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Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400000 ...TechCrunchClothing startup Everlane has opened a pop-up store in New York for the holidays.
Everlane is rockig retailing at its core. By treating its customers as "members", using technology to suppot WOW customer service and controlingth means of production Everlane is creating a fun experience and loyal customers.I admire them for going black on Black Friday. They put a simple page with white type on black statign why they were opting out of Black Friday madness. Well done and probably generated millions in free PR. Everlane looks reading to rock.
Are you sure you want to delete this scoop?
Marty - some valid points here, but I distrust post that tell me no one size fits all and then tries to get me to wear one size. I also distrust polls that are set up to have a clear easy winner (as theirs is). Read my notes before reading the piece.
Not So MuchI love it when people say they are going to create LESS content of higher quality. If you knew how to do that then you would be on a beach somewhere sipping a frosty drink with little umbrellas in it.No ONE knows what "quality" is until you've created enough content to take a hard look at the numbers. This is why I like consistency. I create content daily and don't wait for some "perfection" that I can't determine.We don't determine QUALITY scores anymore THEY DO. To suggest otherwise is dangerous hubris and goofystupid. Listen more than you talk, create something everyday based on what you learned and when you stumble upon greatness double down. Don't ask the wrong question in the wrong way and HOW MUCH is exactly the wrong question. Write what you believe and think. Watch your shares, engagement numbers (time on site, pages viewed) and test a new idea (always). Over time you will see patterns. When in doubt ASK. No harm in admitting you are confused or unsure and asking your supporters for help. When THEY help YOU a magical thing happens transforming YOU and THEM into US. Startups think about content LAST. This is a mistake. Content is tied to MONEY and money is the lubrication that keeps everything running. Startups should start wide sharing as much of what is happening TODAY as possible. This makes potential investors feel they know you before writing a check. Sharing content creates TRUST and no one invests in people or things they don't trust. Consistency is important for Startups. Create content DAILY and when you see a chance for a schedule create one and publish it. Mondays are about X and Wednesdays about Y. Schedules create trust too.
PS Only those NEW to Internet marketing spend a lot of time thinking and pulling their hair out about HOW something should be done. This process concern reminds me of sitting with my former catalog bosses one day. They told me they spent hours teasing out whether a hero image (largest image on a webpage is a "hero") should be this way or that. They asked me what I thought. "It doesn't matter," I told them and their faces fell. They were used to a decision like that, the cover of a catalog, costing tens of thousands of dollars. The hero for our webpage didn't matter because we would change it in seven days (if not sooner) anyway AND I didn't have to guess. DATA would start to flow the minute we put the image up. They were used to expensive tests that took months to resolve. I was used to inexpensive tests we did all the time, so no reason to EVEN HAVE the process conversation. So much of this debate is of the "It doesn't matter" variety. Every moment you THNK about creating great content instead of creating SOME content and testing are a moment lost. YOU don't crate great content. You create content and THEY decide if it is great or not. Best way I know to create GREAT content is create consistently and learn as you go.When I was a Director of Ecommerce here is something I said frequently to my team, "We are going to do SOMETHING even if it is the wrong thing". Never regretted saying it or anything we did because SOMETHING always beats NOTHING online.
Excellent read, including the comments which followed.
After writing Marketing - Why All Marketing is Personal Now for ScentTrail Marketing this morning (http://sco.lt/719DI9) I found this amazing infographic from the new startup @Haggleapp. Thanks to the new startup for saying visually what it took me 600 words to do this morning :). M
Story of Cancer Foundation Store selling Martin W. Smith's collections to benefit cancer research and Cure Cancer Starter.
5 Days vs. 6 MonthsAs I used MagentoGo to create the Story of Cancer Store (http://storyofcancer.gostorego.com/ ) three things struck me:* I have a lot of STUFF.* How easy e-commerce is becoming.
* Fun to recover my life's stories.I'm selling everything from my home to every recrod (LPs), book and CD. The idea is to be able to move with my car. I explained WHY I'm "Selling Out For Cancer Research) in detail on ScentTrail Marketing (http://scenttrail.blogspot.com/2013/06/selling-out-to-help-cure-cancer.html ).There is a new e-commerce, an ecom everyone should learn and do. Want to disrupt your B2B business vertical? Add a store. Want to create a new revenue stream from your content? Add a store.Stores are magical content. They generate copius amounts of User Generated Content (UGC) and provide social shares. Store content POPS and walks around AND online stores are natural extensions of any business no matter how old or young. Startups should take particular note. Creae SWAG with your logo on it EARLY and use MagentoGo (or Volusion or Shopify) to create a store. Stores teach you things your Internet marketing CAN'T learn any other way. With stores becoming so easy and inexpensive everyone should have one (period, full stop). The fun part of not sleeping for the last few days as my brother Drew and I created the Stor of Cancer Store was / is recovering the stories associated with a lifetime of collecting. I wouldn't have traded the last few days for anything. Remembering helping my friend and talented artist to get painting again, Martin's Ride To Cure Cancer and why I purchased so many swatches to feed my inner-rebel was fun and insightful. This sharing thing is interesting. The more we share the easier it gets and the more benefit (for us) sharing generates. I had fun remember where the music, art and books of my life fit. Hope you do too. We cure cancer when we BELIEVE we can. I believe. I'm all in. You?Thanks, Marty :).
Content Marketing Tools For Startups I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup: * Paper.li
* Scoop.it * Google Analytics * Google Adwords * Google Plus * Twitter * A Blog (WordPress) It is possible to change the world with those seven tools.
The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon.
Friends @Smallrivers (Paper.li) made my day today and it was HARD day, so thought I would run this scoop about why Paper.li ROCKS back up the flagpole along with my thanks.
Bringing communities together around a cause is one of the most meaningful and rewarding types of community management. Marty Smith shares how he does it.
Important discussion for #startups. Most startups think of content marketing as a distant third priority. I disagree. Building a tribe of brand advocates, a community, might just be the most important thing any startup does. Will be discussing how Communities can save the world today at 2:00 EST with Ally Greer, @Scoopit's Community Manager and Tim McDonald, Huffington Post Community Manager. Should be a fun kickoff to Memorial Day Weekend.
VIDEO of our Google Hangout (NOTE starts at 6:00 mark): https://plus.google.com/u/0/102639884404823294558/posts/9Ry4SbhEprT
find 5 minutes and save the world sounds good to me
Over the past decade I have founded a number of companies – seven, in fact. All of them are still running, even though not all have gone well.
The best lessons almost always come from miserable, heart wrenching failure.
Digital Marketing Services. Organic Search: The explosion of online content,
Creating A Successful Startup Creating a startup can be solipsistic. Startups are passionate and creative. Feedback loops can be hard to pipe into what can be a sealed ecosystem. Sealed ecosystems cost money. Better to go early and ugly with EVERYTHING starting with keyword research. One of the benefits of keyword research is well described here - ALIGNMENT. Startups must align their passion and language to customers. When startups try to crate NEW language they fail. The key is slipping THE NEW inside of a comfortable shoe that customers know and trust. Made To Stick, the excellent book by the Heath brothers, explains how to present The New from inside of The Old. Trusted ideas, even when wrong, bring the value of the trust they created. If a startup NEWNESS obliterates a trusted idea it may be seen as so disruptive that trust can't form. Better to couch The New as an understandable IMPROVEMENT upon The Old since doing so allows TRUST to transfer. Many startups REJECT such a "downgrade" of their ideas and so many startups FAIL. Passion is important and valuable, but so is listening and learning. As a content marketer I've discovered that when ideas are TOO NEW they fail (i.e. don't get viral pickup or link support). Most people want to understand and trust something before they believe and so are willing to advocate. Understanding and trusting comes from several things including: * Simplicity (why OLD understood ideas help explain The New).
* Who else trusts and understands.
* How much NEWNESS I'm being asked to swallow.
* What is the BENEFIT (to me the potential customer) of understanding?
The last bullet should probably be first on the list since the old, "What's in it for ME" question is paramount. If benefit isn't an immediate hook chances for further engagement are diminished. Keyword research helps form NEW ideas with trusted language, existing traffic patterns and so allows The New to survive while new keyword patterns become established, new patterns our successful startup helped create.
The Value of Organic Search!
Yahoo, Tumblr tie-up in the works?CNET... paper but ultimately flopped, the multibillion dollar deal for Mark Cuban's Broadcast.com being the most egregious waste.
Interesting move by Yahoo and anytime someone throws around the B word you have to listen. Is Tumblr worth a billion? Maybe to Yahoo since they could sure use some relevance and COOL. Tumbr could sure use some ways to make money so maybe everyone wins.
Vimeo is the home for high-quality videos and the people who love them.
Cool web design app from a trusted source (Ana).
This looks like something to check into! Too bad it's frame based, though.
very nice design!
I recently found this great interview that Mark Suster did with Clayton Christensen, who is without argument, the master of disruption.
Disruption In BSchool Education
Most of this talk is about disruption in education, but Christensen is the "master of disruption" and this conversation with Mark Suster is fascinating for Internet marketers. Lack of technological core means an industry can't be disrupted. Education was in this boat for a long time. Online learning brings to education a "technological core" matched with pricing that has lost touch with reality means disruption is possible and likely. Online learning and corporate learning programs are killing Harvard Business School. Christensen says half of the University business schools are in trouble and will be forced to get with it or close in ten years.Apple ComputerFascinating discussion of Apple & proprietary architecture at 10:33. The inevitable opening of a once proprietary operating system means prices fall and the money is made in "sophisticated manufacturing". "It really is scary," says Christensen about the loss of sophisticated manufacturing. He goes on to blame business school for looking to layoff costs because of the way we teach people to measure things. FreemiumsAnother fascinating conversation about Fremiums at 14:30. "As a general rule if you have a product that doesn't get the job done you have to offer it for free," with Suster weighing in on charging for services. Modularity drives commoditization and that drives profit out. CrowdfundingFree usually means there is money to be made, "Above and below and you can invest or be an entrepreneur there and you can make money". Suster then talks about Venture Capital disruption and crowdfunding at 19:50. Royalty CapitalRoyalty Capital = movement in Boston to license capital as a way around limitations of venture capital at 24:00. When revenue starts there is a royalty rate returned to the capitalists. Fascinating alternative financing experiment going on in Boston.
Grande site e grande entrevista com Clayton Christensen.
A wave of young professionals are abandoning the pinstriped suits, outsize paychecks and cutthroat attitude of Wall Street for the geekier, more collegial world of tech startups.
There Is HOPEGreat article showing Wall Street employment falling as startups capture hearts and minds of the young and gifted. While I don't want to bite the hand that put me through college, my father worked on Wall Street, I do want great minds to MAKE THINGS not just shuffle money.I'm sure such a characterization isn't fair to Wall Street, but I see Wall Street as unlikely to cure cancer, solve our energy problems or save the world. I understand the "money is at the core of everything" argument, but don't believe it. Money Is As Money DoesMoney is usually dedicated to its singular mission - the production of more money. Living out on the hairy edge of startup land may mean starving a little but it passes the Steve Jobs test. Jobs famously said if you can't look in the mirror every morning and be excited and LOVE what you do then why do it. Startups not Wall Street will save the world and that is both a sign of the times and HOPE for our futures.
Here's why they call Israel the "Startup Nation."
I've met and worked with several startups from Israel and they ROCK.
Set new trends by knowing the old ones
Open With A Question
A friend, Brian Chiou @Brian_Chiou, just shared his http://www.imissthisshit.com/ website where visitors share stuff we miss like these green army men, GI Joe and Rock 'em Sock 'em Robots. Great example of the power of a question in website design too. When the site opens asking why you miss your mind can't help but begin to answer. I suggested Brian make his call to action bigger, and more like a button with high contrast. It is easy to walk right by the Share What You Miss CTA (upper left in text). Bet a GREEN button would outperform the gold text, but I love the placement. Hard to beat upper left CTA placement especially in a Pinterest inspired design like this. What Stuff Do you Miss? Share your nostalgia for STUFF here http://www.imissthisshit.com/
Branding Alignment Wins
When Internet marketing is aligned it wins. Alignment between a brand's ideals, the tool being used and the receiving audience creates impact. If you want to impact society BLOGGING is probably more valuable than Twitter (most social campaigns fall flat on Twitter).
If you want to get people to explore Twitter is great because it always is happening NOW and the half-life of a tweeted ink is a few hours. LinkedIn is all about pride in accomplishment and connection. Facebook enables connection reclaiming people from your long lost past. By adding Stengel's brand ideas (see more about Stengel's Brand Ideals take from his book Grow here http://sco.lt/8RPl7x ) we can begin to align our Internet marketing.
I would have classified some of the social media sites differently. I believe that LinkedIn also inspires exploration. Additionally, there are some great tools missing from here. However, the idea of connecting social media to Maslow's hierarchy of needs is a novel thought that I haven't seen before.
thanks for posting
If after a grinding six months of work you'd told me I would be able to create an ecommerce store in 5 days for FREE (other than my time) I would have said you were crazy. Turns out I did just that over the last four sleepless nights.The BIG lesson from launching the Story of Caner Store (every dollar raised goes to help the Story of Cancer Foundation and projects such as http://www.curecancerstarter.org) is EVERY business should have a "new ecommerce" store. Stores provide SEO, branding and customer engagement benefits. If you can achieve ONE of those three things for little of no investment wouldn't you? Most Internet marketing teams would say YES. I would too. Hope you will shop the Story of Cancer Store this weekend and appreciate your support. There are some rough edges still, so comment or email MartinSelllingZoe(at)aol and I will fix. http://storyofcancer.gostorego.com/
I'm SELLING EVERYTHING (house, & collections of books, art, records, cds, furniture, bicycles) to benefit Cure Cancer Starter. Sale starts Sunday June 2. Please tell your friends. Not as far along as I wanted to be (lol), but here is the beginning of, as a good friend coined it, "Selling Out For Curing Cancer" sale will work: http://scenttrail.blogspot.com/2013/06/selling-out-to-help-cure-cancer.html
Cure Cancer Starter & Story of Cancer Foundation There comes a point in every startup where you have to "burn the boats". You have to push all the chips into the middle of the table, go all in. That point for me is NOW. I'm funding creation of CureCancerStarter.org (http://www.curecancerstarter.org ) with my Marketing Director Salary at Atlantic BT. Atlantic BT is helping by matching my investment. Cure Cancer Starter will be the first crowdfunding platform dedicated to cancer research, created by a cancer survivor (me) and working with great cancer research institutes (Duke, UNC, City of Hope, Roswell Park, University of Wisconsin Carbone & others soon). The platform is FREE for cancer centers to use as my way of saying THANK YOU for saving my life (more than once). Free for cancer patients their friends and family to use as my way of saying thanks for being there for me. As is always the case development costs are 2x what we thought so I need to raise some CASH. Tomorrow my SELL EVERYTHING sale starts. Will be selling my house and collections of books, records (the old fashioned kind), CDs, furniture, bicycles and anything and everything I own. Time to go all in. You can help by letting your friends know about my SELLING EVERYTHING sale (live on Sunday June 2nd and house on market Monday June 3) and volunteering to help Cure Cancer Starter and the Tech Cures Cancer Movement (details tomorrow).
Internet Marketing Secret #1: IM Isn't What You Think It IsInternet Marketing Secret #2: Source of Greatness Isn't What You Think It IsInternet Marketing Secret #3: Save The World
Important post for startups since they tend to see Internet marketing as either not imporant or too important.
3 Internet Marketing Secrets - ScentTrail marketing
want to learn and earn through online business
This post is intended to begin as a story (in a less formal manner) of my ride into the entrepreneurship world. I will also share a few things about getting organized and hopefully it will help yo...
Carla speaks the truth. When I was at P&G they taught me to, "Plan your work and work your plan". Each day had a plan and those plans rolled up into weekly and monthly summaries (to check to make sure you were working your plan).
P&G was run a little like the army (this was in the 1980s remember) and, despite all the change, creating a living plan (i.e. one that is capable of change when needed) is paramount for startups.
Often feels to me with the pace of change we all need to be in a startup state of mind, fleetness of foot and creativity with the right disciplined procsses, I see clients all the time wanting to take their SMB forward and keen to adopt a startup fervour because it matters so much how the business develops to them personally. There are many SMB's and I include myself who can learn from and adapt the focus of the startup. In fact more often than not, we are all needing to startup some new venture, standing still defintely not an otion SOOO Thanks you for this post via Marty much appreciated. Even in large organisations the needto break out and create a startup culture is common. Something in it for almost everyone in this post, so cheers.
Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends. Successful startups LISTEN at least as much as they TALK and this post explains how.
Viral Marketing, the art and science of creating marketing that springs legs and walks around the world, has never been more important or urgent. These slides share a HOW TO extracted from hard won lessons launching what has become a $60M mega-viral specialty gift.
Every once in a while, an investment model comes along that turns the innovation community on its head. The venture capital industry, still less than 50 ye
I heard Harvard's Christensen discuss this new startup financing concept here: http://sco.lt/5aC2oT. Got me curious enough to look up the concept of Royalty Financing.
There has been so LITTLE innovation in how we FUND things I'm ready for a FINANCE Revoluiton what about you?
Not Crazy about the graphic above, but the concept seems interesting.
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management. (A strongly recommended read!
HELPFUL since this is truly a TRIBE unto itself. VCs are all about mitigating risks and finding teams they trust. Strange to think of a high risk profession as being risk adverse, but VCs are the card counters in vegas. They want the odds to be at least even and no so much wiht the house.
This graph shows Amazon's growth as it acquired goods-based companies during it's earlier years and later started acquiring software-based companies.
Amazon's BIG DataNot unlike THE WORLD Amazon's Mergers and Acquisitions show a shift from goods and services companies in the beginning to software now (can you say "predictive analytics").
Amazon has more #BIGDATA than it will ever be able to use. Now Amazon, like the rest of us, needs to UNDERSTAND thus the move from goods and services companies to software.
Making the most efficient and effective use of strategies, tools, and technology for content marketing.
Understanding The Lean Content Movement I just wrote my second piece on the Lean Content Movement being created by the team at @Scoopit (http://www.atlanticbt.com/blog/scoopit-and-the-lean-content-movement/ ). Here are just a few opportunities that are out there for courageous startups to tackle: * Tools capable of publishing to multiple locations simultaneously. * Tools to create PERSONAS (customer archetypes). * Tools to create Segments (financial groupings such as VIPs). * Mobile content management tools.
* Better Metrics tools (tie top of funnel TRAFFIC to bottom CONVERSION). Here are a few of the cool startups creating tools to support the Lean Content Movement: http://www.Scoop.it http://www.compendium.com/ http://www.topsy.com http://www.storify.com http://www.tweetreach.com How about you? What are your favorite "lean content" tools? Comment them in and I will curate into the post. As as content publisher I offer my feedback services to any startup creating a tool to help curate and create for the Lean Content Movement.
Indeed it does!
Beach Buzz Media-- Perfect example!
About 400 firms have stopped investing or gone out of business since 2000, by one count, but VCs are optimistic about the next 18 months
Is VC As A Concept Dead Man Walking Interesting article noting the steep decline of VC firms without a related decline in the number of startups. They credit the movie The Social Network (strange). I think the costs of starting a company are declining fast as OPP (Other People's Platforms) help entrepreneurs get started and prove a MVP (Minimal Viable Product). The article also notes an increase in angel investing. I would add alternative forms of financing such as bootstrapping and crowdfunding. Throw all of these ideas on the wall and one has to wonder if the idea of Venture Capitalists is either over about to morph into something other than what it has been.