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Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.
Interesting, funny & sad watching car dealers create web & social marketing. Getting better is easy, fun and CHEAP as Web Marketing For Car Dealers shares.
* Humanize your approach and thinking.
* Let THEM (customers and brand advocates) HELP.
|Suggested by Jitendra Salunke|
We have put together a list of tools that can help you create amazing visual content like infographics, memes, gifs, etc. Must read for every online marketer.
Great list mostly new to me. Missing one of my favorite visual marketing tools Haiku Deck: http://haikudeck.com/ . Haiku Deck is much more than a simple UI on the Creative Commons. If you are SMART you will use Haiku and some of these other #cooltools to create the kind of arresting visual marketing we all need and aspire to daily.
The linked post is important, but not for the reasons they think. The post mentions the factoid that most people wouldn't mind if 73% of brands disappeared. The post discusses brands like Tom's who wins hearts and minds with cause marketing.
We love Tom's too. Yes, what you do with customer money is important these days. We prefer the Cone Communications (http://www.conecomm.com/ ) "social good" study that shows a growing trend. Consumers what to know how your STUFF helps change the world.
People don't BUY brands they JOIN them.
Marketing guru Faith Popcorn's quote is a favorite. We would reposition the linked post toward the more important question - how is your brand creating sustainable community. Since most of http://www.Curagami.com customers are online merchants we would write the goal as, "How is your brand creating sustainable ONLINE community".
Online community is the secret to branding and engagement over time. We think of loyalty with two dimensions:
* Engagement over TIME (joining and visiting).
* Advocacy (willing to share with friends).
Every visitor can achieve #1, but a tiny % of your website's traffic will ever do #1 due to the 1:9:90 Rule. The 1:9:90 Rule explains the strange math of website visitors:
1% Contributors - 1% of your traffic will contribute content such as comments, reviews and the social shares such User Generated Content (UGC) generate.
9% Supporters - this group loves to share your content especially if it came from the 1%ers.
90% Readers - More important than their label makes them sound, Readders are the core of your visitors and so essential to SEO and your expanding web universe.
The trick to web marketing few discuss is converting that tribe of Contributors, Supporters and Readers into a sustainable online community. Branding creates the shorthand your Contributors and Supports use to ADVOCATE.
When you market by proxy, you are using Contributors and Supporters to reach their friends, you must encapsulate deep meaning into shareable "Made To Stick" bits and bytes. Your advocates can't share if your message is too complicated, so boil it down, mix it up and test, test and test some more. In there somewhere is the strange alchemy your brand needs to compel action (joining and advocating) and so win hearts, minds and loyalty.
BTW, I bent this post toward startups because every startup is tabula rasa when it comes to branding. Startups are blank slates written on by every piece of content, social share and tool created. We don't brand in order to create loyalty we win hearts, minds and loyalty in order to create brands and First Rule of Branding is what the linked post has backwards.
Crowdfunding Where BUZZ Lives In Time For the Holidays
Working on http://www.curagami.com taught us important content marketing lessons such as:
* Buzz is HARD to create by yourself.
* Want buzz? Go to where the BUZZ is and mashup.
* Crowdfunding is highly SOCIAL and very BUZZ worthy.
* Crazy Guy / Girl in basement is a compelling aspirational story.
That last bullet is where the moneyball lives. The reason crowdfunding sites such as Kickstarter ROCK SEO and content marketing is great entrepreneurs share their cool ideas AND their social network. Platforms such as Kickstarter get to sit back and pick and choose what to help BLOW UP (or their algorithm does).
Here MoMA creates a curated content partnership with Kickstarter helping to add legitimacy to everyone's hand (for MoMA, Kickstarter and the projects curated into MoMA's holiday guide). What is stopping YOU from creating a similar partnership with a cool crowdfunding platform and featuring BUZZ worthy products you curate?
Answer: NOTHING other than the limitation of our merchandising imaginations and those boundaries should be few and far between :).M
Warren Buffet's Haiku Deck Lesson
One of the hardest web marketing lessons my former Direct Marketing bosses taught was to think Darwinian thoughts. I wanted to improve laggards.
Don't waste your time, came the advice and important digital marketing lesson, double down on winners. This wise lesson was just taught again by Warren Buffett.
Warren's Tips For Startups Haiku Deck has been on top of the 36 decks I've created. I started watching views by deck several months ago and my DM bosses lesson holds true.
Warren Buffett's Startup Tips (http://shar.es/10AbWU )
Buffett Gains: 878
Total Views: 8,100
% Gain: 12%
Social Media: It's A Conversation Stupid (http://shar.es/10AHlZ )
Total Views: 6,297
% Gain: 44%
Once again Buffett proves the rich get richer.
This truth doesn't mean Social Media: Its A Conversation is unimportant. Knowing what is trending is a CSF (Critical Success Factor) for any web marketing team, but Buffett does prove Darwin was a web marketing pro long before there was a web. Double down on winners and leave laggards stands as one of the most important "laws" of our web marketing ecosystem :). M
Clean Slate Brands
Time doesn't guarantee anything anymore. "Proudly in business for 100 years," sounds great until Uber cleans your clock. http://www.uber.com re-imagined what "cab" means in a mobile / social / reputation time.
I took my first Uber ride in Columbus, Ohio last week and it was EASY. I've also used Columbus Yellow Cab and spoken to the owner. Columbus Yellow Cab provided excellent service minus one important thing - a way to monitor how far my ride is.
Columbus Yellow Cab has an app too, one I will use on my next trip to Columbus this Wednesday, but Uber is a "clean slate" brand with little preconceived notions about owning anything OTHER than the most disruptive technology the cab business has ever seen.
Uber is about to change the very definition of "cab". And Uber isn't alone as this Trendwatching post about Clean Slate Brands shares.
Need Your Help
I'm writing the Ultimate Content Curation Guide For Business and need your help. If you love content curation please share thoughts about:
* How would you define content curation for business?
* Is content curation different for SMBs than big brands? If yes, how?
* How should startups curate content?
* What are your favorite content curation tools.
Send your thoughts on these questions or anything content curation related to martin(at)Curagami.com. Thanks, Marty
15 Ways To Funk Up Your Startup
Watching Mr. Dynamite, HBO's great documentary about James Brown, got us thinking of ways to FUNK UP your startup including:
* Crowdfunding - James Brown knew how to ask for help.
* Content Marketing - Share your journey DAILY.
* 'Splainer Video - broll your elevator pitch & put on YouTube.
* Daily Social Media Shares - Build Your Tribe NOW.
* Contest - When in doubt create a low cost high yield contest.
* Games - Make your startup a game with many winners.
* Arresting Visuals - STOP THEM NOW.
* Stories - Share yours and they share theirs.
* Awards - Find the under appreciated and give 'em an award.
* Daily Difference - do something (anything) different today.
* Listen More, Talk Less.
* Curate - mashup this, that and the other thing.
* Coach - say something nice about something YOU didn't do daily.
* When THEY tell you there are RULES don't believe 'em.
* Teach - Watch one, Do one and then TEACH ONE to really get the hang of marketing in a digital age.
Web Analytics for non Quants
This Curagami post demystifies web metrics with simple questions, easy to understand ideas & proven lessons. Want to understand web metrics? Follow these tips and you will be managing your site' metrics like a pro.
|Suggested by Marius Fermi|
It’s time we take a step back, away from all of the ideas and best practices of sales and the art that is selling and consider what the simple, indisputable truths are of selling.
A tad "old school" but helpful selling tips such as:
#1 Initiating Contact
#2 Quick Qualification
#3 Demonstrate Your Offer
There are 10 similar "sales 101" tips. P&G taught me an excellent format to tell a sales story (back in the day lol):
Summarize The Situation (set up your pitch factually)
State The Idea (clear, short, punchy)
Explain How It Works (use examples and made to stick analogies)
Share Benefits (only two benefits make or save money)
We BUY with EMOTION and that format is organized around logic, but skillful salespeople know how to weave that format into what feels like a spontaneous and relevant story.
One of my favorite quotes is the old Indian saying:
Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.
Use the P&G format to organize but then riff a story, follow up with relevant links and social media to "simply sell" today.
|Suggested by Comidor|
What a startup company should avoid and what should imitate
10 Do’s and Don’ts for startups
AGREE Become a NOWIST (watch Joy Ito's TED Talk http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en
2. Be Flexible
AGREE and don't let anyone tell you "startups do it this way" they are full of it. Startups do it every way.
3. Don’t imitate large companies.
AGREE small is the new BIG. Better to be nimble and fast these days. Trying to be something you are not is a fool's errand since everyone knows everything all the time.
4. Differentiation & USP Beat Innovation.
AGREE execution matters more than ideas no matter how sexy the idea.
5. No Org Chart Thinking.
AGREE, everyone needs to do everything all the time. Some roles and responsibilities need to be defined, but loosely so. Better to step on each other than create "not my table" thinking.
6. No Glam or Funky Titles
Agree, the Chief Party Hardy Man is dated and stupid. Don't go there and don't use big sounding titles. I prefer FOUNDER to CEO.
7. Don’t evangelize repeatedly your vision and strategy.
DISAGREE STRONGLY This is strange advice. I wear my startups logo DAILY and will give our elevator pitch to strangers and it gets a little better each time. Once I can do our pitch in my sleep and see recognition instead of a thousand yard stare upon reception then I will slow down the pitching practice.
8. Don’t look for extra skilled or over qualified personnel.
Agree there is no silver bullet and that includes people. If you get some massively talented guru level talent they will be too hard to work with in a startup environment. .
9. Don’t set numerous, unclear or unrealistic objectives.
Agree - see point #1 about becoming a NOWIST.
10. Don’t ignore the strength of the team.
Agree ad would add BECOME a team. You must be one for all and all for one with each member realizing and acting on the "sum of the parts is greater than the whole" idea. No I in team and that means sacrifice ego at the door of any startup. No one can do that 100% but TRY.
Got Busy and LAUNCHED Near There Now Today:
@NearThereNow on Twitter
NearThereNow on G+
NearThereNow on Facebook
NearThereNow on YouTube
& promptly made a mistake calling Jack Reacher James Patterson's creation instead of Lee Child. sigh, all good since now I get to use iMovie to fix it and learn more about how to edit movies :). M
Oh, and drove 457 miles to Columbus. Amazing HOW MUCH is needed to launch even a little idea these days.
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer:
* Hedge & Diversify.
* Know your Over / Under.
* Card Count & Double Down.
* Become A Nowist.
* 4 out of 5 = Hall of Internet Marketing Fame.
Photoshop 'wizard' ABVH out of Serbia has taken some of the recently highlighted works of Banksy while he was in New York City and transformed them into absolutely incredible and hypnotizing animated GIFs on his Tumblr.
I lifted ABVH's animation for our Curagami (http://www.Curagami.com) cover to our 10 Social Marketing Lessons From Banksy and couldn't remember where I found the great animated Gif. HuffPost to the rescue and thanks to ABVH for such amazing talent.
Here is a link to 10 Social Media Marketing Lessons From Banksy:
Here is the links to ABVH's amazing animations:
Startups are so pressed for time they often ignore or make a C priority developing content marketing. That is a huge mistake when it comes time to close a round of funding.
Startups with following have leverage and so may survive. In this excellent two part series Andrian Leighton shares tips on how to blog and how to recycle old blog posts into new content. With these tips every startup has the time to develop the most overlooked but important thing almost all startups overlook - effective content marketing.
Free Genius Lunches in Columbus Ohio
I'm living in Columbus, Ohio at the Blackwell Inn on the Ohio State University's campus from now until December 3rd (being treated by Dr. Byrd at the James Cancer Center). I love meeting, discussing and learning from fellow startups, entrepreneurs, artists and cool smart people.
I'm stealing @Phil Buckley Genius Lunch idea to see what is happening in Columbus. Team Curagami stands ready to answer Internet marketing questions and learn new tips, tricks and ideas. If you would like to have a Genius Lunch in Columbus check the calendar and email when you would like to meet.
Lear More Here
On “Charlie Rose,” Deena Varshavskaya, founder and chief executive officer at Wanelo. The online social media app connects millions of consumer with some of the biggest brands, as well as the tiniest of independent boutiques.
Listening to WaNeLo's founder discuss her experience raising money and goals for her social shopping company made me realize I was listening to the sound of a clean slate brand. Wanelo is the first salvo in the "social shopping" wars sure to erupt.
Rose asks a good question, "Why won't Twitter and Facebook follow your lead?" They will and Deeena's best defense is a good offense. I signed up for Wanelo and its an intriguing play that couldn't exist without smart phones.
There's "mobile first" and then there is a company like Wanelo who is conceived and could only be possible with mobile. When Deena mentioned that more than 80% of their traffic is mobile my heart skipped a beat and I realized how clean slate this affiliate money play really is.
By mashing up retailers and accepting affiliate money Wanelo has to create a fun and exciting interface. They are about half way there. The way you create your store with swiping is cool and a #muststeal idea, but there is little more to recommend or hold interest currently.
Rose asked all the right questions about WHY and being first is a big recommendation, but not the only thing needed to survive. The UI is worth some money and their more than a million young followers are worth a lot too. Deena correctly locates the biggest challenge in today's market - getting people to love and interact with your content NOT mining or creating some unique Intellectual Property (IP) that can be protected and held over others.
Wanelo walks into social shopping, creates a "game console" using smart phones and will probably be adding gamification soon (if they are half as smart as they seem) and there is the first mover advantage. Important interview about the future of "social shopping".
Bitcoin, Ecommerce, Money & Value Systems
In three posts I've tried to understand how Bitcoin changes ecommerce:
Bitcoin, Money & Value Systems (on G+)
Bitcoin Manifesto (on @Scoop.it)
And this post about Bitcoin and #startups. Bitcoin as infrastructure could change everything from online ecommerce to how we pay for groceries and a coke from a vending machine.
Sure the infrastructure to achieve such a vision is largely lacking presently, but it wasn't that long ago we didn't have an Internet either. Here is how I'm going to tune my Bitcoin radar:
* Learn how to install Bitcoin commerce (nothing is easy now, but first movers will get huge benefits).
* Understand how and where Bitcoin could create the greatest impact such as http://www.curagami.com client http://www.moon-audio.com.
* Understand how Bitcoin's platform could connect to other major trends such as social, mobile and connection.
The reason I want to understand how to install Bitcoin commerce is 1. It Ain't Easy Now and 2. Customers with large international buying groups could benefit the most and the fastest. Moon-Audio sells their magical audio cables all over the world. What they've been lacking is an easy way to safely sell around the world.
if there is even a tiny chance Bitcoin can fill those shoes I'm interested and a student. If anyone reading this has resources about how to install Bitcoin commerce please share.
DIY Customers Are Important
Do-It_Yourself customers may be the most important customers on earth. Here are a few ways DIY customers create benefits for digitial marketers and websites:
* Social Shares on Facebook, Twitter and +Google+.
* Creates #ugc (User Generated Content) or the best content you can't buy.
* Drive links into their content on your site.
We are working on a series of http://www.Curagami.com posts on how to engage and benefit from DIY Customer Marketing. If you have tips, ideas or experiences you think would help please share (martin(at)Curagami.com).
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.
Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.