You can be a customer of its collective network without owning a hotspot; you just latch on to signals at its Wi-Fi locations (Again Open Garden: "Perhaps the most radical proponent of this sort of crowdsourced network is startup Open...)...
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
SIGN UP
Attract your communities of interest by sharing ideas that matter
Scoop.it Score
90
Visitors
Loading...
Updated
May 21
Created
Nov 11, 2011
Created by
Scoops
538
Reactions
2682
Edit Tag
Follow
|
Scooped by Martin (Marty) Smith onto Startup Revolution |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
 Your new post is loading...
Scoop.it!
Building on the Social Web
A few months ago, I embarked in a project which has become more and more engaging and exciting as the weeks progress. With my partner Erik Lumer, we have been working hard in the development and distribution of a product called CircleMe, which Saul quickly spotted on his radar just less than a month from our public release, on October 4th, 2011. Our vision with CircleMe is to create an online environment where users can take advantage of technology and the social web to enjoy more their passions and interests in life (i.e., their “likes”).
Social Graph Power
The way we want to achieve this is by asking users to “connect” to the things and topics they love, and then CircleMe will leverage clever algorithms along with the power of the social graph to surface relevant content and new items tailored to each user. To get there, we need to move gradually. The first step has been to create an engaging environment where users can easily express all their ‘likes’ and discover (in a serendipic way) new things of potential interest. Then, as activity increases, we will have enough data to reach the goal to surface relevant content in a timely fashion for any interested user... Via Martin Gysler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
I've interviewed more than 20 Startup entrepreneurs and know several hundred and it is RARE to hear recognition of this simple social media and content marketing idea. To quote the Beatles, you get the love you make.
Most startup websites have a well-crafted video explaining how the widget works, a well design splash page driving interest into a conversion. Here is the missing thing for most startups - CONTENT.
Content marketing may be MORE important for startups since they must earn authority and trust rapidly or die. This means curation and content creation must be top of any Startups To Do list, but it rarely is.
There is a naive belief in the coolness of the thing itself. If we build it they will come startups seem to believe. No they won't. If you build it, talk about why you built it, how you built it, what others have built that is similar and curate the voices of others saying what you've built has function and is cool and you have half a chance to succeed.
Authority is the new money, so if your startup doesn't have a content engineer or Chief Content Curator get one and share more than you ever imagined was necessary or reasonable then share some more. Remember, your authority is half what you create and half what you curate.
Curate or die. Create content or die. Do both well to win.