Successful serial entrepreneurs start by being very, very persuasive.
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Scooped by Martin (Marty) Smith onto Startup Revolution |
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Making the most efficient and effective use of strategies, tools, and technology for content marketing.
Martin (Marty) Smith's insight:
Understanding The Lean Content Movement * Better Metrics tools (tie top of funnel TRAFFIC to bottom CONVERSION). 
John van den Brink's comment,
April 27, 3:52 AM
Martin, great tools!. I also use http://www.swayy.co/
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We are proud to present an awesome online service that will help you to drive awareness and build relationships on Twitter.What is Commun.it? Delete the scoop?
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Two years ago I wrote a post entitled "Can Anything Stop The Facebook Juggernaut?" in which I marvelled at the fact that Facebook was then worth a whopping $35 billion, according to Second Market. Delete the scoop?
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Martin (Marty) Smith's insight:
New multimedia storytelling tool looks like Pinterest for storytelling. Delete the scoop?
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Robin Good: Splurgy is a new web service which allows you to engage and reward your best social media fans by offering them unique discounts, coupons and access to offers in exchange for their contribution to make those actions "visible" to their own social networks. With Splurgy it is also possible to make access to exclusive content, links or guides on your web site available only to those that are your true social advocates. The “Fangate” feature allows your website to give access to exclusive content only to those who follow your social channels. Last but not least Splurgy collects the name and e-mail address of every user that socially engages with your promotions. Free to use. Key features: http://www.splurgy.com/features/ Video tutorials: http://vimeo.com/splurgy/videos/rss More info: http://www.splurgy.com/ Via Robin Good
Martin (Marty) Smith's insight:
Malcolm Gladwell taught us not all customers are equal in his book The Tipping Point. Gladwell segmented customers into Salespeople, Connectors and Mavens. Each persona has different value and needs different communication. Any tool that helps segment and reward the 11% (or so) of your customers that are highly engaged is valuable so Splurgy away. Delete the scoop?
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Building on the Social Web
A few months ago, I embarked in a project which has become more and more engaging and exciting as the weeks progress. With my partner Erik Lumer, we have been working hard in the development and distribution of a product called CircleMe, which Saul quickly spotted on his radar just less than a month from our public release, on October 4th, 2011. Our vision with CircleMe is to create an online environment where users can take advantage of technology and the social web to enjoy more their passions and interests in life (i.e., their “likes”).
Social Graph Power
The way we want to achieve this is by asking users to “connect” to the things and topics they love, and then CircleMe will leverage clever algorithms along with the power of the social graph to surface relevant content and new items tailored to each user. To get there, we need to move gradually. The first step has been to create an engaging environment where users can easily express all their ‘likes’ and discover (in a serendipic way) new things of potential interest. Then, as activity increases, we will have enough data to reach the goal to surface relevant content in a timely fashion for any interested user... Via Martin Gysler Delete the scoop?
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I don't think the list will surprise anyone, but the weighting might. It surprised me. Great HBR article.