We have found it, the Entrepreneurs Bible! No not really but this is what it would look like if it was ever created. Here are the 20 Great Tips for the budding entrepreneur, taken straight out of the would be Entrepreneurs Bible.
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Nov 11, 2011
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Scooped by Martin (Marty) Smith onto Startup Revolution |
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Robin Good: Splurgy is a new web service which allows you to engage and reward your best social media fans by offering them unique discounts, coupons and access to offers in exchange for their contribution to make those actions "visible" to their own social networks. With Splurgy it is also possible to make access to exclusive content, links or guides on your web site available only to those that are your true social advocates. The “Fangate” feature allows your website to give access to exclusive content only to those who follow your social channels. Last but not least Splurgy collects the name and e-mail address of every user that socially engages with your promotions. Free to use. Key features: http://www.splurgy.com/features/ Video tutorials: http://vimeo.com/splurgy/videos/rss More info: http://www.splurgy.com/ Via Robin Good
Martin (Marty) Smith's insight:
Malcolm Gladwell taught us not all customers are equal in his book The Tipping Point. Gladwell segmented customers into Salespeople, Connectors and Mavens. Each persona has different value and needs different communication. Any tool that helps segment and reward the 11% (or so) of your customers that are highly engaged is valuable so Splurgy away. Delete the scoop?
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Quick read and great tips. Don't agree with them all, but the vast majority rock.