We Are All Software Makers Now
I think Joi Ito's TED talk about NOWISM is correct and a tsunami trend few understand or address. Right after the NOWISM wave comes the, "We are all software creators" wave.
We love this line, "It is decidedly non-trivial for a company in a non-tech traditional industry to start thinking and acting like a software company." Damn skippy it is hard to become a "softwareist".
Software engineers speak a different language, think differently than left brain creatives (most marketing people are left brain creatives) and want to engineer the world.
The subtext of this well written and intelligently conceived post is find blue oceans or die. I'm mixing metaphors since the post doesn't contextualize using Kim's great Blue Ocean Strategies book, but the implication hangs in this post like a line separating winners from losers.