Startup Revolution
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Startup Revolution
Our Future Depends On Startup Heroes.
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Always Be Converting: 9 Ways to Increase Business Conversions

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation


2. Diversify your payment options

3. Speed up load times

4. Manage your reviews

5. Use outreach carefully

6. Stay on top of social media

7. Show gratitude

8. Keep quality in mind

9. Target the right demographics


Jean-Marc Fraiche's curator insight, September 3, 2014 8:32 AM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »

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How Netflix & Amazon Change Content Curation & What That Means For Startups

How Netflix & Amazon Change Content Curation & What That Means For Startups | Startup Revolution |

Netflix & Amazon play the online merchandising game differently than their bricks to clicks former print catalog or brick and mortar retailers. The WAY both these brilliant companies approach content creation and curation present opportunities for starts including:

* Create SaaS tools that spin and snip content in similar ways.

* Learn to tag information with new dimensions.

* Once data has new dimensions create merchandising tools.

* Increase the ease and use of predictive modeling online.

* Use cloud based computing to achieve more "server side" power.

* Make decisions in near real time.

* Create crowdfunding systems to relieve financial & operational pressure.

* Create User Generated Content engines such as Netflix's reviews-based "SMART" system. 

The content area is RICH with startup potential. Online merchants and their Software As A Service (SaaS) inbound content marketing cousins must find ways to spin and snip information into more and more powerfully intelligent "buyer assist" systems. 

Startups who find ways to convert DATA into information and information into buying aids have a rich future ahead. The future always converts better and we are about to take an order of magnitude leap in online conversion, engagement and merchandising thanks to a new generation of Netflix-like "merchandising" tools.   


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