Watching Zooey Deshanel teach Jimmy Falon how to interview is fascinating and instructive. Zooey understands her role and she shares valuable lessons for every startup out there such as:
* Wear your LOGO - I've seen this trend break and it is unfortunate because if Zooey can create attention with nail art your logo should be on your shirt if you are a startup.
* Indirect But Consistent Messaging Works - Deshanel's brand is quirky, zaney, beauty with a music overlay thanks to her Apple iPhone ad. Zooey paints her nails based on the Beatles help and then has a great story about teaching the people doing the work who the Beatles were. The story is indirect but very consistent with the core of Zooey's brand.
* Know Thyself and Pitch To Your Best Side - Deshanel is in command. Her unconventional beauty is augmented by confidence and a consistent quirkyness. If your startup brand is about innovation then BE INNOVATIVE and communicate innovation in everything you do.
If you are sending out Christmas messages this year maybe you should send messages in bottles, or some cool wooden Tequillla I saw in How Design or a donation to Catapault.org in your client's name. Branding is about consistent messages OVER TIME and ACROSS MEDIA as Ms. Deshanel knows so well.