long means that an opportunity may disappear permanently – or someone else may beat you to the punch. Temper expectations, but make the bet.
4) Use existing tools. It’s time consuming, expensive, and simply unnecessary for every company to create its own tools and base functions (planks) from scratch. By using outposts, businesses increase serendipity, exposure, and cross-pollination.
Valuable. To the point. 7/10
Full article: http://blog.startupprofessionals.com/2013/03/10-entrepreneurial-lessons-from-gang-of.html
De bons conseils pour les entrepreneurs
How To Build a Competitive Business Model
Entrepreneurship has turned into its own cult, complete with a canonical "Bible," a roster of prophets, and a defined creed.
Meets all the criteria of a religion, walks like a religion, talks like a religion, my gosh I think Startups ARE a religious cult now pass me some MVP and let's grab some VC and go :).
The chart-topping and award-winning songwriter also loves technology. His investment in Charlottesville, Va.-based SpotTrot is letting musicians, entertainers, sports teams and athletes sell goods over mobile devices for the first time.
If you don't know about the cool Mobile App my friends Patrick and Blake at SpotTrot have created you should and you will. Love how Blake and Patrick narrowed their focus, understood their very cool customers’ needs and began fixing stuff so bands can make money from STUFF. Since few bands make money from "record" sales anymore STUFF pays the bills and SpotTrot helps. Very cool. Love it when friends with great ideas make good, and there are lessons for all startup entrepreneurs in SpotTrot's victory including: * Narrow your focus. * Find real pain points and solve the problem. * Doing something COOL helps scale. * Start ugly and improve as you go.
* Listen more than you talk.
* Innovate and then innovate again. * MOBILE is changing everything.
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Startups often forget about content marketing. All attention is on the widget. Problem is if no one knows about your widget it is a tree falling the forest with no one there to hear it. Here are 5 content marketing secrets that are focused on making money now from content marketing.
At these startups, you could get rich—and have fun along the way.
Several very cool companies I've never heard of in this ist from Business Insider. What about you? Do you know cool startups to bet a career on?