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Website Design Of The Week : NC Folk Artist Vollis Simpson's Whirligig Park [by Atlantic BT]

Website Design Of The Week : NC Folk Artist Vollis Simpson's Whirligig Park [by Atlantic BT] | Startup Revolution | Scoop.it
Vollis Simpson's Whirligig park in Downtown Wilson, North Carolina. Visit Wilson NC's Whirligig park to see the amazing whirligigs from Vollis Simpson. The park is set to open November of 2013.
Martin (Marty) Smith's insight:

Vollis Simpson is a North Carolina treasure. His Whirligig Park in Wilson, NC is a magical toy factory. Vollis Simpson's folk art is a series of kinetic sculptures constantly in movement and interaction with the wind and nature.

The challenge of the website was to create a website half as special as Simpson's magical art. I think the Atlantic BT more than achieved their impossible mission.

What do you think?

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What Content To Create & Why: What's Your Curagami Score?

What Content To Create & Why: What's Your Curagami Score? | Startup Revolution | Scoop.it

Curagami Scores
We've tuned our Curgami engine to evaluate three website and brand CSFs (Critical Success Factor):

* Content.
* Community.
* Conversion.

The tool creates unique metrics such as Link Efficiency Indexes (LEI) to evaluate a website, close competitors and it establishes "best practice" averages viral content, sustainable community and asynchronous conversion ideas (not going up against a competitor's strength).

We started our journey to answer a simple question:

What content should a website create and why?

That simple question has soaked up six months of our lives and tens of thousands of our investors' cash. Good news is we are seeing light at the end of the tunnel. Will your website WIN armed with a Curgami Score Report?

Yes :). Marty & Team Curagami

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Curagami Launches Into "Friends Beta" &Needs Your Help via @Curagami

Curagami Launches Into  "Friends Beta" &Needs Your Help via  @Curagami | Startup Revolution | Scoop.it

Our Startrup Factory funded startup Curagami, a content marketing tool for merchants and content marketers who "get it", lauched into "Friends Beta" yesterday & we need your help.

We need help teasing out the good stuff and toss the trash. As any startup learns problems multiple. Easy to solve the problem for all the right reasons. Together we can create tools needed by merchants and publishers to KNOW what content matters to who and why.

LESS STRESSFUL is our goal after spending years gambling with millions we want to provide a MAP merchants and content marketers can use to enjoy the journey. Hope you will join our journey and visit our landing page at:
http://www.curagami.com/friends-beta/


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Curagami Launching Into Friends Beta 7.4.14 - Help A Startup on the 4th of July via @Curagami

Curagami Launching Into Friends Beta 7.4.14 - Help A Startup on the 4th of July via @Curagami | Startup Revolution | Scoop.it

Help A Startup Over The 4th of July Holiday
If you have 15 minutes you can help a startup over the 4th. We are trying to keep this, our first, ASK to 15 minutes or less. Click 3 links and answer 3 questions and your feedback will help a startup!

Will post our landing page link as soon as we finish making it (lol). In the meantime checkout our Evolution of Web Design & Marketing infographic: http://www.Curagami.com .

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Learn About The Startup Factory Experience via @Curagami & Apply Before Monday

Learn About The Startup Factory Experience via @Curagami & Apply Before Monday | Startup Revolution | Scoop.it
What's it like to "graduate" from the Startup Factory at American Tobacco Campus in Durham, NC? Amazing & highly recommended. Startups apply for Fall 2014.
Martin (Marty) Smith's insight:

Monday is deadline for Fall 2014 applications for the Startup Factory incubator at the American Tobacco Campus in Durham, NC. We highly recommend applying.

Half of our "class" of 4 startups came from outside of North Carolina. The Startup Factory looks to mentor cool new startups. They are agnostic about where they come from, but you do need to be HERE in Durham for the 12 weeks of the session.

The Startup Factory have invested in 24 companies, helped those companies raise over $4M and have invested over $2M of their own capital. The Startup Factory walks their talk.

Apply Here
http://thestartupfactory.co/start-the-application/

Learn More About Our Experience At The Startup Factory
http://www.curagami.com/featured/the-startup-factory-experience/

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Marketing's "Hero's Journey" Sourcing the World & Avoiding Filter Bubbles via @Curagami

Marketing's "Hero's Journey" Sourcing the World & Avoiding Filter Bubbles via @Curagami | Startup Revolution | Scoop.it
True Quest of the new marketing is winning hearts and minds by creating friends of friends marketing and creating online community.
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5 Things You May Not Know About Crowdfunding [Big Brands & Startups]

5 Things You May Not Know About Crowdfunding [Big Brands & Startups] | Startup Revolution | Scoop.it

5 Things You May Not Know About Crowdfunding
* 75% of funds typically come from person who launched the campaign's network.
* Roughly half of all campaigns succeed.
* Average ask for successful campaigns is below $10K.
* Campaigns with 25% or more raised in first week or less have an 80% chance of reaching their goal.
* See our exclusive market share and fees estimates http://sco.lt/5fBvov for the top 3 crowdfunding sites. 

Should your company create a crowdfunding campaign? Enterprise crowdfunding is different than entrepreneur or startup crowdfunding. Enterprise crowdfunding was one of the ideas fueling our Triangle Startup Factor funded startup http://www.curagami.com .

We see crowdfunding as a new marketing channel since no vote counts as much as money. We wouldn't recommend Big Brands place crowdfunding campaigns on existing platforms since they would be out of sync with visitor expectations.

We would recommend Big Brands think about how they can create their own crowdfunding channel and give Curagami a call to help.  

Should Startups CrowdFund?
I think the answer to this question is always yes. Startups have little to lose and everything to gain from crowdfunding. Crowdfunding creates an effective way to introduce your startup and it helps identify your 1%eers - those people willing to support your new idea with advocacy, social shares and money.  

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Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami

Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami | Startup Revolution | Scoop.it
Curagami & The Ecommerce Revolution Played Triangle Startup Factory's Pitchday today discussing how how to fix ecommerce marketing with Curagami.
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Warren Buffet Startup Tips = Top @HaikuDeck by Martin Smith w/ 6K views

Warren Buffet Startup Tips = Top @HaikuDeck by Martin Smith w/ 6K views | Startup Revolution | Scoop.it

Warren Buffet's tips for startups as Bill Gates says, "Stick 'em up". This Haiku Slide deck is heading toward 6,000 views and is #1 deck of mine among the 30 Haiku Decks I've created. Cool part is those decks now have over 35,000 views making them the best darn "blog" posts I "write". 

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Angela Heath's curator insight, May 18, 6:55 PM

Buffets got the wisdom!!

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Hell Is Other People? Not So Much If Your Startup Wants To WIN Online

Hell Is Other People? Not So Much If Your Startup Wants To WIN Online | Startup Revolution | Scoop.it

Why OPx Secret To Web Marketing Success
I'm writing on top of a great post by Stone Temple's Eric Enge (Scooped here http://sco.lt/6kep8r ) for http://www.curagami.com right now for a Monday publication.

For #startups finding ways to use or partner with scaled people, brands and companies is beyond critical. No one climbs Everest on their own.

This is why I'm writing about why Other People's ANYTHING (Network, Content, Audience, Money) is biggest secret to winning online for #startups, #brands or companies.

Impossible to BUILD an audience with so much NOISE out there, but you can CO-OPT one.

Look for my @Curagami post on Monday about OPx and read Eric's great post about how to CO-OPT an audience. Marty

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Curagami cofounder Phil Buckley Video Interview re: Digital Marketing For Business Conference [#DMFB14]

Curagami cofounder Phil Buckley Video Interview re: Digital Marketing For Business Conference [#DMFB14] | Startup Revolution | Scoop.it

Phil's Digital Marketing For Business [#DMFB14] in Raleigh, NC was a big this year. Phil, one of the cofounders of the event, shares information about Curagami's name change and reception to the idea by SMBs at the conference.

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Warren Buffet Startup Tips via @HaikuDeck

Warren Buffet Startup Tips via @HaikuDeck | Startup Revolution | Scoop.it

Warren Buffet's tips for startups as Bill Gates says, "Stick 'em up" as Buffet shares critical startup tips.

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Marshall Van Fleet's curator insight, May 7, 1:10 PM

Good advice for entrepreneurial start-ups!

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Start-up Success Mobile marketing platform UNITAG

Start-up Success Mobile marketing platform UNITAG | Startup Revolution | Scoop.it

With 1.3 million users of its free online tools in more than 186 countries,  Unitag all-in-one platform include a complete toolkit to easily set up end-to-end communication campaigns targeting mobile consumers.

 

Both companies and individuals can build and manage professional mobile sites and fancy QR Codes, without any technical skills required. Smart advanced features make it easy to create fully-customizable communication campaigns, by reducing marketing budgets and delays! 

Martin (Marty) Smith's insight:

Lots of over the top marketing speak here, but mobile marketing is a pig we are all trying to wrestle to the ground so going to take a hard look at UNITAG and will report back free of marketing speak. 

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How To Buy Web Design via @HaikuDeck

How To Buy Web Design via @HaikuDeck | Startup Revolution | Scoop.it
After almost 14 years an Internet marketer and the last two as Marketing Director for Raleigh's largest web and software design agency I know people need HELP buying web design.
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13 Teenagers Who Are Changing The World | Tech-shutter

13 Teenagers Who Are Changing The World | Tech-shutter | Startup Revolution | Scoop.it

Technology has always been the bastion of the young, and to celebrate our teen birthday, here are some impressive teens

Martin (Marty) Smith's insight:

Don't know if I agree "technology has always been the bastion of the young" at least not exclusively, but I love these 13 teen entrepreneurs setting the hard course to change the world. 

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Curagami's "Friends Beta" Needs Your Help - via @Curagami

Curagami's "Friends Beta" Needs Your Help - via @Curagami | Startup Revolution | Scoop.it

The Startup Factory fundeded startup Curagami launches its new content marketing roi tools into "friends beta". What's your Curagami Score? #helpastartup

& THANKS from Team Curagami


http://www.curagami.com/friends-beta/

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Hey Startups Stop Making Sense via @Curagami

Hey Startups Stop Making Sense via @Curagami | Startup Revolution | Scoop.it

We are emotional people on a spiritual journey. Why is logic the most common approach to online selling? 5 Tips so your digital marketing makes less sense.

Startups BELIEVE in the widget. Talk to any Venture Capitalists and they will tell you they invest in teams not ideas. Ideas change. Teams capable of making the many pivots any new idea needs are worth their weight in gold.

Go to 100 startup websites and teams, if they are there, are pushed to the background as the WIDGET takes center stage. This is because we believe the way to "make a sale:" is to use logic.

Logic is tyranny when what we seek is emotional connection . This post shares 5 tips to avoid logic's tyranny:


* Listen More.

* Control Less, Collaborate More.

* As community forms listen and curate.

* Empower your advocates and Sherpas.

* MOVEMENTS not campaigns.


Startups need to forget the widget and remember we are spiritual beings having a human experience not the other way around.


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Startups Avoid the Talking To Yourself About Yourself Blackhole

Startups Avoid the Talking To Yourself About Yourself Blackhole | Startup Revolution | Scoop.it

Popping Startup Bubble
As we create our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com) we operate largely in self imposed bubble. Books such as The Lean Startup explain the need to get OUT THERE working with customers to create validated learning as soon as possible.

We can see why. Problem solving can be solipsistic. Problems can create more problems on into infinity. Since our tool is about know what content matters and why the irony of falling into the problem black hole would be crippling. Here are a few ideas for how to break out of the startup bubble:

* Work with "beta customers" who are almost part of your team but running businesses your tool can help (such as Moon-Audio and Vestique for Curagami).

* Start forming community ASAP. We stumbled a little on this when our Curator Contest got swamped with my need to have chemo again. We ill get back on the horse because forming community is a CSF (Critical Success Factor).

* Create Key Performance Indicators for EXTERNAL validation metrics such as whitepaper downloads, unique visitors, time on site and email list growth.

* Curate content from a wide range of experts and sources because curation is easier and cheaper than content creation, more relevant to what is happening now and it helps your brand because you gain in authority by curating content from authorities.

* Define your "competitive space" BROADLY. Don't just look directly across the table discover who and what is competing for your customers mindshare and then steal the good stuff and lead with asynchronous marketing.

* Find a universal topic such as seasonality (locally "universal" and others can easily empathize with HOT and COLD) and the weather.

* Create asynchronous marketing and if that sounds disruptive and as if you should blow shit up you are getting the idea. Sometimes you should do some strange things JUST TO SEE how they blow up. Try not to blow up the good stuff :).

When startups do any two of those ideas they are less likely to fall into the talking to themselves about themselves black hole that can easily swallow a startup whole.

The link to Google Plus shares more information about how to use universal signals to create empathy and community:
https://plus.google.com/102639884404823294558/posts/JzD6DmrPWWa

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What's Next: Thoughts On Big TVs & The New Ecommerce

What's Next: Thoughts On Big TVs & The New Ecommerce | Startup Revolution | Scoop.it

What's Next?
What's next may be the most important and urgent mystery.. Late last night I wandered around in the future a little thinking about how David Amerland's call for a "New Value System" http://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html might collide with a few other favorite ideas such as:

* David Edelman on Aligning With the Customer Journey:  http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

* Mark Traphagen on Google Plus https://plus.google.com/u/0/+MarkTraphagen/posts

* Phil Buckley on overcoming FEAR:
http://www.curagami.com/featured/fear/

* @David AmerlandWhat If We Had A New Value System For Goods and Services
http://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html

* Me on @ janlgordonCuratti sharing lessons in the new #branding from Red Bull: http://curatti.com/red-bulls-branding-lesson-media-companies-now/

Somewhere in there somewhere late at night and when its HOT is where the future starts and every thing changes...again.

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With Beats, Apple Buys A Quick Start On Smart Headphones

Apple purchased Beats By Dre this week, suggesting the company is looking at smart headphone technology — headphones that can sense what the body is doing.
Martin (Marty) Smith's insight:

Fascinating idea "smart headphones" or like Google glass for your ears.

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Websites Will Follow @Spotify From Utility To Experience via @eldsjal

Websites Will Follow @Spotify From Utility To Experience via @eldsjal | Startup Revolution | Scoop.it
Great Daniel Ek +Spotify Founder Interview On Utilities As Experiences
Great conversation with Spotify's Swedish founder on +The Charlie Rose Show… - Martin W. Smith - Google+
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6 Experts Reveal How to Be a Content Ideation Star - BuzzSumo [+ @Curagami Co-Founder Phil Buckley]

6 Experts Reveal How to Be a Content Ideation Star - BuzzSumo [+ @Curagami Co-Founder Phil Buckley] | Startup Revolution | Scoop.it
Ever been stuck trying to come up with a really good concept for a piece of content? If you haven’t then I think you’re lying. Content ideation can be incredibly challenging and we’ve all struggled.
I’m not talking about churning out yet-another-rehashed-blog-post, but generating ideas for valuable, unique and highly shareable content that your readers will love. It’s not that easy.
To help with the challenge, I’ve rounded up a mixture of six experts who do this daily and asked them to share their best tips. Whether you’ve just started your blog, or you’ve been doing this for years, there’s bound to be some useful advice below.
In a rush? I’ve summarised each expert’s techniques in a ‘Key takeaways’ section below.


 
Phil Buckley – Curagami.com 
For me, I need my team around me to function at 100%. Trying to create a great content idea all by yourself is …
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Apple Buys Beats By Dre

Apple Buys Beats By Dre | Startup Revolution | Scoop.it
Dre makes an appearance in singer Tyrese Gibson's selfie, declares himself the first billionaire in hip-hop.
Martin (Marty) Smith's insight:

Huge news for our Moon Audio (http://www.moon-audio.com) Hack Your Headphones promotion coming soon. Too cool.

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Gav Morris's curator insight, May 10, 5:24 AM

That's hip hop...

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How Netflix + Roku Are Changing Content Curation & Content Marketing

How Netflix + Roku Are Changing Content Curation & Content Marketing | Startup Revolution | Scoop.it
How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.
Martin (Marty) Smith's insight:

As we are proving with our startup http://www.curagami.com content marketing is HOT for #startups. Hot because as budgets increase tools are needed to help publishers and merchants. Here are just a few areas of opportunity:

* Content curation tools to help bring content in, shape it and publish it back out.
* BI Tools to know what is working and why.
* BI Tools that help see into the octopus of attribution.

* Customer experience tools - using personas and archetypes to increase relevance & that helps generate social shares and customer satisfaction.

* Loyalty and gamification tools.


Just a few startup needs in content publishing / ecommerce.  

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Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog

Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog | Startup Revolution | Scoop.it
Marketers are always trying to finding ways to create viral conversations with social media. Here are 10 tips to tap the power of crowd sourced marketing.

Via Thomas Faltin
Martin (Marty) Smith's insight:

It is possible to crowdsource virtually everything you do, think, or are thinking about. It takes TIME and the right tools, but benefits are huge and line up well with Lean Startup ideas.

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Jeremy Barton's curator insight, May 1, 5:29 AM

An interesting statistic that 77% of consumers are more likely to buy a new product when they hear about it from friends or family.

Marc Kneepkens's curator insight, May 1, 5:25 PM

Referrers are your best sales people. Another great article from Jeff Bullas.

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Startups NOT Using GooglePlus Are NUTS, Here's Why...

Startups NOT Using GooglePlus Are NUTS, Here's Why... | Startup Revolution | Scoop.it

Wow, this post is TAKING OFF fast. Its about something I keep talking about and no one seems to HEAR. GPlus is the place to create your Internet marketing and I use numbers from @Crowdfundeanalysis.@CrowdfundeFind An Amazing G+ Analysis here:
https://plus.google.com/102639884404823294558/posts/F5fXyrkTPCr
@Crowdfunde

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