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Why SoundCloud Will ROCK E-commerce . SoundCloud's Social Network for Sounds Do a test with me. Look at the REI tent product page picture above for 3
SoundCloud's Social Nets for Sounds As a former Director of Ecommerce SOUND wasn't on my radar. Sound couldn't be on my radar then, I left my ecom job for Martin's Ride To Cure Cancer in the summer of 2010. There was no way to curate sound three years ago. There is a brilliant way to curate sound now with @SoundCloud. This powerful app will ROCK ecommerce as this post shares. Take the simple test on the linked post. Look at a REI tent page with and without sound and you tell me which is more appealing. Here's the BIG User Generated Content rub. Open up a "Sound Gallery" and ask customers to share sounds and pictures. I included an example of Amazon's recent User Generated Content (UGC), "Share Your Images" ask. Amazon is late to the social UGC game with the exception of reviews was they've led. I think their lead in reviews is why Amazon didn't ask for much UGC (after a failed video review attempt). Ecommerce merchants take note and CURATE sounds into your product pages and use the process of curating sounds as another great UGC ask.
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