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Scooped by Martin (Marty) Smith
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How One Quiryky Toy Company Gets Open Innovation Right

How One Quiryky Toy Company Gets Open Innovation Right | Startup Revolution | Scoop.it

Quirky Toy Company
Reading about Fat Brain's openness to innnovation and innovators reminded me of trying to sell my magnetic word game, Poetryslam, to Milton Bradley.

Every major toy company DOESN'T WANT (or didn't want) to talk to innovators. So sure where they your pitch would be something they already had in their files.

Stupid is as stupid does and this post about Fat Brian shows what a nimble competitor can do against such petrified thinking. Post reminded us of Quiryk.com. Our company, Curagami, is about to pitch several major clients on why they need a Quirky-like playground where innovators share, talk and receive the legitimacy they need.

If that sounds like we will be hatching a handful of mini-Milton Bradley's powered by ideas, smartphones, laptops and cool ideas you got it right. And why not? Fat Brain may get it, but they are still in the miniority in the less digitally innovative than they need to be toy biz. 

 

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Scooped by Martin (Marty) Smith
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Hell Is Other People? Not So Much If Your Startup Wants To WIN Online

Hell Is Other People? Not So Much If Your Startup Wants To WIN Online | Startup Revolution | Scoop.it

Why OPx Secret To Web Marketing Success
I'm writing on top of a great post by Stone Temple's Eric Enge (Scooped here http://sco.lt/6kep8r ) for http://www.curagami.com right now for a Monday publication.

For #startups finding ways to use or partner with scaled people, brands and companies is beyond critical. No one climbs Everest on their own.

This is why I'm writing about why Other People's ANYTHING (Network, Content, Audience, Money) is biggest secret to winning online for #startups, #brands or companies.

Impossible to BUILD an audience with so much NOISE out there, but you can CO-OPT one.

Look for my @Curagami post on Monday about OPx and read Eric's great post about how to CO-OPT an audience. Marty

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