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Why I Became A Testing Junkie - Curagami

Why I Became A Testing Junkie - Curagami | Startup Revolution |
I became a testing junkie to defeat HIPPOs. We riff a Tommy Walker Shopify post sharing why SMBs & online merchants should be testing junkies too.
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Why Statups Should Create Shopify Stores

Why Statups Should Create Shopify Stores | Startup Revolution |

Startups & Stores
I almost forgot one of my rules (lol). Stores help any website, brand or idea get better faster. There are things you learn creating a store our #startup can't teach.

We have over 30 years of ecommerce experience and creating one Shopify store will, over the course of the 2 - 4 days it takes, teach you half of what we know.

What Creating A Store Teaches Startups

* Content and copy writing.

* Webdesign.

* Product categorization, planning and business intelligence (#BI). 

* Social Media.
* Thinking about THEM (your customers).

* Learning to test & validate assumptions.
* Provides a new dimension for B2B and B2C products, companies and tools.

The new "perspective" the last bullet mentions is the gold. Getting out of your head and testing assumptions and ideas IRL (In Real Life) is more valuable than every brainstorm we've ever had.

Brainstorms and past experience create an assumption framework. Creating a store pushing assumptions into the deep end of the pool and they learn to swim fast or drown

Competitive Advantage
We work around 6 startups and NONE of them have or are likely to follow my advice to create store. Every startup here in Durham thinks they are selling a THING.

I've learned the hard way the first thing we startups sell is OURSELVES (you & people on your team). Next thing you sell is money making competency. If you know a better way to prove "money making competency" than spending $200 to create a Shopify store be sure to tweet @Curagami and share that idea and trust we will be creating your idea next :).

Marty & Team Curagami

PS. Will share when its live (probably Monday)

malek's comment, July 12, 2014 7:31 AM
looking forward for this shopify store
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Warren Buffett's Tips For Startups

Warren Buffett's Tips For Startups | Startup Revolution |

Buffett's Startups Tips
* Multiple Money - Don't depend on one source of income.

* Spending - Don't buy what you don't need or you will be forced to sell what you do.
* Saving - Spend what is left after saving not other way around.

* Risk Taking - Never test river depth with both feet.

And more tips from the Oracle of Omaha for startups in this Haiku Deck

Martin (Marty) Smith's insight:

add your insight...

Jeremy Barton's curator insight, September 17, 2014 9:18 AM

Always worth looking at

Rescooped by Martin (Marty) Smith from Leadership and Entrepreneurship!

How Risk-Averse Startups Win With Low-Cost Testing - Noah Kagan, CEO [Video]

How Risk-Averse Startups Win With Low-Cost Testing - Noah Kagan, CEO [Video] | Startup Revolution |

The above video is a conversation between Tim Ferriss, several first-time entrepreneurs, and Noah Kagan, CEO of In this video, Noah — who was an early employee at Facebook and — covers his risk-minimizing methodologies:

In the first 20 minutes:
- His career path, including failures.
- How he has used low-cost testing in his own ventures.
- Why focusing on the small things (even trivial things) is a big thing.
- Common mistakes and coping mechanisms of first-time founders (e.g. seeking multiple co-founders).

In the second 40 minutes:

- Live critiques (in some cases, constructive tear-downs) of real companies and entrepreneurs.
- How entrepreneurs can make the jump from theory to revenue… in real-time.
- How you can immediately stop “playing business” without customer contact."

Via Tania Kowritski
Martin (Marty) Smith's insight:

Interesting I would have not thought "risk averse" and entrepreneurs could go together so well, but Noah Kagan shares how he leverages out risk in the second 40 minutes of this excellent video for #startups. 

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