Robin Good: Splurgy is a new web service which allows you to engage and reward your best social media fans by offering them unique discounts, coupons and access to offers in exchange for their contribution to make those actions "visible" to their own social networks.
With Splurgy it is also possible to make access to exclusive content, links or guides on your web site available only to those that are your true social advocates. The “Fangate” feature allows your website to give access to exclusive content only to those who follow your social channels.
Last but not least Splurgy collects the name and e-mail address of every user that socially engages with your promotions.
Free to use.
Key features: http://www.splurgy.com/features/
Video tutorials: http://vimeo.com/splurgy/videos/rss
More info: http://www.splurgy.com/
Via Robin Good
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Malcolm Gladwell taught us not all customers are equal in his book The Tipping Point. Gladwell segmented customers into Salespeople, Connectors and Mavens. Each persona has different value and needs different communication.
Splurgy looks like a great tool allowing segmentation and reward. The other thing we know from the 1:10:89 rule is that very few visitors will actively engage (1% will contribute content, 10% are willing to vote on the content created by the 1% and 89% ride for free).
Any tool that helps segment and reward the 11% (or so) of your customers that are highly engaged is valuable so Splurgy away.