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5 Social Media Marketing Tips For Startups [Marty Note]

5 Social Media Marketing Tips For Startups [Marty Note] | Startup Revolution |

Marty Note

I've created four companies. I know about the wild ride of creating a company . I know and have interviewed (for ScentTrial on Technorati ) hundreds of startup entrepreneurs. I've noticed one big difference between successful startups and those who end up working for someone else again:

Successful Startups are more OPEN!

Successful startups share, collaborate and engage. They harvest wisdom of crowds and use their social nets to tweak, modify and improve their business model, tactics, strategy and people. Social media can help open your startup up to success. 

5 Social Media Marketing Tips For Startups

Tip 1: Facebook Is Your Exclusive Club
You might be tempted to NOT have a Facebook page. "Too early," someone might say and they would be wrong. The faster you create a viable Facebook community the more traction every other digital asset and your company gets. There are 3 Facebook Usage Rules:

1. Listen more than you talk.

2. Contribute meaningful content TO Facebook.

3. Drive links OUT to your owned properties (websites, blogs, other social).

Ask questions. Treat your Facebook page like an exclusive clubhouse. People in your club love you and want to help. Let them. BTW, play for LIKES and SHARES since they help with SEO (Search Engine Optimization). LIKES and SHARES are the table stakes of social media marketing. 

You will learn how to phrase and share so your stuff gets picked up, commented on and shared. Wish I could give you a magic bullet, but experience is the best teacher because YOUR voice is different than MINE :).

One last FB tip. Pictures and video RULE. The more visual you can be, and this rule applies to everything you do, the more you are likely to win. 

Tip 2: Twitter Is The Radio of the Web
Twitter is where you announce stuff. Keep your "self-promotion" links to about 50%, Curate and follow others in your space. If you are creating mobile apps you might want to follow Luke Wroblewski, author of Mobile First, for example.

Be generous and people will be generous back. Be an ass and you won't last long. If you are young and arrogant try to be less so on social media (please :). Social media amplifies, so a little arrogance becomes an ego that won't fit in the room. Humble, kind and honest work well. When in doubt get someone you trust to read your stuff (btw, I do this kind of "how does it sound" review for lots of friends all the time :). 

Tip 3: Blogs Are Traffic Catchers
Blog early and blog often. The more you blog the more SEO traffic you catch, the more feedback you get and the stronger all of your digital properties become. Short 200 to 500 word posts are better than long posts (says the man famous for 1,000 blog posts LOL).

Long posts are great for search engine spiders but you sacrifice engagement, so I wouldn't suggest ANY startup write long blog posts. Being long winded seems incongruous for "startup", so keep it short and post DAILY. 

If blogging gets good to you and you want to post more than daily CREATE a second blog since you don't want to step on your own blog posts. Remember the Facebook visual rule and ALWAYS have at least one picture or graphic in every post. 

Tip 4: YouTube Is TV
The BIG THREE social media tools for startups have to be Facebook for community, Twitter for announcement and YouTube for telling your story and engagement. If you are in the advanced social media class should be in your bag of tricks too, but only if you are masters of at least one other social media tool (because social media tools amplify each other and is a great HUB for all of your social media when you are ready).

Think of your startup as a reality TV show. There is always something on TV and you should be generating fresh content constantly and at an ever faster pace (see More and More, Faster and Faster, Better and Better : ).

Create content that creates and then successfully resolves (in your favor) cliff hangers. Humanize your widget. Make people CARE. Steve Sabol, the creator of NFL Films, famously said, "Tell me a fact and I remember, tell me a truth and I believe, tell me a story and it will live in my heart forever."

At first, you won't know what story to tell and that is ok. Start telling stories, any story, and you will get in a storytelling rhythm. Watch your feedback loops. How many visits on that story? How many LIKES, SHARES, COMMENTS and RETWEETS? 

When you detect patterns do more of the good patterns and less of the bad. Video is the prime medium for your storytelling because no one reads anymore AND because video is a better storytelling medium (when used by someone who knows what they are doing). You need help to create your first videos. Don't try to DIY this one.

Tip 5: People Not Things Sell
People want to buy YOU. Don't frustrate that desire; don't make your communication and website all about your widget. I got so frustrated with the typical startup "all about the widget" approach to selling I wrote People Not Things Sell ( ). 

Here is another important idea for startups. Social media and the web DO NOT FIX ANYTHING. The web and social media is a huge megaphone. If you don't know your Unique Selling Proposition (USP), your elevator pitch, your core values the web will not help you find them.

The web will point out inconsistency and sloppiness fast, very fast, so have your marketing act together. I just wrote about the need for self examination yesterday on another blog: )

Remember, social media is startups best friend. Have your core marketing act together and share, shar eand share more. Don't freak out. Keep calm and Retweet :). M  


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Why Startups Should Have At Least One

Why Startups Should Have At Least One | Startup Revolution |

Marty's Story
About a week after starting as Atlantic BT's, largest web dev shop in Triangle area of NC, new Marketing Director my boss & founder / CEO Jon Jordan asked me, "What's this" thing.

Jon's displeasure was obvious. I explained how is a "get more, do less" content curation tool. Jon said, "It doesn't look like us," and I had to agree. My question back to Jon was, "Is 'looking like us' important," and you can guess his response.

To his credit, Jon asked me to do an analysis before shooting the limping horse. I also related our previous conversation about the "creation of a commons". On my second day as Marketing Director for ABT Jon and Mark Foulkrod, then COO, confessed a concern.

"We think you will steal from us," Mark said straight out (that is the way Mark is). The comment surprised me so I asked the right question. "Why are you worried and what do you think I will 'steal","I asked.

Jon shared the story of a previous employee who "blogged for himself on our dime". I never met the person, but I explained ABT had little or nothing I could "steal".

It was my turn to shock them. I shared how, at that time, ABT's Klout score was 19 while mine was 45. Together, I went on to explain, we were stronger than either apart. We would create a commons mingling my content, ABT's and curating in other content from gurus, thought leaders and ABT customers to create a "rising tide" sure to lift their online reputation boat and mine.

"You will gain more if only due to our starting points," I shared. At the end of my tenure (December 2013) ABT's Klout score was 50, a 233% increase. Mine was 65, a 44% bump. and were MAJOR contributors to the rising tide of ABT's commons. helped test content marketing ideas and creates more community faster for LESS work than any tool I know or use (and I use a passel of 'em).

The brilliance behind, that they present an algorithm filter of content you've already shared and or mashedup, makes it the GREATEST and most under utilized (and just about the cheapest) content curation tool.

Startups are so WIDGET FOCUSED they don't think about the day they want to share their widget with the world. is guaranteed to make "sharing day" easier and for the cost of...well just about NOTHING a startup receives a powerful ally. If you are a starutp or Internet marketer and DON'T use my friends in Switzerland's coolest tool since sliced bread you are nuts.

Oh, btw, when I shared data showing was the most powerful community creation tool we had Jon and Mark didn't care if it "looked like us" or not (lol).

** PS. Paper.lis great community manager @Kelly Hungerford  just pointed out that if had CSS and templating options then ABT's would have looked like them. M

Kelly Hungerford's comment, July 24, 4:23 PM
Marty, you're awesome! If only we had had custom CSS and branding options back then... we could have branded a paper to fit their look and feel. LOL. You continue to be one of our greatest champions of not only, but how and can work together in a marketing strategy to build presence, community and get some work done. Thank you for that. In fact, I think a post is in order. You always inspire Marty, thank you!
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Illusion of PPC and E-Mail Success Impacts SMBs & Startups via @Curagami

Illusion of PPC and E-Mail Success Impacts SMBs & Startups via @Curagami | Startup Revolution |

Never Ending Battle Truth, Justice & American Way
Tough "Dog Days" of summer for "Super Hero" marketing tactics. Here is a list of the dead and dying tactics:

SMB Marketing Tactics Costing More, Getting Less:

* Yellow Pages (near death). 
* Print ads (near death).

* Val-u-pak coupons (near death).

* Coupons of any kind (losing relevance with smartphone users)..

* Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web). 
* Social Media Marketing (sick and getting sicker fast). 
* Content Marketing.(content shock sick).

* Ecommerce (too many stores, same offerings).
* PPC (paying more to get less). 
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive). 
* Viral Marketing (everyone has that cold now & hit or miss). 
* Cause Marketing (not as unique as once was & live or die with partner).

* Celebrity Marketing (expensive and live or die with branded celeb).

* SEO (don't even get us started, all but gone, baby, gone). 

Many of these "SMB" tactics are in a startup's launch plan too. Good luck with that. Startups have to double down on asynchronous tactics since their money is tight and they have little or no brand awareness yet.

Favorite startup asynchronous tactics of ours include:

* OPN (tap Other People's Networks).
* OPM (tap Other People's Money via crowdfunding).
* Crowdfunding.
* Friends-of-Friends marketing.
* Community (start handing of the keys to your content early).
* Partnerships.
* OPC (Other People's Content via content curation with attribution(.
* Video Marketing (learning curve and expense scares most away).
* Events.
* Training.
* Contests & Games.

That last bullet can be especially powerful for startups. Remember to create tools needed to empower advocates, contributors and Sherpas. Make it easy to help you by providing graphical tools, listening and curating content into a social space (curation is a form of social reward).  


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Brief History of SEO via One of Best SEOs In The World & Why Every Startup Needs One

Brief History of SEO via One of Best SEOs In The World & Why Every Startup Needs One | Startup Revolution |

Brief History of SEO
I'm lucky enough to sit across from one of the best SEOs in the world. Latey #seo is much maligned. Don't be stupid. Google and the math always win in the end.

And that is why every startup should have a great SEO on their team or find one to help. Startups get so wrapped up in their widget they forget an important truth - without COMMUNICATION about what a hero your widget will make someone NO ONE WILL CARE.

Without a great SEO to help shape a stsrtup's communication there is a great chance SILENCE will be what happens when doors are finally open and a launch happens. Don't believe in the "better mouse trap" myth.

These days you can find better mousetraps falling from the sky. The KEY to startup success is shaping communication for maximum impact. The key to shaping communication for "maximum impact" is a great SEO.

I'm lucky enough to sit across from one of the best SEO on the planet and host of the largest SEO Meetup in the country - Curagami Co-Founder Phil Buckley.

What makes a great SEO? Here is how I described the characteristics of one of the best SEOs on earth on G+ this morning:

SEOs require a rare blend of talent including:

* Patience.
* As little EGO as possible.
* Einstienian Intelligence.
* Communication Skills of the TRANSLATION variety.
* Courage.

Phil's Truth About SEO post on Curagami

So if your startup isn't fortunate enough to have a great SEO on the team like Curagami, find one or get lost in the widget junk yard.

Martin (Marty) Smith's insight:

add your insight...

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Can An Elephant Jump Over The Moon? Yes... as every Startup Knows

Can An Elephant Jump Over The Moon? Yes... as every Startup Knows | Startup Revolution |

Every Startup Is An Elephant High Jumper
Every startup entrepreneur reading this knows what I'm talking about. Everyday team Curagami ( tries to make the graceful dancing and jumping elephants we see so well in our mind, dreams and brainstorms.

We rub the bottle hoping for I Dream of Jeanie.

We know ODDS and OBSTRUCTION are against us. In the boring world of limited possibilities elephants don't dance. In our world elephants sit at the table and worry about their hair before a night of Disco Inferno.

It is not that our dreams are unrealistic. All dreams are unrealistic. No, the real challenge is in turning the crank ONE MORE TIME. When we rode bicycles from Durham to Santa Monica there were days when that single thought was all we (really me since the rest of the team was 20 years younger lol) could think about.

Turn the crank one more time.

Don't give up. Never give up because you can ONLY discover what it looks like to see NO MORE ROAD by continuing to turn the crank. And on that day, the day when you see nothing but ocean, you will have achieved something NO ONE can take from you ever - the knowledge that YES Elephants can jump of the moon as every startup knows.

Here's hoping YOUR startup elephant is a jumper :).

Marty & Team Curagami,
American Tobacco Campus, Durham, NC

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13 Teenagers Who Are Changing The World | Tech-shutter

13 Teenagers Who Are Changing The World | Tech-shutter | Startup Revolution |

Technology has always been the bastion of the young, and to celebrate our teen birthday, here are some impressive teens

Martin (Marty) Smith's insight:

Don't know if I agree "technology has always been the bastion of the young" at least not exclusively, but I love these 13 teen entrepreneurs setting the hard course to change the world. 

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Curagami's "Friends Beta" Needs Your Help - via @Curagami

Curagami's "Friends Beta" Needs Your Help - via @Curagami | Startup Revolution |

The Startup Factory fundeded startup Curagami launches its new content marketing roi tools into "friends beta". What's your Curagami Score? #helpastartup

& THANKS from Team Curagami

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Hey Startups Stop Making Sense via @Curagami

Hey Startups Stop Making Sense via @Curagami | Startup Revolution |

We are emotional people on a spiritual journey. Why is logic the most common approach to online selling? 5 Tips so your digital marketing makes less sense.

Startups BELIEVE in the widget. Talk to any Venture Capitalists and they will tell you they invest in teams not ideas. Ideas change. Teams capable of making the many pivots any new idea needs are worth their weight in gold.

Go to 100 startup websites and teams, if they are there, are pushed to the background as the WIDGET takes center stage. This is because we believe the way to "make a sale:" is to use logic.

Logic is tyranny when what we seek is emotional connection . This post shares 5 tips to avoid logic's tyranny:

* Listen More.

* Control Less, Collaborate More.

* As community forms listen and curate.

* Empower your advocates and Sherpas.

* MOVEMENTS not campaigns.

Startups need to forget the widget and remember we are spiritual beings having a human experience not the other way around.

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Startups Avoid the Talking To Yourself About Yourself Blackhole

Startups Avoid the Talking To Yourself About Yourself Blackhole | Startup Revolution |

Popping Startup Bubble
As we create our Triangle Startup Factory funded startup called Curagami ( we operate largely in self imposed bubble. Books such as The Lean Startup explain the need to get OUT THERE working with customers to create validated learning as soon as possible.

We can see why. Problem solving can be solipsistic. Problems can create more problems on into infinity. Since our tool is about know what content matters and why the irony of falling into the problem black hole would be crippling. Here are a few ideas for how to break out of the startup bubble:

* Work with "beta customers" who are almost part of your team but running businesses your tool can help (such as Moon-Audio and Vestique for Curagami).

* Start forming community ASAP. We stumbled a little on this when our Curator Contest got swamped with my need to have chemo again. We ill get back on the horse because forming community is a CSF (Critical Success Factor).

* Create Key Performance Indicators for EXTERNAL validation metrics such as whitepaper downloads, unique visitors, time on site and email list growth.

* Curate content from a wide range of experts and sources because curation is easier and cheaper than content creation, more relevant to what is happening now and it helps your brand because you gain in authority by curating content from authorities.

* Define your "competitive space" BROADLY. Don't just look directly across the table discover who and what is competing for your customers mindshare and then steal the good stuff and lead with asynchronous marketing.

* Find a universal topic such as seasonality (locally "universal" and others can easily empathize with HOT and COLD) and the weather.

* Create asynchronous marketing and if that sounds disruptive and as if you should blow shit up you are getting the idea. Sometimes you should do some strange things JUST TO SEE how they blow up. Try not to blow up the good stuff :).

When startups do any two of those ideas they are less likely to fall into the talking to themselves about themselves black hole that can easily swallow a startup whole.

The link to Google Plus shares more information about how to use universal signals to create empathy and community:

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What's Next: Thoughts On Big TVs & The New Ecommerce

What's Next: Thoughts On Big TVs & The New Ecommerce | Startup Revolution |

What's Next?
What's next may be the most important and urgent mystery.. Late last night I wandered around in the future a little thinking about how David Amerland's call for a "New Value System" might collide with a few other favorite ideas such as:

* David Edelman on Aligning With the Customer Journey:

* Mark Traphagen on Google Plus

* Phil Buckley on overcoming FEAR:

* @David AmerlandWhat If We Had A New Value System For Goods and Services

* Me on @ janlgordonCuratti sharing lessons in the new #branding from Red Bull:

Somewhere in there somewhere late at night and when its HOT is where the future starts and every thing changes...again.

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With Beats, Apple Buys A Quick Start On Smart Headphones

Apple purchased Beats By Dre this week, suggesting the company is looking at smart headphone technology — headphones that can sense what the body is doing.
Martin (Marty) Smith's insight:

Fascinating idea "smart headphones" or like Google glass for your ears.

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Websites Will Follow @Spotify From Utility To Experience via @eldsjal

Websites Will Follow @Spotify From Utility To Experience via @eldsjal | Startup Revolution |
Great Daniel Ek +Spotify Founder Interview On Utilities As Experiences
Great conversation with Spotify's Swedish founder on +The Charlie Rose Show… - Martin W. Smith - Google+
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6 Experts Reveal How to Be a Content Ideation Star - BuzzSumo [+ @Curagami Co-Founder Phil Buckley]

6 Experts Reveal How to Be a Content Ideation Star - BuzzSumo [+ @Curagami Co-Founder Phil Buckley] | Startup Revolution |
Ever been stuck trying to come up with a really good concept for a piece of content? If you haven’t then I think you’re lying. Content ideation can be incredibly challenging and we’ve all struggled.
I’m not talking about churning out yet-another-rehashed-blog-post, but generating ideas for valuable, unique and highly shareable content that your readers will love. It’s not that easy.
To help with the challenge, I’ve rounded up a mixture of six experts who do this daily and asked them to share their best tips. Whether you’ve just started your blog, or you’ve been doing this for years, there’s bound to be some useful advice below.
In a rush? I’ve summarised each expert’s techniques in a ‘Key takeaways’ section below.

Phil Buckley – 
For me, I need my team around me to function at 100%. Trying to create a great content idea all by yourself is …
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Apple Buys Beats By Dre

Apple Buys Beats By Dre | Startup Revolution |
Dre makes an appearance in singer Tyrese Gibson's selfie, declares himself the first billionaire in hip-hop.
Martin (Marty) Smith's insight:

Huge news for our Moon Audio ( Hack Your Headphones promotion coming soon. Too cool.

Gav Morris's curator insight, May 10, 5:24 AM

That's hip hop...

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30 Lessons In Startup Creativity via JODOROWSKY'S DUNE

30 Lessons In Startup Creativity via JODOROWSKY'S DUNE | Startup Revolution |

Greatest Movie Never Made & Lessons Learned
"To fail is only to change the way," says Topo and Holy Mountain director Jodorowsky in this must view documentary for anyone trying to create anything. Such an important documentary I'm double posting here in Startup Revolution and in Design Revolution.

Here is what I posted in Design Revolution, the 30 Lessons in Creativity from watching this magical film:

Greatest Film Never Made
"What is he purpose of life," the director Jodorowsky asks in this must view documentary film for any creative, "to create a soul". The amazing creativity and vision of El Topo's director is shared in a series of linked stories.

Much like any creative's mind, this film flies between the surreal, heroic, mystical and crazy. Stories about Orson Wells and Pink Floyd are rich in "sounds true" detail, but pales in comparison to the "I can't type that fast" advice shared.

Advice such as:

* Be all in.
* Be a prophet.

* When it comes to missions THINK BIG (something important for humanity).
* Start with clear ideas, but find and respect "light of genius".
* Challenge people to find their best.
* Give Morning Motivation speeches.
* Your VISION should become OUR IDEA.
* OUR Ideas become art.
* When you think you are looking at a rock its an object & vice versa.
* Lucky enough to meet a prophet FOLLOW HIM.
* Be supportive of others.

* Transport people. MOVE THEM.
* Look for and work with WARRIORS (life is too short for anything else).
* Imagine and then imagine again.
* No such thing as "too far".
* Let the work rule.
* One man's obsession is another man's art.
* MOTIVATE others.

* If you can Seduce Salvador Dali DO SO.
* Create enigmas.
* If chance puts Dali at your hotel, send him a strange note.
* When you find a clock in the sand discover who lost it.
* Create MOVEMENTS and ART with your life.
* If Dali asks you for a helicopter, GIVE IT TO HIM.
* Dali gets you Giger, Giger gets you Magma (and so on).
* If you can get a meeting with Mick Jagger, TAKE IT.
* If Andy Warhol invites you to the FACTORY, go there.
* Plan everything, Plan Nothing (chance).
* When you see Orson Wells in a Paris restaurant, send wine.
* Live a EULOGY Life not a Resume Life.

That last bullet picks up on a great David Brooks TED Talk I wrote about on LinkedIn yesterday: 

Hope you are living a Eulogy Life. Jodorowsky sure did. I had to be shoved kicking and screaming on the Eulogy train by the Big C. Glad I got on this train even if it turns out to be the last train from Clarksville :). M

Are you a "plural being"?

If you FAIL it's not import. It's important to try.

Martin (Marty) Smith's insight:

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Startups, Crowdfunding, Content & Curing Cancer Podcast Interview with @Curagami Founder Marty Smith

Startups, Crowdfunding, Content & Curing Cancer Podcast Interview with @Curagami Founder Marty Smith | Startup Revolution |

Martin (Marty) Smith talks to Get Social Health about the radical change in his life when he heard the words cancer and his name in the same sentence. Here is what Marty's done since his cancer diagnosis:

* Rode a bicycle across America (Martin's Ride To Cure Cancer).

* Founded one of first crowdfunding cancer research platforms.

* Founded Curagami, marketing tools to help content marketers and online merchants create community.

* Founded Tech Cures Cancer Fund at UNC Lineberger Cancer Center.

Wide ranging interview with  an entrepreneur and cancer survivor whose life is dedicate to helping and giving back.

Martin (Marty) Smith's insight:

I'm blessed with amazing friends who help, help and hep some more. Marty

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Why Statups Should Create Shopify Stores

Why Statups Should Create Shopify Stores | Startup Revolution |

Startups & Stores
I almost forgot one of my rules (lol). Stores help any website, brand or idea get better faster. There are things you learn creating a store our #startup can't teach.

We have over 30 years of ecommerce experience and creating one Shopify store will, over the course of the 2 - 4 days it takes, teach you half of what we know.

What Creating A Store Teaches Startups

* Content and copy writing.

* Webdesign.

* Product categorization, planning and business intelligence (#BI). 

* Social Media.
* Thinking about THEM (your customers).

* Learning to test & validate assumptions.
* Provides a new dimension for B2B and B2C products, companies and tools.

The new "perspective" the last bullet mentions is the gold. Getting out of your head and testing assumptions and ideas IRL (In Real Life) is more valuable than every brainstorm we've ever had.

Brainstorms and past experience create an assumption framework. Creating a store pushing assumptions into the deep end of the pool and they learn to swim fast or drown

Competitive Advantage
We work around 6 startups and NONE of them have or are likely to follow my advice to create store. Every startup here in Durham thinks they are selling a THING.

I've learned the hard way the first thing we startups sell is OURSELVES (you & people on your team). Next thing you sell is money making competency. If you know a better way to prove "money making competency" than spending $200 to create a Shopify store be sure to tweet @Curagami and share that idea and trust we will be creating your idea next :).

Marty & Team Curagami

PS. Will share when its live (probably Monday)

malek's comment, July 12, 7:31 AM
looking forward for this shopify store
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What Content To Create & Why: What's Your Curagami Score?

What Content To Create & Why: What's Your Curagami Score? | Startup Revolution |

Curagami Scores
We've tuned our Curgami engine to evaluate three website and brand CSFs (Critical Success Factor):

* Content.
* Community.
* Conversion.

The tool creates unique metrics such as Link Efficiency Indexes (LEI) to evaluate a website, close competitors and it establishes "best practice" averages viral content, sustainable community and asynchronous conversion ideas (not going up against a competitor's strength).

We started our journey to answer a simple question:

What content should a website create and why?

That simple question has soaked up six months of our lives and tens of thousands of our investors' cash. Good news is we are seeing light at the end of the tunnel. Will your website WIN armed with a Curgami Score Report?

Yes :). Marty & Team Curagami

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Curagami Launches Into "Friends Beta" &Needs Your Help via @Curagami

Curagami Launches Into  "Friends Beta" &Needs Your Help via  @Curagami | Startup Revolution |

Our Startrup Factory funded startup Curagami, a content marketing tool for merchants and content marketers who "get it", lauched into "Friends Beta" yesterday & we need your help.

We need help teasing out the good stuff and toss the trash. As any startup learns problems multiple. Easy to solve the problem for all the right reasons. Together we can create tools needed by merchants and publishers to KNOW what content matters to who and why.

LESS STRESSFUL is our goal after spending years gambling with millions we want to provide a MAP merchants and content marketers can use to enjoy the journey. Hope you will join our journey and visit our landing page at:

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Curagami Launching Into Friends Beta 7.4.14 - Help A Startup on the 4th of July via @Curagami

Curagami Launching Into Friends Beta 7.4.14 - Help A Startup on the 4th of July via @Curagami | Startup Revolution |

Help A Startup Over The 4th of July Holiday
If you have 15 minutes you can help a startup over the 4th. We are trying to keep this, our first, ASK to 15 minutes or less. Click 3 links and answer 3 questions and your feedback will help a startup!

Will post our landing page link as soon as we finish making it (lol). In the meantime checkout our Evolution of Web Design & Marketing infographic: .

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Learn About The Startup Factory Experience via @Curagami & Apply Before Monday

Learn About The Startup Factory Experience via @Curagami & Apply Before Monday | Startup Revolution |
What's it like to "graduate" from the Startup Factory at American Tobacco Campus in Durham, NC? Amazing & highly recommended. Startups apply for Fall 2014.
Martin (Marty) Smith's insight:

Monday is deadline for Fall 2014 applications for the Startup Factory incubator at the American Tobacco Campus in Durham, NC. We highly recommend applying.

Half of our "class" of 4 startups came from outside of North Carolina. The Startup Factory looks to mentor cool new startups. They are agnostic about where they come from, but you do need to be HERE in Durham for the 12 weeks of the session.

The Startup Factory have invested in 24 companies, helped those companies raise over $4M and have invested over $2M of their own capital. The Startup Factory walks their talk.

Apply Here

Learn More About Our Experience At The Startup Factory

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Marketing's "Hero's Journey" Sourcing the World & Avoiding Filter Bubbles via @Curagami

Marketing's "Hero's Journey" Sourcing the World & Avoiding Filter Bubbles via @Curagami | Startup Revolution |
True Quest of the new marketing is winning hearts and minds by creating friends of friends marketing and creating online community.
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5 Things You May Not Know About Crowdfunding [Big Brands & Startups]

5 Things You May Not Know About Crowdfunding [Big Brands & Startups] | Startup Revolution |

5 Things You May Not Know About Crowdfunding
* 75% of funds typically come from person who launched the campaign's network.
* Roughly half of all campaigns succeed.
* Average ask for successful campaigns is below $10K.
* Campaigns with 25% or more raised in first week or less have an 80% chance of reaching their goal.
* See our exclusive market share and fees estimates for the top 3 crowdfunding sites. 

Should your company create a crowdfunding campaign? Enterprise crowdfunding is different than entrepreneur or startup crowdfunding. Enterprise crowdfunding was one of the ideas fueling our Triangle Startup Factor funded startup .

We see crowdfunding as a new marketing channel since no vote counts as much as money. We wouldn't recommend Big Brands place crowdfunding campaigns on existing platforms since they would be out of sync with visitor expectations.

We would recommend Big Brands think about how they can create their own crowdfunding channel and give Curagami a call to help.  

Should Startups CrowdFund?
I think the answer to this question is always yes. Startups have little to lose and everything to gain from crowdfunding. Crowdfunding creates an effective way to introduce your startup and it helps identify your 1%eers - those people willing to support your new idea with advocacy, social shares and money.  

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Scooped by Martin (Marty) Smith!

Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami

Curagami & Revolution Play Triangle Startup Factory Pitchday via @Curagami | Startup Revolution |
Curagami & The Ecommerce Revolution Played Triangle Startup Factory's Pitchday today discussing how how to fix ecommerce marketing with Curagami.
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Scooped by Martin (Marty) Smith!

Warren Buffet Startup Tips = Top @HaikuDeck by Martin Smith w/ 6K views

Warren Buffet Startup Tips = Top @HaikuDeck by Martin Smith w/ 6K views | Startup Revolution |

Warren Buffet's tips for startups as Bill Gates says, "Stick 'em up". This Haiku Slide deck is heading toward 6,000 views and is #1 deck of mine among the 30 Haiku Decks I've created. Cool part is those decks now have over 35,000 views making them the best darn "blog" posts I "write". 

Angela Heath's curator insight, May 18, 6:55 PM

Buffets got the wisdom!!

Scooped by Martin (Marty) Smith!

Hell Is Other People? Not So Much If Your Startup Wants To WIN Online

Hell Is Other People? Not So Much If Your Startup Wants To WIN Online | Startup Revolution |

Why OPx Secret To Web Marketing Success
I'm writing on top of a great post by Stone Temple's Eric Enge (Scooped here ) for right now for a Monday publication.

For #startups finding ways to use or partner with scaled people, brands and companies is beyond critical. No one climbs Everest on their own.

This is why I'm writing about why Other People's ANYTHING (Network, Content, Audience, Money) is biggest secret to winning online for #startups, #brands or companies.

Impossible to BUILD an audience with so much NOISE out there, but you can CO-OPT one.

Look for my @Curagami post on Monday about OPx and read Eric's great post about how to CO-OPT an audience. Marty

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