Your new post is loading...
Your new post is loading...
DIY Customers Are Important
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.
1. Drive Traffic.
2. Increase Awareness.
3. Create new Connections.
6. Voice is authority, authority is reputation, reputation is all.
7. Provides grappling hooks out to social media to accomplish #2.
Marty Note On Developing Trusted Content
* Eliminate Hype.
* Make Your Content As Unbiased as possible.
* Present alternative perspectives (from trusted leaders and gurus).
* Include objective research.
* Beware of product pitches (just say NO to product pitches).
* Proclaim your identity (be honestly who you ARE as any disparity creates dissonance).
IgnitionDeck is the world's most popular WordPress crowdfunding plugin. Includes free WordPress Crowdfunding Theme. Integrates with Paypal, Stripe, Mailchimp.
* Social Shares - Content is supported by entrepreneurs social net.
* Most campaigns JUST MAKE their funding goals.
Martin (Marty) Smith's insight:
I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Buffett's Startups Tips
* Spending - Don't buy what you don't need or you will be forced to sell what you do.
* Risk Taking - Never test river depth with both feet.
And more tips from the Oracle of Omaha for startups in this Haiku Deck
New business, major ambitions, no budget… now what? You know your startup brand should have a Twitter account, the marketing opportunities can rocket your company into the big leagues.
It’s a free platform that puts businesses on a level playing field, where a decent Tweet can reach up to 271 million active users at an unprecedented speed. Using it correctly unlocks a huge return with little to no financial investment.
That sounds perfect – if you wanted to reach an audience of that size on almost any other medium you’d be paying an amount of money that most small businesses in the US could only dream of.
Getting a solid foothold on Twitter can be a challenge if your brand isn’t established yet. But Twitter users follow at least 5 brands on average, so they’re willing to be courted by you if you can appeal to them.
This means that in every industry there are startups using Twitter to grow their audience, increase their leads, help their customers, and ultimately improve their bottom line. Here’s how you can be one of them:
Via Brian Yanish - MarketingHits.com
Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?
Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest.
...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.
And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.
Via Jeff Domansky
Mark Twain noted few souls are saved after the first 10 minutes of the sermon. Your pitch has, maybe, half that time.
1. Do some research.
2. Connect with your audience on a human level.
3. Tell a story they can relate to.
4. Share facts.
5. Be subtle -- don't give it all away.
6. Make them laugh.
7. Create a sense of urgency.
8. Make a bold statement.
9. Make your final words count.
3. Note any connection no matter how remote (based on research).
4. Tease with cliffhangers & Speak In Sound Bites.
|Suggested by Marius Fermi|
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.
A tad "old school" but helpful selling tips such as:
#1 Initiating Contact
#2 Quick Qualification
#3 Demonstrate Your Offer
There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):
Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)
We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.
One of my favorite quotes is the old Indian saying:
Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.
Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.
Print The Legend
Fascinating film about the beginning of a BIG THING (3D Printing) this film accurately describes what its like to be a startup in a hot space. Frustrating, magical and crazy all at once the movie will ring true for anyone whose started anything with OPM (Other People's Money).
Couple of cool trends in the movie include:
* Open source MakerBot becomes closed and gets bought.
* Closed and highly proprietary Avi Reichental does a RETHINK on his company's IP strategy and becomes more open.
* 3D printing remains in search of its "killer app".
That last bullet is also interesting. There is speculation that a printed plastic gun could become the "killer app" until the government steps in. In reality the killer app is problem going to be medical or healthcare related and is three to five years off.
Great window into startup land and 3D printing.
Why Content Curation Is Coming To B2C Merchants
In Curagami's 2nd guest blog post @Cendrine Marrouat - www.socialmediaslant.comshares 7 Content Curation Tips online merchants must know including:
Levels is cool. I added Durham, NC to his Nomad List of great places to be work "in the wild". Love the idea of FAST and then FASTER startup creation. Reminds me of a lesson Alton Pickens taught before we realized what a bad painter I am (lol). }
In college Pickens had me line up 50 sheets of paper and create with a timer. Fast became faster. He was trying to destroy THINKING TOO MUCH. Levels is doing the same by floating like a startup butterfly and stinging like a bee.
Shyp is the easiest way to ship anything. The mobile app provides an easy on demand shipping experience. Shyp is transforming how you send items by replacing the traditional hassles with a delightful experience.
Imagine a "Shipping Hero" coming to your place and handling your holiday shipping FOR YOU. What would that be worth? Shyp is betting its worth a lot and I agree.
I used to run a distribution business with Janet McKean called Found Objects. This time of year we were hunkered down shipping wholesale orders for the holidays. I've probably packed and shippped over 10,000 packages and it SUCKED.
Shipping is also a GAME played by giants on a field you can hardly understand or imagine. Shyp packs your package and secure the most secure and cheapest way to ship. DONE, where do I sign? Shyp launched in NYC and it may be a bit before they head to Raleigh / Durham. When they are here I'm there since the "joy" of shipping wore off long ago.
Can a couple of 20 somethings change the world? Stripe's answer is a strong affirmative YES. Stripe is fixing the biggest barrier to the social / mobile / connected web. We can't buy stuff on our phones.
Phones are, to use the founders of Stripe's words, "Clunky" (watch that video here: http://cnnmon.ie/1DxDZMG ). Why is the phone the lynchpin? Stop thinking of your phone as a phone.
Think of your phone as a PORTAL, game console and magic wand. Soon "see a thing, buy a thing" will be taken for granted but only if the Stipers can make mobile payments less "clunky".
I poked around on their site some and would say they are half way down a very interesting road. Why is the phone the lynchpin? Because once payments work on phones they work ANYWHERE.
Once payments work anywhere social commerce becomes a reality and "see a thing, hear a thing, buy a thing" a reality. Extend the logic further and ask, "What is a website?".
If we can wrap "see, click, buy" tech on phones we can do so on Facebook, the Redbox machine and the grocery store. Scan those fritos with your phone and Harris Teeter or Wegmans or Kroger bills your account.
NO CHECKOUT because your PHONE is the checkout. Fix ecom on the phone, change the world.
The Curagami Story
Curagami was launched by Martin Smith and co-founder Phil Buckley when they found a need in the marketplace they felt was not being served and a window of opportunity.
Curagami helps ecommerce merchants discover the "new ecom" where commerce and content live harmoniously together. This is their story.
Great write up by @Lori Wilk about our #startup Curagami.
You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+
While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +
It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. Simon Mainwaring
It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. +
I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why!
Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.
Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.
You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.
Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.