Your new post is loading...
Your new post is loading...
Mark Twain noted few souls are saved after the first 10 minutes of the sermon. Your pitch has, maybe, half that time.
1. Do some research.
2. Connect with your audience on a human level.
3. Tell a story they can relate to.
4. Share facts.
5. Be subtle -- don't give it all away.
6. Make them laugh.
7. Create a sense of urgency.
8. Make a bold statement.
9. Make your final words count.
3. Note any connection no matter how remote (based on research).
4. Tease with cliffhangers & Speak In Sound Bites.
After being the opening speaker at this weeks Startup Weekend in Durham, NC I came home and thought about 5 needs patients have that NO ONE is working on:
Never Ending Battle Truth, Justice & American Way
SMB Marketing Tactics Costing More, Getting Less:
* Val-u-pak coupons (near death).
* Coupons of any kind (losing relevance with smartphone users)..
* Groupons (blows brands up almost beyond repair).
* Ecommerce (too many stores, same offerings).
* Celebrity Marketing (expensive and live or die with branded celeb).
* SEO (don't even get us started, all but gone, baby, gone).
|Suggested by Tech-shutter|
Technology has always been the bastion of the young, and to celebrate our teen birthday, here are some impressive teens
Don't know if I agree "technology has always been the bastion of the young" at least not exclusively, but I love these 13 teen entrepreneurs setting the hard course to change the world.
Popping Startup Bubble
As we create our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com) we operate largely in self imposed bubble. Books such as The Lean Startup explain the need to get OUT THERE working with customers to create validated learning as soon as possible.
We can see why. Problem solving can be solipsistic. Problems can create more problems on into infinity. Since our tool is about know what content matters and why the irony of falling into the problem black hole would be crippling. Here are a few ideas for how to break out of the startup bubble:
* Work with "beta customers" who are almost part of your team but running businesses your tool can help (such as Moon-Audio and Vestique for Curagami).
* Start forming community ASAP. We stumbled a little on this when our Curator Contest got swamped with my need to have chemo again. We ill get back on the horse because forming community is a CSF (Critical Success Factor).
* Create Key Performance Indicators for EXTERNAL validation metrics such as whitepaper downloads, unique visitors, time on site and email list growth.
* Curate content from a wide range of experts and sources because curation is easier and cheaper than content creation, more relevant to what is happening now and it helps your brand because you gain in authority by curating content from authorities.
* Define your "competitive space" BROADLY. Don't just look directly across the table discover who and what is competing for your customers mindshare and then steal the good stuff and lead with asynchronous marketing.
* Find a universal topic such as seasonality (locally "universal" and others can easily empathize with HOT and COLD) and the weather.
* Create asynchronous marketing and if that sounds disruptive and as if you should blow shit up you are getting the idea. Sometimes you should do some strange things JUST TO SEE how they blow up. Try not to blow up the good stuff :).
When startups do any two of those ideas they are less likely to fall into the talking to themselves about themselves black hole that can easily swallow a startup whole.
The link to Google Plus shares more information about how to use universal signals to create empathy and community:
Ever been stuck trying to come up with a really good concept for a piece of content? If you haven’t then I think you’re lying. Content ideation can be incredibly challenging and we’ve all struggled.
I’m not talking about churning out yet-another-rehashed-blog-post, but generating ideas for valuable, unique and highly shareable content that your readers will love. It’s not that easy.
To help with the challenge, I’ve rounded up a mixture of six experts who do this daily and asked them to share their best tips. Whether you’ve just started your blog, or you’ve been doing this for years, there’s bound to be some useful advice below.
In a rush? I’ve summarised each expert’s techniques in a ‘Key takeaways’ section below.
Phil Buckley – Curagami.com
For me, I need my team around me to function at 100%. Trying to create a great content idea all by yourself is …
Marketers are always trying to finding ways to create viral conversations with social media. Here are 10 tips to tap the power of crowd sourced marketing.
It is possible to crowdsource virtually everything you do, think, or are thinking about. It takes TIME and the right tools, but benefits are huge and line up well with Lean Startup ideas.
Wow, this post is TAKING OFF fast. Its about something I keep talking about and no one seems to HEAR. GPlus is the place to create your Internet marketing and I use numbers from @Crowdfundeanalysis.@CrowdfundeFind An Amazing G+ Analysis here:
The Curagami Story
Curagami was launched by Martin Smith and co-founder Phil Buckley when they found a need in the marketplace they felt was not being served and a window of opportunity.
Curagami helps ecommerce merchants discover the "new ecom" where commerce and content live harmoniously together. This is their story.
Great write up by @Lori Wilk about our #startup Curagami.
Thinking Like A Startup
Startups have to be innovative and nimble. This post from FoxBusiness suggests continuing to "think like a startup" is a good idea no matter what stage of Biz Dev you are in.
The tendency, the post explains, is to bring in a "professional management" layer too early. That layer is used to the big budgets of the Fortune 1000 and can't thrive in startup land.
I have an interesting perspective since I left a Fortune 1000 company to start FoundObjects.com. Here is what was difficult about that transitions:
* Was used to legitimacy being granted automatically.
* Had to train & develop new muscles because we had NO MONEY.
* Had to solve problems differently because we had NO MONEY.
* Planning cycle shortened and became more about MONEY today instead of market domination tomorrow.
* Tactics changed because low hanging less expensive to develop fruit had to come to the top.
* Partnerships changed because we had to trade things other than money and that usually meant looking for partners in similar stages of development.
That last bullet is a key. Don't try and pitch a Fortune 1000 when you are a startup unless you are trying to sell them something and only do that when invited. You can't crack those vaults, tempting as it may seem, unless they are already interested.
This means you have to create alliances with companies in similar stages of development or maybe one or two steps up the ladder. Hit singles to learn how to hit homers.
QUANTITY in startups is often more important than quality and it RARELY is when working for a giant. Giants can afford to be snobs, startups can't. Why I like startups :).M
Why Do People LOVE & HATE Startups?
Biggest startup haters? Answer: Other Startups. To be fair the VAST majority of fellow startups at the American Tobacco Campus and American Underground are AWESOME and HELPFUL.
Some have been abusive and mean. We got to thinking about what might be making some fellow #startups so snarky and angry. We think it may be the process.
This post shares the strange WALK THIS WAY undercurrent inside the startup ecosysem and wonders if David Amerland's New Value System might "beat the dogs" less and accomplish more.
We've been down this road so many times in life. Going to football camp as a kid first thing everyone had to know was if you could get hit. The next thing everyone wanted to know was could YOU hit. So much testosterone so little time (lol).
Why do you think people love or hate startups? Share your experiences and I will curate into the post. Thanks and have a great weekend. Marty
Very cool doodle process graphics a la Sunni Brown. Love it.
Greatest Movie Never Made & Lessons Learned
"To fail is only to change the way," says Topo and Holy Mountain director Jodorowsky in this must view documentary for anyone trying to create anything. Such an important documentary I'm double posting here in Startup Revolution and in Design Revolution.
Here is what I posted in Design Revolution, the 30 Lessons in Creativity from watching this magical film:
Greatest Film Never Made
"What is he purpose of life," the director Jodorowsky asks in this must view documentary film for any creative, "to create a soul". The amazing creativity and vision of El Topo's director is shared in a series of linked stories.
Much like any creative's mind, this film flies between the surreal, heroic, mystical and crazy. Stories about Orson Wells and Pink Floyd are rich in "sounds true" detail, but pales in comparison to the "I can't type that fast" advice shared.
Advice such as:
* Be all in.
* Be a prophet.
* When it comes to missions THINK BIG (something important for humanity).
* Start with clear ideas, but find and respect "light of genius".
* Challenge people to find their best.
* Give Morning Motivation speeches.
* Your VISION should become OUR IDEA.
* OUR Ideas become art.
* When you think you are looking at a rock its an object & vice versa.
* Lucky enough to meet a prophet FOLLOW HIM.
* Be supportive of others.
* Transport people. MOVE THEM.
* Look for and work with WARRIORS (life is too short for anything else).
* Imagine and then imagine again.
* No such thing as "too far".
* Let the work rule.
* One man's obsession is another man's art.
* MOTIVATE others.
* If you can Seduce Salvador Dali DO SO.
* Create enigmas.
* If chance puts Dali at your hotel, send him a strange note.
* When you find a clock in the sand discover who lost it.
* Create MOVEMENTS and ART with your life.
* If Dali asks you for a helicopter, GIVE IT TO HIM.
* Dali gets you Giger, Giger gets you Magma (and so on).
* If you can get a meeting with Mick Jagger, TAKE IT.
* If Andy Warhol invites you to the FACTORY, go there.
* Plan everything, Plan Nothing (chance).
* When you see Orson Wells in a Paris restaurant, send wine.
* Live a EULOGY Life not a Resume Life.
That last bullet picks up on a great David Brooks TED Talk I wrote about on LinkedIn yesterday: http://www.linkedin.com/today/post/article/20140717125545-13925622-are-you-living-a-resume-or-a-eulogy-life
Hope you are living a Eulogy Life. Jodorowsky sure did. I had to be shoved kicking and screaming on the Eulogy train by the Big C. Glad I got on this train even if it turns out to be the last train from Clarksville :). M
Are you a "plural being"?
If you FAIL it's not import. It's important to try.
Martin (Marty) Smith talks to Get Social Health about the radical change in his life when he heard the words cancer and his name in the same sentence. Here is what Marty's done since his cancer diagnosis:
* Rode a bicycle across America (Martin's Ride To Cure Cancer).
* Founded CureCancerStarter.org one of first crowdfunding cancer research platforms.
* Founded Curagami, marketing tools to help content marketers and online merchants create community.
* Founded Tech Cures Cancer Fund at UNC Lineberger Cancer Center.
Wide ranging interview with an entrepreneur and cancer survivor whose life is dedicate to helping and giving back.
Every Startup Is An Elephant High Jumper
Every startup entrepreneur reading this knows what I'm talking about. Everyday team Curagami (http://www.curagami.com) tries to make the graceful dancing and jumping elephants we see so well in our mind, dreams and brainstorms.
We rub the bottle hoping for I Dream of Jeanie.
We know ODDS and OBSTRUCTION are against us. In the boring world of limited possibilities elephants don't dance. In our world elephants sit at the table and worry about their hair before a night of Disco Inferno.
It is not that our dreams are unrealistic. All dreams are unrealistic. No, the real challenge is in turning the crank ONE MORE TIME. When we rode bicycles from Durham to Santa Monica there were days when that single thought was all we (really me since the rest of the team was 20 years younger lol) could think about.
Turn the crank one more time.
Don't give up. Never give up because you can ONLY discover what it looks like to see NO MORE ROAD by continuing to turn the crank. And on that day, the day when you see nothing but ocean, you will have achieved something NO ONE can take from you ever - the knowledge that YES Elephants can jump of the moon as every startup knows.
Here's hoping YOUR startup elephant is a jumper :).
Marty & Team Curagami,
American Tobacco Campus, Durham, NC
How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.
As we are proving with our startup http://www.curagami.com content marketing is HOT for #startups. Hot because as budgets increase tools are needed to help publishers and merchants. Here are just a few areas of opportunity:
* Content curation tools to help bring content in, shape it and publish it back out.
* BI Tools to know what is working and why.
* BI Tools that help see into the octopus of attribution.
* Customer experience tools - using personas and archetypes to increase relevance & that helps generate social shares and customer satisfaction.
* Loyalty and gamification tools.
Just a few startup needs in content publishing / ecommerce.
|Suggested by sophiedesc|
With 1.3 million users of its free online tools in more than 186 countries, Unitag all-in-one platform include a complete toolkit to easily set up end-to-end communication campaigns targeting mobile consumers.
Both companies and individuals can build and manage professional mobile sites and fancy QR Codes, without any technical skills required. Smart advanced features make it easy to create fully-customizable communication campaigns, by reducing marketing budgets and delays!
Lots of over the top marketing speak here, but mobile marketing is a pig we are all trying to wrestle to the ground so going to take a hard look at UNITAG and will report back free of marketing speak.