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Strategy That Works - Book Review via Curagami

Strategy That Works - Book Review via Curagami | Startup Revolution | Scoop.it

Strategy That Works Book Review discusses an important new book by Paul Leinwand sharing an HBR podcast interview with the author, our favorite Moon-Audio.com related example and a link to the book on Amazon. If you need to close the gap between your strategy and execution, and who doesn't, we highly recommend Paul's book. 

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How QDF Changes Content Marketing - Curagami

How QDF Changes Content Marketing  - Curagami | Startup Revolution | Scoop.it
Quality Deserves Freshness QDF is important to "new SEO". This post & Haiku Deck share marketing, tactics & strategy tips so QDF works for not against you.
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Startups Vs. Fortune 100: Keep Thinking Like a Startup

Startups Vs. Fortune 100: Keep Thinking Like a Startup | Startup Revolution | Scoop.it

Thinking Like A Startup
Startups have to be innovative and nimble. This post from FoxBusiness suggests continuing to "think like a startup" is a good idea no matter what stage of Biz Dev you are in.

The tendency, the post explains, is to bring in a "professional management" layer too early. That layer is used to the big budgets of the Fortune 1000 and can't thrive in startup land.

I have an interesting perspective since I left a Fortune 1000 company to start FoundObjects.com. Here is what was difficult about that transitions:

* Was used to legitimacy being granted automatically.
* Had to train & develop new muscles because we had NO MONEY.
* Had to solve problems differently because we had NO MONEY.

* Planning cycle shortened and became more about MONEY today instead of market domination tomorrow.
* Tactics changed because low hanging less expensive to develop fruit had to come to the top.
* Partnerships changed because we had to trade things other than money and that usually meant looking for partners in similar stages of development.

That last bullet is a key. Don't try and pitch a Fortune 1000 when you are a startup unless you are trying to sell them something and only do that when invited. You can't crack those vaults, tempting as it may seem, unless they are already interested.

This means you have to create alliances with companies in similar stages of development or maybe one or two steps up the ladder. Hit singles to learn how to hit homers.

QUANTITY in startups is often more important than quality and it RARELY is when working for a giant. Giants can afford to be snobs, startups can't. Why I like startups :).M

Martin (Marty) Smith's insight:

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Basic Marketing Strategies For Startups

Basic Marketing Strategies For Startups | Startup Revolution | Scoop.it
Marketing is one of the most important features in a business. A good marketing strategy makes a business look more appealing and gives it a larger exposure. It gives a jumpstart and makes the owner a better marketer.
Martin (Marty) Smith's insight:

"Basic" Startup Marketing
The linked post provides a good overview of "basic marketing" strategies. Startups have some different needs. The nature of being a startup is some things that many businesses know startups do not.

Startups are organic, quickly evolving and strategies must keep pace. Here are 5 Startup Marketing Tips Not covered in the post:

Marketing For Startups

1. Uniqueness - What is your "Unique Selling Proposition" or USP?

2. Values - Who are you and what principles guide your actions.

3. Flexible Tactics by estimated ROI (how will you make money now?).

4. Brand Persona & Values - what UCA (Unique Customer Aspirations) does your brand promote (see Stengel's Brand Ideals here: http://sco.lt/8RPl7x ).
5. Save The World - how is your marketing related to saving the world in some meaningful and measurable way?

You can think of each of these five ideas as stories you need to tell, stories you must be able to tell in an elevator, at dinner or in passing. What and who you are must be automatic and confident. Know these 5 stories and your startup can create winning marketing, marketing that is aligned, concise and clear.


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Martin (Marty) Smith's comment, August 9, 2013 2:42 PM
Thanks Jan :). Marty
Agnipravo Sengupta's comment, August 11, 2013 1:51 AM
Hey Marty, it's so awesome to know that you liked my write-up... Thank you!!
Angela Heath's curator insight, August 19, 2013 2:16 PM

I'd add to this....share with customers what you know about them...without telling them directly -- naturally.  It's important to let your market know you understand and feel their pains.  It's great when you share there pain.

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Competing With Amazon: Social Pricing via @Curagami

Competing With Amazon: Social Pricing via @Curagami | Startup Revolution | Scoop.it
Amazon is a monster, but SMBs & smaller merchants can compete playing David to Amazon's Goliath. We discuss online marketing tactics to compete with Amazon.
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Neuromarketing Anyone Can Do It, But Should You?

Neuromarketing Anyone Can Do It, But Should You? | Startup Revolution | Scoop.it

In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.





Via Karen Dietz, Os Ishmael
Martin (Marty) Smith's insight:

I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.

I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.





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Karen Dietz's curator insight, September 30, 2014 2:16 PM

OK -- I  think this is a pretty important article because it directly addresses how neuromarketing is being reduced to being "weapons of subconscious influence not insights into unmet hidden needs. The emergent field of neuromarketing is being reduced and defined as the “the study of neurological responses to marketing messages.” 


Sounds like the state storytelling is sometimes finding itself in!


Written by Douglas Van Praet, this post talks about the true value of neuromarketing beyond the simplistic (and manipulative) notion of 'let me activate your brain to make a sale'. Or in my world, 'let me tell you a story and you'll buy my product'.


Van Praet goes on to talk about the insights into essential strategies instead of short-term tactics of persuasion. He also goes into the biology of branding, and creating profits with a purpose. This all leads ultimately to deep win-wins and progress for the lives of both businesses and customers. Almost every point he makes applies to business storytelling too.


This is a great read that you won't want to miss if you are into long-term success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, October 1, 2014 7:29 AM

When it's all about falling in love with a purpose not a brand.

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Business Plans: 10 Tips For "Riding In The Rain" & Scoring Big

Business Plans: 10 Tips For "Riding In The Rain" & Scoring Big | Startup Revolution | Scoop.it
The best tips from expert business plan reviewers for bplans, templates and more
Martin (Marty) Smith's insight:

Thanks to Marc for making this suggestion on Scoop.it. Biz Plans are something I like about as much as going tot he dentist so any helpful tools or suggestions are WELCOMED.

Writing a business plan reminds me of Martin's Ride To Cure Cancer. In the summer of 2010 I rode a bicycle across America over 60 days. Based on weather patterns we predicted riding in the rain 10 days. We actually had to ride in the rain for 6 days.

Since we were going to need to ride in the rain I practiced in it and worked on convincing myself that I LOVED riding in the rain, that it was fun. Not so much and NEVER made that sale (lol). Appreciate anything that will help me create Biz Plans.

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Lori Wilk's curator insight, February 7, 2014 11:09 AM

The business plan creation process can be very time consuming and the benefit of this exercise can be invaluable. I am at FAU in a session right now about how to develop the financial models needed for the business plans. We're talking about the assumptions we are making and justifying where we are getting our numbers and amazing things such as going out into the marketplace and doing the research about what people are willing to pay for. There's an upcoming business plan competition and a room full of people who intend to compete in this huge event at FAU. I recently met several business plan competition winners who have used this money to help them launch their businesses-there can be a huge benefit in creating excellent business plans. Too many businesses go out of business because they don't have the money to stay in business. Many companies that don't make it are gone because they didn't have plans and they weren't prepared for the challenges they actually faced. 

Lou Hemmer's curator insight, February 16, 2014 12:20 PM

Good article about steps to cover when seeking investment dollars for start ups.  A solid management team and understanding  where your business fits in the marketplace a essential.