Your new post is loading...
Your new post is loading...
SEO For Web Designers
We design and develop custom web and mobile applications that Inspire. Innovate. Disrupt.
Henry Copeland is a brilliant guy. His PullQuote app may be the most unknown cool tool out there. PullQuote allows you to grab a quote from a post and share it across your social nets.
Startups & Social Media (Marty Note)
What a startup company should avoid and what should imitate
10 Do’s and Don’ts for startups
AGREE Become a NOWIST (watch Joy Ito's TED Talk http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en
2. Be Flexible
3. Don’t imitate large companies.
5. No Org Chart Thinking.
7. Don’t evangelize repeatedly your vision and strategy.
8. Don’t look for extra skilled or over qualified personnel.
9. Don’t set numerous, unclear or unrealistic objectives.
10. Don’t ignore the strength of the team.
Got Busy and LAUNCHED Near There Now Today:
& promptly made a mistake calling Jack Reacher James Patterson's creation instead of Lee Child. sigh, all good since now I get to use iMovie to fix it and learn more about how to edit movies :). M
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer:
* Know your Over / Under.
* Card Count & Double Down.
* Become A Nowist.
Photoshop 'wizard' ABVH out of Serbia has taken some of the recently highlighted works of Banksy while he was in New York City and transformed them into absolutely incredible and hypnotizing animated GIFs on his Tumblr.
Startups are so pressed for time they often ignore or make a C priority developing content marketing. That is a huge mistake when it comes time to close a round of funding.
Free Genius Lunches in Columbus Ohio
On “Charlie Rose,” Deena Varshavskaya, founder and chief executive officer at Wanelo. The online social media app connects millions of consumer with some of the biggest brands, as well as the tiniest of independent boutiques.
Bitcoin, Ecommerce, Money & Value Systems
Crowdfunding may be the ultimate "in your face" DIY (Do It Yourself) disruption. Much like the CLASH's "punk ethos", so well described in The Future Is Unwritten the biopic documentary film about Joe Strummer, marketers must create content and community with authenticity and awesome, daring and original content.
Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.
Interesting, funny & sad watching car dealers create web & social marketing. Getting better is easy, fun and CHEAP as Web Marketing For Car Dealers shares.
* Humanize your approach and thinking.
* Let THEM (customers and brand advocates) HELP.
|Suggested by Jitendra Salunke|
We have put together a list of tools that can help you create amazing visual content like infographics, memes, gifs, etc. Must read for every online marketer.
Great list mostly new to me. Missing one of my favorite visual marketing tools Haiku Deck: http://haikudeck.com/ . Haiku Deck is much more than a simple UI on the Creative Commons. If you are SMART you will use Haiku and some of these other #cooltools to create the kind of arresting visual marketing we all need and aspire to daily.
The linked post is important, but not for the reasons they think. The post mentions the factoid that most people wouldn't mind if 73% of brands disappeared. The post discusses brands like Tom's who wins hearts and minds with cause marketing.
We love Tom's too. Yes, what you do with customer money is important these days. We prefer the Cone Communications (http://www.conecomm.com/ ) "social good" study that shows a growing trend. Consumers what to know how your STUFF helps change the world.
People don't BUY brands they JOIN them.
Marketing guru Faith Popcorn's quote is a favorite. We would reposition the linked post toward the more important question - how is your brand creating sustainable community. Since most of http://www.Curagami.com customers are online merchants we would write the goal as, "How is your brand creating sustainable ONLINE community".
Online community is the secret to branding and engagement over time. We think of loyalty with two dimensions:
* Engagement over TIME (joining and visiting).
* Advocacy (willing to share with friends).
Every visitor can achieve #1, but a tiny % of your website's traffic will ever do #1 due to the 1:9:90 Rule. The 1:9:90 Rule explains the strange math of website visitors:
1% Contributors - 1% of your traffic will contribute content such as comments, reviews and the social shares such User Generated Content (UGC) generate.
9% Supporters - this group loves to share your content especially if it came from the 1%ers.
90% Readers - More important than their label makes them sound, Readders are the core of your visitors and so essential to SEO and your expanding web universe.
The trick to web marketing few discuss is converting that tribe of Contributors, Supporters and Readers into a sustainable online community. Branding creates the shorthand your Contributors and Supports use to ADVOCATE.
When you market by proxy, you are using Contributors and Supporters to reach their friends, you must encapsulate deep meaning into shareable "Made To Stick" bits and bytes. Your advocates can't share if your message is too complicated, so boil it down, mix it up and test, test and test some more. In there somewhere is the strange alchemy your brand needs to compel action (joining and advocating) and so win hearts, minds and loyalty.
BTW, I bent this post toward startups because every startup is tabula rasa when it comes to branding. Startups are blank slates written on by every piece of content, social share and tool created. We don't brand in order to create loyalty we win hearts, minds and loyalty in order to create brands and First Rule of Branding is what the linked post has backwards.
Crowdfunding Where BUZZ Lives In Time For the Holidays
Working on http://www.curagami.com taught us important content marketing lessons such as:
* Buzz is HARD to create by yourself.
* Want buzz? Go to where the BUZZ is and mashup.
* Crowdfunding is highly SOCIAL and very BUZZ worthy.
* Crazy Guy / Girl in basement is a compelling aspirational story.
That last bullet is where the moneyball lives. The reason crowdfunding sites such as Kickstarter ROCK SEO and content marketing is great entrepreneurs share their cool ideas AND their social network. Platforms such as Kickstarter get to sit back and pick and choose what to help BLOW UP (or their algorithm does).
Here MoMA creates a curated content partnership with Kickstarter helping to add legitimacy to everyone's hand (for MoMA, Kickstarter and the projects curated into MoMA's holiday guide). What is stopping YOU from creating a similar partnership with a cool crowdfunding platform and featuring BUZZ worthy products you curate?
Answer: NOTHING other than the limitation of our merchandising imaginations and those boundaries should be few and far between :).M
Warren Buffet's Haiku Deck Lesson
One of the hardest web marketing lessons my former Direct Marketing bosses taught was to think Darwinian thoughts. I wanted to improve laggards.
Don't waste your time, came the advice and important digital marketing lesson, double down on winners. This wise lesson was just taught again by Warren Buffett.
Warren's Tips For Startups Haiku Deck has been on top of the 36 decks I've created. I started watching views by deck several months ago and my DM bosses lesson holds true.
Warren Buffett's Startup Tips (http://shar.es/10AbWU )
Buffett Gains: 878
Total Views: 8,100
% Gain: 12%
Social Media: It's A Conversation Stupid (http://shar.es/10AHlZ )
Total Views: 6,297
% Gain: 44%
Once again Buffett proves the rich get richer.
This truth doesn't mean Social Media: Its A Conversation is unimportant. Knowing what is trending is a CSF (Critical Success Factor) for any web marketing team, but Buffett does prove Darwin was a web marketing pro long before there was a web. Double down on winners and leave laggards stands as one of the most important "laws" of our web marketing ecosystem :). M