Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400000 ...TechCrunchClothing startup Everlane has opened a pop-up store in New York for the holidays.
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Scooped by Martin (Marty) Smith onto Startup Revolution |
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Martin (Marty) Smith's insight:
Great advice in here even as I suspect it sounds easier than it actually IS :). 
Robin Good's curator insight,
March 11, 12:33 PM
Thanks to Marty Zwilling on StartupProfessionals for distilling some of the key traits that have made Amazon, Apple, Facebook and Google such uniquely successful companies. From the article intro: "According to many technology pundits, including Phil Simon, in his book “The Age of the Platform,” these four exemplify the rise of platforms with applications as a business model, rather than a single product or service. Whether you believe his conclusion or not, you can learn a lot from the lessons he offers on how to build a competitive business model today." The article provides ten key principles utilized by this "gang of four" to reach their broad business success. Here my favorite four: 1) Act small. “Bigness” and all of its attendant problems – bureaucracy, politics, infighting, and the like – put any business model at risk. Bureaucracy and excessive democracy kill speed. Shake organizations up often to avoid stiff and inflexible management structures. 3) Move quickly and decisively when spotting a niche. Don’t confuse patience with inertia. Waiting too long means that an opportunity may disappear permanently – or someone else may beat you to the punch. Temper expectations, but make the bet. 4) Use existing tools. It’s time consuming, expensive, and simply unnecessary for every company to create its own tools and base functions (planks) from scratch. By using outposts, businesses increase serendipity, exposure, and cross-pollination. Valuable. To the point. 7/10 Full article: http://blog.startupprofessionals.com/2013/03/10-entrepreneurial-lessons-from-gang-of.html Delete the scoop?
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Everlane is rockig retailing at its core. By treating its customers as "members", using technology to suppot WOW customer service and controlingth means of production Everlane is creating a fun experience and loyal customers.
I admire them for going black on Black Friday. They put a simple page with white type on black statign why they were opting out of Black Friday madness. Well done and probably generated millions in free PR.
Everlane looks reading to rock.