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Clothing Startup Everlane Rocks A NYC Pop-Up Store, Now Has 400,000 Subscribers

Clothing Startup Everlane Rocks A NYC Pop-Up Store, Now Has 400,000  Subscribers | Startup Revolution | Scoop.it
Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400000 ...TechCrunchClothing startup Everlane has opened a pop-up store in New York for the holidays.
Martin (Marty) Smith's insight:

Everlane is rockig retailing at its core. By treating its customers as "members", using technology to suppot WOW customer service and controlingth means of production Everlane is creating a fun experience and loyal customers.

I admire them for going black on Black Friday. They put a simple page with white type on black statign why they were opting out of Black Friday madness. Well done and probably generated millions in free PR.

Everlane looks reading to rock.  

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Startups: How To Adapt to the Rise of Big Content.

Startups: How To Adapt to the Rise of Big Content. | Startup Revolution | Scoop.it
The rise of big content is one of Gartner's top 5 emerging trends in digital marketing: "content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.”
Martin (Marty) Smith's insight:

Great post for startups to read since they can jump right over all the dead and dying stuff and jump right into what matters - creation of sustainable online community with more and more of content coming from THEM (customers and contributors). 

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How Can Your Startup Last 60 Years or More? Ask Clay Ghann The Cricket Man via @Curagami

How Can Your Startup Last 60 Years or More? Ask Clay Ghann The Cricket Man via @Curagami | Startup Revolution | Scoop.it
Ghann’s Cricket Farm Interview Had a great day in Augusta with Clay Ghann and the team at Ghann’s. Ghann’s has been selling crickets to customers since 1952. How can your business survive over sixty years and span generations? Listen to Clay’s willingness to experiment, change and find great people to help. Thanks to Chris Lawrence …
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Does Haiku Deck Competitor Visme Rock?

Does Haiku Deck Competitor Visme Rock? | Startup Revolution | Scoop.it
You may or may not have heard of Visme, a web app that is creating a lot of buzz at the moment. Visme is a platform...
Martin (Marty) Smith's insight:

Hmmmmm... Interesting concept. Sounds like a Haiku Deck (http://www.HaikuDeck.com) visual marketing competitor. Will checkout and provide a review soon. 

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7 Things I Learned As A 2nd Time Founder

7 Things I Learned As A 2nd Time Founder | Startup Revolution | Scoop.it
I built and launched my first startup a few months ago. Although it failed, it just fueled my entrepreneurial fire to la…
Martin (Marty) Smith's insight:

So true. Each time around the merry go round I learn more. On my 4th startup and still looking for the magic tipping point were easier and money go together (lo).

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25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami

25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami | Startup Revolution | Scoop.it

5 Curagami Monster Trends
This is a great Fast Company post, but it is a bit overwhelming. Instead of trying to process 25 ideas all at once and all equally I've carved out 5 of team Curagami's favorite ideas, ideas that are creating a "new marketing" where we becomes US. We didn't include MOBILE since that should be understood by now. Mobile is everything starting NOW.

5 Curagami Monster Marketing Trends:

* Most branded content will come from consumers.
* Real time tracking & use of personas = customized experiences.

* Everything is a "catalyst for conversation".
* Rise of video & video sharing.
* Mashups and clutter filters will RULE.

Champion any 2 of these trends and your company, brand or startup will WIN and WIN BIG. What about you? What 5 trends strike you as MONSTER and must respond to trends?

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50 Tools Turbocharge Your PPC b/c Adwords Is Too Complex & Fast Now

50 Tools Turbocharge Your PPC b/c Adwords Is Too Complex & Fast Now | Startup Revolution | Scoop.it

Marty Note
Adwords is crowded, fast and dangerous these days.

When I was an Ecommerce Director we made the decision to give our $1M in PPC spend to the robots. Robots, business rules and predicitve analytics was the only way we could make what little money we made from PPC.

Attribution is a BITCH.

I remember our CFO saying, "Cut spend on everything above this line, " pointing to every branded term we were buying. Cut the top of the funnel off and you lose the bottom of the funnel. Trying to explain that to a web doubter was impossible so I ignored the demand.

Instead we tested or ROAS (Return on Ad Spend). $6 to $1 ROAS looked great...at first. As time went on we realized tighten the valve that tight cut our email list growth and the LTV (Lifetime Value) it produced in dangerous ways.

Next we tested at $1 to $1 and bleed red ink. At the time I worked for Direct Marketers (DMers) who don't believe in losing money...ever. The complex attribution math meant we were probably making solid return IF attribution was fully valued and agreed upon.

It was not. Attribution was controversial and the more immediate, the more Stimulus to Response it was the more my bosses liked it. The idea that three generations ago we built a PPC campaign that grew our list 15% and thus made us $3 To $1 was a bridge too far.

That is why I wanted to bring Marin into the mix. Marin is the best self tuning / business rule based PPC DIY Algorithm we could find. No Sale since adding Marin's "costs" seemed to lower ROAS. Once again full attribution would show Marin was going to pay for itself in no time, but didn't make that sale either.

Today's PPC market is an order of magnitude more complex. If you are still buying PPC by hand good luck with that. Too much UNDER (costs) and not nearly enough OVER (benefit) for our risk / reward palette. Better to hire an agency OR, for about the same money, DIY with a predictive management tool like Marin.

We looked at several and liked Marin the best. Its UI was understandable, installation was easy and commitment was low. We just added Marin to our list of Cool Tools in our Ask For Help Haiku Deck:

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Marketing Master Class: Tapping Friends of Friends A Startups CSF [video] via @Curagami

Startups Must Tap Friends & Friends of Friends
Replace "ecom" with "startups" in this YouTube Video to understand the Critical Success Factor (CSF) that is Asking For Help for startups.


Find the Haiku Deck for our 4.16 FedEx Ecommerce Summit presentation here: http://shar.es/1gJeZE Online merchants must tap their networks, empower brand advo...

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FedEx Ecommerce Conference Atlanta 4.16: Agenda & Details via @Curagami

FedEx Ecommerce Conference Atlanta 4.16: Agenda & Details via @Curagami | Startup Revolution | Scoop.it
I'm discussing Ask For Help: the New Collaborative, Curated and Community based Ecommerce at the FedEx Ecom Summit in Atlantic on 4.16.
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Inspirational Startups & Publishing Talk w/ @RedHatSoftware & @LuLudotcom Founder Bob Young #DSCLT15

Inspirational Startups & Publishing Talk w/ @RedHatSoftware & @LuLudotcom Founder Bob Young #DSCLT15 | Startup Revolution | Scoop.it
Bob Young At Digital Summit Video
Great talk with always inspirational +Red Hat and +Lulu.com Self-Publishing founder Bob Young at #DSCLT15 (Digital… - Martin W. Smith - Google+
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Cool Tools Arranged By Category of Use by Tool Master @RobinGood

Cool Tools Arranged By Category of Use by Tool Master @RobinGood | Startup Revolution | Scoop.it

Comprehensive list of cool tools from @Robin Good. Robin is the best tool reviewer on the web and this exhaustive list of tools arranged by category of use is invaluable.


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Cool Aggregate the Aggregators: List Hunt #8 - New Startups Millennials Care About - via UpStarted

Cool Aggregate the Aggregators: List Hunt #8 - New Startups Millennials Care About - via UpStarted | Startup Revolution | Scoop.it

There are literally hundreds of new products released every day from every corner of the web. With that many ideas being marketed and released daily it is hard to keep up with everything. Even with great aggregators like Product Hunt, StartupLi.st, Gadget Hunt  and Beta List it is easy to get

Martin (Marty) Smith's insight:

Great Idea. You can never have too much aggregation in this world and UpStarted is right - too much cool stuff happening all over to keep track. Put some personal filtering (Digg like) on this bad boy and HUGE WINNER.

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Internet of Things Meets Internet of Senses at Wearable Tech Show

Internet of Things Meets Internet of Senses at Wearable Tech Show | Startup Revolution | Scoop.it
With apparently perfect timing – one day after Apple launched its very own watch to an expectant world – this year’s Wearable Technology Show kicked off at
Martin (Marty) Smith's insight:

Going to be cool when Internet of Things meets wearable technology meets Terminator (lol).

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Renea Hanks's curator insight, March 13, 8:37 PM

Watch out for wearables. They are the hottest thing trending. Good time to look at tech startups on IndieGoGo and Kickstarter. 

Richard Platt's curator insight, March 13, 11:16 PM

Companies like Samsung Semiconductors, Intel, Silicon Labs and LM Technologies focused on combining multiple functions onto single chips, emphasising how closely silicon design now needs to be integrated much more tightly than ever before into overall systems.
QuickLogic showed its ArcticLink processor and sensor hub, specifically designed for low power operations, while Irish company Shimmer demonstrated its range of wireless sensor platforms that include ECG (Electrocardiography), EMG (Electromyography) and GSR (Galvanic Skin Response)

Richard Trader Msc RRT PA-C FCCM 's curator insight, May 19, 9:34 AM

Have we all seen the TED talk on video integration of sound..... your green plants are listening !

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Social Media Analytics: 9 Free Tools - Curagami

Social Media Analytics: 9 Free Tools - Curagami | Startup Revolution | Scoop.it

Want to know what's working on social media? These 9 free analytics tools can help!

Tools discussed:

  1. Followerwonk (New to us, but plan to use).
  2. Buffer (Use and like).
  3. SumAll (New but plan to test).
  4. Quintly (New)
  5. Cyfe (New)
  6.  Keyhole (New)
  7. Klout (Use and like)
  8. ViralWoot (New)
  9. Addictomatic (New)
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Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups

Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups | Startup Revolution | Scoop.it

Brand Ideals
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups. 

Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.

So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":

 * Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.  

Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers. 

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Help A Startup - Share Your Favorite Gear via @MeMoSha_Store

Help A Startup - Share Your Favorite Gear via @MeMoSha_Store | Startup Revolution | Scoop.it

MeMoSha: Active Women Gear
My sister Caroline is starting a new company dedicated to exercise, nutrition and gear tips for active women. But you don't have to be an active woman to help us figure out what great gear to talk about & sell.

Contributors will receive a thank you when we launch and extra special thank you gifts if we use your ideas, so share your favorite gear today: http://bit.ly/share_your_gear 

And thanks from the MeMoSha (Metabolism, Movement, Shape) team and my sister Caroline Smith, Founder http://www.MeMoSha.com   

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How Web Data Extraction Services Can Help Startups

How Web Data Extraction Services Can Help Startups | Startup Revolution | Scoop.it
Starting a business has its fair share of ebbs and flows - it can be extremely challenging to get a new business off the blocks, and extremely rewarding when everything goes according to plan and y...
Martin (Marty) Smith's insight:

Found this a fascinating read. We thought about hiring a "scrapper" at Curagami. We weren't sure 1. who was reputable (scraping can show up as an attack if you aren't careful) and 2. how to engage those who we could trust to help. This post answers both those questions though some additional research on vendors is probably called for as the post has a salesy point of view.

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Want To SEE Millennial Tech Future? Watch This @iSocialFanz Video #cloudtalk

More Than What is Said
The importance of this week's #cloudtalk Hangout On Air is what Brian does with Periscope, Meerkat and Youtube. Brian was simultaneously creating conversations using "real time video" in three channels.

The power of real time video CAN'T BE OVERSTATED. I didn't understand Periscope until Mark Traphagen went for a walk in Duke Garden. As Mark walk, shooting a real time video, he SAW me join and could discuss what he was seeing / doing.

WOW, think of real time videos as your way to have a conversation. Real time video breaks down the time delay AND you are left with a product, if you record your sessions, that will help others with similar questions later.

The immediacy is too cool to be denies. We've been wrestling with how to break down the silos between commerce and content. Brian's demonstration has our wheels turning.

@Brian Fanzois a #mustfollow curator too btw :). M


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Brian Fanzo's curator insight, May 2, 4:56 AM

Thanks so much Marty! 

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Are You A Headphone Hacker? Hack Your Headphones @Moon_Audio

Are You A Headphone Hacker? Hack Your Headphones @Moon_Audio | Startup Revolution | Scoop.it

Headphone Hacker?
What is the difference between men and boys? Price of our toys. The desire to tinker, change and build never leaves. Now friends at Moon-Audio.com help bring out our inner-tinkerer with their Hack Your Headphones page. #toofun #toogood

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SEO For Web Designers (9,972) Beats Buffett's Startups Tips (9,050)

SEO For Web Designers (9,972) Beats Buffett's Startups Tips (9,050) | Startup Revolution | Scoop.it

Our SEO for Web Designers has surpassed Warren Buffett's Startups Tips to become our #1 Haiku Deck:

SEO for Web Designers (9,972 Views)
http://shar.es/1gyTSf

Warren Buffett's Startups Tips (9,050 Views)
http://shar.es/1gyTIK

Makes SEO for Web Designers our fastest and steepest trending Haiku Deck. Our 42 Decks have generated over 100,000 views proving visual marketing is here and slides are a new online marketing channel.

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Social Branding Is Inevitable & Possibly Painful: How To Recover Infographic via @Kissmetrics

Social Branding Is Inevitable & Possibly Painful: How To Recover Infographic via @Kissmetrics | Startup Revolution | Scoop.it

Social media disasters can happen to the best of them. Today’s infographic goes over some social media bombs and how to recover from them.

Marty Note
The world is social. You can't avoid it, wish social away or delegate it to only certain silos. Your company, brands and services will be more social next year than this and so on. The evolution of social and mobile mean you MUST risk the "sticks and stones" of inevitable failure and learn how to recover.

This Kiss Metrics infographic can help.


Via Wes Thomas
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Jeremy Barton's curator insight, April 8, 4:11 AM

Some interesting things to look out for when we market on Social Media

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Zillow-ification Of Content: How Startup Disruptors Roll Up Online Content

Zillow-ification Of Content: How Startup Disruptors Roll Up Online Content | Startup Revolution | Scoop.it

Added Zillow-ification of Content to Asking Key Ecommerce Questions Haiku Deck: http://shar.es/1gcmvT

The slide shares a common problem. Regional industries from banking to real estate have feedback loops that reinforce their regional-ness. They are big fish in small ponds.

Along comes startup entrepreneurs who understand the "socket layers" of information architecture in a platform world. They create a platform, roll up the regional content, tag, filter and package information that WAS free but held in a thousand places and SELL the package back to the proprietary and once powerful big fish in their small pond.

Google's only "boundary" is the web their only VOTE inbound links and the social and search clout earned. Google thinks and acts differently. Google fishes the world's oceans and will think about fishing on Mars should such a possibility present itself.

Information is free doesn't mean what you think. Information is free means information is boundless and so able to be formed and reformed in an infinite variety of ways. The power distribution of everything is something Google and their roll up students know and regional once powerful big fish learn the hard way.

How do I know so much about this? Some of my best friends are roll-up artists capable of hiding the pea or the red queen in ways so clever and adroit those paying for their information don't even seem to realize or know how badly they've just been zillow-ized :).

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Yes, And... How Improv Reverses, "No But..." Thinking

Yes, And... How Improv Reverses, "No But..." Thinking | Startup Revolution | Scoop.it

Marty Note
Great book for startups because it shares secrets to improvisation comedy that apply to the high stress need to be creative world of startups beautifully. If you are in the business of creating something out of nothing approaching the challenge with, "Yes, and..." thinking and process becomes the "secret sauce" to open the doors to creativity.

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Zero To One = Startups Must Read by Peter Thiel

Zero To One = Startups Must Read by Peter Thiel | Startup Revolution | Scoop.it

PayPal's Peter Thiel's book is a #mustread for startups. We love Peter's advice to NOT be BORG and follow but to imagine, think and go BIG. Life is too short to do anything else. Book's tone is as valuable as the writing. It is honest, true and cuts through the BS of some things people love (Lean Startup, MVP). Great read, great advice.

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The Communicators: PayPal's Peter Thiel Discusses Zero to One Book via @BookTV

The Communicators: PayPal's Peter Thiel Discusses Zero to One Book via @BookTV | Startup Revolution | Scoop.it
Peter Thiel, co-creator of PayPal and Palantir, discusses his book [Zero to One] and about creating groundbreaking tech companies such as Google, Facebook and Apple. PayPal was the first to combine…
Martin (Marty) Smith's insight:

Just purchased Peter's book for my next drive to Columbus next week. Will report back on findings.

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At New Billion Dollar Startups, People Are ‘New Infrastructure’ via WSJ

At New Billion Dollar Startups, People Are ‘New Infrastructure’ via WSJ | Startup Revolution | Scoop.it
Keywords: For the first time in decades, billion-dollar startups are being built not on gains in productivity made possible by eliminating humans, but by the wholesale recruitment of people.
Martin (Marty) Smith's insight:

Great share at Startups Lunch with Eric Garrison from WTE.net yesterday. Thanks EG. M

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Norman Peires's curator insight, March 12, 10:45 AM

Will be interesting to see how we're working in the next 10 years.

 

Samuel Pavin's curator insight, March 12, 11:21 PM

One talk I did at a startup conference, back in 2012, was about the main factor of success for startups : Humans. 

This is the secret sauce for startups.