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Rescooped by Martin (Marty) Smith from Innovation Strategies!

Why Innovation Eats Strategy for Breakfast

Why Innovation Eats Strategy for Breakfast | Startup Revolution |
It's impossible to win solely by managing existing assets when your competitors are busy inventing new ones.

Via Ken Cooper
Martin (Marty) Smith's insight:

Love this, "To win in these challenging times, innovation has become your most powerful source of competitive advantage. Playing yesterday's game--even with brilliant strategy--is no match for the hurricane strength winds of creative disruption. Today, an entirely new set of skills and approaches are required to succeed. Simply put: innovation eats strategy for breakfast."

Man doesn't eat by disruption alone. Disruption is disrupting, so balance is always a good idea (not really mentioned in this post). Disruption has to COME FROM some place too. Even those who disrupt innovate on or in some space or meme.

Because the disruption feels from left field to some doesn't mean that is where the idea came from. Most disruptions were sitting on the ground staring up at whoever passed by. SEEING without the hypnotic drug of status quo thinking begins DISRUPTION. SEEING is the key then NOT rejecting the disruption, "Embracing the suck." to quote a movie I saw recently becomes critical because every muscle will cry to crawl back to the safety of the status quo.

Don't do that is our advice :). Do disrupt.

#toogood #true

Ken Cooper's curator insight, September 3, 2014 11:15 AM

Actually, the Peter Drucker quote is, "Culture eats strategy for breakfast." Of course, innovation is essential. However, innovation is a team sport, and it flows from culture. The key is to establish the kind of culture that will produce a steady stream of innovation.

Stuart Goode's curator insight, September 5, 2014 3:25 AM

Is this cheating or bending the rules

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How to Get Feedback for Your App Fast - Lean User Research via KISSmetrics

How to Get Feedback for Your App Fast - Lean User Research via KISSmetrics | Startup Revolution |
Getting feedback from friends and family is better than nothing, but you’ll likely see a difference in insights from someone in the target market that you’re trying to reach.
Martin (Marty) Smith's insight:

Great tips here on how to get feedback for your app.

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Steve Jobs On How Content Is Truly King [video] ScentTrail Marketing

Steve Jobs On How Content Is Truly King [video] ScentTrail Marketing | Startup Revolution |

The Lost Steve Jobs Interview
Found two minutes of the best product development vs. process discussion in this amazing Steve Jobs interview. The "lost" interview takes place when Jobs is out of Apple and running Next and it is chock a block full of incredible thoughts and masterful insight (as one would expect).

I copied 2 minutes out of the middle because it was the best two minutes I've ever heard about how creating greatness is always under attack and what you have to do about it (to create magical products).


Hanin Abu Al Rub's curator insight, September 24, 2013 2:18 AM

The man said so...

Will Arnett's curator insight, September 24, 2013 7:09 AM

Ellen Naylor's curator insight, September 27, 2013 3:03 PM

This is insightful. As companies get larger they let process dictate more than content, that is creativity and pushing things ahead. That's what Steve goes into.

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Can An Elephant Jump Over The Moon? Yes... as every Startup Knows

Can An Elephant Jump Over The Moon? Yes... as every Startup Knows | Startup Revolution |

Every Startup Is An Elephant High Jumper
Every startup entrepreneur reading this knows what I'm talking about. Everyday team Curagami ( tries to make the graceful dancing and jumping elephants we see so well in our mind, dreams and brainstorms.

We rub the bottle hoping for I Dream of Jeanie.

We know ODDS and OBSTRUCTION are against us. In the boring world of limited possibilities elephants don't dance. In our world elephants sit at the table and worry about their hair before a night of Disco Inferno.

It is not that our dreams are unrealistic. All dreams are unrealistic. No, the real challenge is in turning the crank ONE MORE TIME. When we rode bicycles from Durham to Santa Monica there were days when that single thought was all we (really me since the rest of the team was 20 years younger lol) could think about.

Turn the crank one more time.

Don't give up. Never give up because you can ONLY discover what it looks like to see NO MORE ROAD by continuing to turn the crank. And on that day, the day when you see nothing but ocean, you will have achieved something NO ONE can take from you ever - the knowledge that YES Elephants can jump of the moon as every startup knows.

Here's hoping YOUR startup elephant is a jumper :).

Marty & Team Curagami,
American Tobacco Campus, Durham, NC

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Creating CrowdFunde's New Logo - Crowdfunde

Creating CrowdFunde's New Logo - Crowdfunde | Startup Revolution |

Creating CrowdFunde's new logo includes our rough drafts along with a short description of why the graphic design ended up where it did.

As I share in this post about the process of creating a logo any graphical communication should lead, follow or get out of the way (lol). In this case's designer Rachelle Leath suggested something I didn't see - she made Funde green.

That may seem like a small thing, but it isn't. I've been working on this logo for months and felt like I had it close. I needed another pair of eyes, a pro graphic designer to supplement my amateur efforts (lol).l

Once I saw Funde i green my immediate reaction was, "That tells a better story". Every element needs to tell a story especially a logo. Sometimes I have the logo creation story all worked out. Not this time.

This time I had a good design, but I missed Rachelle's idea to emphasize CROWD and Funde. This emphasis helps tell CrowdFunde's brand story. The positioning of crowdsourcing and content marketing FUNDED by crowds is easier to SEE now. This new logo begins to tell that story right off.

When you create a hook like Funde in green the minute you explain it your visitors will have a V8 moment. They will smack their head and your story and graphic will feel easy, understandable and fun.

Great job by Rachelle and WTE team helping to create a new CrowdFunde logo. Now our job, as the marketing team, is to craft a brand story consistent with the new logo. I like to write a short story ABOUT the logo. Why?

A good logo prompts curiosity, so answer the unstated but prevalent question of why we crafted the logo the way we did provides another brand positioning and storytelling opportunity.  

Jaap de Witte's comment, April 7, 2014 9:26 AM
nice man
Jordy Weijers's comment, April 7, 2014 9:26 AM
Jaap de Witte's comment, April 7, 2014 9:27 AM