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Business Storytelling: 5 Mistakes Most Storytellers Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

The 5 Storytelling Mistakes in Biz:

* Don't say "Let Me Tell You A Story" in a business context.
* Stories and facts should be intermingled in biz storytelling.

* Easy to get the "Hero" wrong (THEM not YOU).
* Story must relate to real world "routines", "habits" & realities.
* Repeat, Rinse, Repeat and so on.


Via Karen Dietz, Marta Filipe
Martin (Marty) Smith's insight:

Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.

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No Boxes's curator insight, July 24, 2014 4:31 PM

How to tell your #business story.

massimo scalzo's curator insight, July 27, 2014 8:34 AM

Thank You Karen ! It's very very interesting !!!

Alain Theriault MBA's curator insight, July 29, 2014 12:22 PM

the more information overload out there, the more it becomes important to be able to tell a memorable story!

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The New SEO: 3 Pillars of Community: For Startups By A Startup - @CrowdFunde

The New SEO: 3 Pillars of Community: For Startups By A Startup - @CrowdFunde | Startup Revolution | Scoop.it

We are ALL in the community building business now whether we know it or not thanks to Google and the web's slouching toward SOCIAL and MOBILE. This post shares a contentious CrowdFunde meeting where, as my friend Mark Traphagen pointed out, our company was born.

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Could A New Candy Company Disrupt Emperors of Chocolate? A: Yes - via @CrowdFunde

Could A New Candy Company Disrupt Emperors of Chocolate? A: Yes - via @CrowdFunde | Startup Revolution | Scoop.it

Emperors of Chocolate & New SEO
How would my former employer M&M/Mars or our arch rival Hershey react to the new SEO? Not so great. This is how the door gets opened for "clean slate" brands savvy at social media and who don't have a hundred years of built up animosity.  

Could a new candy company focused on social media and the web survive? Might be a long time before the giants even knew an upstart was around. First company to become the Emperor of online CONTENT wins :). so YES a new candy company could disrupt the space.  

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