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Clothing Startup Everlane Rocks A NYC Pop-Up Store, Now Has 400,000 Subscribers

Clothing Startup Everlane Rocks A NYC Pop-Up Store, Now Has 400,000  Subscribers | Startup Revolution | Scoop.it
Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400000 ...TechCrunchClothing startup Everlane has opened a pop-up store in New York for the holidays.
Martin (Marty) Smith's insight:

Everlane is rockig retailing at its core. By treating its customers as "members", using technology to suppot WOW customer service and controlingth means of production Everlane is creating a fun experience and loyal customers.

I admire them for going black on Black Friday. They put a simple page with white type on black statign why they were opting out of Black Friday madness. Well done and probably generated millions in free PR.

Everlane looks reading to rock.  

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Is NC Startups Sweepsjobs.com Urberizing the Summer Job? via @Curagami

Is NC Startups Sweepsjobs.com Urberizing the Summer Job? via @Curagami | Startup Revolution | Scoop.it

Sweeps Urberizing the Summer Job
Yes and making finding and getting summer work done will benefit students and employers. Cool NC Startup Sweepsjobs.com is Uberizing the summer job and it's all good. 

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Nowist Innovation In A New World #trending - Curagami

Nowist Innovation In A New World #trending - Curagami | Startup Revolution | Scoop.it

Joi Ito's Ted Talk is a must view for web marketers. The shift from invading Russia in the winter to becoming a NOWIST is fundamental, sweeping and a tsunami of change in our thinking, actions and marketing. 

No surprise a post I wrote a year ago popped up out of Curagami's long tail today. Great TED Talk video embedded in the post.  

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NO Tech Bubble Says @a16z (VC Andreessen & Horowitz) #video #slides

NO Tech Bubble Says @a16z  (VC Andreessen & Horowitz) #video #slides | Startup Revolution | Scoop.it

Ben Horowitz On Disruption & No Tech Bubble
This Curagami post includes an insightful video of VC Ben Horowtiz's commencement address at Columbia.

Also includes an extensive slide deck from Andreessen & Horowitz proving there is NO Tech Bubble happening now (just looks that way). Great information from airbnb investor Horowitz and valley superstar Marc Andreessen.  

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Netflix-ification Of Your Business Model - Curagami

Netflix-ification Of Your Business Model - Curagami | Startup Revolution | Scoop.it

Netflix-ification
While we wont all become a digital media download artist we will all go through four stages of growth hacking:


* Disruptive Technology - used to consolidate a market (i.e. Blockbuster) and map a future.


* Online Community - learning to curate instead of create.


* Engine Phase - putting in less to get more out.


* Return as Creator - informed by Big Data and able to make "community based" bets.

Want to learn your future? Take a look at Netflix's immediate past.  

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Triangle eCommerce Group: Marty Smith & The New Ecommerce June 9th 6 PM RTP Frontier

Triangle eCommerce Monthly Meetup (Special Guest Marty Smith)

Tuesday, Jun 9, 2015, 6:00 PM

The Frontier
800 Park Offices Drive Durham, NC

14 eBusiness people Attending

Triangle eCommerce Group Meetup: We are all set to host our first meetup! Our first meeting will have three interactive programs: • Curagami Founder & Former Director of eCommerce Marty Smith shares a short presentation about eCommerce trends. • Q&A with Marty so bring your SEO, site conversion, which shopping cart to use, mobile & social commerce ...

Check out this Meetup →

Yes I'm Speaking Tuesday night in the Research Triangle Park at the RTP Frontier Center about the new Ecommerce. 

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Startups Take Note: The Social Patient About To EXPLODE Healthcare

Startups Take Note: The Social Patient About To EXPLODE Healthcare | Startup Revolution | Scoop.it

Healthcare Is About To Explode
I have a friend, Mary Kay O'Connor founder of Starting Point (http://www.startingpnt.com/site/ ), who is about to jump off the roof. She's been selling, or attempting to sell, into healthcare for several years.

Healthcare is bureaucratic, infected with "Father Knows Best" syndrome, changing rapidly thanks to The Social Patient and ripe for the startup pickings. If your fabric is as TOUGH as my old boss Mary Kay's you may want to look HARD at healthcare since it is about to explode (whether it wants to or not). 

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Better Beats Headphones?

Better Beats Headphones? | Startup Revolution | Scoop.it

Better Beats
Beats headphones look great and sound average. Friends who make Dragons audio cables decided to do an experiment to see if they could improve beats with better cables (theirs). Their cables make $5,000 headphones sound better, now the question was could they make less expensive cans sound great.

Answer: Yes they can
Fascinating story of "hardwiring" Beats by genius engineers at Moon Audio. Why Did I put this content in our Startups feed? Every startup lives in a place that requires noise cancellation to get any work done at all. Headphones and startups go together like boyhood and dogs :). Marty  

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Startups: How To Adapt to the Rise of Big Content.

Startups: How To Adapt to the Rise of Big Content. | Startup Revolution | Scoop.it
The rise of big content is one of Gartner's top 5 emerging trends in digital marketing: "content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.”
Martin (Marty) Smith's insight:

Great post for startups to read since they can jump right over all the dead and dying stuff and jump right into what matters - creation of sustainable online community with more and more of content coming from THEM (customers and contributors). 

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How Can Your Startup Last 60 Years or More? Ask Clay Ghann The Cricket Man via @Curagami

How Can Your Startup Last 60 Years or More? Ask Clay Ghann The Cricket Man via @Curagami | Startup Revolution | Scoop.it
Ghann’s Cricket Farm Interview Had a great day in Augusta with Clay Ghann and the team at Ghann’s. Ghann’s has been selling crickets to customers since 1952. How can your business survive over sixty years and span generations? Listen to Clay’s willingness to experiment, change and find great people to help. Thanks to Chris Lawrence …
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Does Haiku Deck Competitor Visme Rock?

Does Haiku Deck Competitor Visme Rock? | Startup Revolution | Scoop.it
You may or may not have heard of Visme, a web app that is creating a lot of buzz at the moment. Visme is a platform...
Martin (Marty) Smith's insight:

Hmmmmm... Interesting concept. Sounds like a Haiku Deck (http://www.HaikuDeck.com) visual marketing competitor. Will checkout and provide a review soon. 

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7 Things I Learned As A 2nd Time Founder

7 Things I Learned As A 2nd Time Founder | Startup Revolution | Scoop.it
I built and launched my first startup a few months ago. Although it failed, it just fueled my entrepreneurial fire to la…
Martin (Marty) Smith's insight:

So true. Each time around the merry go round I learn more. On my 4th startup and still looking for the magic tipping point were easier and money go together (lo).

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25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami

25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami | Startup Revolution | Scoop.it

5 Curagami Monster Trends
This is a great Fast Company post, but it is a bit overwhelming. Instead of trying to process 25 ideas all at once and all equally I've carved out 5 of team Curagami's favorite ideas, ideas that are creating a "new marketing" where we becomes US. We didn't include MOBILE since that should be understood by now. Mobile is everything starting NOW.

5 Curagami Monster Marketing Trends:

* Most branded content will come from consumers.
* Real time tracking & use of personas = customized experiences.

* Everything is a "catalyst for conversation".
* Rise of video & video sharing.
* Mashups and clutter filters will RULE.

Champion any 2 of these trends and your company, brand or startup will WIN and WIN BIG. What about you? What 5 trends strike you as MONSTER and must respond to trends?

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50 Tools Turbocharge Your PPC b/c Adwords Is Too Complex & Fast Now

50 Tools Turbocharge Your PPC b/c Adwords Is Too Complex & Fast Now | Startup Revolution | Scoop.it

Marty Note
Adwords is crowded, fast and dangerous these days.

When I was an Ecommerce Director we made the decision to give our $1M in PPC spend to the robots. Robots, business rules and predicitve analytics was the only way we could make what little money we made from PPC.

Attribution is a BITCH.

I remember our CFO saying, "Cut spend on everything above this line, " pointing to every branded term we were buying. Cut the top of the funnel off and you lose the bottom of the funnel. Trying to explain that to a web doubter was impossible so I ignored the demand.

Instead we tested or ROAS (Return on Ad Spend). $6 to $1 ROAS looked great...at first. As time went on we realized tighten the valve that tight cut our email list growth and the LTV (Lifetime Value) it produced in dangerous ways.

Next we tested at $1 to $1 and bleed red ink. At the time I worked for Direct Marketers (DMers) who don't believe in losing money...ever. The complex attribution math meant we were probably making solid return IF attribution was fully valued and agreed upon.

It was not. Attribution was controversial and the more immediate, the more Stimulus to Response it was the more my bosses liked it. The idea that three generations ago we built a PPC campaign that grew our list 15% and thus made us $3 To $1 was a bridge too far.

That is why I wanted to bring Marin into the mix. Marin is the best self tuning / business rule based PPC DIY Algorithm we could find. No Sale since adding Marin's "costs" seemed to lower ROAS. Once again full attribution would show Marin was going to pay for itself in no time, but didn't make that sale either.

Today's PPC market is an order of magnitude more complex. If you are still buying PPC by hand good luck with that. Too much UNDER (costs) and not nearly enough OVER (benefit) for our risk / reward palette. Better to hire an agency OR, for about the same money, DIY with a predictive management tool like Marin.

We looked at several and liked Marin the best. Its UI was understandable, installation was easy and commitment was low. We just added Marin to our list of Cool Tools in our Ask For Help Haiku Deck:

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New Freedom App: Relief From Digital Chaos via @Curagami

New Freedom App: Relief From Digital Chaos via @Curagami | Startup Revolution | Scoop.it

Do You Want Freedom?
My friend Fred Stutzman is on to something. Fred's new Freedom App puts US back in control of our lives. We get to turn IT off and back on again.

"It" is the constant sound and fury signifying nothing that threatens our lives, families and sanity. Don't jump off the roof, use Fred's Freedom App instead.  

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How Did We Make $30M Online? Books, People & Ideas - New Curagami Book Store

How Did We Make $30M Online? Books, People & Ideas - New Curagami Book Store | Startup Revolution | Scoop.it

Web Marketing Secrets
Want to know how we made over $30M online? Read our BOOKS and contribute your favorite Internet marketing reads in our new Curagami Book Store:

http://www.curagami.com/books.html

Send your favorite reads to martin(at)Curagami.com

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Follow Your Contribution & No Tech Bubble says Ben Horowitz [Video]

Follow Your Contribution & No Tech Bubble says Ben Horowitz [Video] | Startup Revolution | Scoop.it
Follow your contribution & other important ideas VC Ben Horowitz says. Andreseen Horowtiz shared convincing Slideshare on why aren't in a tech bubble too.
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Tao of Marty: Web Marketing Secrets - via @Curagmai #marketing

Tao of Marty: Web Marketing Secrets - via @Curagmai #marketing | Startup Revolution | Scoop.it

The Tao of Marty summarizes the OVER (gain) versus UNDER (loss) philosophy we used to make over $30M in online sales with hundreds of thousands of orders. Want your ecommerce site to make money online? Read and share the Tao of Marty. 

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Pricing A Revolution - @Curagami Adds A Waitlist

Pricing A Revolution - @Curagami Adds A Waitlist | Startup Revolution | Scoop.it
Please Note: Waitlist Thanks to our friends at FedEx Curagami’s agency business, our incubation lab where we invest in customers and they invest in us, is currently CLOSED. With 4 active clients we have no room at the Inn. This doesn’t mean we can’t help. We have friends in every aspect of online marketing. Friends …
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Indian Startup @gazeMetrix Helps Brands Track Visual Impressions - WhackyIdeas

Indian Startup @gazeMetrix Helps Brands Track Visual Impressions - WhackyIdeas | Startup Revolution | Scoop.it
Gazemetrix has come up with image recognition software, which can detect the contents of the pictures, making it one of the most valuable startups.
Martin (Marty) Smith's insight:

Cool idea. Google analytics vastly undercounts social value, links, traffic and conversion attribution. Images aren hard to distinguish, track and know what kind of images lead to shares, traffic and conversion (may be different for each). 

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The Best Tools for Mobile App Prototyping

Compiling a list of tools, native apps as well as cloud-based, to help build compelling Mobile (and Desktop) App prototypes. | UXPin: UX Design & Wireframing Tools As Beautiful As Your Work, Pixate, Origami from Facebook, Framework7, and Free Web & Mobile (iOS, Android) Prototyping and UI Mockup Tool | InVision

Via malek
Martin (Marty) Smith's insight:

I've used Appy Pie (not on the list) and found it helpful to have functional app to show designers. 

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Zigmas Bigelis's curator insight, May 26, 12:43 AM

See and try

tom cockburn's curator insight, May 26, 4:58 PM

Sounds useful

SENAME Interactive's curator insight, June 24, 1:59 AM

Nice list. Check this out. 

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Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups

Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups | Startup Revolution | Scoop.it

Brand Ideals
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups. 

Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.

So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":

 * Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.  

Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers. 

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Help A Startup - Share Your Favorite Gear via @MeMoSha_Store

Help A Startup - Share Your Favorite Gear via @MeMoSha_Store | Startup Revolution | Scoop.it

MeMoSha: Active Women Gear
My sister Caroline is starting a new company dedicated to exercise, nutrition and gear tips for active women. But you don't have to be an active woman to help us figure out what great gear to talk about & sell.

Contributors will receive a thank you when we launch and extra special thank you gifts if we use your ideas, so share your favorite gear today: http://bit.ly/share_your_gear 

And thanks from the MeMoSha (Metabolism, Movement, Shape) team and my sister Caroline Smith, Founder http://www.MeMoSha.com   

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How Web Data Extraction Services Can Help Startups

How Web Data Extraction Services Can Help Startups | Startup Revolution | Scoop.it
Starting a business has its fair share of ebbs and flows - it can be extremely challenging to get a new business off the blocks, and extremely rewarding when everything goes according to plan and y...
Martin (Marty) Smith's insight:

Found this a fascinating read. We thought about hiring a "scrapper" at Curagami. We weren't sure 1. who was reputable (scraping can show up as an attack if you aren't careful) and 2. how to engage those who we could trust to help. This post answers both those questions though some additional research on vendors is probably called for as the post has a salesy point of view.

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Want To SEE Millennial Tech Future? Watch This @iSocialFanz Video #cloudtalk

More Than What is Said
The importance of this week's #cloudtalk Hangout On Air is what Brian does with Periscope, Meerkat and Youtube. Brian was simultaneously creating conversations using "real time video" in three channels.

The power of real time video CAN'T BE OVERSTATED. I didn't understand Periscope until Mark Traphagen went for a walk in Duke Garden. As Mark walk, shooting a real time video, he SAW me join and could discuss what he was seeing / doing.

WOW, think of real time videos as your way to have a conversation. Real time video breaks down the time delay AND you are left with a product, if you record your sessions, that will help others with similar questions later.

The immediacy is too cool to be denies. We've been wrestling with how to break down the silos between commerce and content. Brian's demonstration has our wheels turning.

@Brian Fanzois a #mustfollow curator too btw :). M


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Brian Fanzo's curator insight, May 2, 4:56 AM

Thanks so much Marty! 

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Are You A Headphone Hacker? Hack Your Headphones @Moon_Audio

Are You A Headphone Hacker? Hack Your Headphones @Moon_Audio | Startup Revolution | Scoop.it

Headphone Hacker?
What is the difference between men and boys? Price of our toys. The desire to tinker, change and build never leaves. Now friends at Moon-Audio.com help bring out our inner-tinkerer with their Hack Your Headphones page. #toofun #toogood

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