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Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400000 ...TechCrunchClothing startup Everlane has opened a pop-up store in New York for the holidays.
Everlane is rockig retailing at its core. By treating its customers as "members", using technology to suppot WOW customer service and controlingth means of production Everlane is creating a fun experience and loyal customers.I admire them for going black on Black Friday. They put a simple page with white type on black statign why they were opting out of Black Friday madness. Well done and probably generated millions in free PR. Everlane looks reading to rock.
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CrowdFunde team is attending startup school. This Triangle Startup Factory Dairy shares our journey. Day 2 = creation of "unrealized networks", UGC & SEO.Day 2: Tapping Unrealized NetworksWow, what a day. Started with a Scrum-like standup and then worked the Business Model Canvas with TSF Founder Chris Heivly and Whitney. Discussing CrowdFunde's SEO benefit we realized that many businesses have "unrealized networks". Unrealized networks are your customers. One undeniable New SEO truth is commons or platforms like HuffPost and Facebook out perform all other models. Problem is how does a small business easily add a "commons" that won't cost them a million bucks in cash or time? CrowdFunde to the rescue. CrowdFunde's goal is to help our partners TAP the gold they carry in their unrealized network. When I was a Director of Ecommerce our mailing list was around 50,000. We communicated with our customers regularly because email marketing was the most profitable Internet marketing channel (by far). What we DID NOT do was for a community. We didn't realize benefits from our network. This Video Diary includes a 2 minute video that walks you through our first cut at tapping "unrealized networks". Please share any thoughts, reactions or ideas. We are in "startup school" at the Triangle Startup Factory in Durham, NC for 12 weeks and everything is up for grabs. Together we create a cool tool, a "get more with less" tool to help conquer the "New SEO". Thanks, CrowdFunde team and Marty
The tech giant buys another company, this time a startup that lets people create infographics and videos out of social data. Read this article by Richard Nieva on CNET News.
Wow, got an email about my Vizify account today saying I'm getting a refund since Yahoo wrote a much bigger check than nine.
Mapillary is a cool idea. Why run up and down city blocks taking pictures when your customers, advocates and contributors could do that for you. What it means to be a MAP is changing fast. Maps used to be those things you couldn't fold back up. Now maps are evolving into evolving stage sets. You need one "map" when its six pm and time for dinner. You need another map when you need groceries or toys for Christmas. As the line between virtual and real world collapse "map" is going to take on many new meanings. With GPS "Map" means place, time and tribe. Why tribe? Because, as FourSquare proved our phones are smart enough to know when our friends' phones are around us. Phones become living avatars walking a digital landscape by proxy, roads we wold walk if we could TRON-UP and jump into the machine. Since we can't become digital just yet MAP will take on many new meetings. Extend our new "map thinking" a little further and maps become games, commerce and content. These new "digital maps" will be how we tell time, know and relate to our friends and understand PLACE. Mapillary sees the future. They know maps are more than those things we used to not be able to fold back up :).
As creatives, we all want to produce work that's unique and worthwhile, but this often seems at odds with the commercial pressure to cater to the lowest common denominator. Yet the mass market isn't the only market with money. Find the right niche market and you could be in business, producing work you love in a way that'll keep you going right up to retirement.Marty NoteWhen my ex and I created FoundObjects.com (now gone except in the WayBckMachine) helping Magneitic Poetry Kit become a $50M specialty gift we discovered two important ideas:* Everyone has a gift idea they want to share. * Alternative distribution can create everything from a lifestyle business to a big win. At Found Objects we used the web as a great B2C testing ground and to keep our B2B partners honest. If our B2B partners passed on something we thought was cool we could make a market for it ourselves via direct sales. This Creative Bloq post updates our Found Objects experience with the many contemporary tools that can help a dreamer realize their dream even without a FoundObjects.com. Great Brian Yanish Scoop and post.
Over the past few years I have watched so many people in my entrepreneurial network walk away from their business and return to full time employment. Why? No doubt the economy is tough and in tough...
I loved this post and see myself some in it. I returned to full time work, something I will NEVER do again. I love creating companies. Why would I leave that then? Fear. Feat is a virus that infect an entrepreneur's ability to think, pivot and see patterns that must be seen. Fear isn't usually from where or what you would expect either. Some of the fear is related being out of step with "normal". By leaving the mainstream you leave more than you can imagine. You leave the easily available support systems that create self definition. An entrepreneur creates themselves. Support systems will never be there when needed since they won't kick in until success is assured and that is late. By the time "success" is well known enough that everyone knows the rough waters are past. Cancer taught me how to create a support system from friends and family and THAT lesson is why I will never work for another company I didn't start. The missing piece was learning how to cobble together a support system to successfully pass through the rapids. Now all five entrepreneurship dimensions are present:1. SELF BELIEF 2. SOUND PEER GROUP 3. TENACITY/CAN DO ATTITUDE 4. PASSION/PURPOSE (creativity) 5. BE IN FLOWGreat post here about what it takes to be an entrepreneur. Interesting how MONEY never comes up :). M
I simply like to say that "I'm too stupid to quit!" I've operated with no cheering section or other support for over 15 years while I raise kids alone. I do what I do because I'm compelled to do it and don't see anything as a failure. Afterall, nothing is promised in life. Not even life itself. It's all about the adventure and just going for it. That alone keeps me content. Your best is all you've got in this life. Sometimes it'll be enough, other times it won't. It's just life. No worries!
Terrific article that mentions the importance of being 'in flow' with whatever you're doing in your entrepreneurial venture. And provides a link to a test you can do to find out what that is.
You have to be very tough and resilient when there is no salary cheque at the end of the month!
“ How does cloud computing really work? What is the Cloud? Demystifying the Cloud is an infographic that pulls the curtains back on the cloud and explains it all!”
Stay with this infographic because its subject, how cloud computing changes website development, information architecture, mobile computing and....well everything, is important. Important enough to decipher this dense infographic (lol).
I found this article answered many questions I had about "The Cloud"...I thought I would share it with you...
AT&T and IBM will start jointly offering services designed to help municipalities, utility companies and other organizations use "Internet of things" technologies to better manage their infrastructure.
"There is a huge amount of growth of the things that are connected" to networks, said Michael Curry, IBM vice president of product
management. "When you have that many things connected in, you have a big data problem. Companies want to be able to take that data and use it to optimize operations and predict failures."
IBM estimates that there will be over 18 billion connected devices in the world by 2022. Examples of connected devices include mobile phones and sensors.
For this work, IBM's software division will work with AT&T's Advanced Solution unit. AT&T will provide network connectivity and IBM will provide the software and integration.
The two companies plan to help organizations build out systems that can collect data, wirelessly, from many remote end-nodes, an approach increasingly being called "The Internet of things" in the industry. The data can be analyzed and monitored, as well as fed to mobile devices for personnel in the field.
The initial targets for the service will be municipalities, mid-size utility companies and transportation companies, though any sort of organization could benefit from remote monitoring should consider IBM and AT&T's assistance, Curry said.
Cities could use this approach to better and control manage traffic. Utility companies could more closely monitor their customers' energy usage. Transportation companies could better manage their fleets of vehicles.
Click headline to read more--
Yeah Internet of Things going to be HUGE trend with all kinds of cool startup opportunities. Nest.com already sold to Google for billions and they won't be the last.
IBM and AT&T to work together to create an IoT network infrastructure. Very interesting and likely very important play
MartyGreat Pinterest board from the Founder Institute. The Founder Institute has a very defined startup accelerator program in Silicon Valley. Great board and Founder Institute looks cool and helpful.
CrowdFunde Accepted Triangle Startup (TSF) FactoryThanks to friends who wrote cards and letters and thanks to the team at Triangle Startup Factory, our Durham, NC based startup incubator, who are willing to take a risk on CrowdFUnde as we smash content marketing and crowdfunding together to see what happens. Our TSF session starts March 10th and we hope you will join us as we share this great startup adventure. CrowdFundehttp://www.crowdfunde.comHaiku Deck Pitch to TSFhttp://shar.es/QFOzU
Triangle Startup Factoryhttp://thestartupfactory.co/
Hardest thing any startup entrepreneur does is decide to pivot or persevere. Share your pivot or persevere stories & Join CrowdFunde buzz team.
My Pivot or Persevere Story
A new way to do business is emerging ! Do not hesitate to immitate and follow !
Don't Ask The Wrong QuestionsStatup Investors Often Ask The WRONG Questions in the WRONG ways. Here are examples of GOOD questions to ask startup entrepreneurs:
* How many unique visitors will your site get daily in the first year?
* How many downloads (or sales) will your site make daily?
* What is projected cost of customer acquisition first through third years?
* Where will your website’s traffic come from? Top 3 – 5 sources?
* Who are you disrupting and what is the PageRank PageSpread and number of inbound Links.
Complete list is included in the linked post on CrowdFundehttp://crowdfunde.com/new-money-startup-investment-criteria/
After @Hannah du Plessisshared a great post about Creativity being more important for startup entrepreneurs than passion I wanted to weigh in and share related experience growing up with the right side of the brain being my dominant hemisphere (lol). I share 5 ideas from the daughter of Gatorade's inventor: * Creativity Bigger Predictor Than Intelligence. * Creativity Can Be A Hard Row To Hoe. * Creativity & Structure. * Creativity can be learned and taught. * Creativity happens at intersection of disciplines. Great post hope my hard won experience contributes something helpful.
Creativity can guide your business growth!
Make the right brain and left brain intersect
Buffet's Startup Tips Are so important I created a @HaikuDeck for his tips and for implied startup tips such as:* Multiple Money - don't depend on one income source.
* Spending - buying things you don't need means selling stuff you do...eventually.
* Savings - Save then spend not the other way around.
* Investment - Never put all eggs in one basket no matter how beautiful the egg. * Honesty - Honesty and character and lack of it are expensive and amplifed by money so don't expect from "cheap people". http://www.haikudeck.com/p/94SRtkQRzX/warren-buffet-startup-tips
Haikus are a great way to process meaning!
Interesting statements form Warren Buffett & Bill Gates, especially about honesty ... How does that work for you?
Great Insights from the Oracle!
Lessons by Marcus Lemonis of CNBC's hit show, "The Profit", for small business owners. We take a close look at lessons learned from all Season 1 episodes.
Great companies mentioned here along with 6 great Small to Medium Sized Business Tips:
CommunicationSeason 1, Episode 1: Car CashPassionSeason 1, Episode 2: Jacob Maarse FloristsIntegritySeason 1, Episode 3: Planet PopcornBusiness isn’t personalSeason 1, Episode 4: Eco-MeValue your people
Creating CrowdFunde's new logo includes our rough drafts along with a short description of why the graphic design ended up where it did.As I share in this post about the process of creating a logo any graphical communication should lead, follow or get out of the way (lol). In this case WTE.net's designer Rachelle Leath suggested something I didn't see - she made Funde green. That may seem like a small thing, but it isn't. I've been working on this logo for months and felt like I had it close. I needed another pair of eyes, a pro graphic designer to supplement my amateur efforts (lol).l Once I saw Funde i green my immediate reaction was, "That tells a better story". Every element needs to tell a story especially a logo. Sometimes I have the logo creation story all worked out. Not this time. This time I had a good design, but I missed Rachelle's idea to emphasize CROWD and Funde. This emphasis helps tell CrowdFunde's brand story. The positioning of crowdsourcing and content marketing FUNDED by crowds is easier to SEE now. This new logo begins to tell that story right off. When you create a hook like Funde in green the minute you explain it your visitors will have a V8 moment. They will smack their head and your story and graphic will feel easy, understandable and fun. Great job by Rachelle and WTE team helping to create a new CrowdFunde logo. Now our job, as the marketing team, is to craft a brand story consistent with the new logo. I like to write a short story ABOUT the logo. Why?A good logo prompts curiosity, so answer the unstated but prevalent question of why we crafted the logo the way we did provides another brand positioning and storytelling opportunity.
Are you wondering if you should ask friends or family to invest in your new business? Learn the good, bad and ugly about this business financing strategy.
Should Friends and Family Invest in My Business?
Like walking on thin ice! The solution: treat them like professional investors, start with a great business plan!
Learn more here: http://www.business-funding-insider.com/free-business-plan-template.html
A whiskey app by whiskey, bourbon, and scotch lovers.Marty NoteYeah, this is going to be COOL. Follow founder Stu Grubbs on Twitter @stugrubbs.Company Twitterhttps://twitter.com/distilld Pinteresthttp://www.pinterest.com/distilld/ GPlushttps://plus.google.com/+Getdistilldcom/posts LinkedInhttp://www.linkedin.com/company/distilld Facebookhttps://www.facebook.com/distilld
Content Marketing For StartupsContent marketing authority is something everyone wants yet few realize the fastest way to achieve what they want is to share, share, share. The 4 Sharing Tips:* Give Expertise Away, but not 100% (find a way to create ROI too).
* Following Is Currency, So SPEND IT. * Presence Makes you REAL. * Trust in KARMA of the SHARE. Post is trending on Curatti after going live on Tuesday. This "bean stalk" is an important content marketing one for startups to climb. Being a startup is solipsistic and self referential when it needs to be open kimono authentic and all about sharing. Share EVERYTHING.
Some universal truths here: the more you share, the more you gain.
Women dominate on Facebook, but men are more prevalent on Twitter (RT @Mangoes57: How men and women use social media differently in one graphic: http://t.co/gIB1trjtT0 via @TIMENewsfeed)...
Love this infographic. What it says is we lucky few Internet marketers have several dimensions to think about when we use social media including:* Are we communicating on MARS or VENUS?* What is the NATIVE language of the platform?
* What are the stated and unstated RULES of the platform?* How do we NOT step on a crack and break our SMM's back?Great infographic.
"Startups face tremendous pressure while competing with their bigger counterparts. They neither have large manpower nor big infrastructure. Social media can become an effective solution in helping them grow. This infographic shows how startups should utilize the power of social media."
Startups are "too busy" to create and publish content on the web. I understand. There was a time when I felt guilty about how much time I spend on social media. One day I realized the time I spend on social media IS MY JOB. I'm a marketing guy. I've been selling one thing or another for thirty years starting with bar soap for P&G and now our CrowdFunde startup. Social media is where relationships start and all selling is relationship selling today since we don't buy anything from someone we don't "know" and trust. Despite the fact it makes startups feel like Willy Loman at some point they need to sell something to someone. Selling something to someone means startups must embrace social media marketing as visualized in this infographic.
Comment les médias sociaux peuvent-ils devenir une solution au développement des startups ?
Voici un exemple d'infographie efficace pour montrer comment les startups doivent les utiliser.
Good article to share !
Social Media for startups. Not just communication but a major tool for advertising, sales, marketing and customer service.
The Lean StartupEvery entrepreneur and wannabe entrepreneur should read Eric Ries' The Lean Startup. Here are 6 Tips from the book:* Build an "Innovation Factory" Using Lean Startup techniques.
* Validated Learning most important "product" in any startup. * Find what assumptions are BRILLIANT & which ones are CRAZY. * Create a testing & experimentation culture & experiment based on vision, core values and feedback.
* You don't know what "quality" is yet, so go early, ugly and fast and refine from feedback.
* Get Out of the Building meaning get your ideas in front of real customers as soon as possible. Highly recommend The Lean Startup and not JUST for startups. Great book for intrepreneurs, people trying to innovate within Fortune 1,000 companies, too.
I am recommend taking the advice from this book if you are planning strategy for a new entrepreneurial start-up or if you want to reinvent your current entrepreneurial venture...
Excellent for all nimble businesses (or those who would like to be).
Startups & ContestsMost #startups don't wake up thinking about #contentmarketing. Most startup entrepreneurs are builders. They want to build. Sometimes it is better to let others build FOR YOU. Better because our new Google marketing world is based on three things:* What You Say & Do. * What others Think about what you said and did. * Being LOVED by an increasing number of "brand advocates".Some startups may get all of those things from an APP store, but why risk putting all eggs in a single basket when content marketing isn't hard nor does it need to take much time. Contests are a favorite of mine. When STUCK and there's no time to cold call or no money to support "outbound sales" create content to bring who you need into your orbit. Contests are great for that. Give away something of value, such as a "better website", and review your entries. If a contest feels too random you may be right, so don't put all eggs in that basket either. Continue to work your personal network to find great partners and be sure to update your contest. Closer something gets to FULL the more people want it (lol).
Reviews & Fresh Content are Key !
And I agree 100% the new Google marketing world is based on three things:* What You Say & Do. * What others Think about what you said and did. * Being LOVED by an increasing number of "brand advocates".
The best tips from expert business plan reviewers for bplans, templates and more
Thanks to Marc for making this suggestion on Scoop.it. Biz Plans are something I like about as much as going tot he dentist so any helpful tools or suggestions are WELCOMED. Writing a business plan reminds me of Martin's Ride To Cure Cancer. In the summer of 2010 I rode a bicycle across America over 60 days. Based on weather patterns we predicted riding in the rain 10 days. We actually had to ride in the rain for 6 days. Since we were going to need to ride in the rain I practiced in it and worked on convincing myself that I LOVED riding in the rain, that it was fun. Not so much and NEVER made that sale (lol). Appreciate anything that will help me create Biz Plans.
The business plan creation process can be very time consuming and the benefit of this exercise can be invaluable. I am at FAU in a session right now about how to develop the financial models needed for the business plans. We're talking about the assumptions we are making and justifying where we are getting our numbers and amazing things such as going out into the marketplace and doing the research about what people are willing to pay for. There's an upcoming business plan competition and a room full of people who intend to compete in this huge event at FAU. I recently met several business plan competition winners who have used this money to help them launch their businesses-there can be a huge benefit in creating excellent business plans. Too many businesses go out of business because they don't have the money to stay in business. Many companies that don't make it are gone because they didn't have plans and they weren't prepared for the challenges they actually faced.
Good article about steps to cover when seeking investment dollars for start ups. A solid management team and understanding where your business fits in the marketplace a essential.
CrowdFunde's mission is support investors, donors and shoppers by merchandising crowdfunding based on cool algorithms YOU set. Based on our incubator investor meeting today may remain a DREAM, but something will work out since the content is too cool and valuable to remain "haystacked" for much longer. One cool trick is the algorithms that control what gets shown where have two modes DEFAULT and FRIENDS. When Facebook is linked to a profile algorithms go into "friends mode" showing what your friends and friends of friends like with the ability to toggle back to defaults. That little trick is cool enough I might have to fund development. Heck I might have to regardless (lol). Marty
What is the most important quality of an entrepreneur?
Working on my 4th company (CrowdFunde) I agree creativity is more important than passion. I've created companies based on passion and they don't dance as well. Passion can be limiting. The "blind side" of passion is bigger. When you develop a company that is the barest outlines of something you know will change 10x before launch it "dances" better. It is important to be passionate about your belief in the movement you've joined. Successful entrepreneurs don't make any money until one magic day they do.
Money is an important scorecard, one tht builds confidence and the ability to do it again (why there are so many "serial startup entrepreneurs"). But money can't be the main motivation or you will never make it out past the breakers. Any startup will wobble, fall and drown a little before it learns to surf. If money is the only motivation or you are so passionate you can't see the wave about to hit you and your new company then you drown. Drowning a little is also part of the game. So never give up. Come up for air, up your creativity and go again.
Creativity is the ultimate trump card for Entrepreneurs.
What do you think?