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5 Web #muststeal Web Marketing Ideas from Moon-Audio.com's Record Year via @Curagami

5 Web #muststeal Web Marketing Ideas from  Moon-Audio.com's Record Year via @Curagami | Startup Revolution | Scoop.it
Moon-Audio.com is having a record year. This post is about how YOUR website can steal from 5 ideas fueling Moon's online success to set records of your own.
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3 More Reasons Marketers Fail At Social Media

3 More Reasons Marketers Fail At Social Media | Startup Revolution | Scoop.it

3 More Reasons
Noticing that the @TedRubin post 3 Reasons Marketers Fail At Social Media (http://sco.lt/7SYjYH ) wanted to weigh in with 3 MORE Reasons We Marketers Fail at Social Media Marketing:

* Not Thinking Mobile First
Breaking old habits is new especially when they only formed YESTERDAY. We started creating websites in 1999. 15 Years is not "yesterday" exactly but it's close in "learning" time. The world is moving faster than our marketing brains can keep up. One clear example of that is how we cling to the boxes, borders and design of websites. Websites are so OVER. Websites are now ways to test what you should put into your mobile marketing - a message we marketers have not received or understood fully yet.

* Talking Not Listening
Listening online is different. Listening on the web means following back, curating THEIR (customers and advocate) content and being open to sharing things that used to be uniquely OURS. Marketers are Type A hard chargers as a group and breaking them of thinking we make our livings communicating not curating is proving TOUGH.

* The Network Is the Computer
Scott McNealy's famous line about NETWORKS being where the action is has never been more true. We marketers like to push balls up hills like Sisyphus. Learning to build community, one of the hardest things I've ever done and I have cancer, is proving a tough transition.


Changing so much so fast is enough to make anyone seasick. You would think since we marketers are in the change business we would be ready, accepting and welcoming (of change). You would be wrong as these 3 More Reasons Marketers Fail At Social Media illustrate.

Good news is we don't give up either :). M

Followed this Scoopit with a post on Marketing's Timeline



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33 Cool Apps Help Startups Create Visual Marketing FTW

33 Cool Apps Help Startups Create Visual Marketing FTW | Startup Revolution | Scoop.it

We have put together a list of tools that can help you create amazing visual content like infographics, memes, gifs, etc. Must read for every online marketer.

Marty Note

Great list mostly new to me. Missing one of my favorite visual marketing tools Haiku Deck: http://haikudeck.com/ . Haiku Deck is much more than a simple UI on the Creative Commons. If you are SMART you will use Haiku and some of these other #cooltools to create the kind of arresting visual marketing we all need and aspire to daily.

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Marc Kneepkens's curator insight, November 19, 1:32 PM

A wealth of information.

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Free Genius Lunch Columbus, Ohio November 16 - December 3

Free Genius Lunch Columbus, Ohio November 16 - December 3 | Startup Revolution | Scoop.it

Free Genius Lunches in Columbus Ohio
I'm living in Columbus, Ohio at the Blackwell Inn on the Ohio State University's campus from now until December 3rd (being treated by Dr. Byrd at the James Cancer Center). I love meeting, discussing and learning from fellow startups, entrepreneurs, artists and cool smart people.

I'm stealing @Phil Buckley Genius Lunch idea to see what is happening in Columbus. Team Curagami stands ready to answer Internet marketing questions and learn new tips, tricks and ideas. If you would like to have a Genius Lunch in Columbus check the calendar and email when you would like to meet. 

Lear More Here
http://bit.ly/Free-Genius-Lunch-Columbus  

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Why Bitcoin Is A MASSIVE Startup Opportunity

Why Bitcoin Is A MASSIVE Startup Opportunity | Startup Revolution | Scoop.it

Bitcoin, Ecommerce, Money & Value Systems
In three posts I've tried to understand how Bitcoin changes ecommerce:

Bitcoin, Money & Value Systems (on G+)
https://plus.google.com/102639884404823294558/posts/YLFe4ow4rok

Bitcoin Manifesto (on @Scoop.it)
http://sco.lt/8SkV4D

And this post about Bitcoin and #startups. Bitcoin as infrastructure could change everything from online ecommerce to how we pay for groceries and a coke from a vending machine.

Sure the infrastructure to achieve such a vision is largely lacking presently, but it wasn't that long ago we didn't have an Internet either. Here is how I'm going to tune my Bitcoin radar:

* Learn how to install Bitcoin commerce (nothing is easy now, but first movers will get huge benefits).
* Understand how and where Bitcoin could create the greatest impact such as http://www.curagami.com client http://www.moon-audio.com.
* Understand how Bitcoin's platform could connect to other major trends such as social, mobile and connection.

The reason I want to understand how to install Bitcoin commerce is 1. It Ain't Easy Now and 2. Customers with large international buying groups could benefit the most and the fastest. Moon-Audio sells their magical audio cables all over the world. What they've been lacking is an easy way to safely sell around the world.

if there is even a tiny chance Bitcoin can fill those shoes I'm interested and a student. If anyone reading this has resources about how to install Bitcoin commerce please share.

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Importance of DIY Customers

Importance of DIY Customers | Startup Revolution | Scoop.it

DIY Customers Are Important
Do-It_Yourself customers may be the most important customers on earth. Here are a few ways DIY customers create benefits for digitial marketers and websites:

* Social Shares on Facebook, Twitter and +Google+.
* Creates #ugc (User Generated Content) or the best content you can't buy.
* Drive links into their content on your site.

We are working on a series of http://www.Curagami.com posts on how to engage and benefit from DIY Customer Marketing. If you have tips, ideas or experiences you think would help please share (martin(at)Curagami.com).

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Burn Down Your Website NOWIST via @Curagami

Burn Down Your Website NOWIST via @Curagami | Startup Revolution | Scoop.it

BURN DOWN YOUR WEBSITE.

Beat the rush. Have courage, light a match, become a NOWIST :). M

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How QDF Changes Content Marketing - Curagami

How QDF Changes Content Marketing  - Curagami | Startup Revolution | Scoop.it
Quality Deserves Freshness QDF is important to "new SEO". This post & Haiku Deck share marketing, tactics & strategy tips so QDF works for not against you.
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Fix Mobile Ecom Change World and Stripe Is Halfway Home

Fix Mobile Ecom Change World and Stripe Is Halfway Home | Startup Revolution | Scoop.it

Stripe Story
Can a couple of 20 somethings change the world? Stripe's answer is a strong affirmative YES. Stripe is fixing the biggest barrier to the social / mobile / connected web. We can't buy stuff on our phones.

Phones are, to use the founders of Stripe's words, "Clunky" (watch that video here:  http://cnnmon.ie/1DxDZMG ). Why is the phone the lynchpin? Stop thinking of your phone as a phone.

Think of your phone as a PORTAL, game console and magic wand. Soon "see a thing, buy a thing" will be taken for granted but only if the Stipers can make mobile payments less "clunky".

I poked around on their site some and would say they are half way down a very interesting road. Why is the phone the lynchpin? Because once payments work on phones they work ANYWHERE.

Once payments work anywhere social commerce becomes a reality and "see a thing, hear a thing, buy a thing" a reality. Extend the logic further and ask, "What is a website?".

If we can wrap "see, click, buy" tech on phones we can do so on Facebook, the Redbox machine and the grocery store. Scan those fritos with your phone and Harris Teeter or Wegmans or Kroger bills your account.

NO CHECKOUT because your PHONE is the checkout. Fix ecom on the phone, change the world.

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50 Best Websites A Startups Revolution

50 Best Websites A Startups Revolution | Startup Revolution | Scoop.it

For entrepreneurs, time is especially precious. Every wasted minute is a lost opportunity for networking, growing the business, and of course making money.



Via Justin Jones, juandoming
Martin (Marty) Smith's insight:

Some of these resources such as Quora I know, but most are new to me and worth investigation. 


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Susan Bagyura, High Performance Coach's curator insight, September 19, 8:55 AM

It's handy having all of these on one page.

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The Pinterest One Step - Generated Leads By Pinning & Avoid These 7 Costly Mistakes

The Pinterest One Step - Generated Leads By Pinning & Avoid These 7 Costly Mistakes | Startup Revolution | Scoop.it

Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?


Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest.


...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into  a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.


And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.





Via Jeff Domansky
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Jeff Domansky's curator insight, September 10, 2:48 AM

On Pinterest, it's all about the pictures. Here's how to get better results.

M. Philip Oliver's curator insight, September 10, 6:59 PM

Thanks Jeff and Alisa; Pinterest has been a Mystery!

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3 Things 5,000 Startup Entrepreneurs Know You Should Too via @HaikuDeck

3 Things 5,000 Startup Entrepreneurs Know You Should Too via @HaikuDeck | Startup Revolution | Scoop.it

Wiki-ization of Marketing: Moving From Brands To Communities
1,342 views

As digital marketing becomes more about communities and less about control Wiki-like meritocracy is taking over.
http://shar.es/1nMGyS

Invisible Giant: Why the new SEO Is So Hard To See
2,317 views

The new SEO is being obscured by the social / mobile web, Google changes and the rapidly changing nature of content marketing & curation.
http://shar.es/1nM6nl

Tomorrow's Ecommerce Today
1,318 views

Is it possible to design tomorrow's ecommerce website today? Yes
http://shar.es/1nM6rX

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Business Storytelling: 5 Mistakes Most Storytellers Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

The 5 Storytelling Mistakes in Biz:

* Don't say "Let Me Tell You A Story" in a business context.
* Stories and facts should be intermingled in biz storytelling.

* Easy to get the "Hero" wrong (THEM not YOU).
* Story must relate to real world "routines", "habits" & realities.
* Repeat, Rinse, Repeat and so on.


Via Karen Dietz, Marta Filipe
Martin (Marty) Smith's insight:

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

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No Boxes's curator insight, July 24, 4:31 PM

How to tell your #business story.

massimo scalzo's curator insight, July 27, 8:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 12:22 PM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

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Web Marketing 101 For Car Dealers via @Curagami

Web Marketing 101 For Car Dealers via @Curagami | Startup Revolution | Scoop.it

Interesting, funny & sad watching car dealers create web & social marketing. Getting better is easy, fun and CHEAP as Web Marketing For Car Dealers shares.

We think of car dealers as "startups" because they need to start over and pivot their THINKING. Many of the tips shared in this Curagami post (http://www.curagami.com/magical-thinking/web-marketing-101-for-car-dealers/ ) such as:

* People not THINGS Sell.
* Stories and People, People and Stories...matter.

* Humanize your approach and thinking.

* Let THEM (customers and brand advocates) HELP.

apply to stsrtups too so killing a pair of birds with a single blog post today. Picture is of me (left) and Travis Lunsford in front of a ROGUE (seemed appropriate lol).

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THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Startup Revolution | Scoop.it

Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer:

* Hedge & Diversify.

* Know your Over / Under.

* Card Count & Double Down.

* Become A Nowist.
* 4 out of 5 = Hall of Internet Marketing Fame.

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BogDan Wrzesinski's curator insight, December 3, 2:36 AM

:) — ♛♥♪♥  Well done. Come Invite URL http://tsu.co/GodSent247 @GodSent247 #tsu

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Branding For Startups: Win Hearts, Minds, Loyalty

Branding For Startups: Win Hearts, Minds, Loyalty | Startup Revolution | Scoop.it

Marty Note
The linked post is important, but not for the reasons they think. The post mentions the factoid that most people wouldn't mind if 73% of brands disappeared. The post discusses brands like Tom's who wins hearts and minds with cause marketing.

We love Tom's too. Yes, what you do with customer money is important these days. We prefer the Cone Communications (http://www.conecomm.com/ ) "social good" study that shows a growing trend. Consumers what to know how your STUFF helps change the world.

People don't BUY brands they JOIN them.
Faith Popcorn

Marketing guru Faith Popcorn's quote is a favorite. We would reposition the linked post toward the more important question - how is your brand creating sustainable community. Since most of http://www.Curagami.com customers are online merchants we would write the goal as, "How is your brand creating sustainable ONLINE community".

Online community is the secret to branding and engagement over time. We think of loyalty with two dimensions:

* Engagement over TIME (joining and visiting).

* Advocacy (willing to share with friends).

Every visitor can achieve #1, but a tiny % of your website's traffic will ever do #1 due to the 1:9:90 Rule. The 1:9:90 Rule explains the strange math of website visitors:

1% Contributors - 1% of your traffic will contribute content such as comments, reviews and the social shares such User Generated Content (UGC) generate.
9% Supporters - this group loves to share your content especially if it came from the 1%ers.
90% Readers - More important than their label makes them sound, Readders are the core of your visitors and so essential to SEO and your expanding web universe.

The trick to web marketing few discuss is converting that tribe of Contributors, Supporters and Readers into a sustainable online community. Branding creates the shorthand your Contributors and Supports use to ADVOCATE.

When you market by proxy, you are using Contributors and Supporters to reach their friends, you must encapsulate deep meaning into shareable "Made To Stick" bits and bytes. Your advocates can't share if your message is too complicated, so boil it down, mix it up and test, test and test some more. In there somewhere is the strange alchemy your brand needs to compel action (joining and advocating) and so win hearts, minds and loyalty.

BTW, I bent this post toward startups because every startup is tabula rasa when it comes to branding. Startups are blank slates written on by every piece of content, social share and tool created. We don't brand in order to create loyalty we win hearts, minds and loyalty in order to create brands and First Rule of Branding is what the linked post has backwards.



Via Eric_Determined / Eric Silverstein, Michael Allenberg
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Eric_Determined / Eric Silverstein's curator insight, November 7, 2:07 PM

According to a survey, most people would not care if 73% of the brands would disappear!?


Share your latest experience on what your favorite brands are doing to earn your Loyalty, and ultimately your Advocacy?


It does start with earning your #trust.


Great insight @annettefranz @SDLjames with strong value connections @TOMS @USAA



Fred Zimny's curator insight, November 8, 12:20 AM

Focus on encounters and experiences in stead of managing relations.

Ahmed Alkandari's curator insight, November 15, 9:01 PM

"Most people worldwide would not care if more than 73% of brand disappeared." So, are companies wasting their money on advertisements and marketing; since, most people won't care about weather the brand will disappeared or not?! People who have brand loyalty are supposed to care if the brand they are loyal to will be available or not on the future. Also would these people considered faithful to their brand if they don't care?

What are brands might been doing wrong with customers?

don't focus on the customersare not providing value relative to priceare not providing value relative to the competition/alternativeshave broken customers' trustdon't deliver on their promisesdon't care about customersdon't meet customer expectationsare not innovative (think "same old same old")deliver a fragmented or poor experience

With all of these point, the relationship between them and their customers will be broken. Therefore, companies should focus more on their customers and design a good customer experience. Companies shouldn't only care about making money, they should also care and focus about being a part of something that matters to people and mean something to them.

 

Most of the article was asking questions and some questions didn't have answers in the article, they are open for general thinking and answering. It's interesting about how most people won't care if a brand disappeared on the future; for me I would! Of course life won't stop and new brands will enter the market. However, Some brands people got used to it and can's change that easily; the example of Apple. I also found it important about what they mentioned for customers relationship with the company. In my opinion, companies that focuses more on their relationship with their customers and making sure to build an experience with their customers are more successful than companies that focusses on making profits and increase their revenue. I a customer became loyal to a company and he had an experience with that company, he won't mind paying more on that company's goods. The reason is that the company had built a trust and an experience to that customer so he will be faithful and he would care about the brand and the company.

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Rich Get Richer: Warren Buffett Tips For Startups @HaikuDeck Lesson

Rich Get Richer: Warren Buffett Tips For Startups @HaikuDeck Lesson | Startup Revolution | Scoop.it

Warren Buffet's Haiku Deck Lesson
One of the hardest web marketing lessons my former Direct Marketing bosses taught was to think Darwinian thoughts. I wanted to improve laggards.

Don't waste your time, came the advice and important digital marketing lesson, double down on winners. This wise lesson was just taught again by Warren Buffett.

Warren's Tips For Startups Haiku Deck has been on top of the 36 decks I've created. I started watching views by deck several months ago and my DM bosses lesson holds true.

Warren Buffett's Startup Tips (http://shar.es/10AbWU )
Buffett Gains: 878
Total Views: 8,100
% Gain: 12%

Social Media: It's A Conversation Stupid (http://shar.es/10AHlZ )
Gains: 1,915
Total Views: 6,297
% Gain: 44%

Once again Buffett proves the rich get richer.

This truth doesn't mean Social Media: Its A Conversation is unimportant. Knowing what is trending is a CSF (Critical Success Factor) for any web marketing team, but Buffett does prove Darwin was a web marketing pro long before there was a web. Double down on winners and leave laggards stands as one of the most important "laws" of our web marketing ecosystem :). M

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Clean Slate Brands & Ultimate Guide To Content Curation (call for help)

Clean Slate Brands & Ultimate Guide To Content Curation (call for help) | Startup Revolution | Scoop.it

Clean Slate Brands
Time doesn't guarantee anything anymore. "Proudly in business for 100 years," sounds great until Uber cleans your clock. http://www.uber.com re-imagined what "cab" means in a mobile / social / reputation time.

I took my first Uber ride in Columbus, Ohio last week and it was EASY. I've also used Columbus Yellow Cab and spoken to the owner. Columbus Yellow Cab provided excellent service minus one important thing - a way to monitor how far my ride is.

Columbus Yellow Cab has an app too, one I will use on my next trip to Columbus this Wednesday, but Uber is a "clean slate" brand with little preconceived notions about owning anything OTHER than the most disruptive technology the cab business has ever seen.

Uber is about to change the very definition of "cab". And Uber isn't alone as this Trendwatching post about Clean Slate Brands shares.

Need Your Help
I'm writing the Ultimate Content Curation Guide For Business and need your help. If you love content curation please share thoughts about:

* How would you define content curation for business?
* Is content curation different for SMBs than big brands? If yes, how?
* How should startups curate content?
* What are your favorite content curation tools.

Send your thoughts on these questions or anything content curation related to martin(at)Curagami.com. Thanks, Marty

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15 Ways To FUNK UP Your Startup

15 Ways To FUNK UP Your Startup | Startup Revolution | Scoop.it

15 Ways To Funk Up Your Startup
Watching Mr. Dynamite, HBO's great documentary about James Brown, got us thinking of ways to FUNK UP your startup including:

* Crowdfunding - James Brown knew how to ask for help.
* Content Marketing - Share your journey DAILY.
* 'Splainer Video - broll your elevator pitch & put on YouTube.

* Daily Social Media Shares - Build Your Tribe NOW.
* Contest - When in doubt create a low cost high yield contest.
* Games - Make your startup a game with many winners.
* Arresting Visuals - STOP THEM NOW.
* Stories - Share yours and they share theirs.
* Awards - Find the under appreciated and give 'em an award.
* Daily Difference - do something (anything) different today.

* Listen More, Talk Less.
* Curate - mashup this, that and the other thing.

* Coach - say something nice about something YOU didn't do daily.

* When THEY tell you there are RULES don't believe 'em.

* Teach - Watch one, Do one and then TEACH ONE to really get the hang of marketing in a digital age.

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10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail]

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail] | Startup Revolution | Scoop.it

Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:


1. Drive Traffic.

2. Increase Awareness.

3. Create new Connections.
4. Produce Warm Fuzzies.


Great list. I would add:

5. Creates online community (net effect of 1 - 4).

6. Voice is authority, authority is reputation, reputation is all.

7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).

YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).

We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as Moon-Audio.com (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.

Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.

Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.

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Want Trusted Content? Startups Do 10 Things [+4 From @Scenttrail]

Want Trusted Content? Startups Do 10 Things [+4 From @Scenttrail] | Startup Revolution | Scoop.it

Marty Note On Developing Trusted Content
Startups must create content to develop trust and community. Content marketing. and this may be a surprise to some, is not an end unto itself. You create and share content to help, educate and share. Startups should create content to develop a self-sustaining community. 

Sharing content requires being vulnerable, real and authentic. The six tips from the linked post focus on creating honest communication. My 4 content marketing tips describe how to create content sure to be shared (a form of trust), built upon and provide the feedback loops you need to run an online business:

Six Content Tips (from the link)

* Eliminate Hype. 

* Make Your Content  As Unbiased as possible. 

* Present alternative perspectives (from trusted leaders and gurus). 

* Include objective research.

* Beware of product pitches (just say NO to product pitches). 

* Proclaim your identity (be honestly who you ARE as any disparity creates dissonance). 

Marty's 4 Content Marketing Tips (to promote shares and feedback)

* End with a question asking for feedback & don't mind if none comes (1:9:90 Rule says only about 10% of your visitors are going to engage with your content is ways you can see).
* Shorten your sentences & paragraphs and lose the conjunctions and personal pronouns.
* Create short (10 words or less) headlines with "grabbers". 
* Create, shoot or develop original art.

Questions are great. We use questions in three ways:

* We ask and then answer our own question as a way to engage a clear line of reasoning and thinking.
* We ask contextually relevant questions at the end of a post looking for feedback on a reader's experience.
* We ask and leave open questions in heading sand sub-heads to promote the content as answer reading the curiosity of a question prompts.

Short and Sweet
Shorten and create SEO writing. SEO writing is reducing your "stop words" such as personal pronouns or other words search spiders can't understand.  SEO may be out of favor these days, but those "spider tips" apply to creating content to promote online readership and engagement too. Think Hemingway more than Faulkner. 

Original Art
Startups shouldn't use stock photography. Stock creates dissonance with any startup's main positioning. All startups are claiming to be smarter and more creative than the other guy. When you use sock you look just like the other guy. Just say NO to stock no matter how much your designer wants to use it. CORNED use stock but ask your design team to create unique edits and perspectives so your stock doesn't look like everyone else. 
 

 

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How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT

How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT | Startup Revolution | Scoop.it

Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.

UCA is the startups secret weapon. When you are aligned to UCA your startup scales. When your ideas are out of alignment or not communicated well (been there, done that) your startup doesn't scale.

Wrote this piece for Atlantic BT during my tenure as Marketing Director.

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The Curagami Story: Content Curation for Fun and Profit via @examinercom

The Curagami Story: Content Curation for Fun and Profit via @examinercom | Startup Revolution | Scoop.it

The Curagami Story
Curagami was launched by Martin Smith and co-founder Phil Buckley when they found a need in the marketplace they felt was not being served and a window of opportunity.

Curagami helps ecommerce merchants discover the "new ecom" where commerce and content live harmoniously together. This is their story.

Marty Note
Great write up by @Lori Wilk about our #startup Curagami.


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Always Be Converting: 9 Ways to Increase Business Conversions

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation

.

2. Diversify your payment options


3. Speed up load times


4. Manage your reviews


5. Use outreach carefully


6. Stay on top of social media


7. Show gratitude


8. Keep quality in mind


9. Target the right demographics

 

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Jean-Marc Fraiche's curator insight, September 3, 8:32 AM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »
www.osezgagner.com

Rescooped by Martin (Marty) Smith from Marketing Revolution
Scoop.it!

Does Your Startup Need A Million Bucks? Here's How To Get It via Crowdfunding

Does Your Startup Need A Million Bucks? Here's How To Get It via Crowdfunding | Startup Revolution | Scoop.it

Bunch O Balloons Featured on TODAY Show This morning!

Bunch O Balloons, an easy to use time saving water balloon invention, may make $1M on Kickstsarter thanks to great crowdfunding marketing and the new SEO. Team Curagami is in Charlotte at the Search Exchange Conference.

This Curatti post combines a fascinating new tool set capable of making "Editors of Chaos" come true and the story of how a crowdfunding project goes "mega-viral".





Martin (Marty) Smith's insight:

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Martin (Marty) Smith's curator insight, July 29, 12:04 AM

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malek's curator insight, July 31, 11:39 AM

Curagami helps form the “Ambassador Layer” every website and brand needs these days. Ambassadors, people who’ve “bought in” to a brand’s mission and want to help, need to be given contextually appropriate “jobs”.

M. Philip Oliver's curator insight, August 1, 5:18 PM

Thanks much to Justin Jones